世界のバーチャルフィットネス市場2020年-2027年:ストリーミングタイプ別(ライブ、オンデマンド)、セッションタイプ別(グループ、ソロ)、デバイス種類別(スマートTV、スマートフォン、ノートパソコン、デスクトップ・タブレット、その他)、収益モデル別(サブスクリプション、広告、ハイブリッド)、エンドユーザー別(専門ジム、スポーツ施設、防衛機関、教育機関、企業機関、個人、その他)、地域別

【英語タイトル】Virtual Fitness Market, by Streaming Type (Live, On-demand), Session Type (Group, Solo), Device Type (Smart TV, Smartphones, Laptops, Desktops & Tablets, Others), Revenue Model (Subscription, Advertisement, Hybrid), End User (Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, Others), and Regional Analysis (North America, Europe, Asia Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2020–2027

Research Diveが出版した調査資料(RDV21MC007)・商品コード:RDV21MC007
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・発行日:2021年1月
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❖ レポートの概要 ❖

Research Dive社の本調査レポートは、世界のバーチャルフィットネス市場について調査し、調査手法、エグゼクティブサマリー、市場概要、ストリーミングタイプ別(ライブ、オンデマンド)分析、セッションタイプ別(グループ、ソロ)分析、デバイス種類別(スマートTV、スマートフォン、ノートパソコン、デスクトップ・タブレット、その他)分析、収益モデル別(サブスクリプション、広告、ハイブリッド)分析、地域別分析、企業情報などを掲載しています。
・調査手法
・エグゼクティブサマリー
・市場概要
・世界のバーチャルフィットネス市場規模:ストリーミングタイプ別(ライブ、オンデマンド)
・世界のバーチャルフィットネス市場規模:セッションタイプ別(グループ、ソロ)
・世界のバーチャルフィットネス市場規模:デバイス種類別(スマートTV、スマートフォン、ノートパソコン、デスクトップ・タブレット、その他)
・世界のバーチャルフィットネス市場規模:収益モデル別(サブスクリプション、広告、ハイブリッド)
・世界のバーチャルフィットネス市場規模:地域別
・企業情報

Virtual Fitness Market Analysis:
The global virtual fitness market forecast shall be $59,650.3 million by 2027, growing from $6,060.0 million in 2019, at a healthy CAGR of 33.5%.

Impact Analysis of COVID-19 on the Global Virtual Fitness Market:
In recent years, the global market for virtual fitness has experienced a massive growth. Furthermore, due to the communal transmission of coronavirus (COVID-19), the global virtual fitness industry has witnessed a sudden increase in 2020 as majority of the fitness freaks are exercising daily with added time on their hands using virtual fitness solutions at homes. Considering the above-stated factors, companies are focusing mainly on the adoption of key strategies in order to increase their customer reach as well as register remarkable revenue during the pandemic period. For example, in March 2020, Snap Fitness, a a notable player in virtual fitness industry, made an announcement of an alliance with FitnessOnDemand in order to provide 90-day global access to the market-leading virtual fitness platforms for all those seeking for exercise options while working from home. Such company initiatives are further expected to create a positive impact on the global virtual fitness market.

Virtual Fitness Market Analysis:
The focus of people toward healthier lifestyle is growing massively coupled with the significantly increasing demand for balanced diets, enhanced healthcare, and flexible workouts; these are some of the underlying factors driving the global virtual fitness market, during the forecast period. Moreover, a considerable need for innovative fitness programs worldwide to gain healthy lifestyle is enabling the global virtual fitness companies to opt multiple key strategies and fulfill the consumer demand. For example, in March 2020, FitnessOnDemand (FOD) made an announcement about teaming up with FitFusion brand, one of the leading fitness content producers worldwide. As per the agreement, FOD announced to provide 50+ FitFusion classes to their users that include most popular workout categories such as high-intensity interval training (HIIT), yoga, strength training, core conditioning, cardio and others.

The higher cost associated with advanced virtual fitness classes along with interruption in the flow of the class owing to tech glitches are creating a negative impact on the global virtual fitness market, during the forecast period.
The virtual fitness industry is growing rapidly owing to noticeable innovations in this field. Exergaming is one of the major innovations playing a crucial role in the global virtual fitness market. Newly innovated exergaming solutions are a significant option for consumers in order to exercise and enjoy interesting games. Hence, key players such as Zwift Inc, are entering the global industry to offer an interactive video game exercise platform. Such technological innovations further projected to create favorable conditions for the key players, in the future.
Based on streaming type, the global virtual fitness market is bifurcated into live and on-demand. The live sub-segment for the virtual fitness market will have an exponential growth and surpass $25,725.7 million by 2027, rising from $2,468.6 million in 2019. However, on demand platform accounted $3,591.4 million in 2019 and is further projected to generate a revenue of $33,924.7 million by the end of 2027.
On the basis of session type, the global market for virtual fitness platform is divided into solo and group. The group session type shall have a dominating share in 2020 and is further anticipated to register a revenue of $39,264.5 million during the analysis period. However, the solo session type shall have the steady market growth and is further expected to generate a revenue of $20,385.8 million by 2027, increasing from $2,131.9 million in 2019.

On the basis of device type, the virtual fitness market is segmented into desktops & tablets, smart TV, smartphone, laptops, and others. The smartphone sub-segment is projected to be a rapidly growing sub-segment in the global industry and is expected to register a revenue of $18,996.9 million by 2027. However, laptop, desktop & tablets sub-segment held the largest market share in 2020 and it is expected to surpass $23,670.2 million during the analysis period.
Depending on the revenue model, the virtual fitness market is mainly categorized into subscription, advertisement, and hybrid. The global virtual fitness market for subscription model is projected to register a revenue of $28,555.6 million by the end of 2027. However, the hybrid model is the fastest-growing sub-segment and it is expected to cross $10,007.9 million by 2027, with a healthy CAGR of 33.8% during the forecast period.
On the basis of end-user, the virtual fitness market is broadly categorized into professional gyms, defense institutes, sports institutes, corporate institutions, educational institutions, individuals, and others. The individuals end-user will be a rapidly-growing sub-segment in the global industry and is expected to register a revenue of $15,290.7 million during the forecast period. However, professional gyms end-user held the largest market share in 2020 and it is expected to surpass $11,593.9 million in the analysis period.

The Asia-Pacific virtual fitness market is anticipated to rise at a growth rate of 34.9% by registering revenue of $15,580.7 million by 2027. However, the North America virtual fitness market registered revenue of $2,291.9 million in 2019 and is expected to surpass $20,173.7 million by 2027.
The companies involved in the global virtual fitness market are Fitbit, Inc., ClassPass Inc., FitnessOnDemand, Peloton, Wellbeats, Inc., Zwift Inc, REH-FIT, Les Mills International Ltd., Sworkit, and Navigate Wellbeing Solutions.

❖ レポートの目次 ❖

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By streaming type trends
2.3.By session trends
2.4.By device trends
2.5.By revenue model trends
2.6.By end-user trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities
3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape

3.8.Pricing overview

3.8.1.by streaming type
3.8.2.by session type
3.8.3.by device type
3.8.4.by revenue model type
3.8.5.by end-user

3.9.Market value chain analysis

3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.3.Manufacturing process
3.9.4.Distribution channel analysis

3.9.5.Operating vendors

3.9.5.1.Raw material suppliers
3.9.5.2.Product manufacturers
3.9.5.3.Product distributors
3.10.Strategic overview

4.Virtual fitness Market, by Streaming Type

4.1.Live

4.1.1.Market size and forecast, by region, 2019-2027
4.1.2.Comparative market share analysis, 2019 & 2027

4.2.On Demand

4.2.1.Market size and forecast, by region, 2019-2027
4.2.2.Comparative market share analysis, 2019 & 2027

5.Virtual fitness Market, by session type

5.1.Group

5.1.1.Market size and forecast, by region, 2019-2027
5.1.2.Comparative market share analysis, 2019 & 2027

5.2.Solo

5.2.1.Market size and forecast, by region, 2019-2027
5.2.2.Comparative market share analysis, 2019 & 2027

6.Virtual fitness Market, by Device Type

6.1.Smart TV

6.1.1.Market size and forecast, by region, 2019-2027
6.1.2.Comparative market share analysis, 2019 & 2027

6.2.Smartphone

6.2.1.Market size and forecast, by region, 2019-2027
6.2.2.Comparative market share analysis, 2019 & 2027

6.3.Laptops, Desktops & Tablets,

6.3.1.Market size and forecast, by region, 2019-2027
6.3.2.Comparative market share analysis, 2019 & 2027

6.4.Others

6.4.1.Market size and forecast, by region, 2019-2027
6.4.2.Comparative market share analysis, 2019 & 2027

7.Virtual fitness Market, by Revenue Model

7.1.Subscription

7.1.1.Market size and forecast, by region, 2019-2027
7.1.2.Comparative market share analysis, 2019 & 202

7.2.Advertisement

7.2.1.Market size and forecast, by region, 2019-2027
7.2.2.Comparative market share analysis, 2019 & 2027

7.3.Hybrid

7.3.1.Market size and forecast, by region, 2019-2027
7.3.2.Comparative market share analysis, 2019 & 2027

8.Virtual fitness Market, by End-User

8.1.Professional Gyms
8.1.1.Market size and forecast, by region, 2019-2027
8.1.2.Comparative market share analysis, 2019 & 2027

8.2.Sports Institutes

8.2.1.Market size and forecast, by region, 2019-2027
8.2.2.Comparative market share analysis, 2019 & 2027

8.3.Defense Institutes

8.3.1.Market size and forecast, by region, 2019-2027
8.3.2.Comparative market share analysis, 2019 & 2027

8.4.Educational Institutions

8.4.1.Market size and forecast, by region, 2019-2027
8.4.2.Comparative market share analysis, 2019 & 2027

8.5.Corporate Institutions

8.5.1.Market size and forecast, by region, 2019-2027
8.5.2.Comparative market share analysis, 2019 & 2027

8.6.Individuals

8.6.1.Market size and forecast, by region, 2019-2027
8.6.2.Comparative market share analysis, 2019 & 2027

8.7.Others

8.7.1.Market size and forecast, by region, 2019-2027
8.7.2.Comparative market share analysis, 2019 & 2027

9.Virtual fitness Market, by Region

9.1.North America

9.1.1.Market size and forecast, by streaming type, 2019-2027
9.1.2.Market size and forecast, by session type, 2019-2027
9.1.3.Market size and forecast, by device type, 2019-2027
9.1.4.Market size and forecast, by revenue model, 2019-2027
9.1.5.Market size and forecast, by end-user, 2019-2027
9.1.6.Market size and forecast, by country, 2019-2027
9.1.7.Comparative market share analysis, 2019 & 2027

9.1.8.U.S.

9.1.8.1.Market size and forecast, by streaming type, 2019-2027
9.1.8.2.Market size and forecast, by session type, 2019-2027
9.1.8.3.Market size and forecast, by device type, 2019-2027
9.1.8.4.Market size and forecast, by revenue model, 2019-2027
9.1.8.5.Market size and forecast, by end-user, 2019-2027
9.1.8.6.Comparative market share analysis, 2019 & 2027

9.1.9.Canada

9.1.9.1.Market size and forecast, by streaming type, 2019-2027
9.1.9.2.Market size and forecast, by session type, 2019-2027
9.1.9.3.Market size and forecast, by device type, 2019-2027
9.1.9.4.Market size and forecast, by revenue model, 2019-2027
9.1.9.5.Market size and forecast, by end-user, 2019-2027
9.1.9.6.Comparative market share analysis, 2019 & 2027

9.1.10.Mexico

9.1.10.1.Market size and forecast, by streaming type, 2019-2027
9.1.10.2.Market size and forecast, by session type, 2019-2027
9.1.10.3.Market size and forecast, by device type, 2019-2027
9.1.10.4.Market size and forecast, by revenue model, 2019-2027
9.1.10.5.Market size and forecast, by end-user, 2019-2027
9.1.10.6.Comparative market share analysis, 2019 & 2027

9.2.Europe

9.2.1.Market size and forecast, by streaming type, 2019-2027
9.2.2.Market size and forecast, by session type, 2019-2027
9.2.3.Market size and forecast, by device type, 2019-2027
9.2.4.Market size and forecast, by revenue model, 2019-2027
9.2.5.Market size and forecast, by end-user, 2019-2027
9.2.6.Market size and forecast, by country, 2019-2027
9.2.7.Comparative market share analysis, 2019 & 2027

9.2.8.Germany

9.2.8.1.Market size and forecast, by streaming type, 2019-2027
9.2.8.2.Market size and forecast, by session type, 2019-2027
9.2.8.3.Market size and forecast, by device type, 2019-2027
9.2.8.4.Market size and forecast, by revenue model, 2019-2027
9.2.8.5.Market size and forecast, by end-user, 2019-2027
9.2.8.6.Comparative market share analysis, 2019 & 2027

9.2.9.UK

9.2.9.1.Market size and forecast, by streaming type, 2019-2027
9.2.9.2.Market size and forecast, by session type, 2019-2027
9.2.9.3.Market size and forecast, by device type, 2019-2027
9.2.9.4.Market size and forecast, by revenue model, 2019-2027
9.2.9.5.Market size and forecast, by end-user, 2019-2027
9.2.9.6.Comparative market share analysis, 2019 & 2027

9.2.10.France

9.2.10.1.Market size and forecast, by streaming type, 2019-2027
9.2.10.2.Market size and forecast, by session type, 2019-2027
9.2.10.3.Market size and forecast, by device type, 2019-2027
9.2.10.4.Market size and forecast, by revenue model, 2019-2027
9.2.10.5.Market size and forecast, by end-user, 2019-2027
9.2.10.6.Comparative market share analysis, 2019 & 2027

9.2.11.Spain

9.2.11.1.Market size and forecast, by streaming type, 2019-2027
9.2.11.2.Market size and forecast, by session type, 2019-2027
9.2.11.3.Market size and forecast, by device type, 2019-2027
9.2.11.4.Market size and forecast, by revenue model, 2019-2027
9.2.11.5.Market size and forecast, by end-user, 2019-2027
9.2.11.6.Comparative market share analysis, 2019 & 2027

9.2.12.Italy

9.2.12.1.Market size and forecast, by streaming type, 2019-2027
9.2.12.2.Market size and forecast, by session type, 2019-2027
9.2.12.3.Market size and forecast, by device type, 2019-2027
9.2.12.4.Market size and forecast, by revenue model, 2019-2027
9.2.12.5.Market size and forecast, by end-user, 2019-2027
9.2.12.6.Comparative market share analysis, 2019 & 2027

9.2.13.Rest of Europe

9.2.13.1.Market size and forecast, by streaming type, 2019-2027
9.2.13.2.Market size and forecast, by session type, 2019-2027
9.2.13.3.Market size and forecast, by device type, 2019-2027
9.2.13.4.Market size and forecast, by revenue model, 2019-2027
9.2.13.5.Market size and forecast, by end-user, 2019-2027
9.2.13.6.Comparative market share analysis, 2019 & 2027

9.3.Asia Pacific

9.3.1.Market size and forecast, by streaming type, 2019-2027
9.3.2.Market size and forecast, by session type, 2019-2027
9.3.3.Market size and forecast, by device type, 2019-2027
9.3.4.Market size and forecast, by revenue model, 2019-2027
9.3.5.Market size and forecast, by end-user, 2019-2027
9.3.6.Market size and forecast, by country, 2019-2027
9.3.7.Comparative market share analysis, 2019 & 2027

9.3.8.China

9.3.8.1.Market size and forecast, by streaming type, 2019-2027
9.3.8.2.Market size and forecast, by session type, 2019-2027
9.3.8.3.Market size and forecast, by device type, 2019-2027
9.3.8.4.Market size and forecast, by revenue model, 2019-2027
9.3.8.5.Market size and forecast, by end-user, 2019-2027
9.3.8.6.Comparative market share analysis, 2019 & 2027

9.3.9.India

9.3.9.1.Market size and forecast, by streaming type, 2019-2027
9.3.9.2.Market size and forecast, by session type, 2019-2027
9.3.9.3.Market size and forecast, by device type, 2019-2027
9.3.9.4.Market size and forecast, by revenue model, 2019-2027
9.3.9.5.Market size and forecast, by end-user, 2019-2027
9.3.9.6.Comparative market share analysis, 2019 & 2027

9.3.10.Australia

9.3.10.1.Market size and forecast, by streaming type, 2019-2027
9.3.10.2.Market size and forecast, by session type, 2019-2027
9.3.10.3.Market size and forecast, by device type, 2019-2027
9.3.10.4.Market size and forecast, by revenue model, 2019-2027
9.3.10.5.Market size and forecast, by end-user, 2019-2027
9.3.10.6.Comparative market share analysis, 2019 & 2027

9.3.11.Rest of Asia Pacific

9.3.11.1.Market size and forecast, by streaming type, 2019-2027
9.3.11.2.Market size and forecast, by session type, 2019-2027
9.3.11.3.Market size and forecast, by device type, 2019-2027
9.3.11.4.Market size and forecast, by revenue model, 2019-2027
9.3.11.5.Market size and forecast, by end-user, 2019-2027
9.3.11.6.Comparative market share analysis, 2019 & 2027

9.4.LAMEA

9.4.1.Market size and forecast, by streaming type, 2019-2027
9.4.2.Market size and forecast, by session type, 2019-2027
9.4.3.Market size and forecast, by device type, 2019-2027
9.4.4.Market size and forecast, by revenue model, 2019-2027
9.4.5.Market size and forecast, by end-user, 2019-2027
9.4.6.Market size and forecast, by country, 2019-2027
9.4.7.Comparative market share analysis, 2019 & 2027

9.4.8.Latin America

9.4.8.1.Market size and forecast, by streaming type, 2019-2027
9.4.8.2.Market size and forecast, by session type, 2019-2027
9.4.8.3.Market size and forecast, by device type, 2019-2027
9.4.8.4.Market size and forecast, by revenue model, 2019-2027
9.4.8.5.Market size and forecast, by end-user, 2019-2027
9.4.8.6.Comparative market share analysis, 2019 & 2027

9.4.9.Middle East

9.4.9.1.Market size and forecast, by streaming type, 2019-2027
9.4.9.2.Market size and forecast, by session type, 2019-2027
9.4.9.3.Market size and forecast, by device type, 2019-2027
9.4.9.4.Market size and forecast, by revenue model, 2019-2027
9.4.9.5.Market size and forecast, by end-user, 2019-2027
9.4.9.6.Comparative market share analysis, 2019 & 2027

9.4.10.Africa

9.4.10.1.Market size and forecast, by streaming type, 2019-2027
9.4.10.2.Market size and forecast, by session type, 2019-2027
9.4.10.3.Market size and forecast, by device type, 2019-2027
9.4.10.4.Market size and forecast, by revenue model, 2019-2027
9.4.10.5.Market size and forecast, by end-user, 2019-2027
9.4.10.6.Comparative market share analysis, 2019 & 2027

10.Company profiles

10.1.Fitbit, Inc.

10.1.1.Business overview
10.1.2.Financial performance
10.1.3.Product portfolio
10.1.4.Recent strategic moves & developments
10.1.5.SWOT analysis

10.2.ClassPass Inc.

10.2.1.Business overview
10.2.2.Financial performance
10.2.3.Product portfolio
10.2.4.Recent strategic moves & developments
10.2.5.SWOT analysis

10.3.FitnessOnDemand

10.3.1.Business overview
10.3.2.Financial performance
10.3.3.Product portfolio
10.3.4.Recent strategic moves & developments
10.3.5.SWOT analysis

10.4.Peloton

10.4.1.Business overview
10.4.2.Financial performance
10.4.3.Product portfolio
10.4.4.Recent strategic moves & developments
10.4.5.SWOT analysis

10.5.Wellbeats, Inc.

10.5.1.Business overview
10.5.2.Financial performance
10.5.3.Product portfolio
10.5.4.Recent strategic moves & developments
10.5.5.SWOT analysis

10.6.Zwift Inc

10.6.1.Business overview
10.6.2.Financial performance
10.6.3.Product portfolio
10.6.4.Recent strategic moves & developments
10.6.5.SWOT analysis

10.7.REH-FIT

10.7.1.Business overview
10.7.2.Financial performance
10.7.3.Product portfolio
10.7.4.Recent strategic moves & developments
10.7.5.SWOT analysis

10.8.Les Mills International Ltd.

10.8.1.Business overview
10.8.2.Financial performance
10.8.3.Product portfolio
10.8.4.Recent strategic moves & developments
10.8.5.SWOT analysis

10.9.Sworkit

10.9.1.Business overview
10.9.2.Financial performance
10.9.3.Product portfolio
10.9.4.Recent strategic moves & developments
10.9.5.SWOT analysis

10.10.Navigate Wellbeing Solutions

10.10.1.Business overview
10.10.2.Financial performance
10.10.3.Product portfolio
10.10.4.Recent strategic moves & developments
10.10.5.SWOT analysis



★調査レポート[世界のバーチャルフィットネス市場2020年-2027年:ストリーミングタイプ別(ライブ、オンデマンド)、セッションタイプ別(グループ、ソロ)、デバイス種類別(スマートTV、スマートフォン、ノートパソコン、デスクトップ・タブレット、その他)、収益モデル別(サブスクリプション、広告、ハイブリッド)、エンドユーザー別(専門ジム、スポーツ施設、防衛機関、教育機関、企業機関、個人、その他)、地域別] (コード:RDV21MC007)販売に関する免責事項を必ずご確認ください。
★調査レポート[世界のバーチャルフィットネス市場2020年-2027年:ストリーミングタイプ別(ライブ、オンデマンド)、セッションタイプ別(グループ、ソロ)、デバイス種類別(スマートTV、スマートフォン、ノートパソコン、デスクトップ・タブレット、その他)、収益モデル別(サブスクリプション、広告、ハイブリッド)、エンドユーザー別(専門ジム、スポーツ施設、防衛機関、教育機関、企業機関、個人、その他)、地域別]についてメールでお問い合わせ


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