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【英語タイトル】Insight Report: Banking the Mass Affluent

Timetricが出版した調査資料(VR1153MR)・商品コード:VR1153MR
・発行会社(調査会社):Timetric
・発行日:2015年4月29日
・ページ数:39
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:グローバル
・産業分野:金融サービス
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【レポートの概要】

Timetric’s ‘Insight Report: Banking the Mass Affluent’ provides top-level market analysis, information and insights into mass affluent consumers in the retail banking industry. It covers:

• An in-depth analysis of mass affluent consumers and trends they exhibit across the world.

• Extensive analysis of mass affluent consumer sub-groups, and their diversified needs and requirements.

• Detailed analysis of banking strategies to target mass affluent consumers.

• Use of digital technology in delivering personalized products and services.

• Analysis of mass affluent drivers, opportunities and challenges for retail banks.

• Case studies of successful strategies by banks in targeting mass affluent consumers.

• The outlook for mass affluent banking.


• The report provides extensive coverage of banking strategies, products and services to target mass affluent consumers.

• It includes examples of applications of digital technology and social media in product and service delivery.

• It helps in understanding use of data analytics in determining consumer behavior and product design.

• It analyzes issues and challenges faced by the banks in targeting mass affluent consumers.

• It analyzes the effective customer acquisition and engagement strategies deployed by banks, in the form of case studies.

【レポートの目次】

1 Executive Summary

2 Global Snapshot of the Mass Affluent Market
2.1 Market Potential of Mass Affluent Consumers
2.2 The Mass Affluent – Key Financial Challenges
2.3 Evolving Regulatory Framework

3 Why Banks Serve Mass Affluent Consumers?

4 How Should Banks Target Mass Affluent Consumers?
4.1 Winning the Elusive Market
4.1.1 Developing specialized menu of products and services
4.1.2 Providing exemplary customer experience
4.1.3 Offering personalized advice and assistance to consumers
4.1.4 Engaging consumers through digital channels
4.2 In-Depth Analysis of Mass Affluent Consumers
4.3 Why Have Banks Been Slow to Capitalize on the Market?

5 Case Studies
5.1 Santander Select – a mix of products and services for mass affluent consumers
5.2 Capitec Bank – targeting the mass affluent for sustainable growth
5.3 Product bundling – HSBC’s linking of the Premium credit card with Premium banking
5.4 Citizens Bank’s expansion strategy to target mass affluent
5.5 Bank of America simplified financial management with Merrill Edge
5.6 SunTrust Bank’s SummitView – a disruption in online financial planning platform

6 The Way Forward for Banks

7 Appendix
7.1 Methodology
7.2 Contact Timetric
7.3 About Timetric
7.4 Timetric’s Services
7.5 Disclaimer

Table 1: Impact of Regulation on Banks’ Fee-Based Incomes
Table 2: Product Offerings for Mass Affluent Consumers
Table 3: Premium Credit Cards – Dynamics by Country
Table 4: Bundled Product Offerings for Mass Affluent Consumers
Table 5: Reward Programs for Mass Affluent Consumers
Table 6: Chase Margin Lending Facility
Table 7: Analysis of Mass Affluent Consumers
Table 8: Mass Affluent Consumers – Distribution Strategies and Focus Areas

Figure 1: Mass Affluent Populations and Population Percentages in Key Markets, 2014
Figure 2: Most Effective Media to Engage Consumers, 2013 vs 2016
Figure 3: Mass Affluent Consumers – Key Financial Challenges
Figure 4: Global Wealth Distribution, 2014
Figure 5: Credit Card Spending in the US and UK
Figure 6: Credit Scores of US Consumers
Figure 7: Impact of the Weak Economy on US Consumer Spending

【掲載企業】

American Express
Bank of America
Barclays Bank
BBVA Compass Bank
JP Morgan Chase
Capitec Bank
Citibank
Citizens Bank
Coutts
Halifax
HSBC
HDFC Bank
ICIC Bank
Kotak Mahindra Bank
MasterCard
NatWest
Banco Santander
SunTrust Bank
Wells Fargo



【レポートのキーワード】

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