位置基盤検索・広告の世界市場2016-2020

◆英語タイトル:Global Location-based Search and Advertising Market 2016-2020
◆商品コード:IRTNTR8593
◆発行会社(調査会社):Technavio
◆発行日:2016年5月9日
◆ページ数:70
◆レポート言語:英語
◆レポート形式:PDF
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◆調査対象地域:グローバル
◆産業分野:IT
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【レポートの概要】

About the Location-based search and advertising Market
Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry. Location-based search and advertisement provide a higher return on investments (ROI) to enterprises compared with other forms of advertisements. It is a direct marketing channel for companies to increase their outreach and brand awareness among consumers.

Technavio’s analysts forecast the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

[Covered in this report]
The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for 2016-2020. Moreover, annual sales of advertisements for providing coupons and the annual sales of publications in indoor segments such as hospitals, stadiums, and malls are also included for calculating the market size. The report also considers the revenue generated from different sectors and advertising methods.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• Admoove (HiMedia)
• Foursquare
• Groupon
• Near
• xAd

[Other prominent vendors]
• Adfalcon (Noquoush)
• Aislelabs
• Appello Systems
• Badoo
• Bfonics
• BLIP Systems A/S
• Burpple
• COUPIES
• Facebook
• Gimble
• Hungry Go Where (SingTel)
• Intersec
• Jatis Mobile
• Komli Mobile
• Millenial Media (Verizon)
• Madvertise media (Mobile Network Group)
• Nexage (Verizon)
• NeoMedia
• Ping Mobile
• Polaris Wireless
• Proxama
• Scanbuy
• Shopkick (SK Planet
• ShowNearby (Honeybay)
• Social Retail
• Sprooki
• Thinknear (TeleNav)
• Verve Wireless
• Vouchercloud (Vodafone)
• Waze (Google)
• Weve (O2)
• Wimdu
• Yoose

[Market driver]
• Reduced cost of marketing and enhanced consumer outreach
• For a full, detailed list, view our report

[Market challenge]
• Limited bandwidth and incompatible location technology
• For a full, detailed list, view our report

[Market trend]
• Location-based services (LBS) using light emitting diode (LED) fixtures
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

※You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【レポートの目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by type of advertising
• Global location-based search and advertising market by type of advertising
• Global location-based search and advertising market by push advertising
• Global location-based search and advertising market by pull advertising

PART 07: Market segmentation by application
• Global location-based search and advertising market by application
• Global location-based search and advertising market by messaging
• Global location-based search and advertising market by search
• Global location-based search and advertising market by display

PART 08: Geographical segmentation
• Global location-based search and advertising market by geography 2015

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape
• Competitive scenario
• Admoove (HiMedia)
• Foursquare
• Groupon
• Near
• xAd
• Other prominent vendors

PART 15: Appendix
• List of abbreviations

PART 16: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Types of LBS
Exhibit 03: Differences between indoor and outdoor LBS
Exhibit 04: LBS value chain
Exhibit 05: LBS applications
Exhibit 06: LBA value chain
Exhibit 07: Key factors influencing LBA market
Exhibit 08: Global location-based search and advertising market 2015-2020 ($ billions)
Exhibit 09: Five forces analysis
Exhibit 10: Global location-based search and advertising market by type of advertising 2015-2020 ($ billions)
Exhibit 11: Global location-based search and advertising market by push advertising 2015-2020 ($ billions)
Exhibit 12: Global location-based search and advertising market by pull advertising 2015-2020 ($ billions)
Exhibit 13: Global location-based search and advertising market segmentation by application 2015-2020 ($ billions)
Exhibit 14: Global location-based search and advertising market by messaging 2015-2020 ($ billions)
Exhibit 15: Global location-based search and advertising market by search 2015-2020 ($ billions)
Exhibit 16: Global location-based search and advertising market by display 2015-2020 ($ billions)
Exhibit 17: Global location-based search and advertising market by geography 2015
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Funding in LBA ecosystem
Exhibit 21: Admoove: Business offerings
Exhibit 22: Foursquare: Product offerings
Exhibit 23: Groupon: Business segmentation by revenue 2014
Exhibit 24: Groupon: Geographical segmentation by revenue 2014
Exhibit 25: Near: Product offerings



【掲載企業】

Admoove (HiMedia), Foursquare, Groupon, Near, xAd, Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millenial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, Yoose.


【レポートのキーワード】

位置基盤検索、位置基盤広告、ディスプレイ、モバイル広告

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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