1 エグゼクティブ・サマリー
2 序文
2.1 概要
2.2 ステークホルダー
2.3 調査範囲
2.4 調査方法
2.4.1 データマイニング
2.4.2 データ分析
2.4.3 データの検証
2.4.4 リサーチアプローチ
2.5 リサーチソース
2.5.1 一次調査ソース
2.5.2 セカンダリーリサーチソース
2.5.3 前提条件
3 市場動向分析
3.1 はじめに
3.2 推進要因
3.3 抑制要因
3.4 機会
3.5 脅威
3.6 製品分析
3.7 エンドユーザー分析
3.8 新興市場
3.9 Covid-19の影響
4 ポーターズファイブフォース分析
4.1 供給者の交渉力
4.2 買い手の交渉力
4.3 代替品の脅威
4.4 新規参入の脅威
4.5 競争上のライバル関係
5 世界のニジマス市場：製品種類別
5.1 はじめに
5.2 生鮮トラウト
5.3 活鱒
5.4 冷凍トラウト
5.5 スモークトラウト
5.6 トラウト缶詰
5.7 その他の製品タイプ
6 世界のニジマス市場、漁獲種類別
6.1 はじめに
6.2 養殖ニジマス
6.3 天然捕獲
7 世界のニジマス市場：形態別
7.1 はじめに
7.2 ホール
7.3 切り身
7.4 ステーキ
7.5 ポーション
8 世界のニジマス市場：流通チャネル別
8.1 はじめに
8.2 直接販売
8.3 オンライン小売
8.4 スーパーマーケット／ハイパーマーケット
8.5 専門店
9 世界のニジマス市場：エンドユーザー別
9.1 はじめに
9.2 家庭
9.3 レストラン
9.4 ホテル
9.5 ケータリングサービス
9.6 食品加工
9.7 その他のエンドユーザー
10 世界のニジマス市場、地域別
10.1 はじめに
10.2 北アメリカ
10.2.1 アメリカ
10.2.2 カナダ
10.2.3 メキシコ
10.3 ヨーロッパ
10.3.1 ドイツ
10.3.2 イギリス
10.3.3 イタリア
10.3.4 フランス
10.3.5 スペイン
10.3.6 その他のヨーロッパ
10.4 アジア太平洋
10.4.1 日本
10.4.2 中国
10.4.3 インド
10.4.4 オーストラリア
10.4.5 ニュージーランド
10.4.6 韓国
10.4.7 その他のアジア太平洋地域
10.5 南アメリカ
10.5.1 アルゼンチン
10.5.2 ブラジル
10.5.3 チリ
10.5.4 その他の南アメリカ地域
10.6 中東/アフリカ
10.6.1 サウジアラビア
10.6.2 アラブ首長国連邦
10.6.3 カタール
10.6.4 南アフリカ
10.6.5 その他の中東/アフリカ地域
11 主要開発
11.1 契約、パートナーシップ、提携、合弁事業
11.2 買収と合併
11.3 新製品上市
11.4 事業拡大
11.5 その他の主要戦略
12 企業プロフィール
12.1 Mowi ASA
12.2 Grieg Seafood
12.3 Marine Harvest
12.4 Cermaq
12.5 AquaChile
12.6 The Scottish Salmon Company
12.7 Norsk Fisk
12.8 Bakkafrost
12.9 Hanna Seafood
12.10 Dorset Fish
12.1 S. M. Fisheries
12.12 Tassal Group Limited
12.13 AquaBounty Technologies
12.14 Australian Seafood Industry Council
表一覧
表1 ニジマスの世界市場展望、地域別（2022-2030年） （$MN）
表2 ニジマスの世界市場展望、製品種類別（2022-2030年） （$MN）
表3 ニジマスの世界市場展望、生鮮マス別 （2022-2030） （$MN）
表4 ニジマスの世界市場展望、活マス別 （2022-2030） （$MN）
表5 ニジマスの世界市場展望、冷凍マス別 （2022-2030） （$MN）
表6 ニジマスの世界市場展望、鱒の燻製別 （2022-2030） （$MN）
表7 ニジマスの世界市場展望、缶詰マス別 （2022-2030） （$MN）
表8 ニジマスの世界市場展望、その他の製品種類別 （2022-2030） （$MN）
表9 ニジマスの世界市場展望、漁獲種類別 （2022-2030） （$MN）
表10 ニジマスの世界市場展望、養殖種類別 （2022-2030） （$MN）
表10 ニジマスの世界市場展望、天然捕獲魚別 （2022-2030） （$MN）
表12 ニジマスの世界市場展望、形態別 （2022-2030） （$MN）
表13 ニジマスの世界市場展望：全体（2022-2030年）別 （$MN）
表14 ニジマスの世界市場展望、フィレ別 （2022-2030） （$MN）
表15 ニジマスの世界市場展望、ステーキ別 （2022-2030） （$MN）
表16 ニジマスの世界市場展望、ポーション別 （2022-2030） （$MN）
表17 ニジマスの世界市場展望、流通チャネル別 （2022-2030） （$MN）
表18 ニジマスの世界市場展望、直接販売別 （2022-2030） （$MN）
表19 ニジマスの世界市場展望、オンライン小売業別 （2022-2030） （$MN）
表20 ニジマスの世界市場展望：スーパーマーケット/ハイパーマーケット別 （2022-2030） （$MN）
表21 ニジマスの世界市場展望、専門店別 （2022-2030） （$MN）
表22 ニジマスの世界市場展望、エンドユーザー別 （2022-2030） （$MN）
表23 ニジマスの世界市場展望：家庭別 （2022-2030） （$MN）
表24 ニジマスの世界市場展望、レストラン別 （2022-2030） （$MN）
表25 ニジマスの世界市場展望：ホテル別 （2022-2030） （$MN）
表26 ニジマスの世界市場展望、ケータリングサービス別 （2022-2030） （$MN）
表27 ニジマスの世界市場展望、食品加工別 （2022-2030） （$MN）
表28 ニジマスの世界市場展望、その他のエンドユーザー別 （2022-2030） （$MN）
注：北アメリカ、ヨーロッパ、APAC、南アメリカ、中東/アフリカ地域の表も上記と同様に表記しています。
Market Dynamics:
Driver:
Rise in demand for healthy and protein enriched food
The market is experiencing a surge in demand, driven by a growing consumer preference for healthy and protein-enriched foods. As health consciousness rises, more people are seeking nutrient-dense options, and rainbow trout, known for its high protein content and omega-3 fatty acids, fits this trend perfectly. Additionally, its status as a low-fat, sustainable seafood choice further bolsters its appeal among health-focused consumers. This trend is particularly pronounced in regions emphasizing wellness and balanced diets.
Restraint:
Competition from established protein sources
The traditional protein options are deeply ingrained in consumer habits and often come with lower prices and broader availability, making it difficult for rainbow trout to gain a significant market share. Additionally, established supply chains and marketing efforts for these proteins overshadow the visibility of rainbow trout, limiting its reach despite its health benefits. This competition hinders the market's growth potential. The market faces challenges due to intense competition from established protein sources like chicken, beef, and pork.
Opportunity:
Technological advancements in aquaculture
Technological advancements in aquaculture are significantly enhancing the market. Innovations such as automated feeding systems, water quality monitoring, and genetic improvements are boosting efficiency and sustainability in trout farming. Additionally, advancements in recirculating aquaculture systems (RAS) allow for environmentally friendly practices, minimizing waste and conserving water. These developments are crucial in meeting the rising demand for high-quality, protein-rich rainbow trout.
Threat:
Limited freshwater availability and environmental constraints
Trout farming requires clean, cold water, making it vulnerable to regions with scarce freshwater resources. Additionally, environmental regulations aimed at preserving aquatic ecosystems can restrict expansion and increase operational costs for trout farms. Pollution, habitat degradation, and climate change further exacerbate these issues, impacting water quality and availability. These constraints hinder the growth of the market, especially in areas facing water scarcity and environmental pressures.
Covid-19 Impact:
The COVID-19 pandemic had a mixed impact on the market. Initially, supply chain disruptions, labour shortages, and restrictions on food service operations led to reduced demand and logistical challenges. However, as consumers shifted towards healthier eating habits during lockdowns, the demand for protein-rich foods like rainbow trout increased in retail sectors. This shift partially offset the decline in restaurant sales, but the market still faced significant volatility and uncertainty due to the ongoing pandemic.
The fresh trout segment is expected to be the largest during the forecast period
The fresh trout is expected to be the largest during the forecast period. Its fresh, mild flavor and tender texture make it a popular choice for various culinary applications, from home cooking to fine dining. The demand for fresh trout is driven by the increasing preference for locally sourced, sustainable food options. However, maintaining freshness requires efficient supply chains and cold storage facilities, posing challenges for producers in ensuring consistent quality and availability.
The restaurants segment is expected to have the highest CAGR during the forecast period
The restaurants segment is expected to have the highest CAGR during the forecast period. Chefs favour rainbow trout for its versatility, mild flavor, and nutritional benefits, making it a popular choice in both fine dining and casual eateries. The trend towards healthy and sustainable eating has further increased its presence on menus. However, market demand can fluctuate with economic conditions and dining trends, making restaurant sales susceptible to external factors like economic downturns or health crises.
Region with largest share:
North America is projected to hold the largest market share during the forecast period. The region's well-established aquaculture industry, particularly in the U.S. and Canada, supports consistent production. Rainbow trout's popularity in both retail and restaurant sectors is fueled by its high protein content, sustainability, and versatility in cooking. However, the market faces challenges from competition with other protein sources and environmental concerns related to water use and habitat conservation in trout farming.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period driven by health trends, technological advancements in aquaculture, and rising disposable incomes. Rising health awareness among consumers is leading to a shift towards healthier dietary options, including fish like rainbow trout, which is viewed as a nutritious alternative to red meat. As disposable incomes rise in various countries, consumers are more willing to spend on premium seafood products, including fresh and processed rainbow trout.
Key players in the market
Some of the key players in Rainbow Trout market include Mowi ASA, Grieg Seafood, Marine Harvest, Cermaq, AquaChile, The Scottish Salmon Company, Norsk Fisk, Bakkafrost, Hanna Seafood, Dorset Fish, S. M. Fisheries, Tassal Group Limited, AquaBounty Technologies and Australian Seafood Industry Council.
Key Developments:
In August 2023, Tassal Group Limited (“Tassal”) has completed its acquisition of MPA Fish Farms Pty Ltd and MPA Marketing Pty Ltd (“MPA”), which operate Australia’s only ocean-based barramundi farm at Cone Bay, Western Australia. This secures the future of more than 50 local jobs in the Kimberley region.
Product Types Covered:
• Fresh Trout
• Live Trout
• Frozen Trout
• Smoked Trout
• Canned Trout
• Other Product Types
Catch Types Covered:
• Aqua Cultured
• Wild Captured
Forms Covered:
• Whole
• Fillets
• Steaks
• Portions
Distribution Channels Covered:
• Direct Sales
• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
End Users Covered:
• Households
• Restaurants
• Hotels
• Catering Services
• Food Processing
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Rainbow Trout Market, By Product Type
5.1 Introduction
5.2 Fresh Trout
5.3 Live Trout
5.4 Frozen Trout
5.5 Smoked Trout
5.6 Canned Trout
5.7 Other Product Types
6 Global Rainbow Trout Market, By Catch Type
6.1 Introduction
6.2 Aqua Cultured
6.3 Wild Captured
7 Global Rainbow Trout Market, By Form
7.1 Introduction
7.2 Whole
7.3 Fillets
7.4 Steaks
7.5 Portions
8 Global Rainbow Trout Market, By Distribution Channel
8.1 Introduction
8.2 Direct Sales
8.3 Online Retail
8.4 Supermarkets/Hypermarkets
8.5 Specialty Stores
9 Global Rainbow Trout Market, By End User
9.1 Introduction
9.2 Households
9.3 Restaurants
9.4 Hotels
9.5 Catering Services
9.6 Food Processing
9.7 Other End Users
10 Global Rainbow Trout Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Mowi ASA
12.2 Grieg Seafood
12.3 Marine Harvest
12.4 Cermaq
12.5 AquaChile
12.6 The Scottish Salmon Company
12.7 Norsk Fisk
12.8 Bakkafrost
12.9 Hanna Seafood
12.10 Dorset Fish
12.1 S. M. Fisheries
12.12 Tassal Group Limited
12.13 AquaBounty Technologies
12.14 Australian Seafood Industry Council
List of Tables
Table 1 Global Rainbow Trout Market Outlook, By Region (2022-2030) ($MN)
Table 2 Global Rainbow Trout Market Outlook, By Product Type (2022-2030) ($MN)
Table 3 Global Rainbow Trout Market Outlook, By Fresh Trout (2022-2030) ($MN)
Table 4 Global Rainbow Trout Market Outlook, By Live Trout (2022-2030) ($MN)
Table 5 Global Rainbow Trout Market Outlook, By Frozen Trout (2022-2030) ($MN)
Table 6 Global Rainbow Trout Market Outlook, By Smoked Trout (2022-2030) ($MN)
Table 7 Global Rainbow Trout Market Outlook, By Canned Trout (2022-2030) ($MN)
Table 8 Global Rainbow Trout Market Outlook, By Other Product Types (2022-2030) ($MN)
Table 9 Global Rainbow Trout Market Outlook, By Catch Type (2022-2030) ($MN)
Table 10 Global Rainbow Trout Market Outlook, By Aqua Cultured (2022-2030) ($MN)
Table 10 Global Rainbow Trout Market Outlook, By Wild Captured (2022-2030) ($MN)
Table 12 Global Rainbow Trout Market Outlook, By Form (2022-2030) ($MN)
Table 13 Global Rainbow Trout Market Outlook, By Whole (2022-2030) ($MN)
Table 14 Global Rainbow Trout Market Outlook, By Fillets (2022-2030) ($MN)
Table 15 Global Rainbow Trout Market Outlook, By Steaks (2022-2030) ($MN)
Table 16 Global Rainbow Trout Market Outlook, By Portions (2022-2030) ($MN)
Table 17 Global Rainbow Trout Market Outlook, By Distribution Channel (2022-2030) ($MN)
Table 18 Global Rainbow Trout Market Outlook, By Direct Sales (2022-2030) ($MN)
Table 19 Global Rainbow Trout Market Outlook, By Online Retail (2022-2030) ($MN)
Table 20 Global Rainbow Trout Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
Table 21 Global Rainbow Trout Market Outlook, By Specialty Stores (2022-2030) ($MN)
Table 22 Global Rainbow Trout Market Outlook, By End User (2022-2030) ($MN)
Table 23 Global Rainbow Trout Market Outlook, By Households (2022-2030) ($MN)
Table 24 Global Rainbow Trout Market Outlook, By Restaurants (2022-2030) ($MN)
Table 25 Global Rainbow Trout Market Outlook, By Hotels (2022-2030) ($MN)
Table 26 Global Rainbow Trout Market Outlook, By Catering Services (2022-2030) ($MN)
Table 27 Global Rainbow Trout Market Outlook, By Food Processing (2022-2030) ($MN)
Table 28 Global Rainbow Trout Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
