トルコの口腔衛生製品市場インサイト

◆商品コード:CS2814MF
◆発行会社(調査会社):Canadean
◆発行日:2016年4月30日
◆ページ数:50
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:トルコ
◆産業分野:消費財
◆販売価格オプション(消費税別)
Single UserUSD875 ⇒換算¥99,750見積依頼/購入/質問フォーム
Site Price(同一国内共有可)USD1,750 ⇒換算¥199,500見積依頼/購入/質問フォーム
Enterprise Price(複数国内共有可)USD2,625 ⇒換算¥299,250見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご確認ください。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※本体価格が¥30,000未満のレポートにつきましては、ハンドリングチャージ¥5,000が別途かかります。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※レポート納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。(支払期限と方法は調整可能、振込先:三菱東京UFJ銀行/京橋支店/H&Iグローバルリサーチ株式会社)
※為替レートは適宜修正・更新しております。リアルタイム更新ではありません。
※弊社H&Iグローバルリサーチ株式会社はCanadean社の日本における正規販売代理店です。Canadean社の概要及び新刊レポートはこちらでご確認いただけます。
【レポートの概要】

SummaryTurkey’s stable economic growth coupled with a large young population base will fuel the growth of Consumer Packaged Goods market in the country. In the Oral Hygiene market, Toothpaste is the leading value category while Toothbrushes and Replacement Heads category is forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Oral Hygiene products in the country. 

Key Findings
- Among the six categories analyzed, Toothpaste is the leading value category, registering a CAGR of 5.8% during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel accounting for 42.3% of the overall Oral Hygiene products distribution in Turkey.

- The use of Tube container is forecast to grow at a CAGR of 4.3% during 2015-2020.

- Glaxosmithkline Plc, The Procter and Gamble Company and Maxill Inc. are the leading market players in the country.

Synopsis
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Paper and Board and Rigid Metals; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

【レポートの目次】

Introduction

- Report ScopeCountry Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for Turkish Oral Hygiene market
- Historic and forecast consumption in Turkish Oral Hygiene market
- Degree of trade up/down in Turkish Oral Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Turkey Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Turkish Oral Hygiene market
- Leading distribution channels (value terms) by category

Packaging

- Oral Hygiene market by type of packaging material/container (in volume terms)
- Oral Hygiene market by type of packaging closure/outer (in volume terms)
- Oral Hygiene market by type of packaging, forecast (in volume terms)Brand Share
- Market share of leading brands (in value terms) by category

Appendix

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to TRY
Table 4: Average prices (TRY and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

【掲載企業】

Sweet Breath
Dentek Oral Care Inc.
The Procter and Gamble Company
Glaxosmithkline Plc
Colgate-Palmolive Gmbh
Queisser Pharma
Fittydent International Gmbh
Unilever Plc
Johnson and Johnson Gmbh
Fmcg Ltd
Banat
Opal Line Ltd
Church and Dwight Co. Inc.
Henkel Ag and Co. Kgaa
Lornamead Inc
Laboratoire Odost
Maxill Inc.

★調査レポート[トルコの口腔衛生製品市場インサイト]販売に関する免責事項
★調査レポート[トルコの口腔衛生製品市場インサイト]についてメールでお問い合わせ


◆H&Iグローバルリサーチのお客様(例)◆