コンテンツ連動型広告の北米市場分析

【英語タイトル】North America Contextual Advertising Market Analysis (2018-2024)

KBV Researchが出版した調査資料(DATA809211)・商品コード:DATA809211
・発行会社(調査会社):KBV Research
・発行日:2018年7月
・ページ数:71
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:北米、アメリカ
・産業分野:広告
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【レポートの概要】

The North America Contextual Advertising Market would witness market growth of 16.7% CAGR during the forecast period (2018 – 2024). Contextual marketing showcases ads based on the demonstrated interests of the users, as a result, decreasing the user annoyance and, at the same time, leading to better conversion rates. The rapid adoption of digital advertising in the consumer goods, retail, and restaurants segment has driven the growth of the technology. Digital marketing is largely used in consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and drive loyalty marketing activities.
Based on the type, the Contextual Advertising market is segmented into Activity-Based Advertising, Location-Based Advertising and Others. Based on Deployment Type, the market is segmented into Mobile Devices, Digital Billboards and Desktops. The verticals covered under the report include Consumer Goods, Retail, & Restaurants, Travel, Transportation, & Automotive, BFSI, Telecom & IT, Healthcare, Media & Entertainment, Government & Education and Others. Based on Countries, the market is segmented into US, Canada, Mexico and Rest of North America.
The market research report covers the analysis of key stake holders of the Market. Key companies profiled in the report include Microsoft Corporation, Google Inc., Amazon.com, Inc. (Amazon Web Services), Facebook, Oath Inc., Yahoo Inc., Twitter Inc., Adobe Systems Inc., Act-On Software, Inc. and SAP SE.

【レポートの目次】

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Contextual Advertising Market, by Type
1.4.2 North America Contextual Advertising Market, by Deployment Mode
1.4.3 North America Contextual Advertising Market, by Vertical
1.4.4 North America Contextual Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.2 Drivers, and Restraints
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. North America Contextual Advertising Market
3.1 North America Contextual Advertising Market by Type
3.1.1 North America Activity-Based Advertising Market by Country
3.1.2 North America Location-Based Advertising Market by Country
3.1.3 North America Others Market by Country
Chapter 4. North America Contextual Advertising Market by Deployment
4.1.1 North America Mobile Devices Contextual Advertising Market by Country
4.1.2 North America Digital Billboards Contextual Advertising Market by Country
4.1.3 North America Desktops Contextual Advertising Market by Country
Chapter 5. North America Contextual Advertising Market by Vertical
5.1.1 North America Contextual Advertising in Consumer Goods, Retail, & Restaurants Market by Country
5.1.2 North America Contextual Advertising in Travel, Transportation & Automotive Market by Country
5.1.3 North America Contextual Advertising in BFSI, Telecom & IT Market by Country
5.1.4 North America Contextual Advertising in Healthcare Market by Country
5.1.5 North America Contextual Advertising in Media & Entertainment Market by Country
5.1.6 North America Contextual Advertising in Government & Education Market by Country
5.1.7 North America Contextual Advertising in Others Market by Country
Chapter 6. North America Contextual Advertising Market by Country
6.1 US Contextual Advertising Market
6.1.1 US Contextual Advertising Market by Type
6.1.2 US Contextual Advertising Market by Deployment
6.1.3 US Contextual Advertising Market by Vertical
6.2 Canada Contextual Advertising Market
6.2.1 Canada Contextual Advertising Market by Type
6.2.2 Canada Contextual Advertising Market by Deployment
6.2.3 Canada Contextual Advertising Market by Vertical
6.3 Mexico Contextual Advertising Market
6.3.1 Mexico Contextual Advertising Market by Type
6.3.2 Mexico Contextual Advertising Market by Deployment
6.3.3 Mexico Contextual Advertising Market by Vertical
6.4 Rest of North America Contextual Advertising Market
6.4.1 Rest of North America Contextual Advertising Market by Type
6.4.2 Rest of North America Contextual Advertising Market by Deployment
6.4.3 Rest of North America Contextual Advertising Market by Vertical
Chapter 7. Company Profiles
7.1 Microsoft Corporation
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.2 Google Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.3 Amazon.com, Inc. (Amazon Web Services)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Regional Analysis
7.4 Facebook
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Research & Development Expense
7.5 Oath Inc.
7.5.1 Company Overview
7.6 Yahoo Inc.
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Regional Analysis
7.6.4 Strategies at glance
7.6.4.1 Product launch
7.7 Twitter Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.8 Adobe Systems Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expense
7.9 Act-On Software, Inc.
7.9.1 Company Overview
7.1 SAP SE
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental and Regional Analysis
7.10.4 Research & Development Expense
7.10.5 Strategies at a Glance
7.10.5.1 Product Launch



TABLE 1 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 2 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 3 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 4 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 5 NORTH AMERICA ACTIVITY-BASED ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 6 NORTH AMERICA ACTIVITY-BASED ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 7 NORTH AMERICA LOCATION-BASED ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 8 NORTH AMERICA LOCATION-BASED ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 9 NORTH AMERICA OTHERS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 10 NORTH AMERICA OTHERS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 11 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 12 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 13 NORTH AMERICA MOBILE DEVICES CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 14 NORTH AMERICA MOBILE DEVICES CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 15 NORTH AMERICA DIGITAL BILLBOARDS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 16 NORTH AMERICA DIGITAL BILLBOARDS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 17 NORTH AMERICA DESKTOPS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 18 NORTH AMERICA DESKTOPS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 19 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 20 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 21 NORTH AMERICA CONTEXTUAL ADVERTISING IN CONSUMER GOODS, RETAIL, & RESTAURANTS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 22 NORTH AMERICA CONTEXTUAL ADVERTISING IN CONSUMER GOODS, RETAIL, & RESTAURANTS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 23 NORTH AMERICA CONTEXTUAL ADVERTISING IN TRAVEL, TRANSPORTATION & AUTOMOTIVE MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 24 NORTH AMERICA CONTEXTUAL ADVERTISING IN TRAVEL, TRANSPORTATION & AUTOMOTIVE MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 25 NORTH AMERICA CONTEXTUAL ADVERTISING IN BFSI, TELECOM & IT MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 26 NORTH AMERICA CONTEXTUAL ADVERTISING IN BFSI, TELECOM & IT MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 27 NORTH AMERICA CONTEXTUAL ADVERTISING IN HEALTHCARE MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 28 NORTH AMERICA CONTEXTUAL ADVERTISING IN HEALTHCARE MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 29 NORTH AMERICA CONTEXTUAL ADVERTISING IN MEDIA & ENTERTAINMENT MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 30 NORTH AMERICA CONTEXTUAL ADVERTISING IN MEDIA & ENTERTAINMENT MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 31 NORTH AMERICA CONTEXTUAL ADVERTISING IN GOVERNMENT & EDUCATION MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 32 NORTH AMERICA CONTEXTUAL ADVERTISING IN GOVERNMENT & EDUCATION MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 33 NORTH AMERICA CONTEXTUAL ADVERTISING IN OTHERS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 34 NORTH AMERICA CONTEXTUAL ADVERTISING IN OTHERS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 35 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 36 NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 37 US CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 38 US CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 39 US CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 40 US CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 41 US CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 42 US CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 43 US CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 44 US CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 45 CANADA CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 46 CANADA CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 47 CANADA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 48 CANADA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 49 CANADA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 50 CANADA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 51 CANADA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 52 CANADA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 53 MEXICO CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 54 MEXICO CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 55 MEXICO CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 56 MEXICO CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 57 MEXICO CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 58 MEXICO CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 59 MEXICO CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 60 MEXICO CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 61 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 62 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 63 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 64 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 65 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 66 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 67 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 68 REST OF NORTH AMERICA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 69 KEY INFORMATION – MICROSOFT CORPORATION
TABLE 70 KEY INFORMATION – GOOGLE INC.
TABLE 71 KEY INFORMATION - AMAZON.COM, INC. (AMAZON WEB SERVICES)
TABLE 72 KEY INFORMATION – FACEBOOK
TABLE 73 KEY INFORMATION – OATH INC.
TABLE 74 KEY INFORMATION – YAHOO INC.
TABLE 75 KEY INFORMATION – TWITTER INC.
TABLE 76 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 77 KEY INFORMATION – ACT-ON SOFTWARE, INC.
TABLE 78 KEY INFORMATION – SAP SE




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コンテンツ連動型広告

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