モバイル拡張現実(MAR)(企業、ゲーム、位置情報に基づくサービス、その他)の世界市場

◆英語タイトル:Mobile Augmented Reality (MAR) (Enterprise, Games, Location-based Services, and Others) : Global Strategic Business Report
◆商品コード:GIA60291
◆発行会社(調査会社):Global Industry Analysts
◆発行日:2015年7月
◆ページ数:291
◆レポート言語:英語
◆レポート形式:PDF
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当調査レポートでは、モバイル拡張現実(MAR)(企業、ゲーム、位置情報に基づくサービス、その他)の世界市場について調査・分析し、モバイル拡張現実(MAR)(企業、ゲーム、位置情報に基づくサービス、その他)の世界市場規模、市場動向、市場予測、関連企業情報などをお届けいたします。
【レポートの概要】

This report analyzes the worldwide markets for Mobile Augmented Reality (MAR) in US$ Million. The Global market is further analyzed by the following Segments: Enterprise Applications, Games Applications, Location-based Search Applications, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 114 companies including many key and niche players such as –
Apple Inc.
Augmensys GmbH
Augmented Pixels Inc.
Aurasma
Apparmo Ltd.

【レポートの目次】

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media
Mobile Augmented Reality Applications: Where, What and How to Display AR on a Mobile Device
Table 1: With Significant Increase in MAR App Users, Commercial Applications Poised for Strong Growth: Number of MAR App Users Worldwide (In Million) in 2013 & 2018 (includes corresponding Graph/Chart)
Table 2: Global Mobile Augmented Reality Market: Annual MAR Apps Downloaded (in Million) for Years 2014 & 2019 (includes corresponding Graph/Chart)
Table 3: Strong Penetration Worldwide: Installed Base of Actively Used MAR Apps over the Period 2014-2020 (In Million) (includes corresponding Graph/Chart)
Mobile Augmented Reality: Major Milestones Over the Years
Early AR Limited to Scientific Use for High-end Applications
ARToolKit: A Major Breakthrough for Mobile AR
ARQuake Game: First Outdoor Mobile AR Video Game
BatPortal: First PDA Enabled Wireless AR System
Mobile AR Penetrates the Mobile Phone Ecosystem
Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market
Global Market Outlook
Futuristic Goals for Mobile AR in a Nutshell
Competitive Landscape
Participants across the Value Chain Bet Big on Mobile AR
Popular Mobile Augmented Reality Apps for Android/iOS (2015): Details of App Name, App Developer, Operating System, Paid/Free App, App Type, and Key Features
Select Innovative Mobile AR Apps of 2015 and 2014
Shazam Forays into the AR Market
StoneOak Media Launches Zappar AR App for Interactive Storybook
Megawood AR App for Dream Terraces
Curioos AR App Gives an Art Attack
Powerful Plants Educational AR App Brings Vegetables to Life
APPletiser AR App for Limited Edition Pack
Cimagine Launches Multiple-Item AR App
AR App to Treat Parkinson’s Disease
Max Morrison – Augmented Reality Graffiti Creator App
Debut of Enterprise-Oriented AR Application
AR Apps Target Retirement Savings
AR Apps Foray into the Banking Sector
Pyro – Setting the World on Fire
Cox & Kings Australia Joins the AR Revolution
Pixbi AR App Redefining Shopping
Crayola’s Colour Alive AR App Brings Back Old School Coloring Books
Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors
2. MARKET TRENDS, ISSUES & DRIVERS
Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver
Table 4: Global Mobile App Store Downloads by Type of App Store (2014): Percentage Share Breakdown for Baidu, Google Play, iOS App Store, and Others (includes corresponding Graph/Chart)
Table 5: Global Mobile App Store Revenues by Type of App Store (2014): Percentage Share Breakdown for Google Play, iOS App Store, and Others (includes corresponding Graph/Chart)
Table 6: Global Mobile Apps Available by App Store (until May 2015): Number of Apps (in Thousands) for Amazon App Store, Apple App Store, BlackBerry World, Google Play, and Windows Phone Store (includes corresponding Graph/Chart)
Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps
Table 7: Global Mobile Augmented Reality Market by Revenue Stream (2014 & 2017): Percentage Breakdown of Revenues for Free Ad-Sponsored Apps, Freemium Apps, and Paid Apps (includes corresponding Graph/Chart)
Retail and Marketing Apps Dominate the Developer Investments in AR
Table 8: Global Developer Investments in AR by Category (2015 & 2018): Investments (in US$ Million) for Independent Apps, Product Improvement Apps, and Retail and Marketing Apps (includes corresponding Graph/Chart)
Technology Developments & Innovations: Spearheading Growth
Markerless Augmented Reality
Cloud Computing Support for Mobile AP Apps
Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market
Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps
Table 9: Global Smart AR Glasses Shipments (in Thousand Units): 2014-2020 (includes corresponding Graph/Chart)
Mobile AR Game Apps: The Major Revenue Contributor
Table 10: Games Offer Lucrative App Development Opportunities: Percentage Share Breakdown of MAR App Users Worldwide by App Category for 2015 (includes corresponding Graph/Chart)
Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps
Opportunity Indicators:
Table 11: Leading Countries Worldwide in Mobile Gaming Penetration (2014): Mobile Gaming as a Percentage of Total Gamers for China, Japan, South Korea, and US (includes corresponding Graph/Chart)
Table 12: Global Mobile Apps Market by Application Sector (2014 & 2017E): Percentage Share Breakdown of Revenues for Books, Games, Social Networking, and Others (includes corresponding Graph/Chart)
Table 13: Time Spent by Users Worldwide on Android and iOS Devices by Application Sector (2014): Percentage Breakdown for Entertainment, Gaming, Social Networking, Utilities, and Others (includes corresponding Graph/Chart)
Table 14: Global Wireless Games Market by Location (2014): Percentage Breakdown of Time Spent by Users for Home, Work, Travel, In Queue, Restrooms, and Others (includes corresponding Graph/Chart)
Table 15: Global Wireless Gaming Market by Age Group (2014): Percentage Breakdown of Mobile Gamers for Under 18, 18-50, and Above 50 Years (includes corresponding Graph/Chart)
Augmentation in Smartphone’s Computational Capability Drives Location-Based AR
Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector
Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes
Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector
Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace
Table 16: Global Mobile Workforce Penetration by Region/Country (2014): Penetration of Mobile Employees as a Percentage of Total Employee Population for the US, Japan, Western Europe, Asia-Pacific, and Rest of World (includes corresponding Graph/Chart)
Mobile AR Applications: A Key Enabler of M-Commerce
Strong Growth Projected for Mobile AR in Virtual Product Display Applications
Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market
Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce
Table 17: M-Commerce Market Offers Huge Opportunities for MAR App Developers: Global Breakdown of the M-Commerce Market (US$ Million) by Geographic Region/Country for 2015 & 2020 (includes corresponding Graph/Chart)
Table 18: Augmented Reality as a Shopping Tool Vis-a-Vis Other Options (2012, 2013 & 2014): Percentage of Users Accessing Augmented Reality, In-Store Promo/Text to Win, Mobile Shopping Application, Mobile Websites, Mobile Payment, and Text Alert from Brand/Retailer (includes corresponding Graph/Chart)
Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps
Other High-Growth Application Areas for Mobile AR
Retailers & Marketers
Tourists
Instructional Manuals and Videos
Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth
Table 19: Global AR Ready Smartphones Market Value (in $ Million): 2014 & 2017 (includes corresponding Graph/Chart)
Table 20: Global AR App Penetration as a Percentage of Smartphones: 2014 through 2017 (includes corresponding Graph/Chart)
Table 21: Global Tablet PC Sales (in Million Units): 2013 through 2017 (includes corresponding Graph/Chart)
Table 22: Spiraling Sales of Smartphones Provides the Launch Pad for MAR Proliferation: Breakdown of Global Sales of Smartphones (in 000 Units) by Geographic Region: 2015 & 2020 (includes corresponding Graph/Chart)
Table 23: Growing Smartphone Penetration to Fuel Future Demand: Breakdown of Smartphone Penetration Rate (%) by Country for 2014 (includes corresponding Graph/Chart)
Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion
Table 24: Global Mobile Communications Market: Number of Mobile Subscribers (in Billion) for Years 2013 through 2017 (includes corresponding Graph/Chart)
Table 25: Mobile Subscriptions Worldwide by Region (May 2014): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart)
Table 26: Top 10 Countries Worldwide with the Highest Penetration of Mobile Subscriptions (2013): Mobile Subscriptions as a Percentage of Total Population by Country (includes corresponding Graph/Chart)
Table 27: Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart)
Table 28: Global Mobile Internet Subscribers (in Million) for Developed and Developing Countries: 2014 & 2020 (includes corresponding Graph/Chart)
Table 29: Global Mobile Subscriber Penetration as a Percentage of Population: 2014 & 2020 (includes corresponding Graph/Chart)
Developments in High-Speed Networks Support New App Possibilities for Mobile AR
Table 30: Global Mobile Internet Market by Network Technology (2014 & 2020): Breakdown of Number of Mobile Internet Subscribers (in Million) for 2G, and 3G/4G (includes corresponding Graph/Chart)
Key Challenges Hampering Widespread Adoption of Mobile AR
Lack of Awareness & Penetration in Addressable Markets
Lack of Visibility
Technology Limitations
Failure to Meet Consumer Expectations
Privacy Issues

3. PRODUCT OVERVIEW
Augmented Reality: Introduction
Key Components of AR
Software and Algorithms
Hardware
Input Devices
Tracking Devices
Computer
AR Display Components
Head Mounted Displays
Contact Lenses
EyeTap
Virtual Retina Display
Handheld Smart Devices
Smart Glasses
Mobile Augmented Reality
Mobile Augmented Reality Applications (Mobile AR Apps)
Types of Mobile Augmented Reality Applications
Enterprise MAR Apps
Games MAR Apps
Location-Based Search MAR Apps
Others
4. PRODUCT INNOVATIONS/INTRODUCTIONS
AR Devices Launches GogglePal
WSI Provides Ross Video’s Camera Tracking Software and Hardware
QuestUpon Unveils Mobile Augmented Reality Platform
ZSPACE Introduces AR Application for Ferrari Dealers
Zappar Launches Zappar Studio Tool
Inglobe Technologies Introduces Hyperspaces Augmented Reality Platform
TimberTech Unveils AR iPad App
Magic Leap Launches Development Platform for Creating AR Apps
Polaris Slingshot Rolls Out Augmented Reality App
Mini to Introduce Augmented Vision Goggles in China
WSI Unveils Max Reality
Energiency to Launch Energiency Augmented for Energy Management in Food Industry
Snipp Interactive Introduces AR Campaign for Honda
Meme Streak Introduces Artifact MAR Browser App on Google Play and APP Store
Tesco Launches AR App for Google Glass
Disney Interactive and Lucasfilm Launches Star Wars AR App
ModiFace Unveils New Rejuvenation and Enhancement Mirror
Augmented Pixels Launches 4DCityscape National Geographic Ancient Civilizations Puzzle App
IVE Introduces Augmented Reality Marketing Services in Australia
Catchoom Unveils CraftAR Tool for AR
Forthmedia Unveils Interactive AR Experience
Argos Launches AR App Powered by HP Aurasma
Union Station to Unveil Living History AR App
AR Builder Launches Customizable Building App
PBS KIDS Unveils Novel AR App
Lego Unveils AR Mobile App
Urban Ladder Rolls Out Living Spaces AR App
Dulux Unveil Novel Visualiser AR App
Westpac NZ to Launch AR Mobile Banking App
Transamerica Retirement Solutions Launches New AR Mobile Application
ModiFace Unveils Looking Glass AR Native Advertising Platform
Rockwell Collins Launches Augmented Reality Orientation System for the Dismounted Soldier
ALIVE Introduces AR Wedding Cards
Jayman Modus Introduces Modus Matrix Augmented Reality
String and AkzoNobel Launches New AR Dulux Visualizer Application
L'Oreal Paris Launches Makeup Genius Mobile App with AR
Fuzzy Frog and Discovery Rolls Out Real Scary Spiders Mobile App with AR Feature
Engage Mobility Introduces Immersion AR Platform
Times Internet Unveils Alive Studio Self-Service AR Platform
DAQRI Launches 4D Engine for DRAEDIS
Play Nicely Develops AR App to Bring Life to Milka Advent Calendar
TAKELEAP Develops My Virtual Home AR App
Wedding Reality Launches the Wedding Dress Studio AR iPad App
IKEA Introduces Augmented Reality App
Boost Unveils AR Nordic AR App
Angela Merkel Unveils AR App for Election Campaign
Deoksugung Palace Launches “Deoksugung, in my hands” Augmented Reality Mobile App
Orbotix Unveils New AR Gaming Apps
CommonFloor Launches AR Android App CommonFloor Property India
Mohawk Launches Mohawk Live Augmented Reality App
Disney Unveils New AR Book Technology HideOut
JB Knowledge Technologies Launches SmartReality™ AR App for Construction
DAQRI Launches Elements 4D Interactive Chemistry Learning Experience with AR
IBM Rolls Out Augmented Reality Shopping Assistant Application
Snipp Interactive Launches Snipp Khayal AR Application in the Middle East
G+J to Launch Augmented Reality Application ARplay
MR Direct to Launch Home Reality AR App for iPad
McDonald’s Introduces McMission AR App
FuelFX Unveils 3D AR Graphics and Connective Media
DNA Rolls Out AR Mobile Application ‘DNA it’
Fallsview Casino Unveils New billboard with AR
TELiBrahma Rolls Out PointARt Augmented Reality App
5. RECENT INDUSTRY ACTIVITY
Apple Acquires Metaio
Oculus Take Over Surreal Vision
Epson Partners with Ngrain for 3D Augmented Reality Technology
Singtel Inks Partnership with Infinite Studios
Struan Moore Signs Agreement with Blippar
Strata Inks Partnership with Augment for AR App
Inglobe Technologies Partners with VTT for ARmedia 3D SDK
Blue Star Partners with Toys “R” Us to Develop an Interactive Easter Egg Hunt AR App
Ford Endorses New Mustang Car with AR App
Blippar Acquires Layar
Oculus Acquires Two Companies Nimble VR and 13th Lab
Infinity Augmented Reality Acquires Dynamic New Technology
Camelot Inks Partnership with Blippar for AR Christmas Scratch-cards
QuickMobile and BI WORLDWIDE Provides AR to Meetings and Events
Zappar Partners with Asda for Novel Augmented Reality In-Store Event
Niantic Labs Partners with 20th Century Fox and James Frey to Develop ENDGAME Augmented Reality Game
Pandoodle Inks Partnership with Aisle411 to Create Augmented Reality Shopping Experience for Google IO
DataArt Inks Partnership with Keyshare to Develop Augmented Reality Locator
Ford Inks Partnership with Mishor 3D for Augmented Reality Navigation
Prisma Global Limited Takes Over Prisma Gmbh
Metro US Partners with AR Platform Blipper™
TAPPI Inks Partnership with Layar to Provide AR for Print Products
Fry Communications Partners with AR Platform Layar
6. FOCUS ON SELECT GLOBAL PLAYERS
Apple Inc. (US)
Augmensys GmbH (Austria)
Augmented Pixels Inc. (US)
Aurasma (UK)
Apparmo Ltd. (UK)
Augment (US)
Blippar (UK)
Layar Inc. (The Netherlands)
Catchoom Technologies S.L. (Spain)
Cimagine Media Ltd (Israel)
DAQRI (US)
Google Inc. (US)
Niantic Labs (US)
Gravity Jack (US)
Hunter Research and Technology, LLC (US)
LM3LABS Corporation (Singapore)
Marxent Labs (US)
Mollejuo Software, Inc. (Canada)
Mybrana Network S.L. (Spain)
Occipital Inc. (US)
Seabery Soluciones (Spain)
SeeMore Interactive Inc. (US)
ViewAR GmbH (Austria)
VividWorks Ltd. (Finland)
Wikitude GmbH (Austria)
Zappar Ltd. (UK)
7. GLOBAL MARKET PERSPECTIVE
Table 31: World Recent Past, Current & Future Analysis for Mobile Augmented Reality Applications by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 32: World 8-Year Perspective for Mobile Augmented Reality Applications by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2013, 2015 and 2020 (includes corresponding Graph/Chart)
Table 33: World Recent Past, Current & Future Analysis for Mobile Augmented Reality Applications by Application Category - Enterprise, Games, Location-Based Search and Other Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 34: World 8-Year Perspective for Mobile Augmented Reality Applications by Application Category - Percentage Breakdown of Revenues for Enterprise, Games, Location-Based Search and Other Markets for Years 2013, 2015 and 2020 (includes corresponding Graph/Chart)
III. MARKET
1. THE UNITED STATES
A. Market Analysis
Outlook
Smartphone Penetration: Foundation for Mobile AR Market Growth
Table 35: US Mobile Phones Market (2015E): Breakdown of New Mobile Phone Sales by Type of Phone - Smartphone & Feature Phones (includes corresponding Graph/Chart)
Table 36: Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users in the US: 2014 (includes corresponding Graph/Chart)
Table 37: Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users in the US: 2014 (includes corresponding Graph/Chart)
Surging Demand for Mobile Internet and Data Downloads Drive Market Growth
Table 38: Mobile Users Penetration (%) of Leading Smartphone Apps in the US: 2014 (includes corresponding Graph/Chart)
Table 39: Most Popular Activities on Smartphones in the US: 2014 (includes corresponding Graph/Chart)
Robust Growth in Mobile Gaming Benefit the Market for MAR Gaming Apps
Expanding Role of M-Health Boosts Demand for Health Based MAR Apps
Product Launches
Strategic Corpotare Developments
Select Key Players
B. Market Analytics
Table 40: US Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

2. CANADA
A. Market Analysis
Outlook
Key Statistical Findings
Table 41: Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users in Canada: 2014 (includes corresponding Graph/Chart)
Table 42: Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users in Canada: 2014 (includes corresponding Graph/Chart)
Product Launches
Strategic Corporate Developments
Mollejuo Software, Inc. – A Key Canadian Player
B. Market Analytics
Table 43: Canadian Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
3. JAPAN
A. Market Analysis
Outlook
Key Trends & Drivers in a Nutshell
B. Market Analytics
Table 44: Japanese Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4. EUROPE
A. Market Analysis
Outlook
Key Statistical Findings
Table 45: French Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 46: French Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Table 47: German Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 48: German Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Table 49: Italian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 50: French Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014Italian Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Table 51: UK Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 52: French Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014UK Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Table 53: Spanish Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 54: Spanish Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Table 55: Russian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 56: Russian Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Product Launches
Strategic Corporate Developments
Select Key Players
B. Market Analytics
Table 57: European Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps by Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 58: European 8-Year Perspective for Mobile Augmented Reality Apps by Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, and Rest of Europe Markets for Years 2013, 2015 and 2020 (includes corresponding Graph/Chart)
5. ASIA-PACIFIC
A. Market Analysis
Outlook
Key Statistical Findings
Table 59: Australian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 60: Australian Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Table 61: Chinese Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 62: Chinese Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Table 63: Indian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2014 (includes corresponding Graph/Chart)
Table 64: Indian Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users: 2014 (includes corresponding Graph/Chart)
Huge Mobile User Base in China Spurs Demand for Mobile AR Applications and Services
Table 65: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014 (includes corresponding Graph/Chart)
India & China: Two Countries with the Largest Young Population Offer Significant Opportunities
Table 66: Ten Largest Populated Countries Worldwide (July 2013): Total Population (in Millions) by Age Group 0-14 Years, 15-44 Years, 45-64 Years, and 65+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Japan (includes corresponding Graph/Chart)
Product Launches
Strategic Corporate Development
LM3LABS – A Key Asian Player
B. Market Analytics
Table 67: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
6. REST OF WORLD
A. Market Analysis
Outlook
Key Statistical Findings
Table 68: Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users in Brazil: 2014 (includes corresponding Graph/Chart)
Table 69: Smartphone & Mobile Internet Penetration as a Percentage of Total Mobile Users in Brazil: 2014 (includes corresponding Graph/Chart)
Product Launches
Cimagine Media Ltd – A Key Israeli Player
B. Market Analytics
Table 70: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 114 (including Divisions/Subsidiaries - 117)
The United States (42)
Canada (8)
Japan (1)
Europe (44)
- France (6)
- Germany (2)
- The United Kingdom (14)
- Italy (3)
- Spain (6)
- Rest of Europe (13)
Asia-Pacific (Excluding Japan) (16)
Middle East (6)

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