目次
1. 方法論と範囲
1.1. 調査方法
1.2. 調査目的と調査範囲
2. 定義と概要
3. エグゼクティブ・サマリー
3.1. 製品タイプ別スニペット
3.2. フレーバー別スニペット
3.3. 流通チャネル別スニペット
3.4. 地域別スニペット
4. ダイナミクス
4.1. 影響要因
4.1.1. 推進要因
4.1.1.1. アジア食品への関心の高まり
4.1.1.2. 手軽で持ち運び可能な食事オプションの需要
4.1.2. 阻害要因
4.1.2.1. 代替スナックとの競合
4.1.3. 機会
4.1.4. 影響分析
5. 産業分析
5.1. ポーターのファイブフォース分析
5.2. サプライチェーン分析
5.3. 価格分析
5.4. 規制分析
5.5. ロシア・ウクライナ戦争の影響分析
5.6. DMI意見
6. 製品タイプ別
6.1. はじめに
6.1.1. 製品タイプ別市場規模分析および前年比成長率分析(%)
6.1.2. 市場魅力度指数（製品タイプ別
6.2. ベジタリアンおにぎり
6.2.1. はじめに
6.2.2. 市場規模分析と前年比成長率分析(%)
6.3. 肉おにぎり
7. フレーバー別
7.1. はじめに
7.1.1. 市場規模分析および前年比成長率分析（%）, フレーバー別
7.1.2. 市場魅力度指数（フレーバー別
7.2. セイボリー
7.2.1. 序論
7.2.2. 市場規模分析と前年比成長率分析(%)
7.3. スウィート
8. 流通チャネル別
8.1. はじめに
8.1.1. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
8.1.2. 市場魅力度指数（流通チャネル別
8.2. オンライン小売*市場
8.2.1. 序論
8.2.2. 市場規模分析と前年比成長率分析(%)
8.3. オフライン小売
9. 地域別
9.1. 導入
9.1.1. 地域別市場規模分析および前年比成長率分析(%)
9.1.2. 市場魅力度指数、地域別
9.2. 北米
9.2.1. 序論
9.2.2. 主な地域別ダイナミクス
9.2.3. 市場規模分析および前年比成長率分析（%）, 製品タイプ別
9.2.4. 市場規模分析および前年比成長率分析（%）：フレーバー別
9.2.5. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
9.2.6. 市場規模分析および前年比成長率分析（%）, 国別
9.2.6.1. 米国
9.2.6.2. カナダ
9.2.6.3. メキシコ
9.3. ヨーロッパ
9.3.1. はじめに
9.3.2. 主な地域別動向
9.3.3. 市場規模分析および前年比成長率分析（%）, 製品タイプ別
9.3.4. 市場規模分析および前年比成長率分析 (%)、フレーバー別
9.3.5. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
9.3.6. 市場規模分析および前年比成長率分析（%）, 国別
9.3.6.1. ドイツ
9.3.6.2. イギリス
9.3.6.3. フランス
9.3.6.4. イタリア
9.3.6.5. スペイン
9.3.6.6. その他のヨーロッパ
9.4. 南米
9.4.1. はじめに
9.4.2. 地域別主要市場
9.4.3. 市場規模分析および前年比成長率分析（%）, 製品タイプ別
9.4.4. 市場規模分析および前年比成長率分析（%）：フレーバー別
9.4.5. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
9.4.6. 市場規模分析および前年比成長率分析（%）, 国別
9.4.6.1. ブラジル
9.4.6.2. アルゼンチン
9.4.6.3. その他の南米諸国
9.5. アジア太平洋
9.5.1. はじめに
9.5.2. 主な地域別ダイナミクス
9.5.3. 市場規模分析および前年比成長率分析（%）, 製品タイプ別
9.5.4. 市場規模分析および前年比成長率分析（%）：フレーバー別
9.5.5. 市場規模分析および前年比成長率分析（%）：流通チャネル別
9.5.6. 市場規模分析および前年比成長率分析（%）, 国別
9.5.6.1. 中国
9.5.6.2. インド
9.5.6.3. 日本
9.5.6.4. オーストラリア
9.5.6.5. その他のアジア太平洋地域
9.6. 中東・アフリカ
9.6.1. 序論
9.6.2. 主な地域別ダイナミクス
9.6.3. 市場規模分析および前年比成長率分析（%）, 製品タイプ別
9.6.4. 市場規模分析および前年比成長率分析（%）：フレーバー別
9.6.5. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
10. 競合情勢
10.1. 競争シナリオ
10.2. 市場ポジショニング／シェア分析
10.3. M&A分析
11. 企業プロフィール
11.1. Kikkoman Corporation*
11.1.1. 会社概要
11.1.2. 製品ポートフォリオと内容
11.1.3. 財務概要
11.1.4. 主な展開
11.2. Onisi Foods Co., Ltd.
11.3. Yamamotoyama U.S.A.
11.4. Abokichi
11.5. Dalian Tianpeng Food Co., Ltd.
リストは網羅的ではありません
12. 付録
12.1. 会社概要とサービス
12.2. お問い合わせ
The Global Instant Onigiri Market reached US$946.7 million in 2023 and is expected to reach US$1482.30 million by 2031, growing at a CAGR of 5.76% during the forecast period 2024-2031.
The market is witnessing a significant shift towards convenience foods as consumers seek quick and easy meal options. Instant onigiri, being portable and ready to eat, aligns perfectly with the busy lifestyles of modern consumers. With a growing focus on health and nutrition, there is an increasing demand for healthier snack alternatives. Instant onigiri, made from rice and various fillings, can be marketed as a nutritious option, leading to greater interest in the market.
The global fascination with Asian cuisine, particularly Japanese food, is driving the instant onigiri market. As more consumers become familiar with onigiri, its popularity is growing outside of Japan, especially in Western countries. To attract a wider audience, manufacturers in the market are introducing innovative flavors and fillings, catering to diverse taste preferences. This trend enhances product differentiation and can appeal to both traditional and adventurous eaters.
For instance, on July 18, 2024, Nissin Foods launched a new generation of onigiri under its “Frozen Perfect Meal DELI” series, revolutionizing quick breakfast options. The new onigiri products will be available through the company’s online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.
Dynamics
Rising Interest in Asian Foods
As consumers increasingly explore diverse culinary options, onigiri is gaining popularity beyond its traditional roots, appealing to a broader audience seeking authentic meal solutions. With globalization and the influence of social media, consumers are more exposed to Asian cuisines, leading to a greater interest in traditional foods like onigiri. This cultural exposure is expanding the instant onigiri market as more people are willing to try these products.
Many Asian dishes, including onigiri, are perceived as healthier options compared to Western fast foods. The market benefits from this perception, attracting health-conscious consumers looking for nutritious snacks or meal replacements. Brands are leveraging marketing strategies to highlight the unique aspects of onigiri, including its cultural significance and versatility, which are enhancing consumer interest and driving the market.
Demand for Quick and Portable Meal Options
Many consumers are juggling work, family and social commitments, leading to a greater need for quick meal solutions. Instant onigiri offers a hassle-free option that can be consumed on the go, boosting its appeal in the market. Instant onigiri is typically packaged for portability, making it easy for consumers to carry it to work, school or during travel. This convenience enhances its attractiveness within the market, especially among busy professionals and students.
The rising trend of snacking throughout the day is fueling demand for quick meal options. Instant onigiri serves as a nutritious and satisfying snack alternative, contributing to its growth in the market. Companies are introducing diverse flavors and filling options for instant onigiri, catering to various taste preferences. This innovation attracts consumers looking for convenience and also enriches the offerings in the market.
Competition from Alternative Snacks
The market is flooded with numerous snack alternatives, including chips, protein bars and ready-to-eat meals. This plethora of options can overshadow instant onigiri, making it more challenging for it to capture consumer attention in the market. Many consumers are increasingly leaning towards snacks that are perceived as healthier, such as vegetable chips, nuts or yogurt. These options often promote clean eating and whole ingredients, which can limit the appeal of instant onigiri in the market.
Competing snacks often offer a wider range of flavors and innovative combinations, appealing to adventurous eaters. Instant onigiri does not keep up with flavor trends and variety, it may struggle to maintain a strong position in the market. Established brands in the snack segment have built strong customer loyalty over time. Competing with these brands requires significant marketing efforts, which may strain resources in the instant onigiri market.
Segment Analysis
The global instant onigiri market is segmented based on product type, flavor, distribution channel and region.
Increasing Demand for Plant-Based Foods and Cultural Appeal of Vegetarian Onigiri
The vegetarian onigiri segment holds the largest share of the global instant onigiri market. Consumers are becoming more health-conscious and prefer products with cleaner labels and fewer additives. Vegetarian onigiri often aligns with these preferences, appealing to those looking for nutritious, low-calorie snack options. This shift is prompting manufacturers to develop more vegetarian onigiri varieties, thus expanding the market share for this segment.
Onigiri is a traditional Japanese food that is gaining popularity globally, especially among vegetarian consumers. As more people explore Asian cuisines, the demand for vegetarian options in the instant onigiri market is likely to increase. Manufacturers are innovating by introducing a variety of vegetarian fillings, such as pickled vegetables, mushrooms and plant-based proteins, which enhances the appeal of vegetarian onigiri and attracts a broader customer base.
Geographical Penetration
Cultural Popularity and Growing Convenience Food Demand in Asia-Pacific
Asia-Pacific dominates the global instant onigiri market. Onigiri is a traditional Japanese food and its popularity is expanding beyond Japan to other countries in the region. This cultural familiarity drives demand within the market, making it a favored snack option for consumers. As urbanization increases and lifestyles become busier, consumers in the Asia-Pacific region are seeking convenient meal solutions. Instant onigiri fits this need perfectly, contributing to its dominance in the market.
The proliferation of retail outlets and online platforms in the region makes instant onigiri more accessible to consumers. Increased availability in supermarkets, convenience stores and e-commerce sites supports the growth of the market. Companies in the region are increasingly developing innovative instant onigiri products with unique fillings, ingredients and packaging. The innovations attract consumers and enhance the competitive edge of the market.
For instance, on October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce. This innovative product showcases the culinary heritage of Japan while catering to modern consumers seeking quick flavorful meal options.
Competitive Landscape
The major global players in the market include Kikkoman Corporation, Onisi Foods Co., Ltd., Yamamotoyama U.S.A., Abokichi and Dalian Tianpeng Food Co., Ltd.
Russia-Ukraine War Impact Analysis
The conflict has led to significant disruptions in global supply chains, particularly in agricultural commodities. Ingredients essential for producing instant onigiri, such as rice and seaweed, may face shortages or increased prices, affecting the overall market. As a result of the war, inflation and rising fuel prices are impacting transportation and logistics costs. These rising costs can lead to increased prices for instant onigiri products, which may deter price-sensitive consumers in the market.
The war has prompted consumers to reevaluate their purchasing decisions, potentially leading to a shift towards more locally sourced or stable food options. This shift could challenge the growth of the instant onigiri market, particularly in regions less familiar with this product. Countries affected by the conflict experience decreased export capacity due to sanctions and logistical challenges. This situation could limit the availability of key ingredients for instant onigiri production, constraining supply in the market.
By Product Type
• Vegetarian Onigiri
• Meat Onigiri
By Flavor
• Savory
• Sweet
By Distribution Channel
• Online Retail
• Offline Retail
By Region
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• On July 18, 2024, Nissin Foods launched a new generation of onigiri under its “Frozen Perfect Meal DELI” series, revolutionizing quick breakfast options. The new onigiri products will be available through the company’s online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.
• On October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce.
Why Purchase the Report?
• To visualize the global instant onigiri market segmentation based on product type, flavor, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel spreadsheet containing a comprehensive dataset of the instant onigiri market, covering all levels of segmentation.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global instant onigiri market report would provide approximately 47 tables, 44 figures and 201 pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
Table of Contents
1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Product Type
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Interest in Asian Foods
4.1.1.2. Demand for Quick and Portable Meal Options
4.1.2. Restraints
4.1.2.1. Competition from Alternative Snacks
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. By Product Type
6.1. Introduction
6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
6.1.2. Market Attractiveness Index, By Product Type
6.2. Vegetarian Onigiri*
6.2.1. Introduction
6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Meat Onigiri
7. By Flavor
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
7.1.2. Market Attractiveness Index, By Flavor
7.2. Savory*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sweet
8. By Distribution Channel
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online Retail*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline Retail
9. By Region
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
9.1.2. Market Attractiveness Index, By Region
9.2. North America
9.2.1. Introduction
9.2.2. Key Region-Specific Dynamics
9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.2.6.1. US
9.2.6.2. Canada
9.2.6.3. Mexico
9.3. Europe
9.3.1. Introduction
9.3.2. Key Region-Specific Dynamics
9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.3.6.1. Germany
9.3.6.2. UK
9.3.6.3. France
9.3.6.4. Italy
9.3.6.5. Spain
9.3.6.6. Rest of Europe
9.4. South America
9.4.1. Introduction
9.4.2. Key Region-Specific Dynamics
9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.4.6.1. Brazil
9.4.6.2. Argentina
9.4.6.3. Rest of South America
9.5. Asia-Pacific
9.5.1. Introduction
9.5.2. Key Region-Specific Dynamics
9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.5.6.1. China
9.5.6.2. India
9.5.6.3. Japan
9.5.6.4. Australia
9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
9.6.1. Introduction
9.6.2. Key Region-Specific Dynamics
9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10. Competitive Landscape
10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis
11. Company Profiles
11.1. Kikkoman Corporation*
11.1.1. Company Overview
11.1.2. Product Portfolio and Description
11.1.3. Financial Overview
11.1.4. Key Developments
11.2. Onisi Foods Co., Ltd.
11.3. Yamamotoyama U.S.A.
11.4. Abokichi
11.5. Dalian Tianpeng Food Co., Ltd.
LIST NOT EXHAUSTIVE
12. Appendix
12.1. About Us and Services
12.2. Contact Us
| ※参考情報 インスタントおにぎりは、手軽に食べられる米料理の一つとして人気があります。日本の伝統的な食文化の一部でありながら、現代の忙しいライフスタイルに合わせた形で進化してきました。インスタントおにぎりは、主に炊いたご飯を成形し、海苔や具材を巻いたり詰めたりした食品であり、簡単に調理可能な点が特徴です。 その種類は多岐にわたります。一般的な具材には、梅干し、鮭、昆布、ツナマヨネーズ、おかかなどがあり、それぞれの具材が持つ風味や色合いにより、食事の楽しみが広がります。また、最近では地域限定商品や季節限定の具材を使ったものも多く見られ、消費者の関心を引くための工夫が凝らされています。 インスタントおにぎりの用途は絶妙で、主にランチや軽食、さらにはおやつとしても消費されています。忙しい朝や外出先での軽食、学校や職場での昼食として手軽に持ち運べることから、多くの人々に支持されています。また、非常食としての利用も増えており、災害時の備蓄食品として考えられています。特に、保存が効くタイプのインスタントおにぎりは、非常用の備蓄食としても適しています。 インスタントおにぎりの製造には、関連技術が多く使われています。まず、米の炊き方においては、炊飯器や蒸気を使用する高圧炊飯などの方法が用いられます。これにより、米の食感や風味を最大限に引き出すことが可能となります。次に、具材の選定と取り扱いにも高い技術が求められます。例えば、鮮度を保ちながら具材を加工するための冷凍技術や、味を引き立てるための調味技術が取り入れられています。 包装にも進化が見られます。従来の手で握るおにぎりと異なり、インスタントおにぎりは密封包装が一般的です。この包装方法により、長期間の保存が可能になるだけでなく、衛生状態を保つことができるため、安心して食べられます。これに加えて、最近では電子レンジで温めることができるタイプの製品も増えており、温かい米を楽しむことも可能になっています。 加えて、健康志向の消費者に向けた商品展開も進んでいます。無添加やオーガニックの米を使用したインスタントおにぎりが登場し、栄養バランスを考慮した製品が多く見られるようになりました。また、カロリーや塩分を抑えたタイプもあり、健康を意識する方々にとって選択肢が増えています。 このように、インスタントおにぎりはその利便性と多様性から、幅広い年代やライフスタイルに合わせた商品が揃っています。手軽さと美味しさを兼ね備えたインスタントおにぎりは、今後も日本の食文化に欠かせない存在であり続けるでしょう。コンビニエンスストアやスーパーで手軽に手に入れられることもあって、主食としてだけでなくさまざまなシーンでの利用が期待されています。インスタントおにぎりは、ただの食事以上の意味を持つ存在として、これからの食文化においてもますます重要な役割を果たしていくでしょう。 |
❖ 世界のインスタントおにぎり市場に関するよくある質問(FAQ) ❖
・インスタントおにぎりの世界市場規模は？
→DataM Intelligence社は2023年のインスタントおにぎりの世界市場規模を9億4,670万米ドルと推定しています。
・インスタントおにぎりの世界市場予測は？
→DataM Intelligence社は2031年のインスタントおにぎりの世界市場規模を14億8,230万米ドルと予測しています。
・インスタントおにぎり市場の成長率は？
→DataM Intelligence社はインスタントおにぎりの世界市場が2024年～2031年に年平均5.8%成長すると予測しています。
・世界のインスタントおにぎり市場における主要企業は？
→DataM Intelligence社は「Kikkoman Corporation, Onisi Foods Co., Ltd., Yamamotoyama U.S.A., Abokichi and Dalian Tianpeng Food Co., Ltd.など ...」をグローバルインスタントおにぎり市場の主要企業として認識しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、納品レポートの情報と少し異なる場合があります。
