CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: DIGITAL SIGNAGE MARKET, BY OFFERING
4.1. Overview
4.1.1. Market size and forecast
4.2. Hardware
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Software
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Service
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: DIGITAL SIGNAGE MARKET, BY PRODUCT
5.1. Overview
5.1.1. Market size and forecast
5.2. Single Screen Display
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Video wall
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Kiosk
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: DIGITAL SIGNAGE MARKET, BY LOCATION
6.1. Overview
6.1.1. Market size and forecast
6.2. Indoor
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Outdoor
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: DIGITAL SIGNAGE MARKET, BY END USER
7.1. Overview
7.1.1. Market size and forecast
7.2. Retail
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Education
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Healthcare
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. Corporate
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
7.6. Stadiums
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market share analysis by country
7.7. Government
7.7.1. Key market trends, growth factors and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market share analysis by country
7.8. Others
7.8.1. Key market trends, growth factors and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market share analysis by country
CHAPTER 8: DIGITAL SIGNAGE MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by Offering
8.2.3. Market size and forecast, by Product
8.2.4. Market size and forecast, by Location
8.2.5. Market size and forecast, by End User
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by Offering
8.2.6.1.2. Market size and forecast, by Product
8.2.6.1.3. Market size and forecast, by Location
8.2.6.1.4. Market size and forecast, by End User
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by Offering
8.2.6.2.2. Market size and forecast, by Product
8.2.6.2.3. Market size and forecast, by Location
8.2.6.2.4. Market size and forecast, by End User
8.2.6.3. Mexico
8.2.6.3.1. Market size and forecast, by Offering
8.2.6.3.2. Market size and forecast, by Product
8.2.6.3.3. Market size and forecast, by Location
8.2.6.3.4. Market size and forecast, by End User
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by Offering
8.3.3. Market size and forecast, by Product
8.3.4. Market size and forecast, by Location
8.3.5. Market size and forecast, by End User
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by Offering
8.3.6.1.2. Market size and forecast, by Product
8.3.6.1.3. Market size and forecast, by Location
8.3.6.1.4. Market size and forecast, by End User
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by Offering
8.3.6.2.2. Market size and forecast, by Product
8.3.6.2.3. Market size and forecast, by Location
8.3.6.2.4. Market size and forecast, by End User
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by Offering
8.3.6.3.2. Market size and forecast, by Product
8.3.6.3.3. Market size and forecast, by Location
8.3.6.3.4. Market size and forecast, by End User
8.3.6.4. Italy
8.3.6.4.1. Market size and forecast, by Offering
8.3.6.4.2. Market size and forecast, by Product
8.3.6.4.3. Market size and forecast, by Location
8.3.6.4.4. Market size and forecast, by End User
8.3.6.5. Rest of Europe
8.3.6.5.1. Market size and forecast, by Offering
8.3.6.5.2. Market size and forecast, by Product
8.3.6.5.3. Market size and forecast, by Location
8.3.6.5.4. Market size and forecast, by End User
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by Offering
8.4.3. Market size and forecast, by Product
8.4.4. Market size and forecast, by Location
8.4.5. Market size and forecast, by End User
8.4.6. Market size and forecast, by country
8.4.6.1. Japan
8.4.6.1.1. Market size and forecast, by Offering
8.4.6.1.2. Market size and forecast, by Product
8.4.6.1.3. Market size and forecast, by Location
8.4.6.1.4. Market size and forecast, by End User
8.4.6.2. China
8.4.6.2.1. Market size and forecast, by Offering
8.4.6.2.2. Market size and forecast, by Product
8.4.6.2.3. Market size and forecast, by Location
8.4.6.2.4. Market size and forecast, by End User
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by Offering
8.4.6.3.2. Market size and forecast, by Product
8.4.6.3.3. Market size and forecast, by Location
8.4.6.3.4. Market size and forecast, by End User
8.4.6.4. South Korea
8.4.6.4.1. Market size and forecast, by Offering
8.4.6.4.2. Market size and forecast, by Product
8.4.6.4.3. Market size and forecast, by Location
8.4.6.4.4. Market size and forecast, by End User
8.4.6.5. Rest of Asia-Pacific
8.4.6.5.1. Market size and forecast, by Offering
8.4.6.5.2. Market size and forecast, by Product
8.4.6.5.3. Market size and forecast, by Location
8.4.6.5.4. Market size and forecast, by End User
8.5. Latin America
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by Offering
8.5.3. Market size and forecast, by Product
8.5.4. Market size and forecast, by Location
8.5.5. Market size and forecast, by End User
8.5.6. Market size and forecast, by country
8.5.6.1. Brazil
8.5.6.1.1. Market size and forecast, by Offering
8.5.6.1.2. Market size and forecast, by Product
8.5.6.1.3. Market size and forecast, by Location
8.5.6.1.4. Market size and forecast, by End User
8.5.6.2. Argentina
8.5.6.2.1. Market size and forecast, by Offering
8.5.6.2.2. Market size and forecast, by Product
8.5.6.2.3. Market size and forecast, by Location
8.5.6.2.4. Market size and forecast, by End User
8.5.6.3. Rest of Latin America
8.5.6.3.1. Market size and forecast, by Offering
8.5.6.3.2. Market size and forecast, by Product
8.5.6.3.3. Market size and forecast, by Location
8.5.6.3.4. Market size and forecast, by End User
8.6. Middle East and Africa
8.6.1. Key market trends, growth factors and opportunities
8.6.2. Market size and forecast, by Offering
8.6.3. Market size and forecast, by Product
8.6.4. Market size and forecast, by Location
8.6.5. Market size and forecast, by End User
8.6.6. Market size and forecast, by country
8.6.6.1. Saudi Arabia
8.6.6.1.1. Market size and forecast, by Offering
8.6.6.1.2. Market size and forecast, by Product
8.6.6.1.3. Market size and forecast, by Location
8.6.6.1.4. Market size and forecast, by End User
8.6.6.2. Africa
8.6.6.2.1. Market size and forecast, by Offering
8.6.6.2.2. Market size and forecast, by Product
8.6.6.2.3. Market size and forecast, by Location
8.6.6.2.4. Market size and forecast, by End User
8.6.6.3. Rest of Middle East And Africa
8.6.6.3.1. Market size and forecast, by Offering
8.6.6.3.2. Market size and forecast, by Product
8.6.6.3.3. Market size and forecast, by Location
8.6.6.3.4. Market size and forecast, by End User
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product mapping of top 10 player
9.4. Competitive dashboard
9.5. Competitive heatmap
9.6. Top player positioning, 2022
CHAPTER 10: COMPANY PROFILES
10.1. ISEMC (HHSD TECHNOLOGY)
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.1.7. Key strategic moves and developments
10.2. Koninklijke Philips N.V.
10.2.1. Company overview
10.2.2. Key executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.2.7. Key strategic moves and developments
10.3. LG Electronics
10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Business performance
10.3.7. Key strategic moves and developments
10.4. NEC Corporation
10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. Business performance
10.4.7. Key strategic moves and developments
10.5. Panasonic Corporation
10.5.1. Company overview
10.5.2. Key executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. Planar Systems, Inc.
10.6.1. Company overview
10.6.2. Key executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Business performance
10.6.7. Key strategic moves and developments
10.7. Sony Corporation
10.7.1. Company overview
10.7.2. Key executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Business performance
10.7.7. Key strategic moves and developments
10.8. Samsung Electronics Co., Ltd.
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. Viewsonic Corporation
10.9.1. Company overview
10.9.2. Key executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. Business performance
10.9.7. Key strategic moves and developments
10.10. VOLANTI DISPLAYS
10.10.1. Company overview
10.10.2. Key executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. Business performance
10.10.7. Key strategic moves and developments
| ※参考情報 デジタルサイネージは、デジタル技術を用いて情報や広告を表示する電子看板のことを指します。これらはテレビ画面やプロジェクター、LEDディスプレイなど、さまざまなスクリーンを使用してコンテンツを表示します。デジタルサイネージは、従来の印刷物とは違い、リアルタイムでコンテンツを更新できるため、効果的な情報伝達手段として注目されています。 デジタルサイネージには、主に以下のような種類があります。まず一つ目は屋外型です。これは街中や駅、商業施設の外に設置され、通行人やドライバーに向けて情報を提供します。次に屋内型があります。これらは企業のリーダーシップや店舗内での顧客向けに設置され、特に情報提供やプロモーションに効果的です。さらに、インタラクティブサイネージも存在し、タッチスクリーンやセンサー技術を利用してユーザーの反応に応じた情報を提供します。 デジタルサイネージの主な用途は、広告宣伝、情報提供、エンターテイメントなど多岐にわたります。広告宣伝では、特定の商品やサービスのプロモーションを行うのが一般的です。設置場所や時間帯に応じて、ターゲットとする顧客層に適したメッセージを表示することができます。情報提供の分野では、公共交通機関の時刻表や地図、イベント情報などが含まれます。これにより、利用者に必要な情報をタイムリーに伝えることができます。エンターテイメントとしては、店舗やイベント会場での演出効果を高めるために使用されることが多く、動画やアニメーションを用いて観客の注目を集めます。 デジタルサイネージの導入には、様々な関連技術が利用されています。例えば、デジタルコンテンツ管理システム(Digital Signage CMS)は、複数のディスプレイで表示するコンテンツを一元管理できるソフトウェアです。これにより、異なる場所で異なるコンテンツを表示したり、スケジュールに従って情報を自動更新したりすることが可能になります。また、ネットワーク接続技術を用いることで、遠隔地からリアルタイムで情報を更新することもできます。これにより、オペレーターは一つの場所で複数のディスプレイを管理することができ、運用コストの削減にも寄与します。 加えて、データ分析技術も重要です。デジタルサイネージは、設置された場所の視聴者数や反応を計測することができます。これにより、どのコンテンツが効果的であったか、どのタイミングで情報を表示した方が良いかを分析し、次回のマーケティング戦略に役立てることができます。 デジタルサイネージは、広告主、情報提供者、そして視聴者の三者にとってメリットがあります。広告主は、視聴者の反応を分析することで広告効果を最大化できます。情報提供者は、リアルタイムでの情報更新が可能となり、必要な情報を必要な場所で提供できます。視聴者にとっては、興味のある情報をタイムリーに受け取ることができるため、利便性が向上します。 しかし、デジタルサイネージにはいくつかの課題もあります。まず、設置コストや運用コストが高いことが挙げられます。また、適切なコンテンツ制作や管理に専門知識が求められる場合があり、導入のためのハードルとなることがあります。さらに、観客の前を通る人々の注意を惹きつけるためには、魅力的かつ効果的なコンテンツの制作が不可欠です。 全体として、デジタルサイネージは現代の情報伝達手段として非常に重要な役割を果たしています。今後も進化を続け、新しい技術やトレンドが加わることで、さらに多様な用途や機能が展開されることが期待されています。特に、AIや機械学習の導入により、個々の視聴者に合わせたコンテンツ提供が可能になるなど、未来のデジタルサイネージはさらなる進化を遂げることでしょう。 |
