|【英語タイトル】United States Probiotics Market- Growth, Trends and Forecast (2020 - 2025)|
United States Probiotics Market is projected to grow at a CAGR of 12% during the forecast period (2020-2025).
- Probiotics are a driving force within the booming digestive health supplement category,
and they are being consumed by people of all age groups. However, the major consumption is observed among the millennials due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.
- The healthcare expenditure pattern in the country is rising with the growing aged population, advanced technology, better medical facilities, and a rise in the number of insured people. These factors are in turn driving the overall sale of probiotics in the country.
Key Market Trends
Increased Demand For Probiotic Yogurt
Probiotics are linked to a host of health benefits, from improving skin to weight loss. In addition, yogurt is the first food which comes to consumers mind as a food product super-rich in probiotics. Thereby, catering the market studied. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers such as Fage are producing a quality product to supply additional benefits to the consumers. Additionally, the growing trend of veganism has insisted on the demand for dairy-free probiotic yogurts, thereby, the key players of the market are launching a wide range of dairy-free probiotic yogurts sourced from almond milk, soy milk, oat milk, and others.
Supermarket/Hypermarket Holds Greatest Share in the Sales of Probiotics
Supermarket and hypermarkets are constantly expanding their product offerings resulting in fierce competition to differentiate these products on their shelves. As a result, the manufacturers are trying to reposition their products as a premium in-store product, catering to special consumer needs, targeting a specific group of consumers. Supermarket aisles are blooming with foods and beverages with labels declaring ‘probiotics’ on them for
consumer demand for favorable bacteria as they link good digestive and immune
health to probiotics. A strong competition modeled by probiotic food and beverages such as probiotic drinks, yogurt, and bars, etc. in the supermarkets, has intensified the sales of the market studied.
United States probiotics market is highly competitive and fragmented with the presence of numerous players. The major players are focusing on expansion, new product launches, mergers and acquisitions, and partnerships to meet the demands of consumers. The key players in the market are Danone, Now Foods, PepsiCo and Lifeway Foods Inc. among others.
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- The market estimate (ME) sheet in Excel format
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1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Probiotic Food
184.108.40.206 Bakery and Breakfast Cereals
220.127.116.11 Baby Food and Infant Formula
18.104.22.168 Other Products
5.1.2 Probiotic Drinks
22.214.171.124 Fruit-Based Probiotic Drinks
126.96.36.199 Dairy-Based Probiotic Drinks
188.8.131.52 Other Probiotic Drinks
5.1.3 Dietary Supplements
5.2 By Distribution Channel
5.2.2 Pharmacies and Drug Stores
5.2.3 Convenience Stores
5.2.4 Online Channels
5.2.5 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.3 Now Foods
6.4.4 Lifeway Foods Inc.
6.4.6 Global Healing
6.4.7 Yakult Honsha Co. Ltd.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Now Foods
- Lifeway Foods Inc.
- Global Healing
- Yakult Honsha Co. Ltd.