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◆商品コード:CS4014MF
◆発行会社(調査会社):Canadean
◆発行日:2016年8月31日
◆ページ数:46
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:トルコ
◆産業分野:飲料
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【レポートの概要】

SummaryThe Turkish Wine market is expected to register similar growth in value terms during 2015-2020 compared to 2010-2015. Consumers are opting for value for money products in the market. The Fortified Wine category is expected to register fastest value growth among all categories during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the market. Stopper is the commonly used closure type in the Turkish Wine market.

Key Findings
- The Wine market in Turkey is forecast to register a CAGR of 4.3% during 2015-2020.

- Turkish consumers are opting for value for money products in the Wine market

- The Fortified Wine category is forecast to register the fastest volume growth.

- The Rose Wine segment is expected to gain maximum share growth within the Still Wine category.

- Stopper is the commonly used closure type in the Turkish Wine market.

Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Turkish Wine market
- Impact of exchange rate fluctuations on the Turkish Wine market
- Degree of trade up/down in the Turkish Wine market
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Turkish Wine and Spirits market
- Leading distribution channels (volume terms) in the Turkish Wine market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to TRY
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litrecomparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

【掲載企業】

Kavaklidere Saraplari
LVMH Moët Hennessy
Louis Vuitton S.A.
Mey Industry and Trade Inc.

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