世界の玩具市場2021年-2027年:製品タイプ別(アクションフィギュア、ビルディングセット、人形、ゲーム/パズル、スポーツ&アウトドア玩具、ぬいぐるみ、その他)、年齢層別、販売チャネル別

【英語タイトル】Toys Market by Product Type (Action Figures, Building Sets, Dolls, Games/Puzzles, Sports & Outdoor Toys, Plush and Others), Age Group (Upto 5 Years, 5 to 10 Years, and Above 10 years), and Sales Channel (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels And Others): Global Opportunity Analysis and Industry Forecast, 2021–2027

Allied Market Researchが出版した調査資料(ALD21FB014)・商品コード:ALD21FB014
・発行会社(調査会社):Allied Market Research
・発行日:2020年12月
・ページ数:280
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール(受注後24時間以内)
・調査対象地域:グローバル
・産業分野:消費財
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Allied Market Research社の本調査レポートでは、世界の玩具市場について調査し、イントロダクション、エグゼクティブサマリー、市場概要、製品タイプ別(アクションフィギュア、ビルディングセット、人形、ゲーム・パズル、スポーツ・アウトドア玩具)分析、年齢層別(5歳以下、5〜10歳、10歳以上)分析、販売チャネル別(ハイパーマーケット/スーパーマーケット、専門店、デパート、オンラインチャネル、その他)分析、地域別分析、競争状況、企業情報などを掲載しています。
・イントロダクション
・エグゼクティブサマリー
・市場概要
・世界の玩具市場規模:製品タイプ別(アクションフィギュア、ビルディングセット、人形、ゲーム・パズル、スポーツ・アウトドア玩具)
・世界の玩具市場規模:年齢層別(5歳以下、5〜10歳、10歳以上)
・世界の玩具市場規模:販売チャネル別(ハイパーマーケット/スーパーマーケット、専門店、デパート、オンラインチャネル、その他)
・世界の玩具市場規模:地域別
・競争状況
・企業情報
【レポートの概要】

Toys play a crucial role in the growth and development of the children. Toys plays a vital importance in brain development as toys aids in acquiring logical and reasoning skills, helps in gaining spatial reasoning along with logical and reasoning skills. Playing with toys and board games assists children in learning as well as building social and communication skills. The rise in demand for strategy-based & educational based toys among the children propels the growth of the toys market. In addition, the Chinese government last year relaxed its decades-old one-child policy, allowing all couples to have two kids to address the challenge of an aging population. Thus, the number of kids is expected to increase in the upcoming years thus positively impacting the market growth. According to the World Bank, around 25.6% of global population is under age of 14. Large consumer base and expanding young population in developing countries such as India and China to propel demand for toys especially in the Asia-Pacific region.

Global toys industry is growing steadily, with China, India, Brazil and African countries outperforming the average growth. Rise in disposable incomes along with favorable demographics have resulted in increased propensity to spend on toys and entertainment products. With the expansion of family entertainment centres, markets in countries such as India, China, and others South East Asian nations are surging. Growing middle class Increasing per capita income, and proliferation of schools all together generating high demand for toys market. Players operating in the region are rapidly diversifying their offerings beyond their traditional domains.

Uncertainties about current and future economic conditions along with closure of schools and entertainment centers have hampered the global demand. The COVID-19 outbreak resulted in widespread economic crisis around the world with toys industry also facing huge challenges. Furthermore, emergence of an alternate entertainment medium such as smartphones and tablets coupled with trade disputes to further intensify challenges for the engaged stakeholders.

The toys market is segmented into product type, age group, sales channel and region. By product type, the global market is classified into action figures, building sets, dolls, games/puzzles, sports & outdoor toys, plush and others. By age group, it is studied across upto 5 years, 5 to 10 years, and above 10 years. By sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Some of the key players profiled in the toys market analysis includes Atlas Games, Clementoni S.p.A., Goliath Games, Hasbro, Inc., The LEGO Group, Mattel, Inc., Ravensburger AG, Tomy Company, Ltd, Vtech Holdings, and Thames & Kosmos.

Toys Market Segments
By Product
• Action Figures
• Building Sets
• Dolls
• Games/Puzzles
• Sports & Outdoor Toys
• Plush
• Others

By Age Group
• Upto 5 Years
• 5 to 10 Years
• Above 10 years

By Sales Channel
• Hypermarket/Supermarket
• Specialty Stores
• Departmental Stores
• Online Channels
• Others

By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
o Russia
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o ASEAN
o Australia
o Rest of Asia Pacific
• LAMEA
o Brazil
o Saudi Arabia
o South Africa
o Rest of LAMEA

Key Market Players
• Atlas Games
• Clementoni S.p.A.
• Goliath Games
• Hasbro, Inc.
• The LEGO Group
• Mattel, Inc.
• Ravensburger AG
• Tomy Company, Ltd
• Vtech Holdings
• Thames & Kosmos

【レポートの目次】

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter’s five forces analysis

3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyers
3.2.3.Threat of substitution
3.2.4.Threat of new entrants
3.2.5.Intensity of competitive rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Emergence of games bars and cafes providing impetus to the stagnant market
3.3.1.2.Growth in demand from children and young population

3.3.2.Restraints

3.3.2.1.Tariffs duties to restrict market expansion.
3.3.2.2.Growth in digitalization and widespread penetration of smartphones hampering toys industry.

3.3.3.Opportunities

3.3.3.1.Reduction of carbon footprints and environmentally friendly initiatives to provide lucrative opportunities.
3.3.3.2.Untapped opportunities in developing markets

3.4.Expenditure Analysis
3.5.Supply Chain Analysis
3.6.Impact of Covid 19

3.6.1.Overview
3.6.2.Multiple scenario
3.6.3.Post COVID-19 supply chain dynamics

3.7.Regulatory guidelines/Global economic environment on the industry

3.7.1.Product regulations

3.7.1.1.United States regulations:
3.7.1.2.European regulations:
3.7.1.3.Chinese regulations:

CHAPTER 4:GLOBAL TOYS MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast, by Product Type

4.2.Action Figures

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.Building Sets

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.Dolls

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

4.5.Games and Puzzles

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast, by region
4.5.3.Market analysis, by country

4.6.Sports and Outdoor Toys

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast, by region
4.6.3.Market analysis, by country

4.7.Plush

4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast, by region
4.7.3.Market analysis, by country

4.8.Others

4.8.1.Key market trends, growth factors, and opportunities
4.8.2.Market size and forecast, by region
4.8.3.Market analysis, by country

CHAPTER 5:GLOBAL TOYS MARKET, BY AGE GROUP

5.1.Overview

5.1.1.Market size and forecast, by Age Group

5.2.Upto 5 Years

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.5 to 10 Years

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Above 10 Years

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

CHAPTER 6:GLOBAL TOYS MARKET, BY SALES CHANNEL

6.1.Overview

6.1.1.Market size and forecast, by sales channel

6.2.Hypermarket/Supermarket

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.Specialty Stores

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

6.4.Departmental Stores

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country

6.5.Online Channels

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country

6.6.Others

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country

CHAPTER 7:TOYS MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by product type
7.2.3.Market size and forecast, by age group
7.2.4.Market size and forecast, by sales channel
7.2.5.Market analysis, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by Product Type
7.2.5.1.2.Market size and forecast, by Age Group
7.2.5.1.3.Market size and forecast, by sales channel

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by Product Type
7.2.5.2.2.Market size and forecast, by Age Group
7.2.5.2.3.Market size and forecast, by sales channel

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by Product Type
7.2.5.3.2.Market size and forecast, by Age Group
7.2.5.3.3.Market size and forecast, by sales channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by Product Type
7.3.3.Market size and forecast, by Age Group
7.3.4.Market size and forecast, by sales channel
7.3.5.Market analysis, by country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by Product Type
7.3.5.1.2.Market size and forecast, by Age Group
7.3.5.1.3.Market size and forecast, by sales channel

7.3.5.2.Germany

7.3.5.2.1.Market size and forecast, by Product Type
7.3.5.2.2.Market size and forecast, by Age Group
7.3.5.2.3.Market size and forecast, by sales channel

7.3.5.3.France

7.3.5.3.1.Market size and forecast, by Product Type
7.3.5.3.2.Market size and forecast, by Age Group
7.3.5.3.3.Market size and forecast, by sales channel

7.3.5.4.Italy

7.3.5.4.1.Market size and forecast, by Product Type
7.3.5.4.2.Market size and forecast, by Age Group
7.3.5.4.3.Market size and forecast, by sales channel

7.3.5.5.Spain

7.3.5.5.1.Market size and forecast, by Product Type
7.3.5.5.2.Market size and forecast, by Age Group
7.3.5.5.3.Market size and forecast, by sales channel

7.3.5.6.Russia

7.3.5.6.1.Market size and forecast, by Product Type
7.3.5.6.2.Market size and forecast, by Age Group
7.3.5.6.3.Market size and forecast, by sales channel

7.3.5.7.Rest of Europe

7.3.5.7.1.Market size and forecast, by Product Type
7.3.5.7.2.Market size and forecast, by Age Group
7.3.5.7.3.Market size and forecast, by sales channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by Product Type
7.4.3.Market size and forecast, by Age Group
7.4.4.Market size and forecast, by sales channel
7.4.5.Market analysis, by country

7.4.5.1.China

7.4.5.1.1.Market size and forecast, by Product Type
7.4.5.1.2.Market size and forecast, by Age Group
7.4.5.1.3.Market size and forecast, by sales channel

7.4.5.2.India

7.4.5.2.1.Market size and forecast, by Product Type
7.4.5.2.2.Market size and forecast, by Age Group
7.4.5.2.3.Market size and forecast, by sales channel

7.4.5.3.Japan

7.4.5.3.1.Market size and forecast, by Product Type
7.4.5.3.2.Market size and forecast, by Age Group
7.4.5.3.3.Market size and forecast, by sales channel

7.4.5.4.ASEAN

7.4.5.4.1.Market size and forecast, by Product Type
7.4.5.4.2.Market size and forecast, by Age Group
7.4.5.4.3.Market size and forecast, by sales channel

7.4.5.5.AUSTRALIA

7.4.5.5.1.Market size and forecast, by Product Type
7.4.5.5.2.Market size and forecast, by Age Group
7.4.5.5.3.Market size and forecast, by sales channel

7.4.5.6.Rest of Asia-Pacific

7.4.5.6.1.Market size and forecast, by Product Type
7.4.5.6.2.Market size and forecast, by Age Group
7.4.5.6.3.Market size and forecast, by sales channel

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by Product Type
7.5.3.Market size and forecast, by Age Group
7.5.4.Market size and forecast, by sales channel
7.5.5.Market analysis, by country

7.5.5.1.Brazil

7.5.5.1.1.Market size and forecast, by Product Type
7.5.5.1.2.Market size and forecast, by Age Group
7.5.5.1.3.Market size and forecast, by sales channel

7.5.5.2.Saudi Arabia

7.5.5.2.1.Market size and forecast, by Product Type
7.5.5.2.2.Market size and forecast, by Age Group
7.5.5.2.3.Market size and forecast, by sales channel

7.5.5.3.South Africa

7.5.5.3.1.Market size and forecast, by Product Type
7.5.5.3.2.Market size and forecast, by Age Group
7.5.5.3.3.Market size and forecast, by sales channel

7.5.5.4.Rest of LAMEA

7.5.5.4.1.Market size and forecast, by Product Type
7.5.5.4.2.Market size and forecast, by Age Group
7.5.5.4.3.Market size and forecast, by sales channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Top winning strategies
8.2.Product mapping
8.3.Competitive dashboard
8.4.Competitive heat map
8.5.Key developments

8.5.1.Acquisition
8.5.2.Business Expansion
8.5.3.Product Launch

CHAPTER 9:COMPANY PROFILES

9.1.ATLAS GAMES

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Key strategic moves and developments

9.2.CLEMENTONI

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.GOLIATH GAMES

9.3.1.Company overview
9.3.2.Key Executive
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments

9.4.HASBRO

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.Business performance
9.4.7.Key strategic moves and developments

9.5.THE LEGO GROUP

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Business performance
9.5.6.Key strategic moves and developments

9.6.MATTEL

9.6.1.Company overview
9.6.2.Key Executives
9.6.3.Company snapshot
9.6.4.Operating business segments
9.6.5.Product portfolio
9.6.6.Business performance
9.6.7.Key strategic moves and developments

9.7.RAVENSBURGER

9.7.1.Company overview
9.7.2.Key Executive
9.7.3.Company snapshot
9.7.4.Product portfolio

9.8.TOMY

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio
9.8.5.R&D Expenditure
9.8.6.Business performance
9.8.7.Key strategic moves and developments

9.9.VTECH HOLDINGS

9.9.1.Company overview
9.9.2.Key Executive
9.9.3.Company snapshot
9.9.4.Product portfolio
9.9.5.Business performance
9.9.6.Key strategic moves and developments

9.10.THAMES & KOSMOS

9.10.1.Company overview
9.10.2.Key Executive
9.10.3.Company snapshot
9.10.4.Product portfolio

LIST OF TABLES

TABLE 01.GLOBAL TOYS MARKET, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 02.GLOBAL ACTION FIGURES TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 03.GLOBAL BUILDING SETS TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 04.GLOBAL DOLLS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 05.GLOBAL GAMES AND PUZZLES TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 06.GLOBAL SPORTS AND OUTDOOR TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 07.GLOBAL PLUSH TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 08.GLOBAL OTHERS TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 09.GLOBAL TOYS MARKET, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 10.GLOBAL TOYS MARKET FOR UPTO 5 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 11.GLOBL TOYS MARKET FOR 5-10 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 12.GLOBL TOYS MARKET FOR ABOVE 10 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 13.GLOBAL TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 14.GLOBAL SALES OF TOYS MARKET BY HYPERMARKET/SUPERMARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 15.GLOBAL SALES OF TOYS VIA SPECIALTY STORES, BY REGION, 2019–2027 ($ MILLION)
TABLE 16.GLOBAL SALES OF TOYS MARKET BY DEPARTMENTAL STORES, BY REGION, 2019–2027 ($ MILLION)
TABLE 17.GLOBAL SALES OF TOYS VIA ONLINE CHANNELS, BY REGION, 2019–2027 ($ MILLION)
TABLE 18.GLOBAL SALES OF TOYS VIA OTHER CHANNELS, BY REGION, 2019–2027 ($ MILLION)
TABLE 19.GLOBAL TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 20.NORTH AMERICA TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 21.NORTH AMERICA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 22.NORTH AMERICA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 23.NORTH AMERICA TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 24.U.S. TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 25.U.S. TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 26.U.S. TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 27.CANADA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 28.CANADA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 29.CANADA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 30.MEXICO TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 31.MEXICO TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 32.MEXICO TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 33.EUROPE TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 34.EUROPE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 35.EUROPE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 36.EUROPE TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 37.UK TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 38.UK TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 39.UK TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 40.GERMANY TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 41.GERMANY TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 42.GERMANY TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 43.FRANCE TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 44.FRANCE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 45.FRANCE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 46.ITALY TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 47.ITALY TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 48.ITALY TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 49.SPAIN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 50.SPAIN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 51.SPAIN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 52.RUSSIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 53.RUSSIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 54.RUSSIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 55.REST OF EUROPE TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 56.REST OF EUROPE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 57.REST OF EUROPE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 58.ASIA-PACIFIC TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 59.ASIA-PACIFIC TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 60.ASIA-PACIFIC TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 61.ASIA-PACIFIC TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 62.CHINA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 63.CHINA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 64.CHINA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 65.INDIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 66.INDIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 67.INDIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 68.JAPAN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 69.JAPAN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 70.JAPAN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 71.ASEAN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 72.ASEAN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 73.ASEAN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 74.AUSTRALIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 75.AUSTRALIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 76.AUSTRALIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 77.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 78.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 79.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 80.LAMEA TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 81.LAMEA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 82.LAMEA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 83.LAMEA TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 84.BRAZIL TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 85.BRAZIL TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 86.BRAZIL TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 87.SAUDI ARABIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 88.SAUDI ARABIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 89.SAUDI ARABIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 90.SOUTH AFRICA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 91.SOUTH AFRICA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 92.SOUTH AFRICA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 93.REST OF LAMEA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 94.REST OF LAMEA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 95.REST OF LAMEA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 96.ATLAS GAMES: KEY EXECUTIVES
TABLE 97.ATLAS GAMES: COMPANY SNAPSHOT
TABLE 98.ATLAS GAMES: PRODUCT PORTFOLIO
TABLE 99.CLEMENTONI: KEY EXECUTIVES
TABLE 100.CLEMENTONI: COMPANY SNAPSHOT
TABLE 101.CLEMENTONI: PRODUCT PORTFOLIO
TABLE 102.GOLIATH GAMES: KEY EXECUTIVE
TABLE 103.GOLIATH GAMES: COMPANY SNAPSHOT
TABLE 104.GOLIATH GAMES: PRODUCT PORTFOLIO
TABLE 105.HASBRO: KEY EXECUTIVES
TABLE 106.HASBRO: COMPANY SNAPSHOT
TABLE 107.HASBRO: OPERATING SEGMENTS
TABLE 108.HASBRO: PRODUCT PORTFOLIO
TABLE 109.HASBRO: NET SALES, 2017–2019 ($MILLION)
TABLE 110.THE LEGO GROUP: KEY EXECUTIVES
TABLE 111.THE LEGO GROUP: COMPANY SNAPSHOT
TABLE 112.THE LEGO GROUP: PRODUCT PORTFOLIO
TABLE 113.THE LEGO GROUP: NET SALES, 2017–2019 ($MILLION)
TABLE 114.MATTEL: KEY EXECUTIVES
TABLE 115.MATTEL: COMPANY SNAPSHOT
TABLE 116.MATTEL: OPERATING SEGMENTS
TABLE 117.MATTEL: PRODUCT PORTFOLIO
TABLE 118.MATTEL: NET SALES, 2017–2019 ($MILLION)
TABLE 119.RAVENSBURGER : KEY EXECUTIVE
TABLE 120.RAVENSBURGER : COMPANY SNAPSHOT
TABLE 121.RAVENSBURGER : PRODUCT PORTFOLIO
TABLE 122.TOMY : KEY EXECUTIVES
TABLE 123.TOMY : COMPANY SNAPSHOT
TABLE 124.TOMY : PRODUCT PORTFOLIO
TABLE 125.TOMY : R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 126.TOMY : NET SALES, 2017–2019 ($MILLION)
TABLE 127.VTECH HOLDINGS: KEY EXECUTIVE
TABLE 128.VTECH HOLDINGS: COMPANY SNAPSHOT
TABLE 129.VTECH HOLDINGS: PRODUCT PORTFOLIO
TABLE 130.VTECH HOLDINGS: NET SALES, 2017–2019 ($MILLION)
TABLE 131.THAMES & KOSMOS: KEY EXECUTIVE
TABLE 132.THAMES & KOSMOS: COMPANY SNAPSHOT
TABLE 133.THAMES & KOSMOS: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.MODERATE BARGAINING POWER OF BUYERS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.LOW THREAT OF NEW ENTRANTS
FIGURE 09.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.MULTIPLE SCENARIO ANALYSIS
FIGURE 11.GLOBAL TOYS MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 12.COMPARATIVE VALUE SHARE ANALYSIS OF ACTION FIGURES TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE VALUE SHARE ANALYSIS OF BUILDING SETS TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE VALUE SHARE ANALYSIS OF DOLLS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.COMPARATIVE VALUE SHARE ANALYSIS OF GAMES AND PUZZLES TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.COMPARATIVE VALUE SHARE ANALYSIS OF SPORTS AND OUTDOOR TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE VALUE SHARE ANALYSIS OF PLUSH TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE VALUE SHARE ANALYSIS OF OTHERS TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.GLOBAL TOYS MARKET, BY AGE GROUP, 2019 (%)
FIGURE 20.COMPARATIVE VALUE SHARE ANALYSIS OF GLOBAL TOYS MARKET FOR UPTO 5 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS MARKET FOR 5-10 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS MARKET FOR ABOVE 10 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.GLOBAL TOYS MARKET, BY SALES CHANNEL, 2019 (%)
FIGURE 24.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS SALES VIA HYPERMARKET/SUPERMARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA SPECIALTY STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS SALES VIA DEPARTMENTAL STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA ONLINE CHANNELS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA OTHER CHANNELS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 29.GLOBAL TOYS MARKET, BY REGION 2019 (%)
FIGURE 30.U.S. TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 31.CANADA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 32.MEXICO TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 33.UK TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 34.GERMANY TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 35.FRANCE TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 36.ITALY TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 37.SPAIN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 38.RUSSIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 39.REST OF EUROPE TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 40.CHINA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 41.INDIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 42.JAPAN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 43.ASEAN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 44.AUSTRALIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 45.REST OF ASIA-PACIFIC TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 46.BRAZIL TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 47.SAUDI ARABIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 48.SOUTH AFRICA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 49.REST OF LAMEA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 50.TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 51.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 52.TOP WINNING STRATEGIES, BY COMPANY, 2017–2020*
FIGURE 53.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 54.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 55.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 56.HASBRO: NET SALES, 2017–2019 ($MILLION)
FIGURE 57.HASBRO: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 58.THE LEGO GROUP: NET SALES, 2017–2019 ($MILLION)
FIGURE 59.MATTEL: NET SALES, 2017–2019 ($MILLION)
FIGURE 60.TOMY : R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 61.TOMY : NET SALES, 2017–2019 ($MILLION)
FIGURE 62.VTECH HOLDINGS: NET SALES, 2017–2019 ($MILLION)
FIGURE 63.VTECH HOLDINGS: REVENUE SHARE BY SEGMENT, 2019 (%)

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