CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: LOYALTY MANAGEMENT MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Customer Retention
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Customer Loyalty
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Channel Loyalty
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE
5.1. Overview
5.1.1. Market size and forecast
5.2. Large Enterprise
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Small and Medium-sized Enterprise
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
CHAPTER 6: LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL
6.1. Overview
6.1.1. Market size and forecast
6.2. Retail
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. BFSI
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Travel and Hospitality
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Manufacturing
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. IT and Telecom
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
6.7. Media and Entertainment
6.7.1. Key market trends, growth factors and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market share analysis by country
6.8. Healthcare
6.8.1. Key market trends, growth factors and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market share analysis by country
6.9. Others
6.9.1. Key market trends, growth factors and opportunities
6.9.2. Market size and forecast, by region
6.9.3. Market share analysis by country
CHAPTER 7: LOYALTY MANAGEMENT MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by Enterprise Size
7.2.4. Market size and forecast, by Industry Vertical
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Type
7.2.5.1.2. Market size and forecast, by Enterprise Size
7.2.5.1.3. Market size and forecast, by Industry Vertical
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Type
7.2.5.2.2. Market size and forecast, by Enterprise Size
7.2.5.2.3. Market size and forecast, by Industry Vertical
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by Enterprise Size
7.3.4. Market size and forecast, by Industry Vertical
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by Type
7.3.5.1.2. Market size and forecast, by Enterprise Size
7.3.5.1.3. Market size and forecast, by Industry Vertical
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by Type
7.3.5.2.2. Market size and forecast, by Enterprise Size
7.3.5.2.3. Market size and forecast, by Industry Vertical
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Type
7.3.5.3.2. Market size and forecast, by Enterprise Size
7.3.5.3.3. Market size and forecast, by Industry Vertical
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Type
7.3.5.4.2. Market size and forecast, by Enterprise Size
7.3.5.4.3. Market size and forecast, by Industry Vertical
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Type
7.3.5.5.2. Market size and forecast, by Enterprise Size
7.3.5.5.3. Market size and forecast, by Industry Vertical
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Type
7.3.5.6.2. Market size and forecast, by Enterprise Size
7.3.5.6.3. Market size and forecast, by Industry Vertical
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by Enterprise Size
7.4.4. Market size and forecast, by Industry Vertical
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Type
7.4.5.1.2. Market size and forecast, by Enterprise Size
7.4.5.1.3. Market size and forecast, by Industry Vertical
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by Type
7.4.5.2.2. Market size and forecast, by Enterprise Size
7.4.5.2.3. Market size and forecast, by Industry Vertical
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by Type
7.4.5.3.2. Market size and forecast, by Enterprise Size
7.4.5.3.3. Market size and forecast, by Industry Vertical
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Type
7.4.5.4.2. Market size and forecast, by Enterprise Size
7.4.5.4.3. Market size and forecast, by Industry Vertical
7.4.5.5. South Korea
7.4.5.5.1. Market size and forecast, by Type
7.4.5.5.2. Market size and forecast, by Enterprise Size
7.4.5.5.3. Market size and forecast, by Industry Vertical
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by Type
7.4.5.6.2. Market size and forecast, by Enterprise Size
7.4.5.6.3. Market size and forecast, by Industry Vertical
7.5. Latin America
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by Enterprise Size
7.5.4. Market size and forecast, by Industry Vertical
7.5.5. Market size and forecast, by country
7.5.5.1. Brazil
7.5.5.1.1. Market size and forecast, by Type
7.5.5.1.2. Market size and forecast, by Enterprise Size
7.5.5.1.3. Market size and forecast, by Industry Vertical
7.5.5.2. Argentina
7.5.5.2.1. Market size and forecast, by Type
7.5.5.2.2. Market size and forecast, by Enterprise Size
7.5.5.2.3. Market size and forecast, by Industry Vertical
7.5.5.3. Colombia
7.5.5.3.1. Market size and forecast, by Type
7.5.5.3.2. Market size and forecast, by Enterprise Size
7.5.5.3.3. Market size and forecast, by Industry Vertical
7.5.5.4. Rest of Latin America
7.5.5.4.1. Market size and forecast, by Type
7.5.5.4.2. Market size and forecast, by Enterprise Size
7.5.5.4.3. Market size and forecast, by Industry Vertical
7.6. Middle East and Africa
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by Type
7.6.3. Market size and forecast, by Enterprise Size
7.6.4. Market size and forecast, by Industry Vertical
7.6.5. Market size and forecast, by country
7.6.5.1. Saudi Arabia
7.6.5.1.1. Market size and forecast, by Type
7.6.5.1.2. Market size and forecast, by Enterprise Size
7.6.5.1.3. Market size and forecast, by Industry Vertical
7.6.5.2. South Africa
7.6.5.2.1. Market size and forecast, by Type
7.6.5.2.2. Market size and forecast, by Enterprise Size
7.6.5.2.3. Market size and forecast, by Industry Vertical
7.6.5.3. UAE
7.6.5.3.1. Market size and forecast, by Type
7.6.5.3.2. Market size and forecast, by Enterprise Size
7.6.5.3.3. Market size and forecast, by Industry Vertical
7.6.5.4. Rest of Middle East And Africa
7.6.5.4.1. Market size and forecast, by Type
7.6.5.4.2. Market size and forecast, by Enterprise Size
7.6.5.4.3. Market size and forecast, by Industry Vertical
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
9.1. IBM
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. SAP SE
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. Oracle Corporation
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Brierley+Partners
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.4.7. Key strategic moves and developments
9.5. Capillary Technologies
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments
9.6. Annex Cloud
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments
9.7. Apex Loyalty
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. Bond Brand Loyalty Inc.
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.8.7. Key strategic moves and developments
9.9. Epsilon Data Management, LLC.
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.9.7. Key strategic moves and developments
9.10. Comarch SA
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments
| ※参考情報 ロイヤルティ管理は、顧客の忠誠心を高めるための戦略や方法を指します。企業は顧客の永続的な支持を得るために、ロイヤルティプログラムやさまざまな施策を通じて関係構築を図ります。ロイヤルティ管理の目的は、顧客のリピート購入やブランドの推奨を促進し、長期的な売上の向上を目指すことです。 ロイヤルティ管理にはいくつかの種類があります。まず、ポイントプログラムです。このプログラムでは、顧客が商品やサービスを購入するごとにポイントが付与され、そのポイントを後日、特典や商品と交換できる仕組みです。次に、会員制プログラムがあります。会員登録をすることで特別な割引や限定商品へのアクセスが可能となり、顧客の継続的な関与を促します。 さらに、ティア制度も存在します。ティアとは階層を意味し、顧客の購入額や利用頻度に応じて、特典やサービスの内容が異なる仕組みです。これにより、より多くの特典を獲得したいと考える顧客が増え、購入頻度が向上します。また、ソーシャルメディアを活用したロイヤルティ管理も注目されています。顧客の声を直接受け取り、エンゲージメントを高めることができます。 ロイヤルティ管理の用途は多岐にわたります。企業は顧客のデータを分析することで、ターゲット層を絞り込み、効果的なプロモーションを展開します。たとえば、顧客の過去の購入履歴や行動パターンをもとに、最適な商品を提案することが可能です。また、キャンペーンやイベントを通じて、顧客の関心を引き、参加を促すことができます。 関連する技術としては、CRM（顧客関係管理）システムがあります。CRMシステムは、顧客情報の管理や分析を行い、顧客のニーズに応じたサービスを提供するためのツールです。このシステムを利用することで、企業は顧客一人ひとりに対してよりパーソナライズされたアプローチが可能になります。さらに、データ分析技術やAIも重要です。顧客データをもとに予測分析を行い、次に何を求めるかを把握し、迅速に対応することができます。 ロイヤルティ管理は、競争が激しい市場において企業が成功を収めるために不可欠な要素です。顧客が他の競合に流れてしまうリスクを減少させ、充実した関係を築くためには、企業は常に顧客の声に耳を傾け、価値を提供し続ける必要があります。特に、デジタル環境が進化する中で、オンラインでの顧客体験の質を向上させることは、ロイヤルティ向上に繋がる重要な要素です。 また、ロイヤルティ管理は短期的な利益追求だけでなく、長期的なブランドファンの育成にも寄与します。顧客が企業やブランドに対して高い信頼を持てば、その信頼が新たな顧客の獲得にもつながります。すなわち、良好なロイヤルティ管理は、企業の持続可能な成長にも寄与するのです。 以上のように、ロイヤルティ管理は多様な手法と関連技術を駆使して、企業と顧客との関係を強化し、ビジネスの成長を促進する重要な戦略となっています。今後もその重要性は増すと考えられ、企業は顧客の期待に応えるための新しい取り組みを模索し続ける必要があります。 |
