モバイル広告支出の世界市場:検索広告、ディスプレイ広告、SMS広告

◆英語タイトル:Global Mobile Ad Spending Market 2016-2020
◆商品コード:IRTNTR8682
◆発行会社(調査会社):Technavio
◆発行日:2016年8月16日
◆ページ数:66
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
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【レポートの概要】

About Mobile Advertising
Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.

Technavio’s analysts forecast the global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020.

[Covered in this report]
The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• AdMob
• Chartboost
• Flurry
• InMobi
• Millennial Media
• MoPub

[Other prominent vendors]
• AppNexus
• Byyd
• Convertro
• Criteo
• Fiksu
• iAd
• Kiip
• Matomy Media
• Mobile Network
• MobPartner
• Tapjoy
• PubMatic
• RevMob Mobile Ad Network
• RockYou

[Market driver]
• Rapid growth in social media
• For a full, detailed list, view our report

[Market challenge]
• Designing ads for mobile devices
• For a full, detailed list, view our report

[Market trend]
• Rapid growth in programmatic advertising
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

※You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【レポートの目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Numerical figures
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Industry overview
• Preference of users in terms of ad positioning
• Flow of mobile ad
• Time spent on mobile phones
• Number of smartphone users

PART 06: Market landscape
• Market size and forecast
• Five forces analysis

PART 07: Market segmentation by type
• Global mobile ad spending market by type
• Global mobile ad spending market by search ads
• Global mobile ad spending market by display ads
• Global mobile ad spending market by SMS ads

PART 08: Geographical segmentation
• Global mobile ad spending market by region
• Mobile ad spending market in Americas
• Mobile advertising market in APAC
• Mobile advertising market in EMEA

PART 09: Global mobile ad spending market penetration

PART 10: Key leading countries
• Key leading countries in global mobile ad spending market
• Mobile ad spending market in US
• Mobile ad spending market in Germany
• Mobile ad spending market in China
• Mobile ad spending market in UK
• Mobile ad spending market in Japan

PART 11: RTB potential

PART 12: Mobile ad potential

PART 13: Market drivers
• Higher brand recalling capability
• Growth in in-app advertising
• Rapid growth in social media

PART 14: Impact of drivers

PART 15: Market challenges
• Efficient data management
• Rapidly evolving consumer behavior
• Designing ads for mobile devices

PART 16: Impact of drivers and challenges

PART 17: Market trends
• Increasing use of QR codes for advertising
• Increasing utilization of VR videos

PART 18: Vendor landscape
• Competitive scenario
• Vendors
• Key highlights
• Other prominent vendors

PART 19: Appendix
• List of abbreviation

PART 20: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Comparison between online and offline advertisements
Exhibit 03: Flow of mobile ad
Exhibit 04: Time spent on electronic devices 2010-2015 (hours per day)
Exhibit 05: Time spent by individual on various activities on mobile devices (2015)
Exhibit 06: Average monthly hours spent by various age group on mobile devices 2015
Exhibit 07: Global smartphones and tablets shipments 2011-2015 (millions of units)
Exhibit 08: Number of smartphone users worldwide 2015
Exhibit 09: Global mobile ad spending market size and forecast 2015-2020 ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Global mobile ad spending market share by type 2015
Exhibit 12: Global mobile ad spending market size and forecast by search ads 2015-2020 ($ billions)
Exhibit 13: Global mobile ad spending market size and forecast by display ads 2015-2020 ($ billions)
Exhibit 14: Global mobile ad spending market size and forecast by SMS ads 2015-2020 ($ billions)
Exhibit 15: Global mobile ad spending market share by region 2015
Exhibit 16: Mobile ad spending market size and forecast in Americas 2015-2020 ($ billions)
Exhibit 17: Mobile ad spending market in Americas by type 2015
Exhibit 18: Mobile ad spending market size and forecast in APAC 2015-2020 ($ billions)
Exhibit 19: Mobile ad spending market in APAC by type 2015
Exhibit 20: Mobile ad spending market size and forecast in EMEA 2015-2020 ($ billions)
Exhibit 21: Mobile ad spending market in EMEA by type 2015
Exhibit 22: Penetration of mobile advertising in global mobile ad spending market 2015
Exhibit 23: Key leading countries 2015
Exhibit 24: Key leading countries by the type of advertisements 2015 (%)
Exhibit 25: Mobile ad spending market size and forecast in US ($ billions) 2015-2020
Exhibit 26: Mobile ad spending market size and forecast in Germany ($ billions) 2015-2020
Exhibit 27: Mobile ad spending market size and forecast in China ($ billions) 2015-2020
Exhibit 28: Mobile ad spending market size and forecast in UK ($ billions) 2015-2020
Exhibit 29: Mobile ad spending market size and forecast in Japan ($ billions) 2015-2020
Exhibit 30: Financial transactions in RTB market
Exhibit 31: Top ad spenders 2014
Exhibit 32: Growth rate of top advertising spenders in terms of net income 2013-2014
Exhibit 33: Ratio of RTB spent or TV ad spent and growth rate of top ad spenders
Exhibit 34: Linear regression representing best fit straight line for data points
Exhibit 35: Impact of drivers
Exhibit 36: Impact of drivers and challenges



【レポートのキーワード】

モバイル広告、広告支出、検索広告、ディスプレイ広告、SMS広告

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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