1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Drivers
4.1.1 Increasing Adoption of Antimicrobial Coatings in the Healthcare Industry
4.1.2 Increasing Demand for Germ Resistant Durable Goods
4.1.3 Increasing Demand for Antimicrobial Textiles
4.2 Restraints
4.2.1 Lack of Technological Awareness in Developing and Under-developed Nations
4.2.2 Emission of Active Ingredients
4.2.3 Health Concerns with Silver Usage
4.3 Industry Value Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5 MARKET SEGMENTATION (Market Size in Value)
5.1 Material
5.1.1 Silver
5.1.2 Copper
5.1.3 Polymeric
5.1.4 Organic
5.1.5 Other Materials
5.2 Application
5.2.1 Building and Construction
5.2.2 Food Processing
5.2.3 Textiles
5.2.4 Home Appliances
5.2.5 Healthcare
5.2.6 Marine
5.2.7 Other Applications
5.3 Geography
5.3.1 Asia-Pacific
5.3.1.1 China
5.3.1.2 India
5.3.1.3 Japan
5.3.1.4 South Korea
5.3.1.5 Rest of Asia-Pacific
5.3.2 North America
5.3.2.1 United States
5.3.2.2 Canada
5.3.2.3 Mexico
5.3.3 Europe
5.3.3.1 Germany
5.3.3.2 United Kingdom
5.3.3.3 France
5.3.3.4 Italy
5.3.3.5 Rest of Europe
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 Saudi Arabia
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share (%)**/Ranking Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 AK Steel Corporation
6.4.2 Akzo Nobel NV
6.4.3 AST Products Inc.
6.4.4 BASF SE
6.4.5 BioFence
6.4.6 Biointeractions Ltd
6.4.7 Covalon Technologies Ltd
6.4.8 DSM
6.4.9 DuPont
6.4.10 Hydromer
6.4.11 Lonza
6.4.12 Microban Products Company
6.4.13 PPG Industries Inc.
6.4.14 Sciessent LLC
6.4.15 Sono-Tek Corporation
6.4.16 Specialty Coating Systems Inc.
6.4.17 The Sherwin-Williams Company
6.4.18 Troy Corporation
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Increasing Research and Development Activities
7.2 Development of Multi-functional Coatings
7.3 Growing Demand for HVAC Applications
