広告の世界市場:テレビ広告、デジタル広告、印刷広告、OOH広告

◆英語タイトル:Global Advertising Market 2016-2020
◆商品コード:IRTNTR10316
◆発行会社(調査会社):Technavio
◆発行日:2016年8月26日
◆ページ数:56
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:広告
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当調査レポートでは、広告の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、広告の世界市場規模及び予測、種類別分析、地域別分析/市場規模、主要国別分析、購買基準、市場の成長要因、市場の課題、市場動向、競争状況などの情報をお届けいたします。
【レポートの概要】

About Advertisements
Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

Technavio’s analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• American Express
• Ford
• Pfizer
• Procter &Gamble
• Verizon Communications

[Other prominent vendors]
• AT&T
• Fiat
• Comcast
• General Motors
• Johnson and Johnson
• JP Morgan Chase
• L’Oréal
• Time Warner
• Toyota
• Walt Disney

[Market driver]
• Increased product penetration in the market
• For a full, detailed list, view our report

[Market challenge]
• Rapidly evolving consumer behavior
• For a full, detailed list, view our report

[Market trend]
• Increased use of QR codes for advertising
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

※You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【レポートの目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Summation errors

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by medium
• Global advertising market by medium
• Global TV advertising market
• Global digital advertising market
• Global print advertising market
• Global OOH advertising market
• Segment comparison analysis by advertising medium

PART 07: Digital market segmentation by type
• Digital advertising market by type
• Global digital search ads market
• Global digital display ads market
• Global email marketing market
• Segment comparison analysis by types of digital advertising

PART 08: Geographical segmentation
• Regional segregation of global advertising market
• Advertising market in Americas
• Advertising market in EMEA
• Advertising market in APAC
• Segment comparison analysis by geography

PART 09: Buying criterion

PART 10: Key leading countries
• Key leading countries in global advertising market

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape
• Competitive scenario
• Top advertising agencies
• Other prominent vendors

PART 17: Appendix
• List of abbreviations

PART 18: Explore Technavio

[List of Exhibits]

Exhibit 01: Market segmentation of global advertising market
Exhibit 02: Key market highlights in global advertising market
Exhibit 03: Global advertising market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global advertising market by medium in 2015 and 2020
Exhibit 06: Global TV advertising market 2015-2020 ($ billions)
Exhibit 07: Global digital advertising market 2015-2020 ($ billions)
Exhibit 08: Global print advertising market 2015-2020 ($ billions)
Exhibit 09: Global OOH advertising market 2015-2020 ($ billions)
Exhibit 10: Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions)
Exhibit 11: Global digital advertising market segmentation in 2015 and 2020
Exhibit 12: Global digital search ads market 2015-2020 ($ billions)
Exhibit 13: Global digital display ads market 2015-2020 ($ billions)
Exhibit 14: Global email marketing market 2015-2020 ($ billions)
Exhibit 15: Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions)
Exhibit 16: Global advertising market by geography in 2015 and 2020
Exhibit 17: Advertising market in Americas 2015-2020 ($ billions)
Exhibit 18: Advertising market in EMEA 2015-2020 ($ billions)
Exhibit 19: Advertising market in APAC 2015-2020 ($ billions)
Exhibit 20: Comparison of revenue and growth rates of advertising market by geography 2015-2020 ($ billions)
Exhibit 21: Buying criteria
Exhibit 22: Top 10 countries in terms of advertising spent in 2015
Exhibit 23: Top 10 countries in terms of advertising spent and market share in 2015
Exhibit 24: Top 10 countries in terms of advertising spent in 2020
Exhibit 25: Top 10 countries in terms of advertising spent and market share in 2020
Exhibit 26: Global social media advertising expenditure 2015-2020 ($ billions)
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Top advertising agencies in 2015
Exhibit 30: Other prominent vendors in the global advertising market



【掲載企業】

American Express, Ford, Pfizer, Procter &Gamble, Verizon Communications, AT&T, Fiat¸ Comcast, General Motors, Johnson and Johnson, JP Morgan Chase, L'Oréal, Time Warner, Toyota, and Walt Disney.

【レポートのキーワード】

広告、テレビ広告、デジタル広告、印刷広告、OOH広告、広告メディア、検索広告、ディスプレイ広告、Eメールマーケティング

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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