|【英語タイトル】Morocco Tourism and Hotel Industry - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
❖ レポートの概要 ❖
Tourism represents 7% of Moroccan economic activity, employing more than half a million people. Morocco is amongst the best-developed tourism markets in Africa, benefitting from its proximity to Europe, a wide variety of landscapes and attractions, year-round warm weather in parts of the country, and a more stable political and security environment than some of its regional competitors. According to the 2019 Travel Risk Map, in terms of travel safety, Morocco is as safe as most European countries, such as the United States, and Canada, and thereby has a low-risk level. By maintaining this level over the last three years, it is the only country to have a low-risk level in North Africa. Algeria and Tunisia are at a medium risk level, while Egypt has a high-risk level. Agadir and Marrakech are the most popular destinations for hotel stays. Several construction projects are underway to try and increase the number of hotel rooms and the Vision 2020 target is to expand room capacity but also to encourage people to stay for longer by building resorts as well as luxury accommodation.
The Covid-19 crisis, with a full lockdown and a ban on all international travel since March, has reduced the income of many workers however, restricting their budget for holidays. Most hotels in Morocco are also more tailored to the needs of foreign tourists. Domestic tourism represents 30% of hotel arrivals, and 1 million Moroccans go abroad every year.
Key Market Trends
Tourism: A Driving Force for Morocco’s GDP Growth
Tourism is one of the main pillars of the Moroccan economy. In 2019, tourism contributed MAD 81.4 billion to Morocco’s gross domestic product (GDP). Benefits of tourism include income generation, job creation, and positive impacts on the image of the country. Morocco’s geographical variety, combined with favorable weather and its proximity to key European tourist markets, has made it one of the most attractive and competitive destinations in Africa. Industries in the sector, such as air and land transport, food service, and hospitality, generate significant employment opportunities for young people. Massive investments in new infrastructures, such as new airport terminals, roads, and railways, and the relaxed visa requirements for citizens of some countries, such as China, are two factors in Morocco’s success. With improving infrastructure, safety, and security, Morocco is on its way to becoming a premier destination for an increasing number of tourists.
Morocco Expanding Tourism Infrastructure in Southern Provinces
With an unspoiled coastline, vast swathes of desert, and a unique cultural heritage, Morocco’s three southern provinces have the right ingredients to support a sustainable tourism industry.
Although the region lags behind others in terms of site development and accommodation, private and public initiatives are helping to open up new opportunities for niche products and increase visitor traffic.
Given the range of attractions and low development levels, there are significant opportunities for growth in the tourism sector in the country. Tourism accounted for very less percentage in southern provinces, which is partly due to the limited air links with the more heavily populated north, where the primary international airports are located, as well as underdevelopment of accommodation and niche services.
The tourism sector has not achieved its full potential due to several factors, such as poor communication at the regional and national levels on the region’s potential, the low bed capacity, animation, and entertainment services.
This dynamic is changing, however, thanks to the national tourism development strategy, Plan Azur 2020, which is facilitating the build-out of tourism capacity in the southern provinces. Additional flights have begun linking the three major cities to Casablanca and the Canary Islands; Dakhla, for instance, has 10 weekly flights to Agadir and Casablanca combined. As a result, a combination of large-scale investments and smaller family-owned hospitality businesses has been increasing local supply and raising the region’s profile with local and foreign visitors alike.
The report covers major international players operating in Moroccan tourism and hotel industry. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.
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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Customer Behavior Analysis
4.7 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Origin
5.2 By Destination
5.2.6 Other Destinations
5.3 By Type
5.3.1 Accommodation Services
5.3.2 Travel Services
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Four Seasons Resort Marrakech
6.2.2 Accor Gestion Maroc
6.2.3 Hilton Garden Inn Tanger City Center
6.2.4 Radisson Blu Hotel, Marrakech Carre Eden
6.2.5 Hotel Sofitel Marrakech Lounge and Spa
7 MARKET OPPORTUNITIES AND FUTURE TRENDS