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◆英語タイトル:India Toothbrush Market Outlook to 2020 - Rising Awareness for Oral Care and Premiumization of Products to Drive Growth
◆商品コード:KENR60857
◆発行会社(調査会社):Ken Research
◆発行日:2016年1月
◆ページ数:164
◆レポート言語:英語
◆レポート形式:PDF
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◆調査対象地域:インド
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【レポートの概要】

The report titled “India Toothbrush Market Outlook to 2020 – Rising Awareness for Oral Care and Premiumization of Products to Drive Growth” provides a comprehensive analysis of the various aspects such as market size of India oral care and toothbrush market. The report also covers the segmentation on the basis of product categories, local and imported product sales, adult and kid’s toothbrush along with import volume, value and destination involved. Market shares of major players in India toothbrush market as well as the competitive landscape of major players in organized retail and e-commerce have also been covered in the report.The India oral care market was estimated at INR ~ million in the fiscal year 2015 and has soared at a CAGR of ~% from FY’2010-FY’2015. With increasing awareness on oral problems and hygiene, people have been slowly shifting towards advanced oral health care items such as mouthwash, dental floss in order to save time involved in cleansing procedure of teeth with homemade products. The oral care market, which holds nearly ~% share in the India oral care market revenue, has reached INR ~ million in FY’2015. Growing awareness based upon the benefits of brushing teeth twice a day has been an important factor behind the incredible growth of the industry. Intense competition and convincing advertisement and promotional strategies adopted by players have enabled the increased adoption of toothbrush across the rural and semi-urban areas.
Manual toothbrushes have a major share in the Indian toothbrush market and contributed around ~% market share in FY’2015. The electric toothbrushes have accounted for a smaller share in the market as the demand for electric toothbrushes has been driven by the upper class population in the country. The adult toothbrushes in both electric and manual brushes have a lion share of ~% as of FY’2015 as compared to kid’s brushes which accounted for ~% of the market share in India in FY’2015. Toothbrushes with medium bristles have dominated the market for toothbrush over the past five year period and contributed to a leading share of ~% in terms of sales volume during FY’2015. Further, only a minor ~% of the domestic toothbrush sales value was derived from imports, whereas a dominant ~% of the market revenue was generated through domestic production.
The India toothbrush market has been dominated by major multinational oral care companies such as Colgate Palmolive, P&G and GSK. Colgate-Palmolive has remained as the market leader holding its volume share of ~% in FY’2015. In case of toothbrushes, nearly ~% of the sales were channeled through unorganized retail in FY’2015. It was observed that majority of the consumers preferred buying toothbrushes from the nearest pharmacy stores or general stores mainly because such shops are usually located in the vicinity. Online retail channel contributed to only ~% of the share of toothbrush sales in FY’2015.
Ken Research also conducted a survey in which multiple customers were interviewed to understand their buying patterns and usage preferences in case of manual as well as power toothbrushes. It was observed that Oral-B is the most popular brand in both the categories followed by Colgate. India toothbrush market holds a great potential owing to the development of premium category products, rising
advertisement and promotional efforts by FMCG companies to make consumers aware particularly in rural areas along with the rising awareness levels leading to higher replacement rate of toothbrush. The toothbrush market is projected to witness a strong growth by FY’2020. It is anticipated that the market revenues will escalate at a CAGR of ~% from FY’2015-FY’2020 and is projected to reach INR 26 million by FY’2020.
Key Topics Covered in the Report:
◾The market size of India oral care market.
◾The market size of India toothbrush market.
◾Historical and expected future trends in India toothbrush market.
◾SWOT analysis in India toothbrush market.
◾Market segmentation of India toothbrush market on the basis of product categories, local sales and imports, adults & kids,
◾type of bristles and import volume, value & destination involved.
◾Existing Business Model in E-commerce Industry.
◾Major e-commerce websites.
◾Brand Analysis by 4Ps.
◾Market share and business strategies of major players in India toothbrush market.
◾Value chain and business model in India toothbrush market.
◾Major players in each distribution channel.
◾Market share of distribution channels.
◾Trends in retail offline and online market.
◾Survey on customer preferences and paradigm
◾Snapshot of Power toothbrush in India
◾Recommendation and opportunities

【レポートの目次】

1. Introduction
1.1. Executive Summary
1.2. Market Definitions
1.3. Abbreviations
1.4. Market Size and Modeling
Approach – Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
2. India Toothbrush Market Size and Growth
2.1. Overview of India Oral Care Products Market Demand and Evolution
2.2. India Oral Care Market Size by Revenues, FY’2010-FY’2015
2.3. India Toothbrush Market
2.3.1. Historical Trends
Low Price of Manual Toothbrush
Rising Oral Problems
Increased Awareness through Campaigns
Sluggish Growth of Electric Toothbrushes Sales
Companies Launching Specialized Products
Growing Sales through Organized Retail
2.3.2. India Toothbrush Market Size by Revenues and Consumption Volume, FY’2010-FY’2015
2.4. SWOT Analysis of India Toothbrush Market
2.4.1. Strengths
Growing Target Audience
Increasing Consciousness Regarding Oral Hygiene
Frequent Innovations by Major Players
High Advertising Expenditure Incurred by Market Players
2.4.2. Weakness
Consumers Unresponsive towards Latest Innovations
Ignorance towards Benefits of Maintaining Oral Hygiene
Aggressive Price Wars Undertaken by Players
2.4.3. Opportunities
Differentiated Advertising Methods to Attract Customers
Increasing Consumer Spending On Personal Care Products
Advantage of Selling Products Over Internet
2.4.4. Threats
Aggressive Competition
Imitation of Technology
Indirect Competition from other Oral Care Products
3. Market Segmentation
3.1. By Product Categories (Manual and Electric Toothbrushes), FY’2013-FY’2015
3.2. By Local Sales and Imports, FY’2010-FY’2015
3.3. By Users (Adults and Kids), FY’2010-FY’2015
3.4. By Types of Cities (Tier I, Tier II and Tier III cities), FY’2010-FY’2015
3.4.1. By Value, FY’2010-FY’2015
3.5. By Types of Bristles, FY’2010-FY’2015
3.6. Imports Volume, Value and Destination Involved with Import Duties
3.6.1. By Value, FY’2010-FY’2015
3.6.2. By Volume, FY’2010-FY’2015
3.6.3. By Major Import Destinations, FY’2010- FY’2015
3.6.4. Import Duties
4. E-Commerce Outlook
Existing Business Models in the Industry
4.1. Major E Commerce Sites
4.1.1. Innovative Retail Concepts Pvt Ltd (Bigbasket.com)
Business Overview
Key Features of Website/ Mobile Application
Financial Performance and KPI’s, FY’2012-FY’2015
4.1.2. Nuvo Logistics Private Limited (PepperTap)
Business Overview
Key Features of Website/ Mobile Application
4.1.3. Grofers India Private Ltd
Business Overview
Financial Performance and KPI’s, FY’2014-FY’2015
4.1.4. Zopnow
Business Overview
Key Features of Website/ Mobile Application
4.1.5. Flipkart Online Services Pvt Ltd
Business Overview
Key Features of Website/ Mobile Application
Financial Performance and KPI’s
4.1.6. BrainBees Solutions Private Limited (Firstcry.com)
Business Overview
Key Features of Website/ Mobile Application
4.2. Competitive Analysis of Major E-commerce Players Delivering Oral Care Products
5. Market Competition in India Toothbrush Market
5.1. Brand Analysis by 4 Ps of Major Players in India Toothbrush Market
5.2. Market Share of Major Player in India Toothbrush Market
5.2.1. By Sales Volume, FY’2015
5.3. Business Strategies of Major Players in India Toothbrush Market
5.3.1. Colgate Palmolive
Product Innovation
Infrastructure Development
Organizing of Dental Check-ups to Improve Brand Visibility
Aggressive Promotions
Strong Distribution Network
5.3.2. Proctor and Gamble (Oral-B)
Focus towards Diversification
Awareness Campaigns
Celebrity Endorsements
Tie-Ups with Dentists
Strong Distribution Network
5.3.3. GSK (Sensodyne)
Exclusive Launch of Toothbrush Online
Using Surveys to Engage Consumers
Expanding Portfolio across Kids and Youth Segment
5.3.4. Ajanta
Strengthening Networks across Remote Areas
Offer Theme-Based and Differentiated Products for Kids and Adults
Increasing Partnerships with other Brands to Expand Visibility
6. Value Chain and Business Model
6.1. Value Chain
6.2. Major Players in Pharmacy Retail
6.3. Major Players in India Organized Retail Market
6.4. Market Share of Distribution Channels in India Toothbrush Market, FY’2015
6.5. Trends in Retail Offline Channels and Online Channel
6.5.1. Online Channels
Expanding Online Groceries Market Segment
Expanding Internet Penetration
Lucrative Discounts Offered By Online Marketplaces
Increasing Demand from Tier II And Tier III Cities
6.5.2. Offline Channels
Sale of Electric Toothbrush at Dental Clinics
Modern Trade to Expand its Share
Rising Penetration of Pharmacy Retail in Rural Areas
7. Customer Preference and Paradigm
Sample Composition
7.1. Category 1: Manual Toothbrush Users
Which Brand of Toothbrush Do You Prefer?
Where Do You Generally Purchase Toothbrush From?
Which Online Store Do You Prefer?
How Often Do You Replace Your Toothbrush?
Do You Consult a Dentist Before Purchasing a Toothbrush?
What Factors Do You Consider Before Buying A Toothbrush?
Which Type of Bristles Do You Prefer?
Which is Your Preferred Price Range for Purchasing a Toothbrush?
What Kind of Discounts Do You Mostly Look for While Buying A Toothbrush?
Are You Willing to Switch to a Power Toothbrush?
7.2. Category 2: Manual Toothbrush Users willing to Switch to Power Toothbrush
What Factors Would You Consider to Shift from a Manual Toothbrush to a Power Toothbrush?
7.3. Category 3: Electric Toothbrush Users
Which brand of power toothbrush do you prefer?
Where Do You Generally Purchase Power Toothbrush From?
Which Online Store Do You Prefer?
How Often Do You Replace Your Brush Head?
Do You Consult a Dentist Before Purchasing a Toothbrush?
What Factors Do You Consider Before Purchasing Battery Powered Or Rechargeable Electric Toothbrush?
What is the Preferred Price Range for Purchasing a Battery Powered or Rechargeable Electric Toothbrush?
Which Technology Of Power Toothbrush Do You Prefer?
What Kind Of Discounts Do You Mostly Look for While Buying a Power Toothbrush?
Major Findings of the Survey
8. Snapshot of Power Toothbrushes in India
9. Our Recommendations and Opportunities
Best Business Model
Best Business Model
Best Business Strategy Adopted by the Current Brands
Price Point by Target Group and Marketing, Packaging Strategy
9.1. Expected Future Growth Trends and Drivers
Increase in Replacement Rate of Toothbrush
Consumers Purchasing Toothbrush as Per Individual Needs
Expected Growth in Sales, FY’2016-FY’2020
Dentist’s Take on Electric Toothbrush
Disclaimer
Contact Us

Figure 1: India Oral Care Market Size on the Basis of Revenues in INR Million and Growth Rate in Percentage (%), FY-2010- FY’2015
Figure 2: India Oral Care Market Segmentation by Product Categories on the Basis of Revenue Contribution in Percentage (%), FY’2010-FY’2015
Figure 3: Market Share of Major Players in India Oral Care Market on the Basis of Volume in Percentage (%), FY’2015
Figure 4: Market Size of India Organized Retail Market by Revenue in INR Billion, FY’2010-FY’2015
Figure 5: India Toothbrush Market Size on the Basis of Revenues in INR Million, FY’2010-FY’2015
Figure 6: India Toothbrush Market Size on the Basis of Volume in Million Units, FY’2010-FY’2015
Figure 7: SWOT Analysis of India Toothbrush Market
Figure 8: Population of India in Million, 2010-2019
Figure 9: India Personal Care Market Size by Revenue in INR Million, FY’2010-FY’2015
Figure 10: India Toothbrush Market Segmentation by Manual and Power Toothbrushes on the Basis of Sales Volume in Percentage, FY’2013-FY’2015
Figure 11: India Toothbrush Market Segmentation by Local Products and Imports on the Basis of Revenue in Percentage (%), FY’2010- FY’2015
Figure 12: India Toothbrush Market Segmentation by Manual and Electric Toothbrushes on the Basis of Sales Volume in Percentage (%), FY’2010-FY’2015
Figure 13: India Toothbrush Market Segmentation by Types of Cities on the Basis of Sales Value in Percentage (%), FY’2010 -FY’2015
Figure 14: India Toothbrush Market Segmentation by Types of Bristles on the Basis of Sales Volume in Percentage, FY’2010- FY’2015
Figure 15: India Toothbrush Market Imports by Value in INR Million, FY’2010-FY’2015
Figure 16: India Toothbrush Market Imports by Volume in Million, FY’2010-FY’2015
Figure 17: Market Share of Major Players in India Toothbrush Market by Sales Volume in Percentage (%), FY’2015
Figure 18: Value Chain of Toothbrush in India through Offline Channels
Figure 19: Value Chain of Toothbrush in India through Offline Channels
Figure 20: Market Share of Distribution Channels in India Toothbrush Market on the Basis of Sales Volume in Percentage (%), FY’2015
Figure 21: India Online Groceries Market Size on the Basis of GMV in INR Million, FY’2010-FY’2015
Figure 22: Internet Penetration in India in Percentage, CY’2009-CY’2014
Figure 23: City-wise Split of Ken Research Survey Respondents in Percentage (%), 2015
Figure 24: Age-wise Split of Ken Research Survey Respondents in Percentage (%), 2015
Figure 25: Gender-wise Split of Ken Research Survey Respondents in Percentage (%), 2015
Figure 26: Monthly Family Income-wise Split of Ken Research Survey Respondents in Percentage (%), 2015
Figure 27: Segmentation of Ken Research Survey Respondents by Type of Toothbrush Used in Percentage (%), 2015
Figure 28: Segmentation of Ken Research Survey Respondents by Preferred Brand of Manual Toothbrush Used in Percentage (%), 2015
Figure 29: Segmentation of Ken Research Survey Respondents by Preferred Mode of Purchasing a Manual Toothbrush in Percentage (%), 2015
Figure 30: Segmentation of Ken Research Survey Respondents by Preferred Online Platform for Purchasing a Manual Toothbrush in Percentage (%), 2015
Figure 31: Segmentation of Ken Research Survey Respondents by Preferred Time Period for Replacing a Manual Toothbrush in Percentage (%), 2015
Figure 32: Segmentation of Ken Research Survey Respondents by Preference for Consulting a Dentist before Buying a Manual Toothbrush in Percentage (%), 2015
Figure 33: Segmentation of Ken Research Survey Respondents by Factors Considered before Buying a Manual Toothbrush in Percentage (%), 2015
Figure 34: Segmentation of Ken Research Survey Respondents by Type of Manual Toothbrush Bristles Preferred in Percentage (%), 2015
Figure 35: Segmentation of Ken Research Survey Respondents by Preferred Price Range for Purchasing a Manual Toothbrush in Percentage (%), 2015
Figure 36: Segmentation of Ken Research Survey Respondents by Preferred Discount Scheme for Purchasing a Manual Toothbrush in Percentage (%), 2015
Figure 37: Segmentation of Ken Research Survey Respondents by Willingness to Switch to a Power Toothbrush in Percentage (%), 2015
Figure 38: Segmentation of Ken Research Survey Respondents by Factors Considered Shifting from a Manual Toothbrush to a Power Toothbrush in Percentage (%), 2015
Figure 39: Segmentation of Ken Research Survey Respondents by Preferred Brand of Power Toothbrush Used in Percentage (%), 2015
Figure 40: Segmentation of Ken Research Survey Respondents by Preferred Mode of Purchasing a Power Toothbrush in Percentage (%), 2015
Figure 41: Segmentation of Ken Research Survey Respondents by Preferred Online Platform for Purchasing a Power Toothbrush in Percentage (%), 2015
Figure 42: Segmentation of Ken Research Survey Respondents by Preferred Time Period for Replacing a Toothbrush Head in Percentage (%), 2015
Figure 43: Segmentation of Ken Research Survey Respondents by Preference for Consulting a Dentist before Buying a Power Toothbrush in Percentage (%), 2015
Figure 44: Segmentation of Ken Research Survey Respondents by Factors Considered before Buying a Power Toothbrush in Percentage (%), 2015
Figure 45: Segmentation of Ken Research Survey Respondents by Preferred Price Range for Purchasing a Power Toothbrush in Percentage (%), 2015
Figure 46: Segmentation of Ken Research Survey Respondents by Preferred Type of Technology in a Power Toothbrush in Percentage (%), 2015
Figure 47: Segmentation of Ken Research Survey Respondents by Preferred Discount Scheme for Purchasing a Power Toothbrush in Percentage (%), 2015
Figure 48: India Toothbrush Market Future Projections in INR Million, FY’2016-FY’2020
Figure 49: India Toothbrush Market Future Projections in Million Units, FY’2016-FY’2020
Figure 50: Segmentation of India Toothbrush Market by Types of Products in Percentage (%), FY’2016-FY’2020 

Table 1: Correlation Matrix for India Toothbrush Market
Table 2: Regression Coefficients Output
Table 3: Consumer Preferences for Toothbrush based on Income Level
Table 4: Awareness Campaigns Organized by Oral Care Companies, FY’2015
Table 5: Specialized Toothbrushes Launched by Major Players and their Uses
Table 6: Toothbrushes Launched in India and their Distinctive Features, FY’2013-FY’2015
Table 7: Advertisement Expenditure Incurred by Major Players in INR Million, FY’2015
Table 8: Replacement Rate of Toothbrush by Income Levels, 2015
Table 9: India Toothbrush Market Segmentation by Manual and Electric Toothbrushes on the Basis of Sales Volume in Million Units, FY’2013-FY’2015
Table 10: India Toothbrush Market Segmentation by Local Production and Imports on the Basis of Revenue in INR Million, FY’2010- FY’2015
Table 11: India Toothbrush Market Segmentation by Manual and Electric Toothbrushes on the Basis of Sales Volume in Million Units, FY’2010-FY’2015
Table 12: India Toothbrush Market Segmentation by Types of Cities on the Basis of Sales Value in INR Million, FY’2010- FY’2015
Table 13: India Toothbrush Market Segmentation by Types of Bristles on the Basis of Sales Volume in Million Units,
FY’2010-FY’2015
Table 14: Major Import Destinations of Toothbrushes to India on the Basis of Value in Percentage (%), FY’2015
Table 15: Major Import Destinations of Toothbrushes to India on the Basis of Value in INR Million, FY’2010- FY’2015
Table 16: Calculation of Import Duty and Taxes on Toothbrush, 2015
Table 17: Commission Charged by Online Marketplaces on Toothbrush, 2015
Table 18: Shipping Fee Charged by Online Marketplaces from Suppliers
Table 19: Pricing Structure in Online Marketplaces
Table 20: Innovative Retail Concepts Pvt Ltd (Bigbasket.com) Revenue in INR Billion, FY’2012-FY’2015
Table 21: Nuvo Logistics Private Limited Key Performance Indicators, FY’2015
Table 22: Grofers India Pvt. Ltd Financial Performance, FY’2014-FY’2015
Table 23: Flipkart Online Services Pvt. Ltd. Financial Performance, FY’2012-FY’2014
Table 24: Competitive Analysis for Major Players (BigBasket.com, PepperTap, Grofers, ZopNow, Flipkart and Firstcry.com) on the Basis of (Monthly Orders for Oral Care and Toothbrush, Delivery Charges, Product Listing and Toothbrush Listing) in India Online Consumer Electronics Market
Table 25: Competitive Analysis for Major Players (BigBasket.com, PepperTap, Grofers, ZopNow, Flipkart and Firstcry.com) on the Basis of (Business Model, Minimum Free Delivery, Delivery Time and Cities of Operations) in India Online Consumer Electronics Market
Table 26: Brand Analysis by Product (Economy, Popular and Premium Toothbrush (Colgate Palmolive, Ajay, GSK, P&G and HUL) in India Toothbrush Market
Table 27: Brand Analysis by Price, Package and Promotion (Colgate Palmolive, Ajay, GSK, P&G and HUL) in India Toothbrush Market
Table 28: Price Analysis of Major Toothbrush Brands in India
Table 29: Sales Volume of Major Players in India Toothbrush Market in Million Units, FY’2015
Table 30: List of Products Launched in FY’2013-FY’2015
Table 31: Colgate Palmolive Break of Advertising Sales Proportion, FY’2012-FY’2014
Table 32: Manufacture’s Margin on Toothbrush
Table 33: Major Players in India Pharmacy Retail Market
Table 34: Major Players in India Organized Retail Market
Table 35: Market Share of Distribution Channels in India Toothbrush Market on the Basis of Sales Volume in Million Units, FY’2015
Table 36: Comparison of Electric Toothbrush of Major Brands
Table 37: Strengths and Weakness of Selling Products Online
Table 38: Recommended Product Features and Price for New Entrant’s Toothbrush in Different Cities
Table 39: Preference of Adults and Kids Toothbrush on the Basis of Requirement and Packaging Attributes
Table 40: Expected Toothbrush Replacement Rate in Different Indian Cities, FY’2020
Table 41: Cause and Effect Relationship between Industry Factors and India Toothbrush Market Prospects
Table 42: Cases in Which Dentists Recommend the Use of a Power Toothbrush

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