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◆英語タイトル:India Test Preparation Market Outlook to 2020 - Growing Target Base and Surge in Web Analytics to Drive Growth in Online Space
◆商品コード:KENR60820
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◆発行日:2016年6月
◆ページ数:141
◆レポート言語:英語
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【レポートの概要】

The report titled, “India Test Preparation Market Outlook to 2020 – Growing Target Base and Surge in Web Analytics to Drive Growth in Online Space” provides an insightful analysis of the test preparation companies in India. The report covers aspects such as overall test preparation market size, segmentation of overall market by organized/unorganized sector, by level of education, and by stream of education (undergraduate, postgraduate and job based). The study also includes a comparative analysis of online and offline test preparation markets on the basis of parameters such as age group, gender, coaching duration, stream of education, destination of study. The publication extensively details about competitive landscape of key players operating in the market with their detailed company profile. Business model followed by leading manufacturers is also explained in detail. Emerging and leading organized test preparation companies are also covered in the report with their company profiles including information about number of enrollments, USP, business model, number of faculty, and course pricing. The future analysis of overall test preparation market has been discussed along with recommendations from analyst view.
Indian test preparation market has been through a transitional phase during the past few decades, from one-to-one personal coaching to group coaching of large pool of students by numerous organized players. The test preparation market size in India was recorded at INR ~ billion in FY’2015, which has expanded at a CAGR of ~% during the period FY’2010-FY’2015. In FY’2015, the total number of enrolments accounted for ~ million which grown at a CAGR of ~% since FY’2010 from ~ million in absolute terms.

Online Test Preparation Market
The online test preparation market has grown at an unprecedented CAGR of ~% during the period FY’2010-FY’2015. The rapid growth in this segment can be attributed to increased number of students appearing for the entrance exams enrolling themselves under e-learning courses. The online courses do not span over long durations and sessions can be availed as per the convenience of the user.
It has been estimated that around 4 crore students took the competitive exams in FY’15. The online test preparation market has posted revenues worth INR ~ billion in FY’2015 which has grown from INR ~ billion in FY’2010. The market is anticipated to grow at a rapid pace with stringent competition present in the industry. There were many startups which were registered in the period 2010-2015. Toppr, Testbook, Handa ka Fanda and Mockbank were established in 2013. The year 2012 also witnessed the establishment of major startups such as Embibe and Examify. The competition is expected to tighten and only a few players would be able to survive in the coming years. In addition the increasing focus of major test preparation centers such as TIME, Career Launcher, Aakash and others towards online content offering has also vibrated the market growth. In FY’2015, online test preparation market has contributed ~% share in terms of revenues while ~% enrollments are found to be online.

India Offline Test Preparation Market
Classroom coaching has been the major segment of the coaching industry and is responsible for generating substantial revenues of test preparation market in India. Indian classroom test preparation accounted for approximately INR ~ billion in FY’2015 which grew from INR ~billion since FY’2010. The offline test preparation market grew at an annualized CAGR of ~% since FY’2010 up till FY’2015. A significant portion of the revenues in test preparation market is majorly dependent on the total number of enrollments which play an important role in making the test preparation market in India.
The conventional classroom institutes should innovate by adding technology and shifting to new online modes of learning. Additionally the offline companies should come up with android and iOS applications

Key Topics Covered in the Report:
◾The market size of the India Test Preparation market.
◾Market Segmentation by organized & unorganized institutes, by level of education, by regional distribution, by age group, by gender, by coaching duration, and by destination of study.
◾The market size of online test preparation market.
◾The market size of offline test preparation market.
◾Competitive Analysis of Major Players in India test preparation market
◾Trends and developments in India test preparation market
◾Entry barriers in India test preparation market
◾List of entrance exams by profession and eligibility in India
◾SWOT Analysis of India Test Preparation Market
◾India test preparation market future projections and outlook
◾Analyst Recommendations
◾Comparison of India online and offline test preparation market.
◾Macro-economic Factors Impacting the Indian test preparation Market

【レポートの目次】

1. Executive Summary
Test Preparation Market in India: An Overview
Online Segment of the Test Preparation market
Offline Test Preparation Market
India Test Preparation Market Segmentation
Comparison of India’s Offline and Online Test Preparation Markets
Issues and Challenges in the Online Test Preparation market
Opportunities and Recommendations in the Test Preparation Market
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Consolidated Research Approach
Market Sizing – Online test preparation market
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
3. India Test Preparation Market
3.1. India Test Preparation Market Size, FY’2010-FY’2015
By Revenues, FY’2010-FY’2015
By Enrollments, FY’2010-FY’2015
3.2. India Test Preparation Segmentation -Offline and Online Test Preparation Market, FY’2015
By Revenues and Enrollments
3.3. India Test Preparation Market Segmentation By Organized and Unorganized Sector, FY’15
By Revenues and Enrollments
3.4. India Test Preparation Market Segmentation by Level of Education, FY’2010-FY’2015
3.5. India Test Preparation Market Segmentation by Stream (Undergraduate), FY’15
3.6. India Test Preparation Market Segmentation by Stream (Postgraduate), FY’15
3.7. India Test Preparation Market Segmentation by Stream (Job Based exams), FY’15
4. India Offline Test Preparation Market Introduction and Size
4.1. By Revenues, FY’2010-FY’2015
4.2. By Enrollments, FY’2010-FY’2015
5. India Online Test Preparation Market Introduction
5.1. India Online Test Preparation Market Size by Revenues and Enrollments, FY’2010-FY’2015
5.2. Comparison between India Offline and Online Test Preparation Market
5.3. Comparison of India Online Test Preparation Market with Offline Market
5.3.1. By Age Group (14-19, 19-25 and 25 Years and Above), FY’2015
5.3.2. By Gender (Male and Female), FY’2015
5.3.3. By level of education, FY’2015
5.3.4. By Regional Distribution (North, South East and West), FY’2015
5.3.5. By Coaching Duration, FY’2015
5.3.6. By Type of Examination, FY’2015
5.3.7. By Destination of Study, FY’2015
6. List of Entrance Exams by Profession and Eligibility in India Test Preparation Market
7. Growth Drivers and Restraints in Test Preparation Market
Usage of Advanced Technologies
Development of Innovative Modules
Infrastructural Bottlenecks
Increasing Difficulty level of Exams
Social Parameters
Lack of Awareness and Access
Change in Learning Methodologies
Infrastructure and Delivery Issues
Rising Enrollments in class 12th
8. Trends and Developments in India Test Preparation Market
Rise in Online Test Preparation Modules
Expanding Outreach
Change in Exam Conducting Pattern
9. Entry Barriers in India Test Preparation Market
Significance of Brand Value
Vast Knowledge Base Required-Well Trained Faculty Members
Effective marketing strategy
Online Presence of Institutes
10. Decision Making Process in Test Preparation Market in India
11. SWOT Analysis of Online Test Preparation Market in India
12. Market Share for Major Players In India Test Preparation market, FY’15
13. Company profiles of Emerging Start ups in India Online Test Preparation Market
13.1. Toppr
13.2. Mockbank
13.3. Mytestbuddy
13.4. Embibe
13.5. Testbook
13.6. Handa Ka Fanda
13.7. Oliveboard
13.8. Examify
13.9. Prexam
13.10. Mindworkzz
14. Company Profiles for Major Players in India Test Preparation Market
14.1. Triumphant Institute of Management Education Pvt Ltd. (TIME)
14.2. Career Launcher- CL Educate Pvt. Ltd
14.3. IMS Learning Centre
14.4. Jamboree Education
14.5. Aakash Educational Services Pvt Ltd
14.6. FIITJEE Ltd.
14.7. Resonance
14.8. MT Educare
15. India Test Preparation Market Future Outlook and Projections, FY’2016-FY’2020
Online Market
Offline Market
16. Analyst Recommendations
16.1. Opportunities & Recommendations for Test Preparation Market
Expanding Physical Presence
Expanding Online User base By Better Advertising
Availability of Cheaper courses
Product/Services differentiation and Innovation
Tie-ups with Schools
Differential Pricing
16.2. Cause and effect relationship
17. Macro Economic Parameters Impacting the Test Preparation Market
17.1. Number of Internet Users in India, FY’2010-FY’2020
17.2. Number of Smart Phone Users in India, FY’2010-FY’2020
17.3. Working Class Population in India, FY’2010-FY’2020
17.4. Number of Enrollments in Standard 12th CBSE, FY’2010-FY’2020
17.5. Total population in India (18-35 years), FY’2010-FY’2020
Disclaimer
Contact Us 

Figure 3-1: India Test Preparation Market Size on the Basis of Revenues and Growth Rate in INR Billion and Percentage(%), FY'2010-FY'2015
Figure 3-2: India Test Preparation Market on the Basis of Number of Enrollments and Growth Rate in Million and Percentage(%) , FY'2010-FY'2015
Figure 3-3: India Test Preparation Market by Mode of Learning-Online and Offline on the Basis of Revenues in Percentage, FY'2010-FY'2015
Figure 3-4: India Test Preparation Market by Mode of Learning-Online and Offline on the Basis of Number of Enrolments in Percentage (%), FY'2010-FY'2015
Figure 3-5: India Test Preparation Market Segmentation by Organized and Unorganized Sector on the Basis of Revenues in Percentage (%), FY'2015
Figure 3-6: India Test Preparation Market Segmentation by Organized and Unorganized Sector on the Basis of Enrollments in Percentage (%), FY'2015
Figure 3-7: India Test Preparation Market Segmentation by Level (Graduate, Post Graduate and Job based) on the Basis of Revenues in Percentage (%), FY'2010-FY'2015
Figure 3-8: India Test Preparation Market Segmentation by Undergraduate Stream (Engineering, Medical and Others) on the Basis of Revenues in Percentage (%), FY'2015
Figure 3-9: India Test Preparation Market Segmentation by Stream (Postgraduate Courses) on the Basis of Revenues in percentage (%), FY'2015
Figure 3-10: India Test Preparation Market Segmentation by Job Based Exams (SSC, UPSC and Bank PO) on the Basis of Revenues in Percentage (%), FY'2015
Figure 4-1: India Offline Test Preparation Market Size on the Basis of Revenues in INR Billion, FY'2010-FY'2015
Figure 4-2: India Offline Test Preparation Market Size on the Basis of Enrollments in Million, FY'2010-FY'2015
Figure 5-1: India Online Test Preparation Market Size on the Basis of Revenues in INR Billion and Growth Rate in Percentage (%), FY'2010-FY'2015
Figure 5-2: India Online Test Preparation Market Size on the Basis of Number of Enrollments in Million and Growth Rate in Percentage (%), FY'2010-FY'2015
Figure 5-3: Comparison of India Online Test Preparation Market with Offline by Age Group on the Basis of Enrollments in Percentage (%), FY'2015
Figure 5-4: Comparison of India Online Test Preparation Market with Offline by Gender on the Basis of Enrollments in Percentage (%), FY'2015
Figure 5-5: Comparison of India Online Test Preparation Market with Offline by level of Education on the Basis of Enrollments in Percentage (%), FY'2015
Figure 5-6: Comparison of India Online Test Preparation Market with Offline by Regional Distribution on the Basis of Enrollments in Percentage (%), FY'2015
Figure 5-7: Comparison of India Online Test Preparation Market with Offline by Course Duration on the Basis of Enrollments in Percentage (%), FY'2015
Figure 5-8: Comparison of India Online Test Preparation Market with Offline by Type of Examination the Basis of Enrollments in Percentage (%), FY'2015
Figure 5-9: Comparison of India Offline and Online Market on the Basis of Course Study on the Basis of Enrollments in Percentage (%), FY'2015
Figure 14-1: Operating Performance of T.I.M.E on the Basis of City Wise Centers in Percentage (%), FY'15
Figure 14-2: Financial Performance of Career Launcher by EBIDTA in INR Million FY'2011-FY'2015
Figure 14-3: Financial Performance of Career Launcher by Revenues from Test Preparation and Training in INR Million FY'2013-FY'2015
Figure 14-4: Operating Performance of CL Educate Pvt. Ltd. on the Basis of City Wise Centers in Percentage (%), FY'15
Figure 14-5: Operating Performance of IMS Learning Centre on the Basis of City Wise Centers in Percentage (%), FY'15
Figure 14-6: Operating Performance of Jamboree Education on the Basis of City Wise Centers in Percentage (%), FY'15
Figure 14-7: Operating Performance of Aakash on the Basis of City Wise Centers in Percentage (%), FY'15
Figure 14-8: Financial Performance of MT Educare on the Basis of Revenues in INR Million, FY'2010-FY'2015
Figure 14-9: Financial Performance of MT Educare by EBIDTA in INR Million and EBIDTA Margin in Percentage (%), FY'2010-FY'2015
Figure 14-10: Financial Performance of MT Educare on the Basis of PAT in INR Million, FY'2010-FY'2015
Figure 14-11: MT Educare Capital employed INR Million, FY'2010- FY'2015
Figure 14-12: Financial Performance of MT Educare by Revenues Split on the Basis of Revenues in Percentage, FY'2015
Figure 15-1: India Online Test Preparation Market Future Projections on the Basis of Revenues in INR Billion and Growth Rate in Percentage (%), FY'2016-FY'2020
Figure 15-2: India Online Test Preparation Market Future Projections on the Basis of Enrollments in Million and the Growth Rate in percentage (%), FY'2016-FY'2020
Figure 15-3: : India Offline Test Preparation Market Future Projections on the Basis of Enrollments in Million and the Growth Rate in percentage (%), FY'2016-FY'2020
Figure 15-4: India Test Preparation Market Future Projections by Mode of Learning-Offline and Online on the Basis of Revenues in Percentage, FY'2016-FY'2020
Figure 16-1: Comparison between Number of Centers of Major Institutes in Major Metros and Others in Percentage (%), FY'15
Figure 17-1: Internet Users in India in Million, FY'2010-FY'2020
Figure 17-2: Smart Phone Users in India in Million, FY'2010-FY'2020
Figure 17-3: Working Class Population in India in Billion, CY'2010-CY'2020
Figure 17-4: Number of Enrollments in Standard 12th CBSE (In Thousands), CY'2010-CY'2020
Figure 17-5: Total population in India (18-35 years) in Million, FY'2010-FY'2020

Table 2-1: Correlation Matrix for India Online Test Preparation Market
Table 2-2: Regression Coefficients output for India Test Preparation Market
Table 3-1: Growth Drivers for Revenue in India Test Preparation Market, FY'10-FY'15
Table 3-2: Growth Drivers for Enrollments in India Test Preparation Market, FY'10-FY'15
Table 3-3: Rationale for India Online and Offline Test Preparation Market on the Basis of Revenues and Enrollments, FY'10-FY'15
Table 3-4: India Test Preparation Market by Mode of Learning -Online and Offline on the Basis of Revenues in INR Billion, FY'2010-FY'2015
Table 3-5: India Test Preparation Market by Mode of Learning -Online and Offline on the Basis of Number of Enrolments in Million, FY'2010-FY'2015
Table 3-6: India Test Preparation Market Segmentation by Sector Type on the Basis of Revenues in INR Billion, FY'2015
Table 3-7: India Test Preparation Market Segmentation by Sector Type on the Basis of Enrollments in Million, FY'2015
Table 3-8: India Test Preparation Market Segmentation by Level (Graduate, Post Graduate and Job based) on the Basis of Revenues in INR billion, FY'2010-FY'2015
Table 3-9: India Test Preparation Market Segmentation by Undergraduate Stream (Engineering, Medical and Others) on the Basis of Revenues in INR Billion, FY'2015
Table 3-10: India Test Preparation Market Segmentation by Stream (Postgraduate Courses) on the Basis of Revenues in INR Billion, FY'2015
Table 3-11: India Test Preparation Market Segmentation by Job Based Exams (SSC, UPSC and Bank PO) on the Basis of Revenues in INR Billion, FY'2015
Table 5-1: Rationale for India Online Test Preparation Market by Revenue and Enrollments, FY'10-FY'15
Table 5-2: Comparison Between Online and Offline Test Preparation Market, FY'2015
Table 5-3: Rationale For Online and Offline Test Preparation Market by Age Group
Table 5-4: Comparison of India Online Test Preparation Market with Offline by Age Group on the Basis of Enrollments in Thousands, FY'2015
Table 5-5: Rationale For Online and Offline Test Preparation Market by Gender
Table 5-6: India Test Preparation Segmentation by Gender on the Basis of Enrollments in Thousands, FY'2015
Table 5-7: Rationale For Online and Offline Test Preparation Market by Level of Education
Table 5-8: Comparison of India Online Test Preparation Market with Offline by level of education on the Basis of Enrollments in Thousands, FY'2015
Table 5-9: Rationale for Online and Offline Test Preparation Market by Region of Operation
Table 5-10: Comparison of India Online Test Preparation Market with Offline by Regional Distribution on the Basis of Enrollments in Thousands, FY'2015
Table 5-11: Rationale for Online and Offline Test Preparation Market by Coaching Duration
Table 5-12: Comparison of India Online Test Preparation Market with Offline by Course Duration on the Basis of Enrollments in Thousands, FY'2015
Table 5-13: Rationale for Online and Offline Test Preparation Market by Type of Examination
Table 5-14: Comparison of India Online Test Preparation Market with Offline by Type of Examination the Basis of Enrollments in thousands, FY'2015
Table 5-15: Rationale for Online and Offline Test Preparation Market by Destination of Study
Table 5-16: India Test Preparation Market Segmentation by Destination of Study on the Basis of Enrollments in Thousands, FY'15
Table 6-1: Major Management Test Preparation courses in India
Table 6-2: Major Medical and Engineering Test Preparation Courses in India.
Table 6-3: Major Overseas Test Preparation Courses In India
Table 6-4: Major Banking Exam Test Preparation Courses in India
Table 6-5: Major Civil Services Test Preparation Courses In India
Table 7-1: Number of Government and Private Universities in India, CY'10-CY'15
Table 7-2: Average Internet Speed in Major Countries, CY'15
Table 7-3: Number of Enrollments in CBSE Class 12th (in Thousands), CY'10-CY'15
Table 8-1: Major Developments in the Test Preparation Market, 2009-2016
Table 8-2: Number of Centers of Major Test Preparation Companies, FY'15
Table 8-3: Funding Rounds of Major Online Test Preparation Companies
Table 10-1: Decision Making Process Students Consider while Enrolling with Test Preparation Institutes
Table 11-1: SWOT Analysis of Indian Online Test Preparation Market
Table 12-1: Market Share of Major Players in India Test Preparation Market Organized Sector on the Basis of Revenues in INR Billion, FY'2015
Table 12-2: Market Share of Major Players in India Test Preparation Market Organized Sector on the Basis of Enrollments (In Thousands), FY'2015
Table 13-1: Competitive Landscape for Toppr including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-2: Pricing Model for Toppr
Table 13-3: Competitive Landscape for Mockbank including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-4: Pricing model for Mockbank
Table 13-5: Competitive Landscape for MyTestBuddy including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-6: Pricing Model for Mytestbuddy
Table 13-7: Competitive Landscape for Embibe including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-8: Pricing Model for Embibe
Table 13-9: Competitive Landscape for Testbook including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-10: Pricing Model for Testbook
Table 13-11: Competitive Landscape for Handa Ka Fanda including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-12: Pricing Model for Handa ka Fanda
Table 13-13: Competitive Landscape for Oliveboard including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-14: Pricing Model for Oliveboard
Table 13-15: Competitive Landscape for Examify including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-16: Competitive Landscape for Prexam including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Average Ticket Size and other Parameters
Table 13-17: Pricing Model of Prexam
Table 13-18: Company Overview of Mindworkzz
Table 13-19: Pricing Model for Mindworkzz
Table 14-1: Company Profile for T.I.M.E including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Number of Annual Enrollments and other Parameters
Table 14-2: Company Profile for Career launcher-CL Educate Pvt. Ltd. including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Number of Annual Enrollments and other Parameters
Table 14-3: Pricing Analysis for CL Educate Pvt. Ltd. for Government Exams, FY'15
Table 14-4: Pricing Analysis for CL Educate Pvt. Ltd. for Management Exams, FY'15
Table 14-5: Company Profile for IMS including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Number of Annual Enrollments and other Parameters
Table 14-6: Company Profile for Jamboree including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Number of Annual Enrollments and other Parameters
Table 14-7: Pricing Analysis for Jamboree Education for International Exams, FY'15
Table 14-8: Company Profile for Aakash Educational Services Pvt. Ltd. including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Number of Annual Enrollments and other Parameters
Table 14-9: Pricing Analysis for Aakash for Current Year, FY'15
Table 14-10: Pricing Analysis for Aakash for Future Year Exams, FY'15
Table 14-11: Company Profile for FIITJEE Ltd. including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Number of Annual Enrollments and other Parameters
Table 14-12: Operating Performance of FIITJEE on the Basis of State Wise Centers in Numbers, FY'15
Table 14-13: Pricing Analysis for FIITJEE for Engineering Exams, FY'15
Table 14-14: Company Profile for Resonance including Company Overview, USP, Future Plans, Employees, Business Model, Employees, Number of Annual Enrollments and other Parameters
Table 14-15: Operating Performance of Resonance on the Basis of State Wise Centers in Numbers, FY'15
Table 14-16: Pricing Analysis for Resonance for Foundation, FY'15
Table 14-17: Pricing Analysis Resonance for JEE (Main+Advanced), FY'15
Table 14-18: Pricing Analysis for Resonance for AIMS/AIPMT, FY'15
Table 14-19: Pricing Analysis for Resonance for JEE (Main), FY'15
Table 14-20: Company Profile for MT Educare
Table 14-21: Operating Performance of MT Educare on the Basis of State Wise Centers in Numbers, FY'15
Table 14-22: MT Educare Company Milestones, CY'1998-CY'2015
Table 14-23: MT Educare Capital employed INR Million, FY'2010- FY'2015
Table 14-24: MT Educare, pricing for online courses. FY'2016
Figure 15-1: India Offline Test Preparation Market Future Projections on the Basis of Revenues in INR Billion and Growth Rate in Percentage (%), FY'2016-FY'2020
Table 15-2: Future Drivers for India Test Preparation Market
Table 16-1: Share of Centers Held by Major Metro Cities, FY'2015
Table 16-2: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects in India Test Preparation Market
Table 17-1: Rationale for Internet Users in India Online Test Preparation Market, FY'2010-FY'2020
Table 17-2: Rationale for Smart Phone Users in India Online Test Preparation Market, FY'2010-FY'2020
Table 17-3: Rationale for Working Class Population in India Online Test Preparation Market, FY'2010-FY'2020
Table 17-4: Rationale for Number of Enrollments in Standard 12th CBSE, FY'2010-FY'2020
Table 17-5: Rationale for Total Population in India (18-35 years) on Education in India Online Test Preparation Market, FY'2010-FY'2020 

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