世界のプログラマティック・ビデオ(オンライン広告プラットフォーム)市場

◆英語タイトル:Global Programmatic Video Market 2014-2018
◆商品コード:IRTNTR4042
◆発行会社(調査会社):Technavio
◆発行日:2014年8月27日
◆ページ数:61
◆レポート言語:英語
◆レポート形式:pdf
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:広告
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【レポートの概要】

About Programmatic Video
Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure.

TechNavio’s analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.

Covered in this Report
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.

TechNavio’s report, the Global Programmatic Video Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions
• Americas
• APAC
• EMEA

Key Vendors
• Adat.tv
• BrightRoll
• SpotXchange
• Tremor Video

Other Prominent Vendors
• Adconion Media Group
• Convertro
• Criteo
• Dárriens Media Exchange
• Kontera
• LiveRail
• Microsoft
• Platform One
• Rocket Fuel
• Rubicon Project
• Stickyads.tv
• TubeMogul

Market Driver
• Increased Spending through Online Shopping
• For a full, detailed list, view our report

Market Challenge
• Privacy and Security Concerns of Brands
• For a full, detailed list, view our report

Market Trend
• Rapid Growth in Programmatic Spending
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【レポートの目次】

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Geographical Segmentation
07.1 Global Programmatic Video Market by Geographical Segmentation 2013-2018
07.2 Global Programmatic Video Market in the Americas Region
07.2.1 Market Size and Forecast
07.3 Programmatic Video Market in the EMEA Region
07.3.1 Market Size and Forecast
07.4 Programmatic Video Market in the APAC
07.4.1 Market Size and Forecast
08. Key Leading Countries
08.1 US
08.2 UK
08.3 Japan
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Mergers and Acquisitions
16.2 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Adap.tv
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Product Segmentation
17.1.4 Key Locations
17.1.5 Business Strategy
17.1.6 Recent Developments
17.1.7 SWOT Analysis
17.2 BrightRoll
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Applications
17.2.4 Key Locations
17.2.5 Business Strategy
17.2.6 Recent Developments
17.2.7 SWOT Analysis
17.3 SpotXchange
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Recent Developments
17.3.4 SWOT Analysis
17.4 Tremor Video
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Business Strategy
17.4.4 Recent Developments
17.4.5 SWOT Analysis
18. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Benefits of Programmatic Video
Exhibit 3: Global Programmatic Video Market 2013-2018 (US$ million)
Exhibit 4: Global Programmatic Video Market by Geographical Segmentation for 2013 and 2018 (US$ millions)
Exhibit 5: Global Programmatic Video Market by Geographical Segmentation for 2013 and 2018 (US$ millions)
Exhibit 6: Programmatic Video Market in Americas for 2013 and 2018 (US$ millions)
Exhibit 7: Programmatic Video Market in EMEA for 2013 and 2018 (US$ millions)
Exhibit 8: Programmatic Video Market in APAC for 2013 and 2018 (US$ millions)
Exhibit 9: Programmatic Video Market in US for 2013 and 2018 (US$ millions)
Exhibit 10: Programmatic Video Market in UK for 2013 and 2018 (US$ millions)
Exhibit 11: Programmatic Video Market in Japan for 2013 and 2018 (US$ millions)
Exhibit 12: Global Online Advertising Spending for 2013 and 2018 (US$ millions)
Exhibit 13: Global Programmatic Spending Spending for 2013 and 2018 (US$ millions)
Exhibit 14: Adap.tv : Product Segmentation 2013
Exhibit 15: Adap.tv : Key Locations
Exhibit 16: BrightRoll: Applications
Exhibit 17: BrightRoll: Key Locations



【掲載企業】

Adat.tv, BrightRoll, SpotXchange, Tremor Video, Adconion Media Group , Convertro , Criteo, Dárriens Media Exchange , Kontera, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, Stickyads.tv, TubeMogul

【レポートのキーワード】

プログラマティック・ビデオ、プログラマティック・バイイング、オンライン広告プラットフォーム、ビデオ広告、動画広告

【調査方法】

Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.

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