小売分析の世界市場予測(〜2025):用途別(マーチャンダイジング分析、顧客分析、プロモーション分析・計画)、ビジネス機能別(財務、運用)、コンポーネント別、組織規模別、エンドユーザー別、地域別

【英語タイトル】Retail Analytics Market by Application (Merchandising Analysis, Customer Analytics, and Promotional Analysis and Planning), Business Function (Finance and Operations), Component, Organization Size, End User, and Region - Global Forecast to 2025

MarketsandMarketsが出版した調査資料(TC 2663)・商品コード:TC 2663
・発行会社(調査会社):MarketsandMarkets
・発行日:2020年10月20日
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・レポート言語:英語
・レポート形式:PDF
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Marketsandmarkets社は小売分析の世界市場が2020年43億ドルから2025年111億ドルまで、年平均21.2%成長すると予測しています。本調査レポートでは、小売分析の世界市場を広く調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要・動向、コンポーネント別(ソリューション、サービス)分析、ビジネス機能別(財務、マーケティング・販売、業務)分析、用途別(マーチャンダイジング分析、価格分析、顧客分析、プロモーション分析・計画、収量分析)分析、組織規模別(中小企業、大企業)分析、エンドユーザー別(オフライン、オンライン)分析、地域別分析、競争状況、企業情報などの項目を掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・動向
・小売分析の世界市場規模:コンポーネント別(ソリューション、サービス)
・小売分析の世界市場規模:ビジネス機能別(財務、マーケティング・販売、業務)
・小売分析の世界市場規模:用途別(マーチャンダイジング分析、価格分析、顧客分析、プロモーション分析・計画、収量分析)
・小売分析の世界市場規模:組織規模別(中小企業、大企業)
・小売分析の世界市場規模:エンドユーザー別(オフライン、オンライン)
・小売分析の世界市場規模:地域別
・競争状況
・企業情報
❖ レポートの概要 ❖

“The global Retail Analytics market size to grow from USD 4.3 billion in 2020 to USD 11.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.2% during the forecast period.” Major factors contributing to the growth of the retail analytics market are the rising demand for dashboards for data visualization, growing adoption of cloud, and continuous increase in data generation. The objective of the report is to define, describe, and forecast the retail analytics market size based on component, business function, application, organization size, end user, and region.
The COVID-19 has impacted all elements of the technology sector. It has slowed down the growth of IT infrastructure owing to disruptions in the hardware supply chain and reduced manufacturing activities. This health crisis has had an unprecedented impact on businesses across industries; while some are struggling, others are thriving. Rising support from governments and several data analytics companies can help in the fight against this highly contagious disease. Businesses providing retail analytics solutions and services are also expected to witness a decline in their growth for a short span of time. However, the adoption of collaborative applications, IoT, analytics, security solutions, and AI is set to increase in the remaining part of 2020.

“The service segment to grow at a higher CAGR during the forecast period”
The services segment is expected to grow at the highest CAGR during the forecast period. The growing concern of organizations to gain visibility for diagnosing and troubleshooting problems before they impact operations or end user experiences will drive the adoption of retail analytics solutions and services.

“The operation business function segment to grow at the highest CAGR during the forecast period”
The operations segment is projected to grow at the highest CAGR during the forecast period. The growth can be attributed to the rising need of retailers to generate deeper insights across the entire value chain of retail operations, including procurement, supply chain, sales and marketing, store operations, and customer management.

“The inventory analysis segment to grow at the highest CAGR during the forecast period”
The retail analytics market is segmented into various applications, such as merchandising analysis, pricing analysis, customer analytics, promotional analysis and planning, yield analysis, inventory analysis, and others (order management, transportation management, assortment and cluster planning, and real-estate planning). The inventory analysis segment is projected to register a higher CAGR during the forecast period due to the growing need to enhance business processes by keeping track of stocked goods and ensure surplus inventory.

“Among regions, Asia Pacific (APAC) to grow at the highest CAGR during the forecast period”
APAC is expected to record the highest CAGR during the forecast period, as it is home to many developed and emerging economies, which offer major opportunities for the growth of retail stores and technology development. China, India, and Japan in particular are focusing on the management of data to enable data-based business decisions and enhance business processes in the retail market.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in retail analytics market.
 By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
 By Designation: C-Level Executives: 50%, Directors: 30%, and Others: 20%
 By Region: North America: 25%, APAC: 30%, Europe: 30%, MEA: 10%, Latin America: 5%

The report includes the study of key players offering retail analytics solutions and services. It profiles major vendors in the global retail analytics market. The major vendors in the global retail analytics market are Microsoft (US), IBM (US), Oracle (US), Salesforce (US), SAP (Germany), AWS (US), SAS Institute (US), Qlik (US), Manthan (India), Bridgei2i (India), MicroStrategy (US), Teradata (US), HCL (India), Fujitsu (Japan), Domo (US), Google (US), FLIR Systems (US), Information Builders (US), 1010Data (US), Capillary (Singapore), RetailNext (US), WNS (India), True Fit (US), Vend (New Zealand), Fit Analytics (Geramny), Edited (UK), Decision6 (Brazil), Cubelizer (Spain), ThinkInside (Italy), Dor Technology (US), Glimpse Analytics (India), Pygmalios (Slovakia), and Orenda Software Solutions (Canada).

Research Coverage
The market study covers the retail analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, business function, application, organization size, end user, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall retail analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

❖ レポートの目次 ❖

1 INTRODUCTION 23
1.1 INTRODUCTION TO COVID-19 23
1.2 COVID-19 HEALTH ASSESSMENT 23
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 23
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 24
1.3 COVID-19 ECONOMIC ASSESSMENT 25
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 25
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 26
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 26
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 27
1.4 OBJECTIVES OF THE STUDY 28
1.5 MARKET DEFINITION 29
1.5.1 INCLUSIONS AND EXCLUSIONS 29
1.6 MARKET SCOPE 30
1.6.1 MARKET SEGMENTATION 30
1.6.2 REGIONS COVERED 30
1.6.3 YEARS CONSIDERED FOR THE STUDY 31
1.7 CURRENCY CONSIDERED 31
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 31
1.8 STAKEHOLDERS 32
1.9 SUMMARY OF CHANGES 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
FIGURE 6 RETAIL ANALYTICS MARKET: RESEARCH DESIGN 33
2.1.1 SECONDARY DATA 34
2.1.2 PRIMARY DATA 34
TABLE 2 PRIMARY INTERVIEWS 34
2.1.2.1 Breakup of primary profiles 35
2.1.2.2 Key industry insights 35
2.2 MARKET BREAKUP AND DATA TRIANGULATION 36
FIGURE 7 DATA TRIANGULATION 36
2.3 MARKET SIZE ESTIMATION 37
FIGURE 8 RETAIL ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 37
2.3.1 TOP-DOWN APPROACH 37
2.3.2 BOTTOM-UP APPROACH 38
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF RETAIL ANALYTICS MARKET 38
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF RETAIL ANALYTICS MARKET 39
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF RETAIL ANALYTICS THROUGH OVERALL RETAIL ANALYTICS SPENDING 40
2.4 MARKET FORECAST 41
TABLE 3 FACTOR ANALYSIS 41
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 42
FIGURE 12 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 42
2.6 STARTUP/SME COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 43
FIGURE 13 STARTUP/SME COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 43
2.7 ASSUMPTIONS FOR THE STUDY 44
2.8 LIMITATIONS OF THE STUDY 45
2.9 IMPLICATIONS OF COVID-19 ON THE RETAIL ANALYTICS MARKET 46
FIGURE 14 QUARTERLY IMPACT OF COVID-19 DURING 2020–2021 46
3 EXECUTIVE SUMMARY 48
TABLE 4 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE,
2016–2019 (USD MILLION, Y-O-Y %) 49
TABLE 5 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE,
2019–2025 (USD MILLION, Y-O-Y %) 49
FIGURE 15 RETAIL ANALYTICS MARKET SNAPSHOT, BY COMPONENT 50
FIGURE 16 RETAIL ANALYTICS MARKET SNAPSHOT, BY SERVICE 50
FIGURE 17 RETAIL ANALYTICS MARKET SNAPSHOT, BY PROFESSIONAL SERVICE 50
FIGURE 18 RETAIL ANALYTICS MARKET SNAPSHOT, BY APPLICATION 51
FIGURE 19 RETAIL ANALYTICS MARKET SNAPSHOT, BY ORGANIZATION SIZE 51
FIGURE 20 RETAIL ANALYTICS MARKET SNAPSHOT, BY BUSINESS FUNCTION 51
FIGURE 21 RETAIL ANALYTICS MARKET SNAPSHOT, BY END USER 52
FIGURE 22 RETAIL ANALYTICS MARKET SNAPSHOT, BY REGION 52
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE OPPORTUNITIES IN RETAIL ANALYTICS MARKET 53
FIGURE 23 RISING NEED TO CREATE VALUABLE INSIGHTS FROM UNUSED CUSTOMER DATA ACROSS RETAIL INDUSTRY TO DRIVE MARKET GROWTH 53
4.2 RETAIL ANALYTICS MARKET: TOP THREE APPLICATIONS 53
FIGURE 24 INVENTORY ANALYSIS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 53
4.3 RETAIL ANALYTICS MARKET, BY REGION 54
FIGURE 25 NORTH AMERICA TO HOLD HIGHEST MARKET SHARE IN 2020 54
4.4 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION AND APPLICATION 54
FIGURE 26 MARKETING AND SALES, AND MERCHANDISING ANALYSIS SEGMENTS TO ACCOUNT FOR HIGHEST SHARES OF RETAIL ANALYTICS MARKET IN 2020 54
5 MARKET OVERVIEW AND INDUSTRY TRENDS 55
5.1 INTRODUCTION 55
5.2 RETAIL ANALYTICS: EVOLUTION 55
FIGURE 27 EVOLUTION OF TECHNOLOGY IN RETAIL 55
5.3 RETAIL ANALYTICS: ECOSYSTEM 56
FIGURE 28 ECOSYSTEM 56
5.4 MARKET DYNAMICS 57
FIGURE 29 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: RETAIL ANALYTICS MARKET 57
5.4.1 DRIVERS 57
5.4.1.1 Digitalizing to enhance customer experience and retail operations 57
5.4.1.2 Rising adoption of disruptive technologies to forecast future market trends 58
5.4.1.3 Growing number of smartphones, and increasing use of m-commerce 58
5.4.2 RESTRAINTS 59
5.4.2.1 Lack of technology adoption by unorganized retail sector 59
5.4.2.2 Legal concerns and data privacy issues 59
5.4.3 OPPORTUNITIES 59
5.4.3.1 Growing adoption of cloud services in retail 59
5.4.3.2 Proliferation of data analytics to understand customer data during COVID-19 60
5.4.4 CHALLENGES 60
5.4.4.1 Retailers face a data deficit in the wake of the COVID-19 pandemic 60
5.4.5 CUMULATIVE GROWTH ANALYSIS 60
5.5 RETAIL ANALYTICS MARKET: COVID-19 IMPACT 61
FIGURE 30 RETAIL ANALYTICS MARKET TO WITNESS DECLINE IN GROWTH IN 2020 61
5.6 CASE STUDY ANALYSIS 62
5.6.1 A GLOBAL RETAIL CHAIN USED ADVANCED ANALYTICS & MACHINE LEARNING TO FORECAST NEW STORE LOCATIONS AND REVENUES 62
5.6.2 A FORTUNE 500 RETAILER USED CUSTOMER GENOME TO DELIVER PERSONALIZED INTERACTION TO CUSTOMERS AND DRIVE MORE REVENUE 63
5.6.3 A GLOBAL RETAILER LEVERAGED MANTHAN’S SMART ANALYTICS SOLUTION TO TAKE DATA-DRIVEN BUSINESS DECISIONS 63
5.6.4 THE RETAILER USED BRIDGEI2I TO DELIVER AN ENHANCED CUSTOMER EXPERIENCE 64
5.6.5 THE CLIENT ADOPTED SAS ANALYTICS TO UNDERSTAND CUSTOMER NEEDS 64
5.6.6 GROUPO MERZA LEVERAGED SAP SOLUTIONS FOR MARKET BASKET ANALYSIS 65
5.6.7 PETER ENGLAND ADOPTED CAPILLARY’S CUSTOMER ACQUISITION PLATFORM TO ANALYZE CUSTOMER FOOTFALL 65
5.6.8 A GLOBAL IT COMPANY INCREASED CUSTOMER BASE AND IMPROVED LOYALTY 66
5.6.9 A HOME IMPROVEMENT RETAILER ENHANCED SALES AND WORKFORCE OPTIMIZATION 66

5.7 PATENT ANALYSIS 67
5.7.1 PATENTS FILED: RETAIL ANALYTICS, BY APPLICATION, 2019–2020 67
5.8 VALUE CHAIN ANALYSIS 68
FIGURE 31 VALUE CHAIN ANALYSIS 68
5.9 TECHNOLOGY ANALYSIS 69
5.9.1 VOICE SEARCH 69
5.9.2 IN-STORE DIGITAL DISPLAY 69
5.9.3 SOCIAL SHOPPING 69
5.9.4 GEO-LOCATION SERVICES 70
5.9.5 VISUAL SEARCH 70
5.9.6 SMART FITTING ROOM 70
5.9.7 AI AND ML IN RETAIL 71
5.9.8 IOT IN RETAIL 71
5.9.9 BIG DATA IN RETAIL 71
5.10 PRICING ANALYSIS 72
5.11 RETAIL ANALYTICS, KEY PERFORMANCE INDICATORS (KPIS) 73
FIGURE 32 GLOBAL RETAIL ANALYTICS MARKET: KPIS 73
6 RETAIL ANALYTICS MARKET, BY COMPONENT 74
6.1 INTRODUCTION 75
6.1.1 COMPONENTS: COVID-19 IMPACT 75
FIGURE 33 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 75
TABLE 6 RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 76
TABLE 7 RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 76
6.2 SOLUTIONS 76
6.2.1 SOLUTIONS: RETAIL ANALYTICS MARKET DRIVERS 77
TABLE 8 SOLUTIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 77
TABLE 9 SOLUTIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 78
6.3 SERVICES 78
6.3.1 SERVICES: RETAIL ANALYTICS MARKET DRIVERS 78
FIGURE 34 MANAGED SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 79
TABLE 10 RETAIL ANALYTICS MARKET SIZE, BY SERVICES, 2016–2019 (USD MILLION) 79
TABLE 11 RETAIL ANALYTICS MARKET SIZE, BY SERVICES, 2019–2025 (USD MILLION) 79
TABLE 12 SERVICES: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 80
TABLE 13 SERVICES: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 80
6.3.2 PROFESSIONAL SERVICES 80
FIGURE 35 TRAINING AND SUPPORT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 81
TABLE 14 RETAIL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES,
2016–2019 (USD MILLION) 81
TABLE 15 RETAIL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES,
2019–2025 (USD MILLION) 81
6.3.2.1 Training and Support 82
6.3.2.2 Implementation and Consulting 82
6.3.3 MANAGED SERVICES 82
7 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION 83
7.1 INTRODUCTION 84
7.1.1 BUSINESS FUNCTIONS: COVID-19 IMPACT 84
7.1.2 BUSINESS FUNCTIONS: RETAIL ANALYTICS MARKET DRIVERS 84
FIGURE 36 OPERATIONS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 85
TABLE 16 RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2016–2019 (USD MILLION) 85
TABLE 17 RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2019–2025 (USD MILLION) 85
7.2 FINANCE 86
TABLE 18 FINANCE: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 86
TABLE 19 FINANCE: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 86
7.3 MARKETING AND SALES 87
TABLE 20 MARKETING AND SALES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 87
TABLE 21 MARKETING AND SALES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 87
7.4 HUMAN RESOURCES 88
TABLE 22 HUMAN RESOURCES: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 88
TABLE 23 HUMAN RESOURCES: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 88
7.5 OPERATIONS 89
TABLE 24 OPERATIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 89
TABLE 25 OPERATIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 89
8 RETAIL ANALYTICS MARKET, BY APPLICATION 90
8.1 INTRODUCTION 91
8.1.1 APPLICATIONS: COVID-19 IMPACT 91
8.1.2 APPLICATIONS: RETAIL ANALYTICS MARKET DRIVERS 92
FIGURE 37 INVENTORY ANALYSIS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 92
TABLE 26 RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 93
TABLE 27 RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 93
8.2 MERCHANDISING ANALYSIS 94
TABLE 28 MERCHANDISING ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 94
TABLE 29 MERCHANDISING ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 95
8.3 PRICING ANALYSIS 95
TABLE 30 PRICING ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 96
TABLE 31 PRICING ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 96
8.4 CUSTOMER ANALYTICS 96
TABLE 32 CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 97
TABLE 33 CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 97
8.5 PROMOTIONAL ANALYSIS AND PLANNING 98
TABLE 34 PROMOTIONAL ANALYSIS AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 98
TABLE 35 PROMOTIONAL ANALYSIS AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 99
8.6 YEILD ANALYSIS 99
TABLE 36 YEILD ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 100
TABLE 37 YEILD ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 100
8.7 INVENTORY ANALYSIS 100
TABLE 38 INVENTORY ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 101
TABLE 39 INVENTORY ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 101
8.8 OTHERS 101
TABLE 40 OTHERS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 102
TABLE 41 OTHERS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 102
9 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE 103
9.1 INTRODUCTION 104
9.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 104
9.1.2 ORGANIZATION SIZE: RETAIL ANALYTICS MARKET DRIVERS 104
FIGURE 38 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 105
TABLE 42 RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 105
TABLE 43 RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 105
9.2 LARGE ENTERPRISES 106
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 106
10 RETAIL ANALYTICS MARKET, BY END USER 107
10.1 INTRODUCTION 108
10.1.1 END USER: COVID-19 IMPACT 108
10.1.2 END USER: RETAIL ANALYTICS MARKET DRIVERS 108
FIGURE 39 ONLINE END USERS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 109
TABLE 44 RETAIL ANALYTICS MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 109
TABLE 45 RETAIL ANALYTICS MARKET SIZE, BY END USER, 2019–2025 (USD MILLION) 109
10.2 OFFLINE 110
10.3 ONLINE 110
11 RETAIL ANALYTICS MARKET, BY REGION 111
11.1 INTRODUCTION 112
FIGURE 40 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 112
FIGURE 41 APAC TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 113
TABLE 46 RETAIL ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 113
TABLE 47 RETAIL ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 113
11.2 NORTH AMERICA 114
11.2.1 NORTH AMERICA: RETAIL ANALYTICS MARKET DRIVERS 114
11.2.2 NORTH AMERICA: COVID-19 IMPACT 114
11.2.3 NORTH AMERICA: REGULATIONS 115
11.2.3.1 Health Insurance Portability and Accountability Act of 1996 115
11.2.3.2 California Consumer Privacy Act 115
11.2.3.3 Gramm–Leach–Bliley Act 115
11.2.3.4 Institute of Electrical and Electronics Engineers Standards Association 116
FIGURE 42 NORTH AMERICA: MARKET SNAPSHOT 116
TABLE 48 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 117
TABLE 49 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 117
TABLE 50 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2016–2019 (USD MILLION) 117
TABLE 51 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2019–2025 (USD MILLION) 118
TABLE 52 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2019 (USD MILLION) 118
TABLE 53 NORTH AMERICA: RETAIL DATA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2019–2025 (USD MILLION) 118
TABLE 54 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION) 119
TABLE 55 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION) 119
TABLE 56 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 119
TABLE 57 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 120
TABLE 58 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 120
TABLE 59 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 121
TABLE 60 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2016–2019 (USD MILLION) 121
TABLE 61 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2019–2025 (USD MILLION) 121
TABLE 62 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 122
TABLE 63 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 122
11.2.4 UNITED STATES 122
11.2.5 CANADA 123
11.3 EUROPE 123
11.3.1 EUROPE: RETAIL ANALYTICS MARKET DRIVERS 123
11.3.2 EUROPE: COVID-19 IMPACT 123
11.3.3 EUROPE: REGULATIONS 124
11.3.3.1 General Data Protection Regulation 124
11.3.3.2 European Market Infrastructure Regulation 124
11.3.3.3 European Committee for Standardization 125
11.3.3.4 European Technical Standards Institute 125
TABLE 64 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 125
TABLE 65 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 125
TABLE 66 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2016–2019 (USD MILLION) 126
TABLE 67 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2019–2025 (USD MILLION) 126
TABLE 68 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2019 (USD MILLION) 126
TABLE 69 EUROPE: RETAIL DATA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2019–2025 (USD MILLION) 126
TABLE 70 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2016–2019 (USD MILLION) 127
TABLE 71 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2019–2025 (USD MILLION) 127
TABLE 72 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 127
TABLE 73 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 128
TABLE 74 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 128
TABLE 75 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 129
TABLE 76 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2016–2019 (USD MILLION) 129
TABLE 77 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2019–2025 (USD MILLION) 129
TABLE 78 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 130
TABLE 79 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 130
11.3.4 UNITED KINGDOM 131
11.3.5 GERMANY 131
11.3.6 FRANCE 131
11.3.7 REST OF EUROPE 131
11.4 ASIA PACIFIC 132
11.4.1 ASIA PACIFIC: RETAIL ANALYTICS MARKET DRIVERS 132
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 132
11.4.3 ASIA PACIFIC: REGULATIONS 133
11.4.3.1 International Organization for Standardization 27001 133
11.4.3.2 Personal Data Protection Act 133
FIGURE 43 ASIA PACIFIC: MARKET SNAPSHOT 134
TABLE 80 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 134
TABLE 81 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 135
TABLE 82 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2016–2019 (USD MILLION) 135
TABLE 83 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2019–2025 (USD MILLION) 135
TABLE 84 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2019 (USD MILLION) 136
TABLE 85 ASIA PACIFIC: RETAIL DATA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2019–2025 (USD MILLION) 136
TABLE 86 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION) 136
TABLE 87 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION) 137
TABLE 88 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 137
TABLE 89 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 137
TABLE 90 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 138
TABLE 91 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 138
TABLE 92 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2016–2019 (USD MILLION) 139
TABLE 93 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2019–2025 (USD MILLION) 139
TABLE 94 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 139
TABLE 95 ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 140
11.4.4 CHINA 140
11.4.5 JAPAN 140
11.4.6 INDIA 141
11.4.7 REST OF ASIA PACIFIC 141
11.5 MIDDLE EAST & AFRICA 141
11.5.1 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET DRIVERS 141
11.5.2 MIDDLE EAST & AFRICA: COVID-19 IMPACT 142
11.5.3 MIDDLE EAST & AFRICA: REGULATIONS 142
11.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 142
11.5.3.2 Cloud Computing Framework 142
11.5.3.3 GDPR Applicability in KSA 143
11.5.3.4 Protection of Personal Information Act 143
11.5.3.5 TRA’s IoT Regulatory Policy 143
TABLE 96 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 143
TABLE 97 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 144
TABLE 98 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICES, 2016–2019 (USD MILLION) 144
TABLE 99 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICES, 2019–2025 (USD MILLION) 144
TABLE 100 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICES, 2016–2019 (USD MILLION) 145
TABLE 101 MIDDLE EAST & AFRICA: RETAIL DATA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICES, 2019–2025 (USD MILLION) 145
TABLE 102 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2016–2019 (USD MILLION) 145
TABLE 103 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2019–2025 (USD MILLION) 146
TABLE 104 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 146
TABLE 105 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 146
TABLE 106 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 147
TABLE 107 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 147
TABLE 108 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 148
TABLE 109 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY END USER, 2019–2025 (USD MILLION) 148
TABLE 110 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 148
TABLE 111 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 149
11.5.4 MIDDLE EAST 149
11.5.5 AFRICA 149
11.5.6 REST OF MIDDLE EAST & AFRICA 149
11.6 LATIN AMERICA 150
11.6.1 LATIN AMERICA: RETAIL ANALYTICS MARKET DRIVERS 150
11.6.2 LATIN AMERICA: COVID-19 IMPACT 150
11.6.3 LATIN AMERICA: REGULATIONS 151
11.6.3.1 Brazil Data Protection Law 151
11.6.3.2 Argentina Personal Data Protection Law No. 25.326 151
TABLE 112 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 151
TABLE 113 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 152
TABLE 114 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2016–2019 (USD MILLION) 152
TABLE 115 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICES,
2019–2025 (USD MILLION) 152
TABLE 116 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2019 (USD MILLION) 153
TABLE 117 LATIN AMERICA: RETAIL DATA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2019–2025 (USD MILLION) 153
TABLE 118 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION) 153
TABLE 119 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION) 154
TABLE 120 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 154
TABLE 121 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 154
TABLE 122 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 155
TABLE 123 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 155
TABLE 124 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2016–2019 (USD MILLION) 156
TABLE 125 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY END USER,
2019–2025 (USD MILLION) 156
TABLE 126 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 156
TABLE 127 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 157
11.6.4 BRAZIL 157
11.6.5 MEXICO 157
11.6.6 REST OF LATIN AMERICA 157
12 COMPETITIVE LANDSCAPE 158
12.1 OVERVIEW 158
12.2 MARKET EVALUATION FRAMEWORK 158
FIGURE 44 MARKET EVALUATION FRAMEWORK 158
12.3 MARKET SHARE, 2019 159
FIGURE 45 MICROSOFT LED RETAIL ANALYTICS MARKET IN 2020 159
12.4 HISTORIC REVENUE ANALYSIS OF KEY MARKET PLAYERS 159
FIGURE 46 REVENUE ANALYSIS OF KEY MARKET PLAYERS 160
12.5 KEY MARKET DEVELOPMENTS 160
12.5.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 160
TABLE 128 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020 161
12.5.2 BUSINESS EXPANSIONS 166
TABLE 129 BUSINESS EXPANSIONS, 2019–2020 166
12.5.3 MERGERS AND ACQUISITIONS 167
TABLE 130 MERGERS AND ACQUISITIONS, 2018–2020 167
12.5.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS 168
TABLE 131 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS,
2018–2020 168
12.6 COMPANY EVALUATION MATRIX, 2020 172
12.6.1 STAR 172
12.6.2 EMERGING LEADER 172
12.6.3 PERVASIVE 172
12.6.4 PARTICIPANT 172
FIGURE 47 RETAIL ANALYTICS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020 173
12.7 STARTUP/SME EVALUATION MATRIX, 2020 174
12.7.1 PROGRESSIVE COMPANIES 174
12.7.2 RESPONSIVE COMPANIES 174
12.7.3 DYNAMIC COMPANIES 174
12.7.4 STARTING BLOCKS 174
FIGURE 48 RETAIL ANALYTICS MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020 175
12.8 MARKET RANKING ANALYSIS, BY COMPANY 176
FIGURE 49 RANKING OF KEY PLAYERS, 2020 176

13 COMPANY PROFILES 177
13.1 INTRODUCTION 177
(Business and financial overview, Products offered, Solutions and services offered, Recent developments & MnM View)*
13.2 MICROSOFT 177
FIGURE 50 MICROSOFT: COMPANY SNAPSHOT 178
13.3 IBM 184
FIGURE 51 IBM: COMPANY SNAPSHOT 184
13.4 ORACLE 189
FIGURE 52 ORACLE: COMPANY SNAPSHOT 189
13.5 SALESFORCE 194
FIGURE 53 SALESFORCE: COMPANY SNAPSHOT 194
13.6 SAP 199
FIGURE 54 SAP: COMPANY SNAPSHOT 199
13.7 AWS 205
FIGURE 55 AWS: COMPANY SNAPSHOT 205
13.8 SAS INSTITUTE 210
FIGURE 56 SAS INSTITUTE: COMPANY SNAPSHOT 210
13.9 QLIK 215
13.10 MANTHAN 218
13.11 BRIDGEI2I 221
13.12 MICROSTRATEGY 222
FIGURE 57 MICROSTRATEGY: COMPANY SNAPSHOT 222
13.13 TERADATA 225
FIGURE 58 TERADATA: COMPANY SNAPSHOT 225
13.14 HCL 228
FIGURE 59 HCL: COMPANY SNAPSHOT 228
13.15 FUJITSU 230
FIGURE 60 FUJITSU: COMPANY SNAPSHOT 230
13.16 DOMO 233
FIGURE 61 DOMO: COMPANY SNAPSHOT 233
13.17 GOOGLE 236
FIGURE 62 GOOGLE: COMPANY SNAPSHOT 236
13.18 FLIR SYSTEMS 241
FIGURE 63 FLIR SYSTEMS: COMPANY SNAPSHOT 241
13.19 INFORMATION BUILDERS 243
13.20 1010DATA 245
13.21 CAPILLARY 247
13.22 RETAILNEXT 249
13.23 WNS 251
13.24 TRUE FIT 252
13.25 VEND 253
13.26 FIT ANALYTICS 254
13.27 EDITED 255
13.28 DECISION6 256
13.29 CUBELIZER 256
13.30 THINKINSIDE 257
13.31 DOR TECHNOLOGIES 258
13.32 GLIMPSE ANALYTICS 258
13.33 PYGMALIOS 259
13.34 ORENDA SOFTWARE SOLUTIONS 259
*Details on Business and financial overview, Products offered, Solutions and services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
14 APPENDIX 260
14.1 ADJACENT AND RELATED MARKETS 260
14.1.1 INTRODUCTION 260
14.1.2 CUSTOMER JOURNEY ANALYTICS MARKET– GLOBAL FORECAST TO 2022 260
14.1.2.1 Market definition 260
14.1.2.2 Market overview 260
TABLE 132 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE AND GROWTH RATE, 2017–2022 (USD MILLION AND Y-O-Y %) 260
14.1.2.2.1 Customer journey analytics market, by component 261
TABLE 133 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2022 (USD MILLION) 261
TABLE 134 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICES,
2017–2022 (USD MILLION) 261
TABLE 135 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2017–2022 (USD MILLION) 261
14.1.2.2.2 Customer journey analytics market, by deployment mode 262
TABLE 136 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 262
14.1.2.2.3 Customer journey analytics market, by organization size 262
TABLE 137 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION) 262
14.1.2.2.4 Customer journey analytics market, by vertical 263
TABLE 138 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY VERTICAL,
2017–2022 (USD MILLION) 263
14.1.2.2.5 Customer journey analytics market, by application 263
TABLE 139 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2022 (USD MILLION) 264
14.1.2.2.6 Customer journey analytics market, by region 264
TABLE 140 CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY REGION,
2017–2022 (USD MILLION) 264
14.1.3 IN-STORE ANALYTICS MARKET– GLOBAL FORECAST TO 2022 265
14.1.3.1 Market definition 265
14.1.3.2 Market overview 265
TABLE 141 IN-STORE ANALYTICS MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION, Y-O-Y %) 265
14.1.3.2.1 In-store analytics, by component 265
TABLE 142 IN-STORE ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 265
14.1.3.2.2 In-store analytics, by application 266
TABLE 143 IN-STORE ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 266
14.1.3.2.3 In-store analytics, by deployment model 266
TABLE 144 IN-STORE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2023 (USD MILLION) 266
14.1.3.2.4 In-store analytics, by organization size 267
TABLE 145 IN-STORE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 267
14.1.3.2.5 In-store analytics, by region 267
TABLE 146 IN-STORE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 267
15 APPENDIX 268
15.1 INDUSTRY EXPERTS 268
15.2 DISCUSSION GUIDE 268
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 274
15.4 AVAILABLE CUSTOMIZATIONS 276
15.5 RELATED REPORTS 276
15.6 AUTHOR DETAILS 277



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