ブラジルの化粧品市場2015-2019

◆英語タイトル:Cosmetics Market in Brazil 2015-2019
◆商品コード:IRTNTR7405
◆発行会社(調査会社):Technavio
◆発行日:2015年12月30日
◆ページ数:71
◆レポート言語:英語
◆レポート形式:pdf
◆納品方法:Eメール
◆調査対象地域:ブラジル
◆産業分野:消費財
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当調査レポートでは、ブラジルの化粧品市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、ブラジルの化粧品市場規模及び予測、製品別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。
【レポートの概要】

Technavios research analyst predicts the cosmetics market in Brazil to grow at a CAGR of 11% during the forecast period. The increase in the number of working women is the primary driver for the growth of this market. The need to look fresh and presentable at the workplace is the key reason for the increase in expenditure on cosmetics by working women. Moreover, women in Brazil are now more informed about cosmetic products in terms of ingredients, quality, and brands leading to a rise in demand for high-quality and premium products.

The growing popularity of blemish balm (BB) creams is also expected to contribute to the market growth. BB creams are multi-purpose creams that act as a serum, moisturizer, primer, foundation, and sunblock to give consumers a youthful, bright, and even skin tone. Oriflame and Avon are the leading vendors for BB creams in Brazil.

The nail product segment dominated the cosmetics market in Brazil during 2014, with a market share of 29%. This segment is expected to continue its leadership until the end of 2019, growing at a rate of 17%. Nail products in Brazil are perceived as an affordable luxury to freshen up the overall look and are used for daily grooming purposes.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
• Nail products
• Eye makeup
• Facial makeup
• Lip products

Traditional distribution channels accounted for 64% of the market share during 2014. The traditional distribution includes supermarkets, specialty stores, pharmacies, beauty shops, and department stores. Sale through pharmacies is gaining popularity in the region. Unilever, L’Oral, Johnson & Johnson, and P&G are some of the popular vendors who are selling their products through traditional retail channels.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
• Traditional distribution
• Direct sales
• Franchise

The cosmetics market in Brazil is highly concentrated due to the presence of numerous local and international manufacturers. The market is seeing an increase in the influx of private labels. Vendors are increasingly offering innovative products, increasing market initiative, and developing their product lines to remain competitive in the market. The report predicts the market to witness intense competition during the forecast period with a rise in product/service extensions, innovations in technology, and mergers.

【レポートの目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Brazil: Country overview

PART 06: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 07: Market segmentation by product
• Cosmetics market in Brazil by product
• Nail products market in Brazil
• Eye make-up market in Brazil
• Facial make-up market in Brazil
• Lip products market in Brazil

PART 08: Market segmentation by price positioning
• Cosmetics market in Brazil segmentation by price positioning

PART 09: Market segmentation by retail formats
• Cosmetics market in Brazil segmentation by retail formats

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape
• Competitive scenario
• Key vendors of cosmetics market in Brazil
• Other prominent vendors

PART 16: Key vendor analysis
• Avon
• Natura
• Boticário
• P&G
• Unilever

PART 17: Appendix
• List of abbreviation

PART 18: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: GDP per capita, PPP of Brazil (2008-2014)
Exhibit 03: Population of Brazil 2008-2014 (millions)
Exhibit 04: Overview of cosmetics market in Brazil
Exhibit 05: Cosmetics market in Brazil 2014-2019 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Cosmetics market in Brazil by product segmentation 2014
Exhibit 08: Cosmetics market in Brazil by product segmentation 2019
Exhibit 09: Cosmetics market in Brazil by product segmentation 2014-2019
Exhibit 10: Nail products market in Brazil 2014-2019 ($ billions)
Exhibit 11: Nail products market in Brazil by product segmentation 2014
Exhibit 12: Nail products market in Brazil by product segmentation 2019
Exhibit 13: Eye make-up market in Brazil 2014-2019 ($ billions)
Exhibit 14: Eye make-up market in Brazil by product segmentation 2014
Exhibit 15: Eye make-up market in Brazil by product segmentation 2019
Exhibit 16: Facial make-up market in Brazil 2014-2019 ($ billions)
Exhibit 17: Facial make-up market in Brazil by product segmentation 2014
Exhibit 18: Facial make-up market in Brazil by product segmentation 2019
Exhibit 19: Lip products market in Brazil 2014-2019 ($ millions)
Exhibit 20: Lip products market in Brazil by product segmentation 2014
Exhibit 21: Lip products market in Brazil by product segmentation 2019
Exhibit 22: Cosmetics market in Brazil segmentation by price positioning 2014 and 2019
Exhibit 23: Cosmetics market in Brazil segmentation by retail formats 2014
Exhibit 24: Key drivers of the cosmetics market in Brazil
Exhibit 25: Employed women aged 15+ in Brazil (2007-2013)
Exhibit 26: Population age 15-64 years in Brazil, 2007-2014
Exhibit 27: Impact of drivers
Exhibit 28: Major challenges of the cosmetics market in Brazil
Exhibit 29: Impact of drivers and challenges
Exhibit 30: Emerging trends of the cosmetics market in Brazil
Exhibit 31: Avon: Business segmentation 2014 by revenue
Exhibit 32: Avon: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 33: Avon: Geographical segmentation by revenue 2014
Exhibit 34: Natura: Business segmentation
Exhibit 35: Geographical segmentation by 2014
Exhibit 36: O Boticario: Product segmentation
Exhibit 37: P&G: Business segmentation by revenue 2015
Exhibit 38: P&G: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 39: P&G: Geographical segmentation by revenue 2015
Exhibit 40: Unilever: Business/product segmentation by revenue 2014
Exhibit 41: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 42: Unilever: Geographical segmentation by revenue 2014



【掲載企業】

Avon, Natura, Boticário, P&G, Unilever, Chanel, Coty, Estée Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, L’Oréal, Oriflame, Revlon, Sephora, and Shiseido.

【レポートのキーワード】

化粧品、ブラジル

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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