インターネット広告の世界市場:検索広告、モバイル広告、バナー広告、デジタルビデオ広告

◆英語タイトル:Global Internet Advertisement Market 2016-2020
◆商品コード:IRTNTR9951
◆発行会社(調査会社):Technavio
◆発行日:2016年8月23日
◆ページ数:62
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:広告
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【レポートの概要】

About Internet Advertisement
The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet. The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.

Technavio’s analysts forecast the global internet advertisement market to grow at a CAGR of 11.22% during the period 2016-2020.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Internet Advertisement Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• Facebook
• Google
• LinkedIn
• Microsoft
• One by AOL
• Twitter
• Yahoo

[Other prominent vendors]
• AdMob
• Adobe Systems
• Amobee
• AppNexus
• Baidu
• Chartboost
• Convertro
• Criteo
• Dárriens Media Exchange
• Deutsche Telekom
• IAC
• InMobi
• Matomy Media
• Millennial Media
• Mobile Network Group
• MobPartner
• MoPub
• News Corp
• Opera Software
• Oracle
• Pinterest
• RevMob Mobile Ad Network
• Rubicon Project
• Sohu
• StickyADS.tv
• Tapjoy
• TobeMogul
• Tumblr

[Market driver]
• Higher brand recalling capability
• For a full, detailed list, view our report

[Market challenge]
• Intense competition and varying consumer interests
• For a full, detailed list, view our report

[Market trend]
• Increased use of social media for advertisement
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

※You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【レポートの目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Segments included in the report
• Customer segments
• Base year
• Vendor segmentation
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Industry overview
• Comparison between online and offline advertisements

PART 06: Market landscape
• Market size and forecast
• Five forces analysis

PART 07: Market segmentation by type
• Global internet advertisement market by type
• Global internet advertisement market by search ads
• Global internet advertisement market by mobile ads
• Global internet advertisement market by banner ads
• Global internet advertisement market by digital video ads
• Global internet advertising market by others

PART 08: Global internet advertisement market by industry
• Global internet advertisement market by industry

PART 09: Geographical segmentation
• Global internet advertisement market by region
• Internet advertisement market in EMEA
• Internet advertisement market in APAC
• Internet advertisement market in Americas

PART 10: Key leading countries

PART 11: Buying criteria

PART 12: Market drivers
• Higher brand recalling capability
• Growth in mobile internet advertisement

PART 13: Impact of drivers

PART 14: Market challenges
• Complexity in integration
• Intense competition and varying consumer interests

PART 15: Impact of drivers and challenges

PART 16: Market trends
• Increased use of social media for advertisement
• Accelerated M&A activities in online advertising

PART 17: Vendor Landscape
• Competitive scenario
• Key Vendors
• Other prominent vendors

PART 18: Appendix
• List of abbreviation

PART 19: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Comparison between online and offline advertisements
Exhibit 03: Global internet advertisement market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global internet advertisement market by type: Overview
Exhibit 06: Global internet advertisement market by search ads 2015-2020 ($ billions)
Exhibit 07: Global search ads internet advertisement market by vendors 2013-2015
Exhibit 08: Global internet advertisement market by mobile ads 2015-2020 ($ billions)
Exhibit 09: Global internet advertisement by banner ads 2015-2020 ($ billions)
Exhibit 10: Global internet advertisement market by digital video ads 2015-2020 ($ billions)
Exhibit 11: Global internet advertisement market by others 2015-2020 ($ billions)
Exhibit 12: Global internet advertisement market share by industry 2015
Exhibit 13: Global internet advertisement market by region 2015
Exhibit 14: Internet advertisement market in EMEA 2015-2020 ($ billions)
Exhibit 15: Internet advertisement market in APAC 2015-2020 ($ billions)
Exhibit 16: Internet advertisement market in Americas 2015-2020 ($ billions)
Exhibit 17: Key leading countries by advertisement type 2015
Exhibit 18: Global internet advertisement market: Buying criteria
Exhibit 19: Impact of drivers
Exhibit 20: Impact of drivers and challenges
Exhibit 21: Expected investment in social networking websites for online advertisement 2016
Exhibit 22: M&A in the internet advertisement market
Exhibit 23: Recent developments in Google



【掲載企業】

Facebook, Google, LinkedIn, Microsoft, One by AOL, Twitter, Yahoo, AdMob, Adobe Systems, Amobee, AppNexus, Baidu, Chartboost, Convertro, Criteo, Dárriens Media Exchange, Deutsche Telekom, IAC, InMobi, Matomy Media, Millennial Media, Mobile Network Group, MobPartner, MoPub, News Corp, Opera Software, Oracle, Pinterest, RevMob Mobile Ad Network, Rubicon Project, Sohu, StickyADS.tv, Tapjoy, TobeMogul, Tumblr

【レポートのキーワード】

インターネット広告、検索広告、モバイル広告、バナー広告、デジタルビデオ広告

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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