CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. Average Selling Price
CHAPTER 4: SMART TOYS MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Robots
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Interactive Games
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Educational Robots
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: SMART TOYS MARKET, BY TECHNOLOGY
5.1. Overview
5.1.1. Market size and forecast
5.2. Wi Fi
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Bluetooth
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. RFID or NFC
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Others
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
CHAPTER 6: SMART TOYS MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market size and forecast
6.2. Offline
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Online
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: SMART TOYS MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by Technology
7.2.4. Market size and forecast, by Distribution Channel
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Type
7.2.5.1.2. Market size and forecast, by Technology
7.2.5.1.3. Market size and forecast, by Distribution Channel
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Type
7.2.5.2.2. Market size and forecast, by Technology
7.2.5.2.3. Market size and forecast, by Distribution Channel
7.2.5.3. Mexico
7.2.5.3.1. Market size and forecast, by Type
7.2.5.3.2. Market size and forecast, by Technology
7.2.5.3.3. Market size and forecast, by Distribution Channel
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by Technology
7.3.4. Market size and forecast, by Distribution Channel
7.3.5. Market size and forecast, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast, by Type
7.3.5.1.2. Market size and forecast, by Technology
7.3.5.1.3. Market size and forecast, by Distribution Channel
7.3.5.2. France
7.3.5.2.1. Market size and forecast, by Type
7.3.5.2.2. Market size and forecast, by Technology
7.3.5.2.3. Market size and forecast, by Distribution Channel
7.3.5.3. UK
7.3.5.3.1. Market size and forecast, by Type
7.3.5.3.2. Market size and forecast, by Technology
7.3.5.3.3. Market size and forecast, by Distribution Channel
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Type
7.3.5.4.2. Market size and forecast, by Technology
7.3.5.4.3. Market size and forecast, by Distribution Channel
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Type
7.3.5.5.2. Market size and forecast, by Technology
7.3.5.5.3. Market size and forecast, by Distribution Channel
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Type
7.3.5.6.2. Market size and forecast, by Technology
7.3.5.6.3. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by Technology
7.4.4. Market size and forecast, by Distribution Channel
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Type
7.4.5.1.2. Market size and forecast, by Technology
7.4.5.1.3. Market size and forecast, by Distribution Channel
7.4.5.2. India
7.4.5.2.1. Market size and forecast, by Type
7.4.5.2.2. Market size and forecast, by Technology
7.4.5.2.3. Market size and forecast, by Distribution Channel
7.4.5.3. Japan
7.4.5.3.1. Market size and forecast, by Type
7.4.5.3.2. Market size and forecast, by Technology
7.4.5.3.3. Market size and forecast, by Distribution Channel
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Type
7.4.5.4.2. Market size and forecast, by Technology
7.4.5.4.3. Market size and forecast, by Distribution Channel
7.4.5.5. South Korea
7.4.5.5.1. Market size and forecast, by Type
7.4.5.5.2. Market size and forecast, by Technology
7.4.5.5.3. Market size and forecast, by Distribution Channel
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by Type
7.4.5.6.2. Market size and forecast, by Technology
7.4.5.6.3. Market size and forecast, by Distribution Channel
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by Technology
7.5.4. Market size and forecast, by Distribution Channel
7.5.5. Market size and forecast, by country
7.5.5.1. Brazil
7.5.5.1.1. Market size and forecast, by Type
7.5.5.1.2. Market size and forecast, by Technology
7.5.5.1.3. Market size and forecast, by Distribution Channel
7.5.5.2. South Africa
7.5.5.2.1. Market size and forecast, by Type
7.5.5.2.2. Market size and forecast, by Technology
7.5.5.2.3. Market size and forecast, by Distribution Channel
7.5.5.3. Saudi Arabia
7.5.5.3.1. Market size and forecast, by Type
7.5.5.3.2. Market size and forecast, by Technology
7.5.5.3.3. Market size and forecast, by Distribution Channel
7.5.5.4. United Arab Emirates
7.5.5.4.1. Market size and forecast, by Type
7.5.5.4.2. Market size and forecast, by Technology
7.5.5.4.3. Market size and forecast, by Distribution Channel
7.5.5.5. Rest of LAMEA
7.5.5.5.1. Market size and forecast, by Type
7.5.5.5.2. Market size and forecast, by Technology
7.5.5.5.3. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2023
CHAPTER 9: COMPANY PROFILES
9.1. The Lego Group
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. hasbro inc
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. K’NEX Industries, Inc.
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Mattel, Inc.
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.4.7. Key strategic moves and developments
9.5. JAKKS Pacific Inc.
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments
9.6. WowWee Group Ltd.
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments
9.7. Anki, Inc.
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. Sphero Inc.
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.8.7. Key strategic moves and developments
9.9. littleBits Electronics, Inc.
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.9.7. Key strategic moves and developments
9.10. UBTECH Robotics Corporation
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments
| ※参考情報 スマートトイとは、テクノロジーを利用してインタラクティブな体験を提供するおもちゃのことを指します。これらのおもちゃは、センサー、人工知能、インターネット接続などの技術を搭載しており、子供たちに新しい遊び方や学びの機会を提供します。スマートトイは、従来の玩具とは異なり、単なる道具ではなく、ユーザーとのインタラクションを通じて動的に反応する特徴があります。 スマートトイの種類は多岐にわたります。まず、ロボット型おもちゃがあります。これらは自律的またはリモート操作可能なロボットで、子どもたちと対話したり、動いたりすることができます。たとえば、プログラミング学習ができるロボットや、音声認識機能を持ったロボットが人気です。 次に、教育に特化したスマートトイも増加しています。これらは特定の学習目的に基づいて設計されており、言語、数学、科学などの様々なスキルを楽しく学習できるように工夫されています。タブレットと連携するアプリを使用することで、子どもたちがゲーム感覚で学習を進めることができるおもちゃも多いです。 さらに、AR（拡張現実）技術を活用したスマートトイも登場しています。これらは、スマートフォンやタブレットのカメラを通じて現実世界と仮想世界を融合させ、子供たちに新しい体験を提供します。ARを用いたおもちゃは、学習や遊びの新しい方法を開拓する可能性があります。 スマートトイの用途は、遊びだけでなく教育にも広がっています。子どもたちは、インタラクティブな体験を通じて、創造性や論理的思考力を育むことができます。また、プログラミングやデジタルリテラシーといった現代のスキルを身につける手助けをしてくれるおもちゃも多いため、学びの道具としても重要視されています。 さらに、スマートトイは社会性の発展に寄与することもあります。友達と一緒に遊ぶことで、協力やコミュニケーションのスキルを養うことができるため、単独での遊びだけでなく、仲間との交流が促進される傾向にあります。このように、スマートトイは遊びの枠を超えた価値を提供しています。 関連技術としては、IoT（モノのインターネット）が挙げられます。IoTは、さまざまなデバイスがインターネットを介して接続され、データを共有する仕組みです。スマートトイはIoT技術を活用することで、リアルタイムのデータ収集や、ユーザーの行動に基づいたパーソナライズされた体験を提供することが可能になります。 人工知能（AI）もスマートトイの重要な要素です。AIを利用することで、子どもたちの学習進度や好みに応じた対応ができるだけでなく、自然言語処理により、子供たちともっと自然な対話が可能になります。これにより、より豊かな学びや遊びの体験が実現します。 センサー技術もスマートトイには欠かせないコンポーネントです。センサーは、物理的な環境の変化やユーザーの動作を感知し、それに応じて機能を変更したり、反応を示したりします。これにより、玩具が現実と密接に連動し、よりリアルな体験を子供たちに提供することができます。 スマートトイは、その魅力や可能性から、今後ますます注目を集めるでしょう。教育と遊びを融合させた新たな体験を通じて、子どもたちに多岐にわたるスキルを効率よく身につけさせることが期待されています。これにより、今後の世代がより豊かな経験を得ることができるでしょう。また、技術の進化に伴い、スマートトイの機能や種類はさらに発展していくと考えられます。したがって、今後の展開から目が離せません。 |
