モバイル・アナリティクスの世界市場2016-2020

◆英語タイトル:Global Mobile Analytics Market 2016-2020
◆商品コード:IRTNTR8583
◆発行会社(調査会社):Technavio
◆発行日:2016年6月10日
◆ページ数:58
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:IT
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当調査レポートでは、モバイル・アナリティクスの世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、モバイル・アナリティクスの世界市場規模及び予測、技術別分析、需要先別分析、地域別分析/市場規模、購買基準、市場の成長要因、市場の課題、市場動向、競争状況などの情報をお届けいたします。
【レポートの概要】

About the Mobile Analytics Market
Mobile analytics is used to analyze the mobile website traffic like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices. It helps to determine which mobile marketing campaigns work best for the business and which aspects of the websites work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavio’s analysts forecast the global mobile analytics market to grow at a CAGR of 21.33% during the period 2016-2020.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2016-2020. To calculate the market size, we have used the revenue generated through software licenses and subscription fees of the smart phones and tablets.
To calculate the market size, the report includes the following market segments by platforms:
• iOS
• Android
• Windows

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Mobile Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• Adobe Systems
• Amazon Web Services
• Google
• IBM
• Microsoft

[Other prominent vendors]
• Adjust
• AdMob
• Amplitude
• AppSee
• Apsalar
• AskingPoint
• AT Internet
• CA Technologies
• Countly
• Localytics
• Mixpanel
• Netbiscuits
• Segment.io
• Upsight
• Webtrends

[Market driver]
• Frequency of security breaches and cyber attacks
• For a full, detailed list, view our report

[Market challenge]
• Lack of skilled analytics professionals
• For a full, detailed list, view our report

[Market trend]
• Increase in focus on BI
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

※You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【レポートの目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Mobile analytics as part of global BI and analytics market

PART 06: Market segmentation by platforms

PART 07: Market segmentation by end-user

PART 08: Geographical segmentation
• Global mobile analytics market by region 2015
• Global mobile analytics market by region 2015-2020

PART 09: Buying criteria

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Impact of trends

PART 16: Five forces analysis

PART 17: Vendor landscape
• Competitive scenario
• Other prominent vendors
• Adobe Systems
• Amazon Web Services
• CA Technologies
• Google
• IBM
• Microsoft

PART 18: Appendix
• List of abbreviations

PART 19: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Types of BI and analytics based on technology
Exhibit 03: Global mobile analytics market 2015-2020 ($ billions)
Exhibit 04: Global BI and analytics market by technology 2015 (% share)
Exhibit 05: Global mobile analytics market by platforms 2015 (% share)
Exhibit 06: Global mobile analytics market by region 2015 (% share)
Exhibit 07: Global mobile analytics market by region 2015-2020 (% share)
Exhibit 08: Global mobile analytics market by region 2015-2020 ($ millions)
Exhibit 09: Buying criteria
Exhibit 10: Impact of drivers
Exhibit 11: Impact of drivers and challenges
Exhibit 12: Trends and their impact
Exhibit 13: Five forces analysis
Exhibit 14: Product descriptions
Exhibit 15: Solution descriptions
Exhibit 16: CA Technologies: Business segmentation by revenue 2015 (%)
Exhibit 17: CA Technologies: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 18: CA Technologies: Geographical segmentation by revenue 2015 (%)
Exhibit 19: Google: Comparison of advertising revenues and other revenues 2013-2014 ($ billions)
Exhibit 20: Google: Geographical segmentation by revenue 2014 (%)



【掲載企業】

Adobe Systems, Amazon Web Services, Google, IBM, Microsoftm, Adjust, AdMob, Amplitude, AppSee, Apsalar, AskingPoint, AT Internet, CA Technologies, Countly, Localytics, Mixpanel, Netbiscuits, Segment.io, Upsight, Webtrends.

【レポートのキーワード】

モバイルアナリティクス、モバイル分析、ウェブサイトトラフィック

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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