スマートフォン製品戦略ベンチマーク:Lenovo、Huawei、Coolpad

【英語タイトル】Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad

Market Intelligence & Consulting Instituteが出版した調査資料(MICI506132)・商品コード:MICI506132
・発行会社(調査会社):Market Intelligence & Consulting Institute
・発行日:2015年6月5日
・ページ数:25
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:中国
・産業分野:IT・電子
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【レポートの概要】

The Chinese smartphone market growth has been slowing down since 2014, due largely in part to reduced subsidies from major Chinese telecom operators. The competition among mobile phone vendors has been intensified. Seeking new breakthrough innovations is therefore essential for those who need new impact points. This report provides an overview of the development of three major Chinese smartphone branded vendors, namely Lenovo, Huawei and Coolpad, and examines their proprietary product strategies in the face of increasing market competition.


Overview of the global smartphone volume by top-10 leading companies and the Chinese smartphone market volume and how the policy affects or have affected the market development
Development of three leading Chinese smartphone brands, Lenovo, Huawei, and Coolpad and includes their strategies and product roadmaps for 2015 as well as pros and cons of their products
Overview of strategies adopted by these three companies to expand their global presence, touching on key factors that influence their decisions

【レポートの目次】

[Table of Contents]

1. Smartphone Development of Lenovo, Huawei and Coolpad
1.1 The Rise of Chinese Brands Affecting Global Smartphone Industry
1.2 Lenovo, Huawei and Coolpad Have Different Core Business but Similar Market Share
1.3 Chinese Companies Seeking New Impact Points amid Maturing Chinese Smartphone Market
2. Smartphone Strategies and Roadmaps of Lenovo, Huawei and Coolpad
2.1 Acquisition of Motorola Mobility Help Lenovo Fill the Gap at High-end
2.2 Huawei Honor Takes Aim at Xiaomi
2.3 Coolpad Forms Alliance with Qihoo 360 for Enhanced Software Support
3. Image Promotion of Lenovo, Huawei and Coolpad
3.1 Lenovo: Multi-brand Strategy to Promote Awareness among Young People
3.2 Huawei: Sustaining Brand Image to Reinforce Customer Royalty
3.3 Coolpad: Take Aim at Gamers with Dazen Brand
MIC Perspectives
Appendix
Glossary of Terms
List of Companies

[List of Tables] Table 1 Lenovo, Huawei and Coolpad Corporate Profile

[List of Figures] Figure 1 Worldwide Smartphone Shipment Volume, 2011 – 2014
Figure 2 Chinese Smartphone Market Volume, 2011 – 2014
Figure 3 Subsidies Provided by China’s Top-3 Operators, 2013 – 2015
Figure 4 Lenovo’s Smartphone Roadmap
Figure 5 Huawei’s Smartphone Product Roadmap
Figure 6 Coolpad’s Smartphone Product Roadmap



【掲載企業】

Apple
China Netcom
China Telecom
China Unicom
Coolpad
Huawei
Lenovo
LG
Motorola Mobility
Qihoo 360
Samsung
Xiaomi
ZT

【レポートのキーワード】

スマートフォン製品戦略、Lenovo、Huawei、Coolpad

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