パンティライナー(おりものシート)の世界市場2016-2020

◆英語タイトル:Global Pantyliner Market 2016-2020
◆商品コード:IRTNTR8040
◆発行会社(調査会社):Technavio
◆発行日:2015年12月16日
◆ページ数:69
◆レポート言語:英語
◆レポート形式:pdf
◆納品方法:Eメール
◆調査対象地域:世界
◆産業分野:消費財
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当調査レポートでは、パンティライナー(おりものシート)の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、パンティライナー(おりものシート)の世界市場規模及び予測、製品別分析、カテゴリー別分析、市場シェア、地域別分析/市場規模、市場の成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。
【レポートの概要】

Technavio’s research analyst predicts the global pantyliner market to grow steadily at a CAGR of over 5% during the forecast period. Increased awareness about feminine hygiene has prompted manufacturers to focus on new marketing strategies. Brand visibility has increased due to a number of campaigns on social media such as Facebook and YouTube. These campaigns are significantly increasing the adoption of pantyliners.

Although the pantyliner market is in its nascent stage, it is gaining traction due to change in perception regarding pantyliners among consumers. This changing perception in women is a major driver for the growth of the pantyliner market. Governments are taking initiatives by pushing companies to come up with innovations and marketing strategies to change the perceptions of society. From top players such as P&G to premier players, vendors are increasingly trying to usher in new ideas and motivating women for their self-motivation and betterment, thus driving the growth of the overall market.

Category segmentation and analysis of the global pantyliner market
• Regular
• Scented
• Unscented
• Maxi
• Others

The global pantyliners market was dominated by the regular segment, with a share of more than 64% in 2015. This is mainly because of easy availability and market visibility of these products. As per Technavio’s market analysis, this segment is expected to contribute more than $2 billion in revenue by 2020.

Geographical segmentation and analysis of the global pantyliner market
• Americas
• APAC
• Europe
• MEA

The global pantyliner market was dominated by the Americas in 2015, accounting for over 45% of the market share, and is expected to contribute more than $1 billion in revenue by 2020. The adoption of feminine hygiene products, especially tampons, menstrual cups, and pantyliners, is high in the Americas because of high awareness rates and the high proportion of working women.

The global pantyliner market is competitive, with vendors competing on the basis of product differentiation, portfolio, and pricing. However, at present, the major international vendors dominate the market. Many private labels are also entering the market, as the majority of women perceive private labels to be of good quality.

The leading vendors in the market are –
• P&G
• Kimberly-Clark
• Edgewell Personal Care
• Unicharm
• Johnson and Johnson
• Premier

【レポートの目次】

PART 01: Executive summary
Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview of feminine hygiene products
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by Category
• Market overview
• Global regular pantyliner market
• Global scented pantyliner market
• Global unscented pantyliner market
• Global maxi pantyliner market

PART 07: Geographical segmentation
• Pantyliner market in Americas
• Pantyliner market in Europe
• Pantyliner market in APAC
• Pantyliner market in MEA

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
• Competitive scenario
• Market share analysis 2015
• Other prominent vendors

PART 14: Key vendor analysis
• Edgewell Personal Care
• Kimberly-Clark
• P&G
• Premier
• Unicharm

PART 15: Appendix
• Abbreviations

PART 16: Explore Technavio

[List of Exhibits]

Exhibit 01: Global pantyliner market overview 7
Exhibit 02: Product offerings 8
Exhibit 03: Feminine hygiene products
Exhibit 04: Comparison of different types of feminine hygiene products
Exhibit 05: Product lifecycle of feminine hygiene products
Exhibit 06: Global pantyliner market 2015−2020 ($ billions)
Exhibit 07: Five forces analysis
Exhibit 08: Global pantyliner market by product category 2015 and 2020
Exhibit 09: Global pantyliner market by product category 2015-2020
Exhibit 10: Global regular pantyliner market 2015−2020 ($ millions)
Exhibit 11: Global scented pantyliner market 2015−2020 ($ millions)
Exhibit 12: Global unscented pantyliner market 2015−2020 ($ millions)
Exhibit 13: Global maxi pantyliner market 2015−2020 ($ millions)
Exhibit 14: Segmentation of global pantyliner market by geography 2015
Exhibit 15: Segmentation of global pantyliner market by geography 2020
Exhibit 16: Segmentation of global pantyliner market by geography 2015−2020
Exhibit 17: Pantyliner market in Americas 2015−2020 ($ millions)
Exhibit 18: Pantyliner market in Europe 2015−2020 ($ millions)
Exhibit 19: Pantyliner market in APAC 2015−2020 ($ millions)
Exhibit 20: Pantyliner market in MEA 2015−2020 ($ millions)
Exhibit 21: Impact of drivers
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Market share analysis of vendors 2015
Exhibit 24: Kimberly-Clark: Business segmentation by revenue 2014
Exhibit 25: Kimberly-Clark: Business segmentation by revenue 2013 and 2014
Exhibit 26: Kimberly-Clark: Geographical segmentation by revenue 2014
Exhibit 27: P&G: Business segmentation by revenue 2015
Exhibit 28: P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 29: Premier: Business segmentation 2015
Exhibit 30: Unicharm: Business segmentation by revenue 2014
Exhibit 31: Unicharm: Geographical segmentation by revenue 2014



【掲載企業】

P&G, Kimberly-Clark, Edgewell Personal Care, Unicharm, Premier, Berry, Natacare, Ontex International, First Quality Enterprises, Fujian Hengan Group, Kao, Millie & More, My Bella Flor, PayChest, Seventh Generation.

【レポートのキーワード】

パンティライナー(おりものシート)、女性、衛生

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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