1 エグゼクティブ・サマリー
2 序文
2.1 概要
2.2 ステークホルダー
2.3 調査範囲
2.4 調査方法
2.4.1 データマイニング
2.4.2 データ分析
2.4.3 データの検証
2.4.4 リサーチアプローチ
2.5 リサーチソース
2.5.1 一次調査ソース
2.5.2 セカンダリーリサーチソース
2.5.3 前提条件
3 市場動向分析
3.1 はじめに
3.2 推進要因
3.3 抑制要因
3.4 機会
3.5 脅威
3.6 新興市場
3.7 Covid-19の影響
4 ポーターズファイブフォース分析
4.1 供給者の交渉力
4.2 買い手の交渉力
4.3 代替品の脅威
4.4 新規参入の脅威
4.5 競争上のライバル
5 マフィンの世界市場、タイプ別
5.1 はじめに
5.2 スイートマフィン
5.2.1 ブルーベリーマフィン
5.2.2 チョコレートチップマフィン
5.2.3 バナナマフィン
5.2.4 その他のフレーバー・マフィン
5.3 セイボリー・マフィン
5.3.1 チーズ・マフィン
5.3.2 ハーブ・マフィン
5.3.3 野菜マフィン
5.3.4 肉マフィン
5.4 その他のタイプ
6 マフィンの世界市場、フレーバー別
6.1 はじめに
6.2 フルーティーフレーバー
6.3 チョコレート風味
6.4 ナッツ風味
6.5 スパイス風味マフィン
6.6 その他のフレーバー
7 マフィンの世界市場：パッケージ別
7.1 はじめに
7.2 シングルサーブ・パック
7.3 マルチパック
7.4 バルク包装
7.5 その他の包装
8 マフィンの世界市場：流通チャネル別
8.1 はじめに
8.2 スーパーマーケット
8.3 コンビニエンスストア
8.4 オンライン小売業者
8.5 ベーカリーアウトレット
8.6 フードサービス
8.7 その他の流通チャネル
9 主要な動き
9.1 契約、パートナーシップ、提携、合弁事業
9.2 買収と合併
9.3 新製品発売
9.4 拡張
9.5 その他の主要戦略
10 会社プロファイル
Grupo Bimbo S.A.B. de C.V.
George Weston Foods Limited
Einstein Noah Restaurant Group, Inc.
Bruegger’s Enterprises, Inc.
United Biscuits Limited
Edeka Group
Flowers Foods, Inc.
Hostess Brands, Inc.
ARYZTA Food Solutions Schweiz AG
McKee Foods Corporation
Dunkin’ Brands Group, Inc.
Starbucks Corporation
The Kellogg Company
Mondelez International, Inc.
The Kroger Co.
Yamazaki Baking Co., Ltd.
Nestlé S.A.
Häagen-Dazs (a brand of General Mills)
Monginis and Bimbo Bakeries USA, Inc.
表一覧
表1 マフィンの世界市場展望：地域別（2022-2030年）（MNドル）
表2 マフィンの世界市場展望：タイプ別（2022-2030年） ($MN)
表3 マフィンの世界市場展望：スイートマフィン別 (2022-2030) ($MN)
表4 マフィンの世界市場展望：ブルーベリーマフィン別 (2022-2030) ($MN)
表5 マフィンの世界市場展望：チョコチップマフィン別 (2022-2030) ($MN)
表6 マフィンの世界市場展望：バナナマフィン別 (2022-2030) ($MN)
表7 マフィンの世界市場展望：その他のフレーバーマフィン別 (2022-2030) ($MN)
表8 マフィンの世界市場展望：セイボリーマフィン別 (2022-2030) ($MN)
表9 マフィンの世界市場展望：チーズマフィン別 (2022-2030) ($MN)
表10 マフィンの世界市場展望：ハーブマフィン別 (2022-2030) ($MN)
表11 マフィンの世界市場展望：野菜マフィン別 (2022-2030) ($MN)
表12 マフィンの世界市場展望：ミートマフィン別 (2022-2030) ($MN)
表13 マフィンの世界市場展望：その他のタイプ別 (2022-2030) ($MN)
表14 マフィンの世界市場展望：フレーバー別 (2022-2030) ($MN)
表15 マフィンの世界市場展望：フルーティーフレーバー別 (2022-2030) ($MN)
表16 マフィンの世界市場展望：チョコレートフレーバー別 (2022-2030) ($MN)
表17 マフィンの世界市場展望：ナッツベースフレーバー別 (2022-2030) ($MN)
表18 マフィンの世界市場展望：スパイス風味マフィン別 (2022-2030) ($MN)
表19 マフィンの世界市場展望：その他のフレーバー別 (2022-2030) ($MN)
表20 マフィンの世界市場展望：包装別 (2022-2030) ($MN)
表21 マフィンの世界市場展望：シングルサーブパック別 (2022-2030) ($MN)
表22 マフィンの世界市場展望：マルチパック別 (2022-2030) ($MN)
表23 マフィンの世界市場展望：バルク包装別 (2022-2030) ($MN)
表24 マフィンの世界市場展望：その他の包装別 (2022-2030) ($MN)
表25 マフィンの世界市場展望：流通チャネル別 (2022-2030) ($MN)
表26 マフィンの世界市場展望：スーパーマーケット別 (2022-2030) ($MN)
表27 マフィンの世界市場展望：コンビニエンスストア別 (2022-2030) ($MN)
表28 マフィンの世界市場展望：オンライン小売業者別（2022-2030年） ($MN)
表29 マフィンの世界市場展望：ベーカリーアウトレット別 (2022-2030) ($MN)
表30 マフィンの世界市場展望：フードサービス別 (2022-2030) ($MN)
表31 マフィンの世界市場展望：その他の流通チャネル別 (2022-2030) ($MN)
注：北米、ヨーロッパ、APAC、南米、中東・アフリカ地域の表も上記と同様に表現しています。
Market Dynamics:
Driver:
Rising demand for convenient snacks
Muffins, known for their versatility and wide flavour variety, cater to this need by offering a quick, satisfying snack or breakfast choice. The trend toward on-the-go eating, driven by hectic work schedules and travel, has further boosted their popularity. Additionally, the growing availability of healthier and indulgent muffin variants, including low-sugar and gluten-free options, expands their appeal to health-conscious and diverse consumer segments, thereby fostering the growth of the market.
Restraint:
Health concerns over sugar and fat content
Health concerns over sugar and fat content causes negative effects of excessive sugar and unhealthy fats on health, including obesity and diabetes, has shifted preferences toward low-sugar and low-fat options. This trend leads to decreased demand for traditional muffins, which are often high in sugar and calories. As a result, manufacturers face pressure to reformulate products to meet healthier standards, which can complicate production processes and affect profitability, thereby hindering the growth of the market.
Opportunity:
Expansion of product lines
Introducing new varieties, such as gluten-free, vegan, or low-sugar muffins, attracts health-conscious consumers, broadening the market base. Additionally, corporating innovative flavors and ingredients, like exotic fruits, nuts, and spices, appeals to adventurous eaters seeking unique options. Seasonal or limited-edition offerings create excitement and drive repeat purchases. This product diversification helps brands differentiate themselves, retain customer interest, and increase market share in an increasingly competitive food industry, hereby fuelling the growth of the market.
Threat:
Changing consumer preferences
The rise of dietary trends, such as gluten-free, vegan, and low-sugar diets, has led to a decline in demand for conventional muffins, which are often high in sugar and fat. Additionally, consumers are gravitating toward homemade and artisanal products, diminishing interest in mass-produced muffins from bakeries. This shift necessitates adaptations in product offerings, requiring manufacturers to innovate and create healthier alternatives to meet evolving consumer expectations, further hampering the growth of the market.
Covid-19 Impact
The COVID-19 pandemic negatively impacted the muffins market due to disruptions in supply chains, reduced bakery operations, and temporary closures of cafes and restaurants. Lockdowns led to a decline in out-of-home consumption, while changes in consumer preferences toward healthier options affected demand for traditional muffins. However, the market saw a rise in home baking trends and online sales of baked goods, partially offsetting the decline. As restrictions eased, the market gradually recovered, driven by increasing consumer demand for convenient, ready-to-eat snacks.
The sweet muffins segment is expected to be the largest during the forecast period
The sweet muffins segment is predicted to secure the largest market share throughout the forecast period, due to diverse consumer preferences for indulgent and convenient snacks. With a wide variety of flavors, including chocolate, blueberry, and banana, sweet muffins attract a broad audience, particularly among younger demographics and families. Additionally, sweet muffins are increasingly featured in cafés, bakeries, and grocery stores, enhancing their visibility and accessibility, further driving growth in the overall muffins market.
The supermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets segment is projected to witness substantial growth during the projection period, through effective segmentation and targeted marketing strategies. By offering a diverse range of muffin varieties, including gluten-free, low-sugar, and indulgent flavors, supermarkets cater to various consumer preferences and dietary needs. Additionally, the convenience of one-stop shopping allows customers to easily incorporate muffins into their grocery purchases. The growing trend of pre-packaged, ready-to-eat muffins also aligns with busy lifestyles, further boosting demand within the supermarket segment.
Region with largest share:
During the projected timeframe, the Asia Pacific region is expected to hold the largest market share due to the rising urbanization, changing lifestyles, and increasing disposable incomes. Consumers are increasingly seeking convenient and on-the-go snack options, leading to a surge in demand for various muffin flavors, including sweet and savoury varieties. The market is also benefiting from innovative product launches and the growing popularity of health-conscious alternatives, such as gluten-free and low-sugar muffins. Additionally, the expansion of modern retail formats and e-commerce platforms is enhancing accessibility and driving sales.
Region with highest CAGR:
Over the forecasted timeframe, the North America region is anticipated to exhibit the highest CAGR, by a growing preference for convenient, on-the-go snacks. With a wide variety of flavors and healthy options, including gluten-free and low-sugar alternatives, the market caters to diverse consumer preferences. Retail sales are boosted by increased availability in supermarkets, convenience stores, and cafes. The trend toward home baking during the pandemic further accelerated interest in muffins. Innovations in packaging and marketing also enhance visibility, solidifying muffins as a popular choice for breakfast and snacks.
Key players in the market
Some of the key players profiled in the Muffins Market include Grupo Bimbo S.A.B. de C.V., George Weston Foods Limited, Einstein Noah Restaurant Group, Inc., Bruegger's Enterprises, Inc., United Biscuits Limited, Edeka Group, Flowers Foods, Inc., Hostess Brands, Inc., ARYZTA Food Solutions Schweiz AG, McKee Foods Corporation, Dunkin’ Brands Group, Inc., Starbucks Corporation, The Kellogg Company, Mondelez International, Inc., The Kroger Co., Yamazaki Baking Co., Ltd., Nestlé S.A., Häagen-Dazs (a brand of General Mills), Monginis and Bimbo Bakeries USA, Inc.
Key Developments:
In February 2024, George Weston Foods acquired a regional bakery in Canada to diversify its product offerings and strengthen its presence in the North American market. This strategic move is aimed at responding to the increasing consumer demand for a variety of baked goods, particularly artisanal and specialty items.
In June 2023, George Weston Foods announced plans to expand its manufacturing facilities in Australia to increase production capacity and meet rising demand for its bakery products. This expansion reflects the company's commitment to strengthening its market position and responding effectively to evolving consumer preferences in the bakery sector.
In March 2023, Grupo Bimbo launched a new line of plant-based snacks under its Bimbo brand, catering to the growing demand for healthier snack options. This strategic initiative was designed to meet the increasing consumer demand for healthier snack options, reflecting a broader trend toward plant-based diets and wellness-oriented food products.
Types Covered:
• Sweet Muffins
• Savory Muffins
• Other Types
Flavours Covered:
• Fruity Flavours
• Chocolate Flavours
• Nut-Based Flavours
• Spice-Flavoured Muffins
• Other Flavours
Packagings Covered:
• Single-Serve Pack
• Multi-Pack
• Bulk Packaging
• Other Packagings
Distribution Channels Covered:
• Supermarkets
• Convenience Stores
• Online Retailers
• Bakery Outlets
• Food Service
• Other Distribution Channels
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Muffins Market, By Type
5.1 Introduction
5.2 Sweet Muffins
5.2.1 Blueberry Muffins
5.2.2 Chocolate Chip Muffins
5.2.3 Banana Muffins
5.2.4 Other Flavoured Muffins
5.3 Savory Muffins
5.3.1 Cheese Muffins
5.3.2 Herb Muffins
5.3.3 Vegetable Muffins
5.3.4 Meat Muffins
5.4 Other Types
6 Global Muffins Market, By Flavour
6.1 Introduction
6.2 Fruity Flavours
6.3 Chocolate Flavours
6.4 Nut-Based Flavours
6.5 Spice-Flavoured Muffins
6.6 Other Flavours
7 Global Muffins Market, By Packaging
7.1 Introduction
7.2 Single-Serve Pack
7.3 Multi-Pack
7.4 Bulk Packaging
7.5 Other Packagings
8 Global Muffins Market, By Distribution Channel
8.1 Introduction
8.2 Supermarkets
8.3 Convenience Stores
8.4 Online Retailers
8.5 Bakery Outlets
8.6 Food Service
8.7 Other Distribution Channels
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Grupo Bimbo S.A.B. de C.V.
10.2 George Weston Foods Limited
10.3 Einstein Noah Restaurant Group, Inc.
10.4 Bruegger's Enterprises, Inc.
10.5 United Biscuits Limited
10.6 Edeka Group
10.7 Flowers Foods, Inc.
10.8 Hostess Brands, Inc.
10.9 ARYZTA Food Solutions Schweiz AG
10.10 McKee Foods Corporation
10.11 Dunkin’ Brands Group, Inc.
10.12 Starbucks Corporation
10.13 The Kellogg Company
10.14 Mondelez International, Inc.
10.15 The Kroger Co.
10.16 Yamazaki Baking Co., Ltd.
10.17 Nestlé S.A.
10.18 Häagen-Dazs (a brand of General Mills)
10.19 Monginis
10.20 Bimbo Bakeries USA, Inc.
List of Tables
Table 1 Global Muffins Market Outlook, By Region (2022-2030) ($MN)
Table 2 Global Muffins Market Outlook, By Type (2022-2030) ($MN)
Table 3 Global Muffins Market Outlook, By Sweet Muffins (2022-2030) ($MN)
Table 4 Global Muffins Market Outlook, By Blueberry Muffins (2022-2030) ($MN)
Table 5 Global Muffins Market Outlook, By Chocolate Chip Muffins (2022-2030) ($MN)
Table 6 Global Muffins Market Outlook, By Banana Muffins (2022-2030) ($MN)
Table 7 Global Muffins Market Outlook, By Other Flavoured Muffins (2022-2030) ($MN)
Table 8 Global Muffins Market Outlook, By Savory Muffins (2022-2030) ($MN)
Table 9 Global Muffins Market Outlook, By Cheese Muffins (2022-2030) ($MN)
Table 10 Global Muffins Market Outlook, By Herb Muffins (2022-2030) ($MN)
Table 11 Global Muffins Market Outlook, By Vegetable Muffins (2022-2030) ($MN)
Table 12 Global Muffins Market Outlook, By Meat Muffins (2022-2030) ($MN)
Table 13 Global Muffins Market Outlook, By Other Types (2022-2030) ($MN)
Table 14 Global Muffins Market Outlook, By Flavour (2022-2030) ($MN)
Table 15 Global Muffins Market Outlook, By Fruity Flavours (2022-2030) ($MN)
Table 16 Global Muffins Market Outlook, By Chocolate Flavours (2022-2030) ($MN)
Table 17 Global Muffins Market Outlook, By Nut-Based Flavours (2022-2030) ($MN)
Table 18 Global Muffins Market Outlook, By Spice-Flavoured Muffins (2022-2030) ($MN)
Table 19 Global Muffins Market Outlook, By Other Flavours (2022-2030) ($MN)
Table 20 Global Muffins Market Outlook, By Packaging (2022-2030) ($MN)
Table 21 Global Muffins Market Outlook, By Single-Serve Pack (2022-2030) ($MN)
Table 22 Global Muffins Market Outlook, By Multi-Pack (2022-2030) ($MN)
Table 23 Global Muffins Market Outlook, By Bulk Packaging (2022-2030) ($MN)
Table 24 Global Muffins Market Outlook, By Other Packagings (2022-2030) ($MN)
Table 25 Global Muffins Market Outlook, By Distribution Channel (2022-2030) ($MN)
Table 26 Global Muffins Market Outlook, By Supermarkets (2022-2030) ($MN)
Table 27 Global Muffins Market Outlook, By Convenience Stores (2022-2030) ($MN)
Table 28 Global Muffins Market Outlook, By Online Retailers (2022-2030) ($MN)
Table 29 Global Muffins Market Outlook, By Bakery Outlets (2022-2030) ($MN)
Table 30 Global Muffins Market Outlook, By Food Service (2022-2030) ($MN)
Table 31 Global Muffins Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
