オーストリアのビール市場:主要企業、ブランド、市場規模、動向、機会

◆商品コード:BRMIAT16
◆発行会社(調査会社):Canadean
◆発行日:2016年7月1日
◆ページ数:55
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:オーストリア
◆産業分野:飲料
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【レポートの概要】

SummaryThe beer market benefited from the very favorable weather conditions in 2015, which boosted overall consumption. No alcohol beers continued to provide new impetus to this mature market with 94% of consumer’s conscious of the need to drink responsibly. Loyalty to national and regional brands remained high amongst Austrian consumers. Mainstream beer, holding 56% of the market, experienced modest growth of 1% in 2015, in line with the overall market.

Key Findings
-  Beer accounted for more than 74% of all alcoholic beverages, which was similar to the previous year.

- Imported brands accounted for just 7% of total Austrian beer consumption and increased by just over 1% in 2015.

- Consumers increasingly choose beer produced in their own region with locally grown ingredients which they trust.

Synopsis
Canadean’s Austria Beer Market Insights 2016 Report provides a complete overview of the Austria beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Austria beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Austria beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Austria beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

【レポートの目次】

1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes and Product Definitions
6.3 Map

Table 1: Data Revisions Summary
Table 2: Austria Population Size and Growth, 1987-2018F
Table 3: West Europe Population Size and Growth, 2005-2016F
Table 4: Austria Economic Indicators, 2007-2017F
Table 5: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2015
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2013-2015
Table 14: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2014-2016F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 19: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 20: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 21: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 22: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 23: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 24: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 25: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 26: Beer Market Valuation (Local Currency), 2014-2016F
Table 27: Beer Consumption by Local Definition, 2012-2016F
Table 28: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 29: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 30: Beer Consumption by Type, 2012-2016F
Table 31: Beer Consumption by Geographic Scope, 2012-2016F
Table 32: Beer All Trademarks, 2011-2015
Table 33: Beer Brands by Local Definition, 2011-2015
Table 34: Beer Brands by Standard Price Segment, 2011-2015
Table 35: Beer Brands by Alcoholic Strength, 2011-2015
Table 36: Beer Brands by Type, 2011-2015
Table 37: Imported Brands by Origin, 2011-2015
Table 38: Beer Licensed Brands, 2011-2015
Table 39: Beer Private Label Brands, 2011-2015
Table 40: Beer Trademark Owners, 2011-2015
Table 41: Beer Local Operators, 2011-2015
Table 42: Beer leading Brewers/Importers, 2011-2015
Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 44: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 45: Brau Union AG Brand Volumes 2011-2015
Table 46: Brauerei Hirt Brand Volumes 2011-2015
Table 47: Eggenberg Brand Volumes 2011-2015
Table 48: Fohrenburg Brauerei Brand Volumes 2011-2015
Table 49: Fritz Egger Brand Volumes 2011-2015
Table 50: Kaertner Brand Volumes 2011-2015
Table 51: Kolarik and Leeb Brand Volumes 2011-2015
Table 52: Mohrenbrauerei Brand Volumes 2011-2015
Table 53: Obermurtaler Brauerei Genossenschaft Brand Volumes 2011-2015
Table 54: Ottakringer Brand Volumes 2011-2015
Table 55: Stieglbrauerei Brand Volumes 2011-2015
Table 56: Zwettl Brand Volumes 2011-2015

Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

【掲載企業】

Brau Union AG
Eggenberg
Fohrenburg Brauerei
Fritz Egger
Brauerei Hirt
Kärtner Brauerei
Mohrenbrauerei
Obermutaler Brauerei Genossenschaft
Ottakringer
Stieglbrauerei
Zwettl
Brauerei Joseph Baumgartner AG

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