世界のロイヤルティマネジメント市場(~2030年):コンポーネント別(ソリューション、サービス)、組織規模別、展開タイプ別、事業者別(B2B、B2C)、産業別(金融、航空、自動車、メディア&エンターテインメント、小売&消費財、ホスピタリティ)、地域別

【英語タイトル】Loyalty Management Market by Component (Solutions & Services), Organization Size, Deployment Type, Operator (B2B, B2C), Vertical (BFSI, Aviation, Automobile, Media & Entertainment, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2028

MarketsandMarketsが出版した調査資料(TC3881-23)・商品コード:TC3881-23
・発行会社(調査会社):MarketsandMarkets
・発行日:2023年4月24日
・ページ数:312
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール(受注後24時間以内)
・調査対象地域:グローバル
・産業分野:IT・通信
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❖ レポートの概要 ❖

MarketsandMarkets社発行の当レポートによると、世界のロイヤルティマネジメント市場規模が、2022年102億ドルから年平均成長率17.5%で2028年には228億ドルに達すると予測されています。当レポートは、ロイヤルティマネジメントの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要・産業動向、提供別(ソリューション、サービス)分析、事業者別(B2B、B2C)分析、展開タイプ別(オンプレスミス、クラウド)、組織規模別(大企業、中小企業)分析、地域別(北米、ヨーロッパ、アジア太平洋、中東/アフリカ、南米)分析、競争状況などの項目を掲載しています。なお、当書に掲載されている企業情報には、Giift Management (Singapore)、Epsilon (US)、Oracle (US)、Bond BrLoyalty (Canada)、Kobie (Russia)、Brierley+Partners (US)、Merkle (US)、Capillary (Singapore)、Comarch (Poland)、ICF Next (US)、Maritz Motivation (US)、Cheetah Digital (US)、ProKarma (US)、Jakala (Italy)、 Annex Cloud (US)などが含まれています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・産業動向
・世界のロイヤルティマネジメント市場規模:提供別
  - ソリューションの市場規模
  - サービスの市場規模
・世界のロイヤルティマネジメント市場規模:事業者別
  - B2Bの市場規模
  - B2Cの市場規模
・世界のロイヤルティマネジメント市場規模:展開タイプ別
  - オンプレスミスの市場規模
  - クラウドの市場規模
・世界のロイヤルティマネジメント市場規模:組織規模別
  - 大企業の市場規模
  - 中小企業の市場規模
・世界のロイヤルティマネジメント市場規模:地域別
  - 北米のロイヤルティマネジメント市場規模
  - ヨーロッパのロイヤルティマネジメント市場規模
  - アジア太平洋のロイヤルティマネジメント市場規模
  - 中東/アフリカのロイヤルティマネジメント市場規模
  - 南米のロイヤルティマネジメント市場規模
・競争状況
・企業情報

“ロイヤルティマネジメント市場は2023年に102億米ドルとなり、2028年まで年平均成長率17.5%で228億米ドルに達すると予測”
企業の顧客維持戦略に対するニーズの高まりと、より個別化された魅力的なロイヤルティプログラムを可能にするモバイルやソーシャルテクノロジーの利用拡大が、いずれも市場を牽引する要因となっています。また、顧客データとアナリティクスの重要性が高まっていることも、企業が顧客をよりよく理解し、顧客と対話するのに役立っています。

“事業者別では、B2Cセグメントが予測期間中最大の市場規模を維持”
B2Cセグメントには、消費者に直接販売する事業者が含まれ、市場全体のかなりの部分を占めています。パーソナライズされた体験や特典に対する消費者の要求はますます高まっており、B2C分野の事業者にとって効果的なロイヤルティマネジメントプログラムが不可欠となっています。また、B2C分野は競争が激しいという特徴があるため、ロイヤルティマネジメントプログラムは競合他社に差をつけたい企業にとって重要な差別化要因となっています。モバイルやデジタル技術の導入により、B2C分野の企業はロイヤリティプログラムの導入と管理が容易になり、この分野の成長が期待されています。

“業種別では、BFSI分野が予測期間中に最大の市場規模を維持”
BFSIは競争が激しく、この分野の企業にとって顧客ロイヤルティは極めて重要です。市場シェアを維持・拡大するために、この分野には大規模かつ多様な顧客基盤があり、企業が顧客にパーソナライズされた体験や特典を提供することが重要になります。BFSIは複雑な規制要件とセキュリティ上の懸念が特徴であるため、ロイヤルティマネジメントソリューションは業界標準に準拠したセキュアなものであることが重要です。ロイヤルティマネジメントソリューションの導入は、BFSI企業の業務効率化、コスト削減、顧客満足度の向上に役立ちます。また、BFSIはモバイルやデジタル・ソリューションなどの新技術をいち早く導入しており、これを活用することで、よりパーソナライズされたロイヤルティプログラムを顧客に提供することができます。

“「予測期間中に最も高い成長率を記録するアジア太平洋地域”
アジア太平洋地域は人口が多く、購買力が高まり、モバイルやデジタル技術の導入が急速に進んでいるため、ロイヤルティマネジメントプログラムの導入を検討している企業にとって魅力的な市場です。アジア太平洋地域には、Eコマースや小売などの分野で急成長を遂げている新興経済国がいくつかあり、効果的なロイヤルティマネジメントプログラムから利益を得ることができます。さらに、アジア太平洋地域の消費者は、パーソナライズされた体験や特典を企業に求める傾向が強まっており、ロイヤルティマネジメントプログラムは、顧客の維持と競争力の維持を目指す企業にとって不可欠なものとなっています。

主要項目の内訳
本調査には、ソリューションベンダーからティア1企業まで、さまざまな業界専門家による洞察が含まれています。主な内訳は以下の通りです:
- 企業タイプ別 ティア1:35%、ティア2:40%、ティア3:25%
- 役職別 Cレベル – 35%、Dレベル – 25%、その他 – 40%
- 地域別 北米30%、欧州35%、アジア太平洋地域25%、中東5%、中南米5%

ロイヤルティマネジメント市場の主要プレーヤーは、Giift Management (Singapore), Epsilon (US), Oracle (US), Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), and SessionM (US)です。これらの企業は、ロイヤルティマネジメント市場での拠点を拡大するために、パートナーシップ、契約や提携、製品の発表や強化、買収など、さまざまな成長戦略を採用しています。

調査対象範囲
この調査レポートは、さまざまなセグメントにわたるロイヤルティマネジメント市場規模を対象としています。この調査レポートは、提供サービス(ソリューション、サービス)、業種、地域など、さまざまなセグメントにわたる市場規模と成長の可能性を推定することを目的としています。本調査ではさらに、主要市場プレイヤーの会社概要、製品および事業内容、最近の動向、市場戦略に関する主な見解とともに、詳細な競合分析を掲載しています。

レポート購入の主な利点
本レポートは、世界のロイヤルティマネジメント市場とそのサブセグメントにおける収益数の最も近い近似値に関する情報を提供し、市場リーダー/新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するための洞察を得るのに役立ちます。さらに、本レポートは、市場動向を理解し、主要な市場促進要因、阻害要因、課題、および機会に関する情報を関係者に提供するための洞察を提供します。

本レポートは、以下のポイントに関する洞察を提供します:
ロイヤルティマネジメントに関するレポートでは、パーソナライズされた顧客体験に対する需要の高まり、企業間競争の激化、モバイルおよびデジタル技術の採用など、いくつかの主要な促進要因を特定しています。また、ロイヤルティマネジメント市場成長の阻害要因として、熟練労働者不足、セキュリティや互換性の問題などを挙げています。このような課題にもかかわらず、本レポートでは、リアルタイムの運用上の意思決定やプログラムへの投資の増加など、ロイヤルティマネジメント市場の成長機会が数多くあることを強調しています。また、データセキュリティ、プライバシーの問題、メンテナンスとアップデートの問題など、ロイヤルティマネジメント市場が直面する主な課題も取り上げています。全体として、本レポートはロイヤルティマネジメント市場と今後の成長の可能性について貴重な洞察を提供しています。

製品開発/イノベーション: ロイヤルティマネジメント市場における今後の技術、研究開発活動、製品・サービスの発売に関する詳細な洞察
市場開発: 有利な市場に関する包括的な情報 – 当レポートは様々な地域のロイヤルティマネジメント市場を分析
市場の多様化: ロイヤルティ管理市場における新製品&サービス、未開拓の地域、最近の開発、およびtsに関する網羅的な情報 競争力評価: Giift Management社(シンガポール)、Epsilon社(米国)、Oracle社(米国)、Bond Brand Loyalty社(カナダ)、Kobie社(ロシア)、Brierley+Partners社(米国)など、主要企業の市場シェア、成長戦略、サービス内容を詳細に評価、 Merkle(米国)、Capillary(シンガポール)、Comarch(ポーランド)、ICF Next(米国)、Maritz Motivation(米国)、Cheetah Digital(米国)、ProKarma(米国)、Jakala(イタリア)、Annex Cloud(米国)、Apex Loyalty(米国)、Sumup(英国)、Kangaroo(カナダ)、LoyaltyLion(英国)、Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), SessionM (US)など、主要企業の市場シェア、成長戦略、サービス展開などを詳細に評価

❖ レポートの目次 ❖

1 INTRODUCTION 58
1.1 STUDY OBJECTIVES 58
1.2 MARKET DEFINITION 58
1.2.1 INCLUSIONS AND EXCLUSIONS 58
1.3 MARKET SCOPE 59
1.3.1 MARKET SEGMENTATION 59
1.3.2 REGIONS COVERED 59
1.3.3 YEARS CONSIDERED 60
1.4 CURRENCY 60
1.5 STAKEHOLDERS 60
1.6 SUMMARY OF CHANGES 61
2 RESEARCH METHODOLOGY 62
2.1 RESEARCH DATA 62
FIGURE 1 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN 62
2.1.1 SECONDARY DATA 63
2.1.2 PRIMARY DATA 63
TABLE 1 PRIMARY INTERVIEWS 63
2.1.2.1 Breakup of primary profiles 64
FIGURE 2 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION 64
2.1.2.2 Key industry insights 64
2.2 MARKET SIZE ESTIMATION 65
2.2.1 TOP-DOWN APPROACH 65
FIGURE 3 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: TOP-DOWN APPROACH (SPENDING-SIDE ANALYSIS) 65
2.2.2 BOTTOM-UP APPROACH 66
FIGURE 4 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2) 66
FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2) 67
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 67
2.4 ASSUMPTIONS 68
2.5 LIMITATIONS 68
2.6 RECESSION IMPACT 69
FIGURE 6 LOYALTY MANAGEMENT MARKET: RECESSION IMPACT 69
3 EXECUTIVE SUMMARY 70
FIGURE 7 LOYALTY MANAGEMENT MARKET, 2021–2028 (USD MILLION) 71
FIGURE 8 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET 72
FIGURE 9 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT 73
FIGURE 10 ASIA PACIFIC BEST MARKET FOR INVESTMENT FROM 2023 TO 2028 74
4 PREMIUM INSIGHTS 75
4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET 75
FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET 75
4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING, 2023 75
FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023 75
4.3 LOYALTY MANAGEMENT MARKET SHARE, BY DEPLOYMENT TYPE, 2023 75
FIGURE 13 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2023 75
4.4 LOYALTY MANAGEMENT MARKET SHARE, BY ORGANIZATION SIZE, 2023 VS. 2028 76
FIGURE 14 LARGE ENTERPRISES SEGMENT WILL CONTINUE TO DOMINATE MARKET IN 2028 76
4.5 LOYALTY MANAGEMENT MARKET SHARE, BY OPERATOR, 2023 76
FIGURE 15 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2023 76
4.6 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL, 2023 77
FIGURE 16 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2023 77
4.7 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY (2023) 77
FIGURE 17 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2023 77
4.8 LOYALTY MANAGEMENT MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES 78
FIGURE 18 JAPAN TO REGISTER HIGHEST CAGR FROM 2023 TO 2028 78
5 MARKET OVERVIEW AND INDUSTRY TRENDS 79
5.1 INTRODUCTION 79
5.2 MARKET DYNAMICS 79
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET 79
5.2.1 DRIVERS 80
5.2.1.1 Growing focus on reducing customer churn rates 80
5.2.1.2 Emergence of loyalty management mobile applications 80
5.2.1.3 Demand for advanced solutions to monitor customer scores and enhance customer engagement 80
5.2.1.4 Rising adoption of omnichannel customer loyalty strategy 80
5.2.2 RESTRAINTS 81
5.2.2.1 Stringent government regulations 81
5.2.3 OPPORTUNITIES 81
5.2.3.1 Increasing investment in loyalty system technology 81
5.2.3.2 Increasing investment in customer success startup platforms 81
5.2.3.3 Rising application of big data and machine learning 82
5.2.4 CHALLENGES 82
5.2.4.1 Low awareness of loyalty program benefits 82
5.2.4.2 Complexities in data synchronization 82
5.2.4.3 Data security and privacy issues 82
5.2.4.4 Unappealing rewards 82
5.3 INDUSTRY TRENDS 83
5.3.1 BRIEF HISTORY OF LOYALTY MANAGEMENT 83
5.3.2 ECOSYSTEM ANALYSIS 83
TABLE 2 LOYALTY MANAGEMENT MARKET: ECOSYSTEM ANALYSIS 83
5.3.3 CASE STUDY ANALYSIS 85
5.3.3.1 Case study 1: New loyalty management program by Uber encouraged and incentivized drivers to boost performance 85
5.3.3.2 Case study 2: CIBC implemented loyalty system for more personalized experience 85
5.3.3.3 Case study 3: KrisFlyer launched miles program to attract customers 86
5.3.3.4 Case study 4: Dunkin’ launched DD Perks 86
5.4 VALUE CHAIN ANALYSIS 87
FIGURE 20 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS 87
5.5 REGULATORY LANDSCAPE 88
TABLE 3 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 4 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 5 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89
TABLE 6 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89
5.5.1 NORTH AMERICA 89
5.5.1.1 US 89
5.5.1.2 Canada 90
5.5.2 EUROPE 90
5.5.3 ASIA PACIFIC 91
5.5.3.1 South Korea 91
5.5.3.2 China 91
5.5.3.3 India 91
5.5.3.4 Middle East and Africa 91
5.5.3.5 UAE 91
5.5.3.6 KSA 91
5.5.4 LATIN AMERICA 92
5.5.4.1 Brazil 92
5.5.4.2 Mexico 92
5.6 PATENT ANALYSIS 92
5.6.1 METHODOLOGY 92
5.6.2 DOCUMENT TYPES 92
TABLE 7 PATENTS FILED, 2021–2023 92
5.6.3 INNOVATION AND PATENT APPLICATIONS 93
FIGURE 21 NUMBER OF PATENTS GRANTED ANNUALLY, 2018–2022 93
5.6.3.1 Top applicants 93
FIGURE 22 TOP 10 PATENT APPLICANTS, 2021–2023 93
TABLE 8 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021–2023 94
5.7 KEY CONFERENCES AND EVENTS IN 2023–2024 95
TABLE 9 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES AND EVENTS 95
5.8 PRICING ANALYSIS 96
TABLE 10 AVERAGE SELLING PRICE MODEL 96
5.9 PORTER’S FIVE FORCES ANALYSIS 96
TABLE 11 LOYALTY MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS 96
FIGURE 23 INTENSITY OF COMPETITIVE RIVALRY IS HIGH IN LOYALTY MANAGEMENT MARKET 97
5.9.1 THREAT OF NEW ENTRANTS 97
5.9.2 THREAT OF SUBSTITUTES 97
5.9.3 BARGAINING POWER OF BUYERS 97
5.9.4 BARGAINING POWER OF SUPPLIERS 98
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 98
5.10 KEY STAKEHOLDERS AND BUYING CRITERIA 98
5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS 98
TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS (%) 98
5.10.2 BUYING CRITERIA 98
FIGURE 24 KEY BUYING CRITERIA FOR TOP THREE END USERS 98
TABLE 13 KEY BUYING CRITERIA FOR TOP THREE END USERS 99
5.11 TRENDS/DISRUPTIONS IMPACTING BUYERS 99
FIGURE 25 TRENDS/DISRUPTIONS IMPACTING BUYERS IN LOYALTY MANAGEMENT MARKET 99
5.12 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET 100
5.12.1 MEETING CUSTOMER NEEDS 100
5.12.2 OFFERING CHOICES 100
5.12.3 DEFINING CLEAR GOALS 100
5.12.4 UTILIZING CUSTOMER DATA 100
5.13 STANDARD LEVELS OF LOYALTY MANAGEMENT 100
5.13.1 OFFER SIGNIFICANT PRIVILEGES AND BENEFITS TO CUSTOMERS 100
5.13.2 INNOVATIVE STRATEGIES TO ENGAGE CLIENTS 100
5.13.3 ESTABLISH LONG-TERM CUSTOMER LOYALTY 101
5.14 IMPACT OF LOYALTY MANAGEMENT ON ADJACENT TECHNOLOGIES 101
5.14.1 SOCIAL MEDIA INTEGRATION 101
5.14.2 PERSONALIZATION 101
5.14.3 MOBILE PAYMENTS 101
5.14.4 VOICE ASSISTANTS 101
5.15 TECHNOLOGY ANALYSIS 101
5.15.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 101
5.15.2 BLOCKCHAIN TECHNOLOGY 102
5.15.3 MOBILE WALLETS 102
5.15.4 IN-APP REWARDS 102
5.15.5 IOT 102
6 LOYALTY MANAGEMENT MARKET, BY OFFERING 103
6.1 INTRODUCTION 104
FIGURE 26 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 104
TABLE 14 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 104
TABLE 15 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 104
6.2 SOLUTIONS 105
6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH 105
6.2.2 SOLUTIONS: MARKET DRIVERS 105
6.2.3 SOLUTIONS: RECESSION IMPACT 105
TABLE 16 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 106
TABLE 17 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 106
6.3 SERVICES 106
6.3.1 SERVICES: MARKET DRIVERS 106
6.3.2 SERVICES: RECESSION IMPACT 107
FIGURE 27 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD 107
TABLE 18 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2018–2022 (USD MILLION) 107
TABLE 19 SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2023–2028 (USD MILLION) 107
TABLE 20 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 108
TABLE 21 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 108
6.3.3 PROFESSIONAL SERVICES 108
FIGURE 28 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 109
TABLE 22 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2018–2022 (USD MILLION) 109
TABLE 23 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2023–2028 (USD MILLION) 109
TABLE 24 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 110
TABLE 25 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.3.3.1 Consulting 110
6.3.3.1.1 Ability to eliminate complexities and reintegrate functions to boost demand for consulting services 110
TABLE 26 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 111
TABLE 27 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 111
6.3.3.2 Implementation 111
6.3.3.2.1 Need for seamless integration of loyalty management solutions to propel adoption 111
TABLE 28 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 112
TABLE 29 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 112
6.3.3.3 Support & maintenance 112
6.3.3.3.1 Ability to improve operations and gain control over existing systems to drive growth 112
TABLE 30 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 113
TABLE 31 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 113
6.3.4 MANAGED SERVICES 113
6.3.4.1 Growing need to outsource loyalty management solutions to service providers to drive adoption of managed services 113
TABLE 32 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 114
TABLE 33 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 114
7 LOYALTY MANAGEMENT MARKET, BY OPERATOR 115
7.1 INTRODUCTION 116
FIGURE 29 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 116
TABLE 34 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 116
TABLE 35 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 116
7.2 BUSINESS-TO-BUSINESS 117
7.2.1 GROWING ADOPTION OF ADVANCED DATA ANALYTICS AND MACHINE LEARNING TECHNOLOGIES TO DRIVE MARKET 117
7.2.2 BUSINESS-TO-BUSINESS: MARKET DRIVERS 117
7.2.3 BUSINESS-TO-BUSINESS: RECESSION IMPACT 117
TABLE 36 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 117
TABLE 37 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 118
7.3 BUSINESS-TO-CUSTOMER 118
7.3.1 GROWING USE OF MOBILE AND DIGITAL TECHNOLOGIES TO PROPEL MARKET GROWTH 118
7.3.2 BUSINESS-TO-CUSTOMER: MARKET DRIVERS 118
7.3.3 BUSINESS-TO-CUSTOMER: RECESSION IMPACT 118
TABLE 38 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 119
TABLE 39 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 119
8 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 120
8.1 INTRODUCTION 121
FIGURE 30 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 121
TABLE 40 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 121
TABLE 41 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 121
8.2 ON-PREMISES 122
8.2.1 MAXIMIZED CONTROL AND SECURITY ASSOCIATED WITH ON-PREMISES DEPLOYMENT TO DRIVE GROWTH 122
8.2.2 ON-PREMISES: MARKET DRIVERS 122
8.2.3 ON-PREMISES: RECESSION IMPACT 122
TABLE 42 ON-PREMISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 123
TABLE 43 ON-PREMISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 123
8.3 CLOUD 124
8.3.1 ENHANCED EFFICIENCY AND SCALABILITY TO PROPEL DEMAND FOR CLOUD SOLUTIONS 124
8.3.2 CLOUD: MARKET DRIVERS 124
8.3.3 CLOUD: RECESSION IMPACT 124
TABLE 44 CLOUD: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 125
TABLE 45 CLOUD: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 125
9 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 126
9.1 INTRODUCTION 127
FIGURE 31 LARGE ENTERPRISES TO COMMAND LARGER MARKET SHARE DURING FORECAST PERIOD 127
TABLE 46 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 127
TABLE 47 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 127
9.2 LARGE ENTERPRISES 128
9.2.1 GROWING NEED TO MANAGE COMPLEX NETWORK INFRASTRUCTURE TO BOOST MARKET 128
9.2.2 LARGE ENTERPRISES: MARKET DRIVERS 128
9.2.3 LARGE ENTERPRISES: RECESSION IMPACT 128
TABLE 48 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 129
TABLE 49 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 129
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 129
9.3.1 NEED TO ENHANCE PRODUCTIVITY AND REDUCE IT OPERATIONAL COSTS TO FUEL GROWTH 129
9.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS 130
TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 130
TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 130
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL 131
10.1 INTRODUCTION 132
FIGURE 32 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 132
TABLE 52 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 132
TABLE 53 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 133
10.2 VERTICAL: RECESSION IMPACT ON MARKET 133
10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 134
10.3.1 NEED TO INCREASE CUSTOMER RETENTION AND LOYALTY TO DRIVE GROWTH 134
10.3.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS 134
TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 134
TABLE 55 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 135
10.4 AVIATION 135
10.4.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET 135
10.4.2 AVIATION: MARKET DRIVERS 135
TABLE 56 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 136
TABLE 57 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 136
10.5 AUTOMOTIVE 136
10.5.1 NEED TO CREATE LONG-TERM CUSTOMER RELATIONSHIPS THROUGH PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET 136
10.5.2 AUTOMOTIVE: MARKET DRIVERS 137
TABLE 58 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 137
TABLE 59 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 137
10.6 MEDIA AND ENTERTAINMENT 137
10.6.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH 137
10.6.2 MEDIA AND ENTERTAINMENT: MARKET DRIVERS 138
TABLE 60 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 138
TABLE 61 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 138
10.7 RETAIL AND CONSUMER GOODS 139
10.7.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH 139
10.7.2 RETAIL AND CONSUMER GOODS: MARKET DRIVERS 139
TABLE 62 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 139
TABLE 63 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 140
10.8 HOSPITALITY 140
10.8.1 NEED TO CREATE MEMORABLE EXPERIENCES AND PROVIDE EXCEPTIONAL CUSTOMER SERVICE TO BOOST MARKET 140
10.8.2 HOSPITALITY: MARKET DRIVERS 140
TABLE 64 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 141
TABLE 65 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 141
10.9 OTHER VERTICALS 141
TABLE 66 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 142
TABLE 67 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11 LOYALTY MANAGEMENT MARKET, BY REGION 143
11.1 INTRODUCTION 144
FIGURE 33 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2023 144
TABLE 68 LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 144
TABLE 69 LOYALTY MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 145
FIGURE 34 ASIA PACIFIC LOYALTY MANAGEMENT MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 145
11.2 NORTH AMERICA 146
11.2.1 NORTH AMERICA: MARKET DRIVERS 146
11.2.2 NORTH AMERICA: IMPACT OF RECESSION 147
FIGURE 35 NORTH AMERICA: MARKET SNAPSHOT 147
TABLE 70 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 148
TABLE 71 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 148
TABLE 72 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 148
TABLE 73 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 148
TABLE 74 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 149
TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 149
TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 149
TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 149
TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 150
TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 150
TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 150
TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 150
TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 151
TABLE 83 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 151
TABLE 84 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 151
TABLE 85 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 152
11.2.3 US 152
11.2.3.1 Increased adoption of advanced technologies in US to develop rich customer experience 152
TABLE 86 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 152
TABLE 87 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 153
TABLE 88 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 153
TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 153
TABLE 90 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 153
TABLE 91 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 154
TABLE 92 US: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 154
TABLE 93 USS: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 154
TABLE 94 US: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 154
TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 155
TABLE 96 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 155
TABLE 97 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 155
TABLE 98 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 155
TABLE 99 US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 156
11.2.4 CANADA 156
11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market 156
TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 157
TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 157
TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 157
TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 157
TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 158
TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 158
TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 158
TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 158
TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 159
TABLE 109 CANADA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 159
TABLE 110 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 159
TABLE 111 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 159
TABLE 112 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 160
TABLE 113 CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 160
11.3 EUROPE 161
11.3.1 EUROPE: MARKET DRIVERS 161
11.3.2 EUROPE: IMPACT OF RECESSION 161
TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 162
TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 162
TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 162
TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 162
TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 163
TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 163
TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 163
TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 163
TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 164
TABLE 123 EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 164
TABLE 124 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 164
TABLE 125 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 164
TABLE 126 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 165
TABLE 127 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 165
TABLE 128 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 166
TABLE 129 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 166
11.3.3 UK 166
11.3.3.1 Implementation of UK Digital Strategy by government to support businesses through better connectivity 166
TABLE 130 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 167
TABLE 131 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 167
TABLE 132 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 167
TABLE 133 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE,2023–2028 (USD MILLION) 167
TABLE 134 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 168
TABLE 135 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 168
TABLE 136 UK: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 168
TABLE 137 UK: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 168
TABLE 138 UK: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 169
TABLE 139 UK: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 169
TABLE 140 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 169
TABLE 141 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 169
TABLE 142 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 170
TABLE 143 UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 170
11.3.4 ITALY 170
11.3.4.1 Increased value to customer relationships with brands to propel market 170
TABLE 144 ITALY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 171
TABLE 145 ITALY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 171
TABLE 146 ITALY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 171
TABLE 147 ITALY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 171
TABLE 148 ITALY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 172
TABLE 149 ITALY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 172
TABLE 150 ITALY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 172
TABLE 151 ITALY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 172
TABLE 152 ITALY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 173
TABLE 153 ITALY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 173
TABLE 154 ITALY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 173
TABLE 155 ITALY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 173
TABLE 156 ITALY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 174
TABLE 157 ITALY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 174
11.3.5 GERMANY 174
11.3.5.1 Increasing investment in digital customer experience to increase productivity in manufacturing sector 174
TABLE 158 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 175
TABLE 159 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 175
TABLE 160 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 175
TABLE 161 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 175
TABLE 162 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 176
TABLE 163 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 176
TABLE 164 GERMANY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 176
TABLE 165 GERMANY: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 176
TABLE 166 GERMANY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 177
TABLE 167 GERMANY: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 177
TABLE 168 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 177
TABLE 169 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 177
TABLE 170 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 178
TABLE 171 GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 178
11.3.6 FRANCE 178
11.3.6.1 Increasing adoption of digital payment methods to augment market 178
TABLE 172 FRANCE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 179
TABLE 173 FRANCE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 179
TABLE 174 FRANCE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 179
TABLE 175 FRANCE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 179
TABLE 176 FRANCE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 180
TABLE 177 FRANCE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 180
TABLE 178 FRANCE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 180
TABLE 179 FRANCE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 180
TABLE 180 FRANCE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 181
TABLE 181 FRANCE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 181
TABLE 182 FRANCE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 181
TABLE 183 FRANCE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 181
TABLE 184 FRANCE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 182
TABLE 185 FRANCE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 182
11.3.7 SPAIN 183
11.3.7.1 Increasing focus of brands on customer retention to aid market 183
TABLE 186 SPAIN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 183
TABLE 187 SPAIN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 183
TABLE 188 SPAIN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 183
TABLE 189 SPAIN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 183
TABLE 190 SPAIN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 184
TABLE 191 SPAIN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 184
TABLE 192 SPAIN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 184
TABLE 193 SPAIN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 184
TABLE 194 SPAIN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 185
TABLE 195 SPAIN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 185
TABLE 196 SPAIN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 185
TABLE 197 SPAIN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 185
TABLE 198 SPAIN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 186
TABLE 199 SPAIN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 186
11.3.8 NORDIC COUNTRIES 187
11.3.8.1 Increasing adoption of 5G and digital banking to increase productivity 187
TABLE 200 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 187
TABLE 201 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 187
TABLE 202 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 187
TABLE 203 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 188
TABLE 204 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 188
TABLE 205 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 188
TABLE 206 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 188
TABLE 207 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 189
TABLE 208 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 189
TABLE 209 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 189
TABLE 210 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 189
TABLE 211 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 190
TABLE 212 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 190
TABLE 213 NORDIC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 190
11.3.9 REST OF EUROPE 191

11.4 ASIA PACIFIC 191
11.4.1 ASIA PACIFIC: MARKET DRIVERS 191
11.4.2 ASIA PACIFIC: IMPACT OF RECESSION 192
FIGURE 36 ASIA PACIFIC: MARKET SNAPSHOT 192
TABLE 214 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 193
TABLE 215 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 193
TABLE 216 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 193
TABLE 217 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 193
TABLE 218 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 194
TABLE 219 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 194
TABLE 220 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 194
TABLE 221 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 194
TABLE 222 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 195
TABLE 223 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 195
TABLE 224 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 195
TABLE 225 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 195
TABLE 226 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 196
TABLE 227 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 196
TABLE 228 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 197
TABLE 229 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 197
11.4.3 CHINA 197
11.4.3.1 Rapid evolution in consumer behavior and increased government support to drive market 197
TABLE 230 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 198
TABLE 231 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 198
TABLE 232 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 198
TABLE 233 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 198
TABLE 234 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 199
TABLE 235 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 199
TABLE 236 CHINA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 199
TABLE 237 CHINA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 199
TABLE 238 CHINA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 200
TABLE 239 CHINA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 200
TABLE 240 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 200
TABLE 241 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 200
TABLE 242 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 201
TABLE 243 CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 201
11.4.4 JAPAN 201
11.4.4.1 Growing demand for loyalty management solutions to boost market 201
TABLE 244 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 202
TABLE 245 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 202
TABLE 246 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 202
TABLE 247 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 202
TABLE 248 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 203
TABLE 249 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 203
TABLE 250 JAPAN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 203
TABLE 251 JAPAN: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 203
TABLE 252 JAPAN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 204
TABLE 253 JAPAN: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 204
TABLE 254 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 204
TABLE 255 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 204
TABLE 256 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 205
TABLE 257 JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 205
11.4.5 INDIA 205
11.4.5.1 Increasing demand for loyalty programs for customer retention to propel market 205
TABLE 258 INDIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 206
TABLE 259 INDIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 206
TABLE 260 INDIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 206
TABLE 261 INDIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 206
TABLE 262 INDIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 207
TABLE 263 INDIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 207
TABLE 264 INDIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 207
TABLE 265 INDIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 207
TABLE 266 INDIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 208
TABLE 267 INDIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 208
TABLE 268 INDIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 208
TABLE 269 INDIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 208
TABLE 270 INDIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 209
TABLE 271 INDIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 209
11.4.6 AUSTRALIA AND NEW ZEALAND 209
11.4.6.1 Increasing customer retention strategies with special features through data-driven logic to fuel market 209
TABLE 272 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 210
TABLE 273 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 210
TABLE 274 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 210
TABLE 275 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 210
TABLE 276 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 211
TABLE 277 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 211
TABLE 278 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 211
TABLE 279 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 211
TABLE 280 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 212
TABLE 281 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 212
TABLE 282 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 212
TABLE 283 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 212
TABLE 284 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 213
TABLE 285 AUSTRALIA AND NEW ZEALAND: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 213
11.4.7 SOUTHEAST ASIA 213
11.4.7.1 Adoption of strategy to replace cash discounts with permanent customer loyalty points 213
TABLE 286 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 214
TABLE 287 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 214
TABLE 288 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 214
TABLE 289 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 214
TABLE 290 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 215
TABLE 291 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 215
TABLE 292 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 215
TABLE 293 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 215
TABLE 294 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 216
TABLE 295 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 216
TABLE 296 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 216
TABLE 297 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 216
TABLE 298 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 217
TABLE 299 SOUTHEAST ASIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 217
11.4.8 REST OF ASIA PACIFIC 217
11.5 MIDDLE EAST & AFRICA 218
11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS 218
11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION 218
TABLE 300 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 219
TABLE 301 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 219
TABLE 302 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 219
TABLE 303 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 219
TABLE 304 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 220
TABLE 305 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 220
TABLE 306 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 220
TABLE 307 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 220
TABLE 308 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 221
TABLE 309 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 221
TABLE 310 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 221
TABLE 311 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 221
TABLE 312 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 222
TABLE 313 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 222
TABLE 314 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 223
TABLE 315 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 223
11.5.3 KSA 223
11.5.3.1 Smartphone and internet penetration to accelerate growth of digital financial services 223
TABLE 316 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 224
TABLE 317 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 224
TABLE 318 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 224
TABLE 319 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 224
TABLE 320 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 225
TABLE 321 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 225
TABLE 322 KSA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 225
TABLE 323 KSA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 225
TABLE 324 KSA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 226
TABLE 325 KSA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 226
TABLE 326 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 226
TABLE 327 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 226
TABLE 328 KSA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 227
TABLE 329 KSA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 227
11.5.4 UAE 227
11.5.4.1 Increased customer loyalty for brands and products to propel demand for smart technologies 227
TABLE 330 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 228
TABLE 331 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 228
TABLE 332 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 228
TABLE 333 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 228
TABLE 334 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 229
TABLE 335 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 229
TABLE 336 UAE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 229
TABLE 337 UAE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 229
TABLE 338 UAE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 230
TABLE 339 UAE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 230
TABLE 340 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 230
TABLE 341 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 230
TABLE 342 UAE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 231
TABLE 343 UAE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 231
11.5.5 SOUTH AFRICA 231
11.5.5.1 Increased need for consumer engagement and retention to augment use of loyalty management techniques among companies 231
TABLE 344 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 232
TABLE 345 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 232
TABLE 346 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 232
TABLE 347 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 232
TABLE 348 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 233
TABLE 349 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 233
TABLE 350 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 233
TABLE 351 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 233
TABLE 352 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 234
TABLE 353 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 234
TABLE 354 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 234
TABLE 355 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 234
TABLE 356 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 235
TABLE 357 SOUTH AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 235
11.5.6 EGYPT 235
11.5.6.1 Growing demand for loyalty programs and services in industrial verticals to propel market 235
TABLE 358 EGYPT: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 236
TABLE 359 EGYPT: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 236
TABLE 360 EGYPT: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 236
TABLE 361 EGYPT: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 236
TABLE 362 EGYPT: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 237
TABLE 363 EGYPT: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 237
TABLE 364 EGYPT: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 237
TABLE 365 EGYPT: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 237
TABLE 366 EGYPT: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 238
TABLE 367 EGYPT: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 238
TABLE 368 EGYPT: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 238
TABLE 369 EGYPT: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 238
TABLE 370 EGYPT: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 239
TABLE 371 EGYPT: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 239
11.5.7 REST OF MIDDLE EAST & AFRICA 239
11.6 LATIN AMERICA 240
11.6.1 LATIN AMERICA: MARKET DRIVERS 240
11.6.2 LATIN AMERICA: IMPACT OF RECESSION 240
TABLE 372 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 241
TABLE 373 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 241
TABLE 374 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 241
TABLE 375 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 241
TABLE 376 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 242
TABLE 377 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 242
TABLE 378 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 242
TABLE 379 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 242
TABLE 380 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 243
TABLE 381 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 243
TABLE 382 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 243
TABLE 383 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 243
TABLE 384 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 244
TABLE 385 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 244
TABLE 386 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 244
TABLE 387 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 245
11.6.3 BRAZIL 245
11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to aid loyalty program development 245
TABLE 388 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 245
TABLE 389 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 245
TABLE 390 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 246
TABLE 391 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 246
TABLE 392 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 246
TABLE 393 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 246
TABLE 394 BRAZIL: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 247
TABLE 395 BRAZIL: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 247
TABLE 396 BRAZIL: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 247
TABLE 397 BRAZIL: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 247
TABLE 398 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 248
TABLE 399 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 248
TABLE 400 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 248
TABLE 401 BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 249
11.6.4 MEXICO 249
11.6.4.1 Increased adoption of cloud technology to boost market 249
TABLE 402 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2022 (USD MILLION) 249
TABLE 403 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 250
TABLE 404 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2022 (USD MILLION) 250
TABLE 405 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2023–2028 (USD MILLION) 250
TABLE 406 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 250
TABLE 407 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 251
TABLE 408 MEXICO: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2018–2022 (USD MILLION) 251
TABLE 409 MEXICO: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 251
TABLE 410 MEXICO: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 251
TABLE 411 MEXICO: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 252
TABLE 412 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2022 (USD MILLION) 252
TABLE 413 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2023–2028 (USD MILLION) 252
TABLE 414 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 252
TABLE 415 MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 253
11.6.5 REST OF LATIN AMERICA 253
12 COMPETITIVE LANDSCAPE 254
12.1 OVERVIEW 254
12.2 KEY PLAYER STRATEGIES 254
TABLE 416 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT MARKET 254
12.3 COMPANY EVALUATION QUADRANT 255
FIGURE 37 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 256
12.3.1 STARS 256
12.3.2 EMERGING LEADERS 256
12.3.3 PERVASIVE PLAYERS 256
12.3.4 PARTICIPANTS 256
FIGURE 38 LOYALTY MANAGEMENT MARKET (GLOBAL): KEY COMPANY EVALUATION MATRIX, 2023 257
12.4 COMPETITIVE BENCHMARKING 258
TABLE 417 COMPANY PRODUCT FOOTPRINT 258
TABLE 418 COMPANY APPLICATION FOOTPRINT 258
TABLE 419 COMPANY INDUSTRY FOOTPRINT 259
TABLE 420 COMPANY REGION FOOTPRINT 260
12.5 STARTUP/SME EVALUATION QUADRANT 261
FIGURE 39 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 261
12.5.1 PROGRESSIVE COMPANIES 261
12.5.2 RESPONSIVE COMPANIES 261
12.5.3 DYNAMIC COMPANIES 262
12.5.4 STARTING BLOCKS 262
FIGURE 40 LOYALTY MANAGEMENT MARKET (GLOBAL): STARTUP/SME COMPANY EVALUATION MATRIX, 2023 262
12.6 STARTUPS/SMES: COMPETITIVE BENCHMARKING 263
TABLE 421 STARTUPS/SMES: COMPANY PRODUCT FOOTPRINT 263
TABLE 422 STARTUPS/SMES: COMPANY APPLICATION FOOTPRINT 263
TABLE 423 STARTUPS/SMES: COMPANY INDUSTRY FOOTPRINT 264
TABLE 424 STARTUPS/SMES: COMPANY REGION FOOTPRINT 265
12.7 COMPETITIVE SCENARIO AND TRENDS 266
12.7.1 PRODUCT LAUNCHES AND ENHANCEMENTS 266
TABLE 425 PRODUCT LAUNCHES AND ENHANCEMENTS, MARCH 2020–APRIL 2023 266
12.7.2 DEALS 267
TABLE 426 DEALS, JANUARY 2020– APRIL 2023 267
13 COMPANY PROFILES 269
13.1 MAJOR PLAYERS 269
(Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments)*
13.1.1 GIIFT MANAGEMENT 269
TABLE 427 GIIFT MANAGEMENT: BUSINESS OVERVIEW 269
TABLE 428 GIIFT MANAGEMENT: SOLUTIONS AND SERVICES OFFERED 269
TABLE 429 GIIFT MANAGEMENT: SOLUTION/SERVICE LAUNCHES 271
TABLE 430 GIIFT MANAGEMENT: DEALS 271
13.1.2 EPSILON 272
TABLE 431 EPSILON: BUSINESS OVERVIEW 272
TABLE 432 EPSILON: SOLUTIONS AND SERVICES OFFERED 272
TABLE 433 EPSILON: SOLUTION/SERVICE LAUNCHES 273
TABLE 434 EPSILON: DEALS 273
13.1.3 ORACLE 275
TABLE 435 ORACLE: BUSINESS OVERVIEW 275
FIGURE 41 ORACLE: COMPANY SNAPSHOT 276
TABLE 436 ORACLE: SOLUTIONS AND SERVICES OFFERED 276
TABLE 437 ORACLE: SOLUTION/SERVICE LAUNCHES 277
TABLE 438 ORACLE: DEALS 277
13.1.4 BOND BRAND LOYALTY 279
TABLE 439 BOND BRAND LOYALTY: BUSINESS OVERVIEW 279
TABLE 440 BOND BRAND LOYALTY: SOLUTIONS AND SERVICES OFFERED 279
TABLE 441 BOND BRAND LOYALTY: SOLUTION/SERVICE LAUNCHES 280
TABLE 442 BOND BRAND LOYALTY: DEALS 280
13.1.5 KOBIE 281
TABLE 443 KOBIE: BUSINESS OVERVIEW 281
TABLE 444 KOBIE: SOLUTIONS AND SERVICES OFFERED 281
TABLE 445 KOBIE: DEALS 282
13.1.6 ICF NEXT 283
TABLE 446 ICF NEXT: BUSINESS OVERVIEW 283
FIGURE 42 ICF NEXT: COMPANY SNAPSHOT 284
TABLE 447 ICF NEXT: SOLUTIONS AND SERVICES OFFERED 284
TABLE 448 ICF NEXT: DEALS 285
13.1.7 COMARCH 286
TABLE 449 COMARCH: BUSINESS OVERVIEW 286
FIGURE 43 COMARCH: COMPANY SNAPSHOT 287
TABLE 450 COMARCH: SOLUTIONS AND SERVICES OFFERED 287
TABLE 451 COMARCH: SOLUTION/SERVICE LAUNCHES 288
TABLE 452 COMARCH: DEALS 288
13.1.8 JAKALA 289
TABLE 453 JAKALA: BUSINESS OVERVIEW 289
TABLE 454 JAKALA: SOLUTIONS AND SERVICES OFFERED 289
TABLE 455 JAKALA: DEALS 289
13.1.9 CAPILLARY 290
TABLE 456 CAPILLARY: BUSINESS OVERVIEW 290
TABLE 457 CAPILLARY: SOLUTIONS AND SERVICES OFFERED 291
TABLE 458 CAPILLARY: SOLUTION/SERVICE LAUNCHES 291
TABLE 459 CAPILLARY: DEALS 291
13.1.10 MERKLE 292
TABLE 460 MERKLE: BUSINESS OVERVIEW 292
TABLE 461 MERKLE: SOLUTIONS AND SERVICES OFFERED 292
TABLE 462 MERKLE: SOLUTION/SERVICE LAUNCHES 292
13.1.11 PK 293
TABLE 463 PK: BUSINESS OVERVIEW 293
TABLE 464 PK: SOLUTIONS AND SERVICES OFFERED 293
TABLE 465 PK: SOLUTION/SERVICE LAUNCHES 293
13.1.12 MARITZ MOTIVATION 294
TABLE 466 MARITZ MOTIVATION: BUSINESS OVERVIEW 294
TABLE 467 MARITZ MOTIVATION: SOLUTIONS AND SERVICES OFFERED 294
TABLE 468 MARITZ MOTIVATION: DEALS 294
13.1.13 CHEETAH DIGITAL 295
TABLE 469 CHEETAH DIGITAL: BUSINESS OVERVIEW 295
TABLE 470 CHEETAH DIGITAL: SOLUTIONS AND SERVICES OFFERED 295
TABLE 471 CHEETAH DIGITAL: DEALS 295
13.1.14 COLLINSON 296
TABLE 472 COLLINSON: BUSINESS OVERVIEW 296
TABLE 473 COLLINSON: SOLUTIONS AND SERVICES OFFERED 296
TABLE 474 COLLINSON: DEALS 297
13.1.15 LOYALTY ONE 298
TABLE 475 LOYALTYONE: BUSINESS OVERVIEW 298
TABLE 476 LOYALTYONE: SOLUTIONS AND SERVICES OFFERED 298
TABLE 477 LOYALTYONE: DEALS 299
*Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments might not be captured in case of unlisted companies.
13.2 SMES/STARTUPS 300
13.2.1 ANNEX CLOUD 300
13.2.2 APEX LOYALTY 300
13.2.3 SUMUP 301
13.2.4 KANGAROO 301
13.2.5 SMILE.IO 302
13.2.6 SESSIONM 302
13.2.7 LOYALTY LION 303
13.2.8 SAILPLAY 303
13.2.9 YOTPO 304
13.2.10 ZINRELO 304
13.2.11 PUNCHH 305
13.2.12 EBBO 305
13.2.13 PREFERRED PATRON 306
13.2.14 LOOPYLOYALTY 306
13.2.15 PAYSTONE 307
13.2.16 LOYLOGIC 307
13.2.17 ASCENDA 308
13.2.18 LOYALTY JUGGERNAUT 308
13.2.19 GRATIFII 309
14 ADJACENT/RELATED MARKETS 310
14.1 LIMITATIONS 310
14.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET 310
14.2.1 MARKET DEFINITION 310
14.2.2 MARKET OVERVIEW 310
14.2.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT 311
TABLE 478 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2015–2020 (USD MILLION) 311
TABLE 479 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 311
14.2.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE 312
TABLE 480 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2015–2020 (USD MILLION) 312
TABLE 481 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 312
14.2.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE 312
TABLE 482 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 313
TABLE 483 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 313
14.2.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL 313
TABLE 484 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2015–2020 (USD MILLION) 313
TABLE 485 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2021–2026 (USD MILLION) 314
14.2.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION 314
TABLE 486 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2015–2020 (USD MILLION) 314
TABLE 487 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2021–2026 (USD MILLION) 315
14.3 SOCIAL MEDIA ANALYTICS MARKET 315
14.3.1 MARKET DEFINITION 315
14.3.2 MARKET OVERVIEW 315
14.3.3 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT 315
TABLE 488 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2015–2020 (USD MILLION) 316
TABLE 489 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 316
14.3.4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION 316
TABLE 490 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2015–2020 (USD MILLION) 316
TABLE 491 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 317
14.3.5 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE 317
TABLE 492 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 317
TABLE 493 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 317
14.3.6 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE 318
TABLE 494 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 318
TABLE 495 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 318
14.3.7 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL 318
TABLE 496 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION) 319
TABLE 497 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 319
14.3.8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 319
TABLE 498 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION) 320
TABLE 499 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 320
14.4 CUSTOMER ANALYTICS MARKET 320
14.4.1 MARKET DEFINITION 320
14.4.2 MARKET OVERVIEW 320
14.4.3 CUSTOMER ANALYTICS MARKET, BY COMPONENT 321
TABLE 500 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 321
TABLE 501 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION) 321
TABLE 502 SERVICES: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION) 321
14.4.4 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE 322
TABLE 503 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 322
14.4.5 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE 322
TABLE 504 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 322
14.4.6 CUSTOMER ANALYTICS MARKET, BY APPLICATION 322
TABLE 505 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 323
14.4.7 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE 323
TABLE 506 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018–2025 (USD MILLION) 323
14.4.8 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL 324
TABLE 507 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 324
14.4.9 CUSTOMER ANALYTICS MARKET, BY REGION 324
TABLE 508 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION) 325
15 APPENDIX 326
15.1 DISCUSSION GUIDE 326
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 329
15.3 CUSTOMIZATION OPTIONS 331
15.4 RELATED REPORTS 331
15.5 AUTHOR DETAILS 332

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