スマートディスプレイの世界市場予測(~2025):スマートホームディスプレイ別(音声制御、スマートアプライアンス)、スマートディスプレイミラー別、スマートサイネージ別(小売・ホスピタリティ施設、スポーツ・エンターテイメント会場)、地域別

【英語タイトル】Smart Display Market with COVID-19 Impact Analysis, by Smart Home Display (Voice-controlled, Smart Appliance), Smart Display Mirror, Smart Signage (Retail & Hospitality Facilities, Sports & Entertainment Venues), Geography - Global Forecast to 2025

MarketsandMarketsが出版した調査資料(SE 6970)・商品コード:SE 6970
・発行会社(調査会社):MarketsandMarkets
・発行日:2020年12月2日
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・レポート言語:英語
・レポート形式:PDF
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・調査対象地域:グローバル
・産業分野:電子
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MarketsandMarkets社はスマートディスプレイの世界市場が2020年11億ドルから2025年61億ドルまで、年平均41.0%成長すると予想しています。本調査レポートは、スマートディスプレイの世界市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、スマートディスプレイミラーのミラー種類別(自動車用スマートディスプレイミラー、その他スマートディスプレイミラー)分析、スマートホームディスプレイの製品別(音声制御/アシストスマートディスプレイ、スマートアプライアンス表示)分析、スマートサイネージの用途別(小売・ホスピタリティ施設、ハブ(交通機関)・公共場所、スポーツ・エンターテイメント施設、その他)分析、スマートサイネージの提供別(ディスプレイ、メディアプレーヤー、ソフトウェアソリューション/プラットフォーム、サービス)分析、スマートサイネージの地域別分析、スマートディスプレイの地域別分析、競争状況、企業情報などの項目を掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・スマートディスプレイミラーの世界市場規模:ミラー種類別(自動車用スマートディスプレイミラー、その他スマートディスプレイミラー)
・スマートホームディスプレイの世界市場規模:製品別(音声制御/アシストスマートディスプレイ、スマートアプライアンス表示)
・スマートサイネージの世界市場規模:用途別(小売・ホスピタリティ施設、ハブ(交通機関)・公共場所、スポーツ・エンターテイメント施設、その他)
・スマートサイネージの世界市場規模:提供別(ディスプレイ、メディアプレーヤー、ソフトウェアソリューション/プラットフォーム、サービス)
・スマートサイネージの世界市場規模:地域別
・スマートディスプレイの世界市場規模:地域別
・競争状況
・企業情報
【レポートの概要】

“The global smart display market size was valued at USD 1.1 billion in 2020 and is projected to reach USD 6.1 billion by 2025. It is expected to grow at a CAGR of 41.0% during the forecast period.”
High demand for smart mirrors from the automotive industry, new and innovative features offered by smart mirrors, increasing number of internet users and growing adoption of smart devices according to consumer preferences, surging demand for AI-powered and IoT-enabled smart home appliances, increasing trend of context-aware signage, and growing adoption of smart signage in retail sector are the key driving factors for the smart display market. However, High risks of theft and breach of customer data hampering the growth of the market.

“Smart signage to account largest share of the smart display market during the forecast period.”
The smart signage market has witnessed various technological advancements and registered remarkable growth over the last few years. Smart signage is among the most demanding and growing platforms that empower many people to access product information and promotions. Various industries are encouraged to deploy smart signage solutions owing to their user-friendly and customer-centric features. Different types of digital signage products, such as displays, media players, and projectors, are used by the retailers for effective interaction with customers. In retail stores, smart signage solutions are used to greet customers, enhance customer shopping experiences, and display advertisements.

“North America to account the largest share during 2020–2025.”
North America expected to hold largest share of the smart display market during forecast period. North America is the leading region in the smart display market. The smart display market in North America is estimated to grow significantly over the next few years. Being technologically advanced and developed, the region is a major adopter of cutting-edge technologies used in the advertisement sector. The smart display market in North America is driven by various factors, such as the high standard of living of customers, the growing need to save time, and the increasing requirement for improved retail services in terms of accuracy and efficiency. In the current market scenario, the US dominates the smart display market in North America because of its well-established economy that supports the large retail and transportation market. Moreover, the growth of the market in North America can be attributed to increasing investments by leading retail players such as Walmart and Amazon to adopt new technologies such as IoT and remote control for enhancing consumer experience and advertising consumer-specific content.

In-depth interviews have been conducted with chief executive officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the smart display marketplace.

• By Company Type: Tier 1 – 47%, Tier 2 – 33%, and Tier 3 – 20%
• By Designation: C-Level Executives – 40% and Managers – 60%
• By Region: North America – 40%, Europe – 35%, and APAC – 25%

The smart signage market comprises major players such as Amazon (US), Samsung Electronics (South Korea), Alphabet (Google) (US), Apple (US), LG Electronics (South Korea), NEC Corporation (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), Facebook (US), Magna International (Canada), and Gentex (US).

The study includes an in-depth competitive analysis of these key players in the smart display market, with their company profiles, recent developments, and key market strategies.

Research Coverage:
The report defines, describes, and forecasts the smart display market based on type and geography. It provides detailed information regarding factors such as drivers, restraints, opportunities, and challenges influencing the growth of the smart display market. It also analyzes competitive developments such as product launches, acquisitions, expansions, contracts, partnerships, and developments carried out by the key players to grow in the market.

Key Benefits of Buying the Report:
The report will help market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall smart display market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 23
1.1 STUDY OBJECTIVES 23
1.2 DEFINITION AND SCOPE 23
1.2.1 INCLUSIONS AND EXCLUSIONS 24
1.3 STUDY SCOPE 25
1.3.1 MARKETS COVERED 25
FIGURE 1 SMART DISPLAY MARKET SEGMENTATION 25
1.3.2 YEARS CONSIDERED 26
1.4 CURRENCY 26
1.5 LIMITATIONS 26
1.6 MARKET STAKEHOLDERS 27
1.7 SUMMARY OF CHANGES 27
2 RESEARCH METHODOLOGY 28
2.1 RESEARCH DATA 28
FIGURE 2 SMART DISPLAY MARKET: RESEARCH DESIGN 29
2.1.1 SECONDARY AND PRIMARY RESEARCH 30
2.1.2 SECONDARY DATA 31
2.1.2.1 Key data from secondary sources 31
2.1.3 PRIMARY DATA 31
2.1.3.1 Breakdown of primaries 32
2.2 MARKET SIZE ESTIMATION 32
FIGURE 3 SUPPLY-SIDE ANALYSIS: SMART DISPLAY MARKET (1/2) 33
FIGURE 4 SUPPLY-SIDE ANALYSIS: SMART DISPLAY MARKET (2/2) 33
FIGURE 5 DEMAND-SIDE ANALYSIS: SMART DISPLAY MARKET 34
2.2.1 BOTTOM-UP APPROACH 34
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 34
2.2.2 TOP-DOWN APPROACH 35
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 35
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 36
FIGURE 8 DATA TRIANGULATION 36
2.4 RESEARCH ASSUMPTIONS 37
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY 37

3 EXECUTIVE SUMMARY 38
3.1 SMART DISPLAY MARKET: PRE- AND POST-COVID-19 SCENARIOS 38
FIGURE 9 SMART DISPLAY MARKET: OPTIMISTIC, REALISTIC, PESSIMISTIC, AND PRE-COVID-19 SCENARIO ANALYSIS (2017–2025) 38
3.1.1 SMART DISPLAY MARKET: REALISTIC SCENARIO 39
3.1.2 SMART DISPLAY MARKET: OPTIMISTIC SCENARIO 39
3.1.3 SMART DISPLAY MARKET: PESSIMISTIC SCENARIO 40
FIGURE 10 SMART DISPLAY MARKET SIZE, 2017–2025 40
FIGURE 11 NORTH AMERICA TO HOLD LARGEST SHARE OF SMART DISPLAY MARKET IN 2020 41
4 PREMIUM INSIGHTS 42
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN SMART DISPLAY MARKET 42
FIGURE 12 APAC TO REGISTER HIGHEST CAGR IN SMART DISPLAY MARKET DURING FORECAST PERIOD 42
4.2 SMART DISPLAY MARKET, BY TYPE 42
FIGURE 13 SMART SIGNAGE TO HOLD LARGEST MARKET SIZE IN 2025 42
4.3 SMART SIGNAGE MARKET, BY APPLICATION 43
FIGURE 14 RETAIL AND HOSPITALITY FACILITIES TO HOLD LARGEST SIZE OF SMART SIGNAGE MARKET, BY APPLICATION, IN 2025 43
4.4 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE 43
FIGURE 15 MARKET FOR VOICE-CONTROLLED/ASSISTANCE SMART HOME DISPLAYS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 43
4.5 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE 44
FIGURE 16 AUTOMOTIVE SMART DISPLAY MIRRORS TO HOLD LARGER MARKET SIZE THAN OTHER SMART DISPLAY MIRRORS IN 2025 44
4.6 SMART DISPLAY MARKET, BY REGION (2025) 44
FIGURE 17 NORTH AMERICA EXPECTED TO HOLD LARGEST SHARE OF SMART DISPLAY MARKET IN 2025 44
5 SMART DISPLAY MIRROR MARKET 45
5.1 INTRODUCTION 45
TABLE 2 SMART DISPLAY MIRROR MARKET, IN TERMS OF VALUE AND VOLUME, 2017–2019 45
TABLE 3 SMART DISPLAY MIRROR MARKET, IN TERMS OF VALUE AND VOLUME, 2020–2025 45
5.2 MARKET DYNAMICS 46
FIGURE 18 MARKET DYNAMICS: SMART DISPLAY MIRROR MARKET 46
5.2.1 DRIVERS 47
5.2.1.1 High demand for smart mirrors from automotive industry 47
TABLE 4 ADVANCED DRIVER ASSISTANCE SYSTEMS, BY AUTOMATION LEVEL 48
FIGURE 19 ADAS PENETRATION RATE IN GLOBAL SALES OF LIGHT VEHICLES, BY LEVEL, 2017–2050 49
FIGURE 20 IMPACT OF SMART MIRRORS ON ADAS PENETRATION, 2017–2050 50
5.2.1.2 New and innovative features offered by smart mirrors 50
5.2.1.3 Increased trend of online/digital retail shopping due to COVID-19 pandemic 51
5.2.1.4 Rapid transition from traditional stores to smart stores in retail industry 51
FIGURE 21 COMPONENTS OF SMART RETAIL 52
5.2.2 RESTRAINTS 53
5.2.2.1 High risks of theft and breach of customer data 53
5.2.3 OPPORTUNITIES 53
5.2.3.1 Growing applications of smart mirrors in smart homes 54
5.2.3.2 Increasing use of smart digital mirrors in healthcare solutions 54
5.2.3.3 High growth potential in retail sector 55
5.2.4 CHALLENGES 55
5.2.4.1 Lack of awareness regarding smart mirrors, along with their high costs 55
5.3 VALUE CHAIN ANALYSIS 55
FIGURE 22 VALUE CHAIN ANALYSIS FOR SMART DISPLAY MIRRORS 56
5.3.1 R&D ENGINEERS 56
5.3.2 ORIGINAL EQUIPMENT MANUFACTURERS 56
5.3.3 KEY TECHNOLOGY PROVIDERS AND SYSTEM INTEGRATORS 56
5.3.4 DISTRIBUTORS AND MARKETING TEAMS 57
5.3.5 END USERS 57
5.4 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE 57
5.4.1 INTRODUCTION 57
TABLE 5 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2017–2019 (USD MILLION) 57
TABLE 6 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2020–2025 (USD MILLION) 57
TABLE 7 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2017–2019 (THOUSAND UNITS) 58
TABLE 8 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2020–2025 (THOUSAND UNITS) 58
5.4.2 AUTOMOTIVE SMART DISPLAY MIRRORS 58
5.4.2.1 Introduction 58
FIGURE 23 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET SEGMENTATION 59
5.4.2.2 Automotive smart display mirrors market, by mirror type 59
TABLE 9 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2017–2019 (USD MILLION) 59
TABLE 10 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2020–2025 (USD MILLION) 59
FIGURE 24 OEM REARVIEW DISPLAY MIRRORS TO EXHIBIT HIGHEST GROWTH RATE DURING FORECAST PERIOD 60
TABLE 11 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2017–2019 (THOUSAND UNITS) 60
TABLE 12 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2020–2025 (THOUSAND UNITS) 60
5.4.2.2.1 OEM rearview display mirror 61
5.4.2.2.2 Aftermarket rearview display mirror 61
5.4.2.2.3 Side-view display mirror 61
5.4.2.3 Automotive smart display mirrors market, by component 61
TABLE 13 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY COMPONENT,
2017–2019 (USD MILLION) 61
TABLE 14 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY COMPONENT,
2020–2025 (USD MILLION) 62
5.4.2.3.1 Display panels 62
5.4.2.3.2 Camera and sensor modules 62
5.4.2.3.3 Glass and other hardware 63
5.4.2.3.4 Software 63
5.4.2.4 Automotive smart display mirrors market, by region 63
TABLE 15 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY REGION,
2017–2019 (USD MILLION) 63
TABLE 16 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY REGION,
2020–2025 (USD MILLION) 64
5.4.2.4.1 North America 64
5.4.2.4.2 Europe 64
5.4.2.4.3 APAC 65
5.4.2.4.4 RoW 65
5.4.3 OTHER SMART DISPLAY MIRRORS 66
5.4.3.1 Introduction 66
FIGURE 25 OTHER SMART DISPLAY MIRRORS MARKET SEGMENTATION 66
5.4.3.2 Other smart display mirrors market, by application 66
FIGURE 26 RETAIL AND HOSPITALITY APPLICATION TO WITNESS HIGHER DEMAND FOR OTHER SMART DISPLAY MIRRORS DURING FORECAST PERIOD 66
TABLE 17 OTHER SMART DISPLAY MIRRORS MARKET, BY APPLICATION,
2017–2019 (USD MILLION) 67
TABLE 18 OTHER SMART DISPLAY MIRRORS MARKET, BY APPLICATION,
2020–2025 (USD MILLION) 67
5.4.3.2.1 Retail and hospitality 67
5.4.3.2.2 Smart home and others 67
5.4.3.3 Other smart display mirrors market, by region 68
FIGURE 27 APAC AND EUROPE WOULD BE MORE DEMANDING MARKETS FOR OTHER SMART DISPLAY MIRRORS THAN NORTH AMERICA AND ROW DURING FORECAST PERIOD 68
TABLE 19 OTHER SMART DISPLAY MIRRORS MARKET, BY REGION,
2017–2019 (USD MILLION) 68
TABLE 20 OTHER SMART DISPLAY MIRRORS MARKET, BY REGION,
2020–2025 (USD MILLION) 69
5.4.3.3.1 North America 69
5.4.3.3.2 Europe 69
5.4.3.3.3 APAC 70
5.4.3.3.4 RoW 70

6 SMART HOME DISPLAY MARKET 71
6.1 INTRODUCTION 71
TABLE 21 SMART HOME DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME,
2017–2019 71
TABLE 22 SMART HOME DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME,
2020–2025 71
6.2 MARKET DYNAMICS 72
FIGURE 28 MARKET DYNAMICS: SMART HOME DISPLAY MARKET 72
6.2.1 DRIVERS 73
6.2.1.1 Increasing number of internet users and growing adoption of smart devices according to consumer preferences 73
FIGURE 29 INTERNET USERS TILL MARCH 2020, BY REGION 74
6.2.1.2 Surging demand for AI-powered and IoT-enabled smart home appliances 74
6.2.1.3 Growing focus of many players on expansion of smart home product portfolios 75
6.2.1.4 Escalating demand for security systems and video identification systems 75
6.2.2 RESTRAINTS 76
6.2.2.1 Data security and privacy issues 76
6.2.3 OPPORTUNITIES 77
6.2.3.1 Increasing popularity of smart home devices 77
FIGURE 30 SMART HOME PENETRATION WORLDWIDE, 2016 VS. 2020 78
6.2.3.2 Rising trend of consolidation of smart speakers with displays 78
6.2.4 CHALLENGES 78
6.2.4.1 Supply chain disruptions due to COVID-19 pandemic 79
6.2.4.2 Risk of device malfunctioning 79
6.2.4.3 Device compatibility issues owing to lack of common standards and communication protocols 79
6.3 SMART HOME DISPLAY VALUE CHAIN ANALYSIS 79
FIGURE 31 VALUE CHAIN ANALYSIS OF SMART HOME DISPLAYS 80
6.4 PROTOCOLS AND STANDARDS 80
6.4.1 DALI 81
6.4.2 NEMA 81
6.4.3 KNX 81
6.4.4 DMX 81
6.4.5 LONWORKS 82
FIGURE 32 LONWORKS NETWORK SET-UP 82
6.4.6 ETHERNET 83
6.4.7 MODBUS 83
6.4.8 BACNET 83
6.4.9 BLACK BOX 83
6.4.10 PLC 83

6.5 WIRELESS COMMUNICATION TECHNOLOGY ANALYSIS 84
FIGURE 33 WIRELESS COMMUNICATION TECHNOLOGIES 84
6.5.1 ZIGBEE 84
6.5.2 Z-WAVE 84
6.5.3 WI-FI 85
6.5.4 BLUETOOTH 85
6.5.5 ENOCEAN 85
6.5.6 THREAD 85
6.5.7 INFRARED 85
6.6 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE 86
FIGURE 34 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE 86
TABLE 23 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE, 2017–2019 (USD MILLION) 86
TABLE 24 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE,
2020–2025 (USD MILLION) 86
TABLE 25 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE,
2017–2019 (THOUSAND UNITS) 87
TABLE 26 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE,
2020–2025 (THOUSAND UNITS) 87
6.6.1 VOICE-CONTROLLED/ASSISTANCE SMART DISPLAY 87
6.6.1.1 Introduction 87
TABLE 27 LEADING PLAYERS AND RESPECTIVE VOICE-CONTROLLED SMART DISPLAY DEVICES, 2019 88
6.6.1.2 Voice-controlled smart display market, by component 88
FIGURE 35 SOFTWARE SEGMENT TO RECORD HIGHEST CAGR IN VOICE-CONTROLLED SMART DISPLAY MARKET DURING FORECAST PERIOD 89
TABLE 28 VOICE-CONTROLLED SMART DISPLAY MARKET, BY COMPONENT,
2017–2019 (USD MILLION) 89
TABLE 29 VOICE-CONTROLLED SMART DISPLAY MARKET, BY COMPONENT,
2020–2025 (USD MILLION) 89
6.6.1.2.1 Display panels 90
6.6.1.2.2 Other hardware components 90
6.6.1.2.3 Software 90
6.6.1.3 Voice-controlled smart display market, by region 90
FIGURE 36 APAC TO GENERATE MAJOR DEMAND FOR VOICE-CONTROLLED SMART DISPLAYS DURING FORECAST PERIOD 91
TABLE 30 VOICE-CONTROLLED SMART DISPLAY MARKET, BY REGION,
2017–2019 (USD MILLION) 91
TABLE 31 VOICE-CONTROLLED SMART DISPLAY MARKET, BY REGION,
2020–2025 (USD MILLION) 91
6.6.1.3.1 North America 92
6.6.1.3.2 Europe 92
6.6.1.3.3 APAC 92
6.6.1.3.4 RoW 93

6.6.2 SMART APPLIANCE DISPLAY 93
6.6.2.1 Introduction 93
FIGURE 37 SMART APPLIANCE DISPLAY MARKET SEGMENTATION 94
6.6.2.2 Smart appliance display market, by component 94
FIGURE 38 DISPLAY PANELS TO CAPTURE LARGEST SHARE OF SMART APPLIANCE DISPLAY MARKET, IN TERMS OF VALUE, DURING FORECAST PERIOD 94
TABLE 32 SMART APPLIANCE DISPLAY MARKET, BY COMPONENT,
2017–2019 (USD MILLION) 95
TABLE 33 SMART APPLIANCE DISPLAY MARKET, BY COMPONENT,
2020–2025 (USD MILLION) 95
6.6.2.2.1 Display panels 95
6.6.2.2.2 Other hardware components 95
6.6.2.2.3 Software 96
6.6.2.3 Smart appliance display market, by region 96
TABLE 34 SMART APPLIANCE DISPLAY MARKET, BY REGION,
2017–2019 (USD MILLION) 96
TABLE 35 SMART APPLIANCE DISPLAY MARKET, BY REGION,
2020–2025 (USD MILLION) 96
6.6.2.3.1 North America 97
6.6.2.3.2 Europe 97
6.6.2.3.3 APAC 98
6.6.2.3.4 RoW 98
7 SMART SIGNAGE MARKET 99
7.1 INTRODUCTION 99
FIGURE 39 SMART SIGNAGE MARKET SEGMENTATION 99
TABLE 36 SMART SIGNAGE MARKET, IN TERMS OF VALUE AND VOLUME, 2017—2019 99
TABLE 37 SMART SIGNAGE MARKET, IN TERMS OF VALUE AND VOLUME, 2020—2025 100
7.2 MARKET DYNAMICS 100
FIGURE 40 MARKET DYNAMICS: SMART SIGNAGE MARKET 100
7.2.1 DRIVERS 101
7.2.1.1 Increasing trend of context-aware signage 101
7.2.1.2 Growing adoption of smart signage in retail sector 102
7.2.1.3 Surging use of AI-based smart signage to understand customer demand 102
7.2.2 RESTRAINTS 102
7.2.2.1 Complexities in manufacturing all-weather display-based smart signage systems for outdoor applications 103
7.2.3 OPPORTUNITIES 103
7.2.3.1 Increasing number of smart stores worldwide 103
7.2.3.2 Growing utilization of smart signage in tradeshows and events 104
7.2.4 CHALLENGES 104
7.2.4.1 Higher costs of installation, ownership, and maintenance compared to traditional digital signage systems 104
7.2.4.2 Lower level of awareness about hardware and software components of smart signage solutions 105
7.3 SMART SIGNAGE MARKET, BY APPLICATION 105
7.3.1 INTRODUCTION 105
FIGURE 41 SMART SIGNAGE MARKET, BY APPLICATION 106
FIGURE 42 RETAIL AND HOSPITALITY FACILITIES TO HOLD LARGEST SIZE OF SMART SIGNAGE MARKET DURING FORECAST PERIOD 106
TABLE 38 SMART SIGNAGE MARKET, BY APPLICATION, 2017–2019 (USD MILLION) 106
TABLE 39 SMART SIGNAGE MARKET, BY APPLICATION, 2020–2025 (USD MILLION) 107
7.3.2 RETAIL AND HOSPITALITY FACILITIES 107
TABLE 40 SMART SIGNAGE MARKET FOR RETAIL AND HOSPITALITY FACILITIES,
BY REGION, 2017–2019 (USD MILLION) 107
TABLE 41 SMART SIGNAGE MARKET FOR RETAIL AND HOSPITALITY FACILITIES,
BY REGION, 2020–2025 (USD MILLION) 108
7.3.3 TRANSPORTATION HUBS AND PUBLIC PLACES 108
TABLE 42 SMART SIGNAGE MARKET FOR TRANSPORTATION HUBS AND PUBLIC PLACES, BY REGION, 2017–2019 (USD MILLION) 108
TABLE 43 SMART SIGNAGE MARKET FOR TRANSPORTATION HUBS AND PUBLIC PLACES, BY REGION, 2020–2025 (USD MILLION) 109
7.3.4 SPORTS AND ENTERTAINMENT VENUES 109
TABLE 44 SMART SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT VENUES,
BY REGION, 2017–2019 (USD MILLION) 110
TABLE 45 SMART SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT VENUES,
BY REGION, 2020–2025 (USD MILLION) 110
7.3.5 OTHERS 110
TABLE 46 SMART SIGNAGE MARKET FOR OTHER APPLICATIONS, BY REGION,
2017–2019 (USD MILLION) 111
TABLE 47 SMART SIGNAGE MARKET FOR OTHER APPLICATIONS, BY REGION,
2020–2025 (USD MILLION) 111
7.4 SMART SIGNAGE MARKET, BY OFFERING 112
7.4.1 INTRODUCTION 112
FIGURE 43 SMART SIGNAGE MARKET, BY OFFERING 112
TABLE 48 SMART SIGNAGE MARKET, BY OFFERING, 2017–2019 (USD MILLION) 112
TABLE 49 SMART SIGNAGE MARKET, BY OFFERING, 2020–2025 (USD MILLION) 112
7.4.2 DISPLAYS 113
7.4.3 MEDIA PLAYERS 113
7.4.4 SOFTWARE SOLUTIONS/PLATFORMS 113
7.4.5 SERVICES 114
7.5 SMART SIGNAGE MARKET, BY REGION 114
7.5.1 INTRODUCTION 114
FIGURE 44 NORTH AMERICA TO ACCOUNT FOR LARGEST SIZE OF SMART SIGNAGE MARKET DURING FORECAST PERIOD 114
TABLE 50 SMART SIGNAGE MARKET, BY REGION, 2017–2019 (USD MILLION) 115
TABLE 51 SMART SIGNAGE MARKET, BY REGION, 2020–2025 (USD MILLION) 115
7.5.2 NORTH AMERICA 116
TABLE 52 SMART SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION,
2017–2019 (USD MILLION) 116
TABLE 53 SMART SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION,
2020–2025 (USD MILLION) 116
7.5.3 EUROPE 117
TABLE 54 SMART SIGNAGE MARKET IN EUROPE, BY APPLICATION,
2017–2019 (USD MILLION) 117
TABLE 55 SMART SIGNAGE MARKET IN EUROPE, BY APPLICATION,
2020–2025 (USD MILLION) 117
7.5.4 APAC 118
TABLE 56 SMART SIGNAGE MARKET IN APAC, BY APPLICATION,
2017–2019 (USD MILLION) 118
TABLE 57 SMART SIGNAGE MARKET IN APAC, BY APPLICATION,
2020–2025 (USD MILLION) 118
7.5.5 ROW 119
TABLE 58 SMART SIGNAGE MARKET IN ROW, BY APPLICATION,
2017–2019 (USD MILLION) 119
TABLE 59 SMART SIGNAGE MARKET IN ROW, BY APPLICATION,
2020–2025 (USD MILLION) 119
8 GEOGRAPHIC ANALYSIS 120
8.1 INTRODUCTION 120
FIGURE 45 SMART DISPLAY MARKET: GEOGRAPHIC SNAPSHOT 120
FIGURE 46 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE OF SMART DISPLAY MARKET DURING FORECAST PERIOD 121
TABLE 60 SMART DISPLAY MARKET, BY REGION, 2017–2019 (USD MILLION) 121
TABLE 61 SMART DISPLAY MARKET, BY REGION, 2020–2025 (USD MILLION) 121
TABLE 62 SMART DISPLAY MIRROR MARKET, BY REGION, 2017–2019 (USD MILLION) 122
TABLE 63 SMART DISPLAY MIRROR MARKET, BY REGION, 2020–2025 (USD MILLION) 122
TABLE 64 SMART HOME DISPLAY MARKET, BY REGION, 2017–2019 (USD MILLION) 122
TABLE 65 SMART HOME DISPLAY MARKET, BY REGION, 2020–2025 (USD MILLION) 122
8.2 NORTH AMERICA 123
FIGURE 47 SNAPSHOT OF SMART DISPLAY MARKET IN NORTH AMERICA 123
FIGURE 48 SMART HOME DISPLAY TYPE TO DOMINATE SMART DISPLAY MARKET IN NORTH AMERICA DURING FORECAST PERIOD 124
TABLE 66 SMART DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2017–2019 (USD MILLION) 124
TABLE 67 SMART DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2020–2025 (USD MILLION) 124
8.2.1 IMPACT OF COVID-19 ON NORTH AMERICA 124
TABLE 68 SMART HOME DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2017–2019 (USD MILLION) 125
TABLE 69 SMART HOME DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2020–2025 (USD MILLION) 125
TABLE 70 SMART DISPLAY MIRROR MARKET IN NORTH AMERICA, BY TYPE,
2017–2019 (USD MILLION) 125
TABLE 71 SMART DISPLAY MIRROR MARKET IN NORTH AMERICA, BY TYPE,
2020–2025 (USD MILLION) 125
8.3 EUROPE 126
FIGURE 49 SNAPSHOT OF SMART DISPLAY MARKET IN EUROPE 126
FIGURE 50 SMART SIGNAGE TO ACCOUNT FOR MAJOR SHARE OF SMART DISPLAY MARKET IN EUROPE DURING FORECAST PERIOD 127
TABLE 72 SMART DISPLAY MARKET IN EUROPE, BY TYPE, 2017–2019 (USD MILLION) 127
TABLE 73 SMART DISPLAY MARKET IN EUROPE, BY TYPE, 2020–2025 (USD MILLION) 127
8.3.1 IMPACT OF COVID-19 ON EUROPE 128
TABLE 74 SMART HOME DISPLAY MARKET IN EUROPE, BY PRODUCT TYPE,
2017–2019 (USD MILLION) 128
TABLE 75 SMART HOME DISPLAY MARKET IN EUROPE, BY PRODUCT TYPE,
2020–2025 (USD MILLION) 128
TABLE 76 SMART DISPLAY MIRROR MARKET IN EUROPE, BY TYPE,
2017–2019 (USD MILLION) 128
TABLE 77 SMART DISPLAY MIRROR MARKET IN EUROPE, BY TYPE,
2020–2025 (USD MILLION) 129
8.4 APAC 129
FIGURE 51 SNAPSHOT OF SMART DISPLAY MARKET IN APAC 130
FIGURE 52 SMART HOME DISPLAY TYPE EXPECTED TO LEAD SMART DISPLAY MARKET IN APAC BY 2025 130
TABLE 78 SMART DISPLAY MARKET IN APAC, BY TYPE, 2017–2019 (USD MILLION) 131
TABLE 79 SMART DISPLAY MARKET IN APAC, BY TYPE, 2020–2025 (USD MILLION) 131
8.4.1 IMPACT OF COVID-19 ON APAC 131
TABLE 80 SMART HOME DISPLAY MARKET IN APAC, BY PRODUCT TYPE,
2017–2019 (USD MILLION) 131
TABLE 81 SMART HOME DISPLAY MARKET IN APAC, BY PRODUCT TYPE,
2020–2025 (USD MILLION) 132
TABLE 82 SMART DISPLAY MIRROR MARKET IN APAC, BY TYPE,
2017–2019 (USD MILLION) 132
TABLE 83 SMART DISPLAY MIRROR MARKET IN APAC, BY TYPE,
2020–2025 (USD MILLION) 132
8.5 ROW 132
TABLE 84 SMART DISPLAY MARKET IN ROW, BY TYPE, 2017–2019 (USD MILLION) 132
TABLE 85 SMART DISPLAY MARKET IN ROW, BY TYPE, 2020–2025 (USD MILLION) 133
8.5.1 IMPACT OF COVID-19 ON ROW 133
TABLE 86 SMART HOME DISPLAY MARKET IN ROW, BY PRODUCT TYPE,
2017–2019 (USD MILLION) 133
TABLE 87 SMART HOME DISPLAY MARKET IN ROW, BY PRODUCT TYPE,
2020–2025 (USD MILLION) 133
TABLE 88 SMART DISPLAY MIRROR MARKET IN ROW, BY TYPE,
2017–2019 (USD MILLION) 134
TABLE 89 SMART DISPLAY MIRROR MARKET IN ROW, BY TYPE,
2020–2025 (USD MILLION) 134

9 COMPETITIVE LANDSCAPE 135
9.1 OVERVIEW 135
9.2 MARKET SHARE ANALYSIS 135
TABLE 90 SMART SIGNAGE MARKET SHARE ANALYSIS (TOP 5 COMPANIES) 135
9.3 COMPANY EVALUATION QUADRANT 136
9.3.1 STAR 136
9.3.2 EMERGING LEADER 136
9.3.3 PERVASIVE 136
9.3.4 PARTICIPANT 136
FIGURE 53 SMART DISPLAY MARKET (GLOBAL): COMPANY EVALUATION
QUADRANT, 2019 137
9.4 STARTUP/SME EVALUATION MATRIX: SMART DISPLAY MIRROR MARKET 137
9.4.1 PROGRESSIVE COMPANIES 137
9.4.2 RESPONSIVE COMPANIES 137
9.4.3 DYNAMIC COMPANIES 138
9.4.4 STARTING BLOCKS 138
FIGURE 54 SMART DISPLAY MIRROR MARKET: STARTUP/SME EVALUATION
MATRIX, 2019 138
9.5 COMPETITIVE SCENARIO 139
9.5.1 PRODUCT LAUNCHES/DEVELOPMENTS 139
TABLE 91 KEY PRODUCT LAUNCHES/DEVELOPMENTS (2018–2020) 139
9.5.2 PARTNERSHIPS, ACQUISITIONS, JOINT VENTURES, AGREEMENTS,
AND EXPANSIONS 141
TABLE 92 KEY PARTNERSHIPS, ACQUISITIONS, JOINT VENTURES, AGREEMENTS,
AND EXPANSIONS (2018–2020) 141
10 COMPANY PROFILES 143
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
10.1 INTRODUCTION 143
10.2 KEY PLAYERS 143
10.2.1 AMAZON 143
FIGURE 55 AMAZON: COMPANY SNAPSHOT 144
10.2.2 ALPHABET (GOOGLE) 147
FIGURE 56 ALPHABET: COMPANY SNAPSHOT 147
10.2.3 SAMSUNG ELECTRONICS 150
FIGURE 57 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 151
10.2.4 LG ELECTRONICS 154
FIGURE 58 LG ELECTRONICS: COMPANY SNAPSHOT 154
10.2.5 SONY 157
FIGURE 59 SONY: COMPANY SNAPSHOT 157
10.2.6 APPLE 159
FIGURE 60 APPLE: COMPANY SNAPSHOT 159
10.2.7 FACEBOOK 161
FIGURE 61 FACEBOOK: COMPANY SNAPSHOT 161
10.2.8 NEC CORP. 163
FIGURE 62 NEC CORP.: COMPANY SNAPSHOT 163
10.2.9 GENTEX 166
FIGURE 63 GENTEX: COMPANY SNAPSHOT 166
10.2.10 MAGNA INTERNATIONAL 168
FIGURE 64 MAGNA INTERNATIONAL: COMPANY SNAPSHOT 168
10.3 RIGHT-TO-WIN 170
TABLE 93 SMART DISPLAY MARKET: RIGHT-TO-WIN (KEY MARKET PLAYERS) 170
10.4 OTHER PROMINENT PLAYERS 171
10.4.1 QUALCOMM 171
10.4.2 INTEL 171
10.4.3 HONEYWELL 172
10.4.4 LENOVO 173
10.4.5 ELECTRIC MIRROR 173
10.4.6 QISDA CORP. 174
10.4.7 PANASONIC CORPORATION 174
10.4.8 LEYARD OPTOELECTRONIC (PLANAR) 175
10.4.9 ROBERT BOSCH GMBH 175
10.4.10 APLS ALPINE CO., LTD. 176
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
11 APPENDIX 177
11.1 DISCUSSION GUIDE 177
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 179
11.3 AVAILABLE CUSTOMIZATION 181
11.4 RELATED REPORTS 181
11.5 AUTHOR DETAILS 182



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