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◆英語タイトル:Mobile Augmented Reality Market by Component (3D Cameras, Displays, Sensors, and Software), Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, and Wearables), Vertical, and Geography - Global Forecast to 2022
◆商品コード:MAM-SE-4273
◆発行会社(調査会社):MarketsandMarkets
◆発行日:2016年5月4日
◆ページ数:168
◆レポート言語:英語
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当調査レポートでは、モバイルAR(拡張現実)の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、バリューチェーン分析、市場シェア分析、構成要素別分析、用途別分析、産業別分析、地域別分析、市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。
【レポートの概要】

The mobile augmented reality market is expected to be worth USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016 and 2022. It has a large application in the commercial vertical. Mobile augmented reality is one of the emerging technologies to view virtual information or content in a real-world environment using handheld devices.
The commercial vertical accounted for the largest share of the mobile augmented reality market, followed by the consumer vertical, in 2015. The augmented reality applications in e-commerce help retailers provide digital information and 3D visualization of physical goods. Retailers, franchise stores, and mall owners are using mobile augmented reality technology for advertising and marketing. In the tourism sector, virtual objects are displayed in a real environment to provide users information pertaining to a particular site and enrich their experience. This is likely to boost the demand for this technology in this sector.

The consumer vertical includes gaming and entertainment applications. There are AR gaming applications for smartphones and game consoles in which players have access to create virtual objects and characters and can link those digital objects to defined locations in the real world. Therefore, the mobile augmented reality technology enhances the gaming experience with 3D view.

The market for the industrial vertical is expected to grow at a high rate since augmented reality apps and handheld devices are used in architecture and building design for a 3D view of the construction plan which helps reduce errors in the final design.

Software components are expected to experience high growth during the forecast period. In this technology, the development of applications is done by using software development kits (SDKs) based on requirements in different verticals. Also, different operating systems are used in handheld devices. Various software applications are being developed to make augmented reality more effective and accurate, within less time. Thus, the demand for software components is expected to be more than that for hardware components, in the future.

APAC is expected to hold the largest share of the mobile augmented reality market in 2022; the market in the region is expected to grow at the highest CAGR between 2016 and 2022. Increasing economic developments, urbanization, high demand for smartphones and tablets, and adoption of advanced technologies are driving the mobile augmented reality market in the APAC region.

One of the key restraining factors in the mobile augmented reality market is the low adoption of mobile AR technology, due to the complex design of augmented reality devices. Google Inc. (U.S.) is among the leading players in mobile augmented reality and specializes in Internet-based services as well as develops Android-based AR apps and devices. The major strategy adopted by this company is new product development to expand its product portfolio by developing smartphones and wearables with augmented reality features.

【レポートの目次】

1 Introduction (Page No. – 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions
2.4.1 Assumptions

3 Executive Summary (Page No. – 26)

4 Premium Insights (Page No. – 32)
4.1 Mobile Augmented Reality Market, 2016–2022 (USD Billion)
4.2 Mobile Augmented Reality Market, By Application
4.3 Mobile Augmented Reality Market in Asia-Pacific
4.4 APAC Expected to Emerge as A Fast-Growing Market Between 2016 and 2022
4.5 Mobile Augmented Reality Market: Market Share of Three Major Verticals in 2015
4.6 Mobile Augmented Reality Market: Developed vs Developing Markets
4.7 Mobile Augmented Reality Market: Commercial and Consumer Verticals (2015)

5 Market Overview (Page No. – 36)
5.1 Introduction
5.2 Market Segmentation
5.2.1 Mobile Augmented Reality Market, By Component
5.2.2 Mobile Augmented Reality Market, By Application
5.2.3 Mobile Augmented Reality Market, By Vertical
5.2.4 Mobile Augmented Reality Market, By Geography
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Decline in Prices of Hardware Components
5.3.1.2 Growing Interest of Large Tech Companies in Augmented Reality
5.3.1.3 Increasing Demand for Smartphones and Tablets
5.3.1.4 Increase in the Demand for AR Apps in the E-Commerce Sector
5.3.2 Restraints
5.3.2.1 Development of AR Dependent on Advancements in Computing and Digital Networks
5.3.2.2 Limited User Interface Affecting the Navigation Performance of Augmented Reality Applications
5.3.3 Opportunities
5.3.3.1 Rising Investments in the Augmented Reality Market
5.3.3.2 Increasing Adoption of 3d Cameras for the Generation of 3d Models of Real Objects
5.3.3.3 Next Generation of Devices That Would Drive AR Adoption
5.3.4 Challenges
5.3.4.1 Low Adoption Rate Due to Privacy Issues and Complexities in the Design

6 Industry Analysis (Page No. – 45)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Industry Trends
6.4 Porter’s Five Forces Model
6.4.1 Intensity of Competitive Rivalry
6.4.2 Threat of Substitutes
6.4.3 Bargaining Power of Buyers
6.4.4 Bargaining Power of Suppliers
6.4.5 Threat of New Entrants

7 Mobile Augmented Reality Implementations (Page No. – 54)
7.1 Introduction
7.2 Marker-Based Augmented Reality
7.2.1 Passive Marker
7.2.2 Active Marker
7.3 Markerless Augmented Reality
7.3.1 Model-Based
7.3.2 Image Processing-Based

8 Mobile Augmented Reality Market, By Component (Page No. – 56)
8.1 Introduction
8.2 Hardware Component
8.2.1 3d Camera
8.2.2 Sensor
8.2.2.1 Accelerometer
8.2.2.2 Gyroscope
8.2.2.3 Magnetometer
8.2.2.4 Global Positioning System (GPS)
8.2.2.5 Proximity Sensor
8.2.3 Semiconductor Component
8.2.3.1 Controller/Processor
8.2.3.2 Integrated Circuit
8.2.4 Display
8.3 Software Component

9 Mobile Augmented Reality Market, By Application (Page No. – 64)
9.1 Introduction
9.1.1 Smartphones
9.1.2 Tablets
9.1.3 Personal Digital Assistants (PDAs)/Handheld Game Consoles
9.1.4 Smart Glasses and Wearables

10 Mobile Augmented Reality Market, By Vertical (Page No. – 72)
10.1 Introduction
10.2 Consumer Vertical
10.2.1 Gaming
10.2.2 Sports and Entertainment
10.3 Aerospace & Defense
10.4 Medical
10.5 Commercial
10.5.1 Tourism and Sightseeing
10.5.2 E-Learning
10.5.3 E-Commerce and Marketing
10.6 Industrial
10.6.1 Enterprise Solutions
10.6.2 Architecture and Building Design (BIM)
10.6.3 Geospatial Mining
10.6.4 Automotive

11 Mobile Augmented Reality Market, By Geography (Page No. – 100)
11.1 Introduction
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 U.K.
11.3.2 Germany
11.3.3 France
11.3.4 Rest of Europe
11.4 Asia-Pacific (APAC)
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Rest of APAC
11.5 Rest of the World (RoW)
11.5.1 Middle East & Africa
11.5.2 Latin America

12 Competitive Landscape (Page No. – 126)
12.1 Overview
12.2 Ranking of Players in the Mobile Augmented Reality Market
12.3 Competitive Scenario
12.4 New Product & Technology Launches and Developments
12.5 Partnerships, Agreements, and Collaborations
12.6 Acquisitions
12.7 Expansions
12.8 Others

13 Company Profiles (Page No. – 135)
(Overview, Products and Services, Financials, Strategy & Development)*
13.1 Introduction
13.2 Google Inc.
13.3 Qualcomm Inc.
13.4 Microsoft Corporation
13.5 Infinity Augmented Reality Inc.
13.6 Samsung Electronics Co. Ltd.
13.7 Blippar.Com Ltd.
13.8 Daqri Llc
13.9 Wikitude GmbH
13.10 Metaio GmbH
13.11 Catchoom Technologies
13.12 Atheer Inc.
13.13 Aurasma

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. – 159)
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports

List of Tables (77 Tables)

Table 1 Growing Demand for Smartphones and Tablets to Boost the Growth of the Mobile Augmented Reality Market
Table 2 Limited User Interface in Devices Restraining the Growth of Augmented Reality Applications in Mobile Systems
Table 3 Augmentd Reality Technology Likely to Play A Key Role in the Success of Smart Glasses and Smart Eye Wearable Devices
Table 4 Challenges for the Growth of the Mobile Augmented Reality Market
Table 5 Key Industry Trends in the Mobile Augmented Reality Market
Table 6 Porter’s Five Forces Analysis: Threat of Substitutes Had the Least Impact on the Overall Market
Table 7 Comparison Between Marker-Based and Markerless AR Implementations
Table 8 Mobile Augmented Reality Market Size, By Component, 2013–2022, (USD Billion)
Table 9 Mobile Augmented Reality Market Size, By Hardware Component, 2013–2022 (USD Billion)
Table 10 Mobile Augmented Reality Market Size, By Application, 2013–2022 (USD Billion)
Table 11 Mobile Augmented Reality Market for Smartphones, By Vertical, 2013–2022 (USD Billion)
Table 12 Mobile Augmented Reality Market for Tablets, By Vertical, 2013–2022 (USD Billion)
Table 13 Mobile Augmented Reality Market for PDAs /Game Consoles, By Vertical, 2013–2022 (USD Million)
Table 14 Mobile Augmented Reality Market for Smart Glasses and Wearables, By Vertical, 2013–2022 (USD Million)
Table 15 Mobile Augmented Reality Market Size, By Vertical 2013–2022 (USD Billion)
Table 16 Mobile Augmented Reality Market for Consumer Vertical, By Sector, 2013–2020 (USD Billion)
Table 17 Mobile Augmented Reality Market for Consumer Vertical, By Application, 2013–2022 (USD Million)
Table 18 Mobile Augmented Reality Market for Consumer Vertical, By Region, 2013–2022 (USD Million)
Table 19 Mobile Augmented Reality Market for Consumer Vertical in North America, By Country 2013–2022 (USD Million)
Table 20 Mobile Augmented Reality Market for Consumer Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 21 Mobile Augmented Reality Market for Consumer Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 22 Mobile Augmented Reality Market for Consumer Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 23 Mobile Augmented Reality Market Size Aerospace and Defense Vertical, By Application, 2013–2022 (USD Million)
Table 24 Mobile Augmented Reality Market for Aerospace and Defense Vertical, By Region, 2013–2022 (USD Million)
Table 25 Mobile Augmented Reality Market for Aerospace and Defense Vertical in North America, By Country 2013–2022 (USD Million)
Table 26 Mobile Augmented Reality Market for Aerospace and Defense Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 27 Mobile Augmented Reality Market for Aerospace and Defense Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 28 Mobile Augmented Reality Market for Aerospace and Defense Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 29 Mobile Augmented Reality Market for Medical Vertical, By Application 2013–2022 (USD Million)
Table 30 Mobile Augmented Reality Market for Medical Vertical, By Region, 2013–2022 (USD Million)
Table 31 Mobile Augmented Reality Market for Medical Vertical in North America, By Country 2013–2022 (USD Million)
Table 32 Mobile Augmented Reality Market for Medical Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 33 Mobile Augmented Reality Market for Medical Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 34 Mobile Augmented Reality Market for Medical Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 35 Mobile Augmented Reality Market for Commercial Vertical, By Sector, 2013–2022 (USD Billion)
Table 36 Mobile Augmented Reality Market for Commercial Vertical, By Application 2013–2022 (USD Million)
Table 37 Mobile Augmented Reality Market for Commercial Vertical, By Region, 2013–2022 (USD Million)
Table 38 Mobile Augmented Reality Market for Commercial Vertical in North America, By Country 2013–2022 (USD Million)
Table 39 Mobile Augmented Reality Market for Commercial Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 40 Mobile Augmented Reality Market for Commercial Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 41 Mobile Augmented Reality Market for Commercial Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 42 Mobile Augmented Reality Market for Industrial Vertical, By Sector, 2013–2022 (USD Billion)
Table 43 Mobile Augmented Reality Market for Industrial Vertical, By Application, 2013–2022 (USD Million)
Table 44 Mobile Augmented Reality Market for Industrial Vertical, By Region, 2013–2022 (USD Million)
Table 45 Mobile Augmented Reality Market for Industrial Vertical in North America, By Country 2013–2022 (USD Million)
Table 46 Mobile Augmented Reality Market for Industrial Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 47 Mobile Augmented Reality Market Size for Industrial Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 48 Mobile Augmented Reality Market Size for Industrial Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 49 Mobile Augmented Reality Market Size, By Region, 2013–2022 (USD Billion)
Table 50 Mobile Augmented Reality Market in North America, By Vertical, 2013–2022 (USD Million)
Table 51 Mobile Augmented Reality Market in North America, By Country, 2013–2022 (USD Million)
Table 52 Mobile Augmented Reality Market in U.S., By Vertical, 2013–2022 (USD Million)
Table 53 Mobile Augmented Reality Market in Canada, By Vertical, 2013–2022 (USD Million)
Table 54 Mobile Augmented Reality Market in Mexico, By Vertical, 2013–2022 (USD Million)
Table 55 Mobile Augmented Reality Market in Europe, By Vertical, 2013–2022 (USD Million)
Table 56 Mobile Augmented Reality Market in Europe, By Country, 2013–2022 (USD Million)
Table 57 Mobile Augmented Reality Market in U.K., By Vertical, 2013–2022 (USD Million)
Table 58 Mobile Augmented Reality Market in Germany By Vertical, 2013–2022 (USD Million)
Table 59 Mobile Augmented Reality Market in France, By Vertical, 2013–2022 (USD Million)
Table 60 Mobile Augmented Reality Market in Rest of Europe By Vertical, 2013–2022 (USD Million)
Table 61 Mobile Augmented Reality Market in APAC, By Vertical, 2013–2022 (USD Million)
Table 62 Mobile Augmented Reality Market in APAC, By Country 2013–2022 (USD Million)
Table 63 Mobile Augmented Reality Market in China, By Vertical, 2013–2022 (USD Million)
Table 64 Mobile Augmented Reality Market in Japan, By Vertical, 2013–2022 (USD Million)
Table 65 Mobile Augmented Reality Market in India, By Vertical, 2013–2022 (USD Million)
Table 66 Mobile Augmented Reality Market in South Korea, By Vertical, 2013–2022 (USD Million)
Table 67 Mobile Augmented Reality Market in Rest of APAC, By Vertical, 2013–2022 (USD Million)
Table 68 Mobile Augmented Reality Market in RoW, By Vertical, 2013–2022 (USD Million)
Table 69 Mobile Augmented Reality Market in RoW, By Region, 2013–2022 (USD Million)
Table 70 Mobile Augmented Reality Market in Middle East & Africa, By Vertical, 2013–2022 (USD Million)
Table 71 Mobile Augmented Reality Market in Latin America, By Vertical, 2013–2022 (USD Million)
Table 72 Ranking of the Top 5 Players in the Mobile Augmented Reality Market
Table 73 New Product & Technology Launches and Developments, 2012–2016
Table 74 Partnerships, Agreements, and Collaborations, 2012–2016
Table 75 Acquisitions, 2014–2016
Table 76 Expansions, 2012–2015
Table 77 Others, 2013–2015

List of Figures (50 Figures)

Figure 1 Markets Segementation
Figure 2 Global Mobile Augmented Reality Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Mobile Augmented Reality System Market, 2013–2022 (USD Billion)
Figure 7 Mobile Augmented Reality Market Share Based on Application (2015 vs 2022)
Figure 8 Market for 3d Cameras Expected to Be the Largest By 2022
Figure 9 Commercial Vertical Expected to Witness Highest Growth Between 2016 and 2022
Figure 10 North America Held the Largest Market Share in 2015
Figure 11 Attractive Opportunities for the Mobile Augmented Reality Market
Figure 12 Mobile Augmented Reality Market for Smartphones Expected to Grow at High Rate (2016–2022)
Figure 13 China Expected to Hold the Largest Share of the Market in APAC By 2022
Figure 14 China and Japan Estimated to Emerge as Fast-Growing Markets
Figure 15 Commercial Vertical Accounted for the Largest Share of the North American Market in 2015
Figure 16 U.S. Expected to Be the Largest Market By 2022
Figure 17 Commercial and Consumer Verticals in APAC to Have A Large Application in Mar
Figure 18 Mobile Augmented Reality Market Segmentation, By Geography
Figure 19 Demand for AR Applications in E-Commerce & Retail Sectors Would Drive the Growth of the Mar Market
Figure 20 Value Chain Analysis (2015): Major Value Added During Research & Product Development and Manufacturing Stages
Figure 21 Porter’s Five Forces Analysis (2015)
Figure 22 Mobile Augmented Reality Market: Porter’s Five Forces Analysis
Figure 23 Impact Analysis of the Intensity of Competitive Rivalry
Figure 24 Impact Analysis of the Threat of Substitutes
Figure 25 Impact Analysis of the Bargaining Power of Buyers
Figure 26 Impact Analysis of the Bargaining Power of Suppliers
Figure 27 Impact Analysis of the Threat of New Entrants
Figure 28 Mobile Augmented Reality Market: Software Component vs Hardware Component (2015 vs 2022)
Figure 29 Mobile Augmented Reality Market, By Application (2015 vs 2022)
Figure 30 Demand for Augmented Reality Apps in the Gaming Sector to Boost the Growth of This Market in the Consumer Vertical
Figure 31 E-Commerce and Marketing Sectors Expected to Witness Highest Growth From 2016 to 2022
Figure 32 Market for Architecture and Building Design to Be the Largest During the Forecast Period
Figure 33 Geographic Snapshot: APAC to Register Highest Growth During the Forecast Period
Figure 34 U.S. Estimated to Lead the Market Between 2016 and 2022
Figure 35 North America: Mobile Augmented Reality Market Snapshot (2015)
Figure 36 Europe: Mobile Augmented Reality Market Snapshot (2015)
Figure 37 APAC: Mobile Augmented Reality Market Snapshot (2015)
Figure 38 Companies Adopted Product and Technology Innovation as the Key Growth Strategy in the Last Four Years
Figure 39 Market Evaluation Framework—New Product & Technology Launches Fueled the Growth Between 2013 and 2015
Figure 40 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 41 Geographic Revenue Mix of Leading Players
Figure 42 Google Inc.: Company Snapshot
Figure 43 Google Inc.: SWOT Analysis
Figure 44 Qualcomm Inc.: Company Snapshot
Figure 45 Qualcomm Inc.: SWOT Analysis
Figure 46 Microsoft Corp.: Company Snapshot
Figure 47 Microsoft Corp.: SWOT Analysis
Figure 48 Infinity Augmented Reality Inc.: SWOT Analysis
Figure 49 Samsung Electronics Co. Ltd.: Company Snapshot
Figure 50 Samsung Electronics Co. Ltd. : SWOT Analysis

【レポートのキーワード】

モバイルAR(拡張現実)、3Dカメラ、拡張現実ディスプレイ、拡張現実センサー、拡張現実ソフトウェア、スマートフォン、タブレットPC、PDA、ゲーム機、スマートグラス、ウェアラブル端末、パッシブマーカー、アクティブマーカー、モデルベースAR、画像処理ベースAR

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