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◆商品コード:CS3936MF
◆発行会社(調査会社):Canadean
◆発行日:2016年9月14日
◆ページ数:57
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:ギリシャ
◆産業分野:飲料
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【レポートの概要】

SummaryThe Greek Spirits market is being led by the Whiskey category in value terms while the Liqueurs category is expected to register fastest growth in value terms during 2015-2020. Food and Drinks Specialists is the leading distribution channel in the country. The Greek consumers prefer value for money products in the Spirits market. Diageo Plc and Pernod Ricard S.A. are the leading players in the market.

Key Findings
- The Brandy category is forecast to register the fastest volume growth during 2015-2020.

- The Whiskey category is the largest value category in the Greek Spirits market.

- Food and Drinks Specialists is the leading distribution channel in the overall Spirits distribution.

- Gordon’s is the leading brand in the Gin and Genever category.

- Private label products in the Liqueur category registered the fastest growth during 2012-2015.

- Screw Top is the commonly used closure type in the Greek Spirits market.

Synopsis
Canadean’s Consumer and Market Insights report on the Spirits market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Plastics container data for: Bottle

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Greece’s Spirits market
- Impact of exchange rate fluctuations on the Greek Spirits market
- Degree of trade up/down in the Greek Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Greek Wine and Spirits market
- Leading distribution channels (volume terms) in the Greek Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in the Greek Spirits market
- Private label growth (in volume terms) compared to brands

Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litrecomparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

【掲載企業】

Apalarina
Brown-Forman Corporation
Davide Campari-Milano S.p.A.
Diageo Plc
Girolamo Luxardo S.p.A
Illva Saronno S.P.A.
Molinari Italia S.P.A.
Mast-Jägermeister Se
Others
Pernod Ricard S.A.
Private Label
Remy Coitreau Group
Societe Des Produits Marnier Lapostolle Sa
Stoupakis Chios Distellery S.A.
Tentoura Castro
Tetteris Distillery
William Grant and Sons Ltd.
Anestis Babatzimopoulos family
Argo Wine Apostolakis S.A.
Arvanitis s.a.
Barbayannis Liquor Distilleries Ltd
Evangelos Tsantalis S.A
Lazaridis
Tsililis S.A.
Veto
Bacardi Limited
Beam Suntory
Inc.
Berry Bros and Rudd.
Highland Pride
Southern Distilleries Ltd
The Edrington Group
United Breweries (Holdings) Limited
Gatsios Distillery
Makedoniko
Tsipouro
Highwood Distillers Ltd
Grupo Cuervo
Amvyx Sa
Belvedere Sa
Destilerías Unidas S.A.
Potemkin
Russian Standard Corporation
Spi Group
Ursus Vodka Company Nv
Alfa - Beta Vassilopoulos S.A
Veropoulos
Carrefour Marinopoulos
Lidl
Metro

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