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◆商品コード:CS3938MF
◆発行会社(調査会社):Canadean
◆発行日:2016年8月31日
◆ページ数:59
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:ハンガリー
◆産業分野:飲料
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【レポートの概要】

SummaryThe Spirits market in Hungary is forecast to register a CAGR of 1.6% during 2015-2020. Hungarian consumers are opting for value for money products in the Spirits market. The Liqueurs category has the highest volume share while the Brandy category is forecast to register fastest value growth among all categories during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in Specialty Spirits and Whiskey categories. Trois Tours and Vilmos are the leading brands of Brandy in Hungary.

Key Findings
- The Brandy category is forecast to register the fastest volume growth during 2015-2020.

- The Specialty Spirits category is the largest value category in the Hungarian Spirits market.

- On-trade transactions account for the highest distribution share in the Gin and Genver category.

- Sierra is the leading brand in the Tequila and Mezcal category.

- Private label products in the Whiskey category registered the fastest growth during 2012-2015.

- Screw Top is the commonly used closure type in Hungary’s Spirits market.

Synopsis
Canadean’s Consumer and Market Insights report on the Spirits market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Hungary’s Spirits market
- Impact of exchange rate fluctuations on Hungary’s Spirits market
- Degree of trade up/down in Hungary’s Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Hungary’s Wine and Spirits market
- Leading distribution channels (volume terms) in Hungary’s Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in Hungary’s Spirits market
- Private label growth (in volume terms) compared to brands

Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

Table 1: Market value analysis in HUF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to HUF
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litrecomparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

【掲載企業】

Zwack Unicum Rt
Trois Tours
Gyor Liquor Ltd
Clear Creek Distillery
Rézangyal Keresekedelmi Korlátolt Felelősségű Társaság
Vitalis Kft.
Remy Coitreau Group
Zsindelyes Kereskedőház Kft
Békési Brandy Company
Bolyhos Distillery
Panyolai Szilvórium Kft.
Diageo plc
Pernod Ricard S.A.
Bacardi Limited
Lucas Bols B.V.
Berry Bros and Rudd.
Mast-Jägermeister Se
Ro.Di.A S.P.A
TJ Carolan and Son Limited
Torley Champagne Cellars Ltd.
The Várda-Drink Group
Budapesti Likoripari KFT
Underberg Ag
Destilerias Sierra Unidas S.A. De C.V
Grupo Cuervo
Cedc
Zolotaya Manufaktura
Alaska Distillery
Spi Group
Hiram Walker and Sons whiskey Distillery
Coop
SPAR
Penny Market
Lidl
Aldi Süd
Tesco

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