マーケティングリソースマネジメント(MRM)の世界市場予測(~2026年):コンポーネント別(ソリューション、サービス)、展開種類別、組織規模別、産業別(消費財・小売、金融、製造)、地域別

【英語タイトル】Marketing Resource Management Market with COVID-19 Impact Analysis by Component (Solutions and Services), Deployment Type, Organization Size, Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2026

MarketsandMarketsが出版した調査資料(TC3396)・商品コード:TC3396
・発行会社(調査会社):MarketsandMarkets
・発行日:2021年7月28日
・ページ数:271
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール(受注後24時間以内)
・調査対象地域:グローバル
・産業分野:IT
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マーケッツアンドマーケッツ社はマーケティングリソースマネジメント(MRM)の世界市場規模が2021年32億ドルから2026年55億ドルまで、年平均10.9%成長すると予想しています。本市場調査レポートでは、世界のマーケティングリソースマネジメント(MRM)市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要・産業動向、コンポーネント別(ソリューション、サービス)分析、組織規模別(大企業、中堅企業、小企業)分析、展開種類別(オンプレミス型、クラウド型)分析、産業別(金融、消費財・小売、製造、情報技術・情報技術対応サービス、通信)分析、地域別分析、競争状況、企業情報、隣接市場など、以下の構成でまとめております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・産業動向
・マーケティングリソースマネジメント(MRM)の世界市場規模:コンポーネント別(ソリューション、サービス)
・マーケティングリソースマネジメント(MRM)の世界市場規模:組織規模別(大企業、中堅企業、小企業)
・マーケティングリソースマネジメント(MRM)の世界市場規模:展開種類別(オンプレミス型、クラウド型)
・マーケティングリソースマネジメント(MRM)の世界市場規模:産業別(金融、消費財・小売、製造、情報技術・情報技術対応サービス、通信)
・マーケティングリソースマネジメント(MRM)の世界市場規模:地域別
・競争状況
・企業情報
・隣接市場
❖ レポートの概要 ❖

“The MRM market size is expected to grow from USD 3.2 billion in 2021 to USD 5.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.9% during the forecast period.”
The Increased demand for cloud based solutions during COVID 19, business expansion by market leaders in, and growing investments for cloud based technologies due to increased pace of digital transformation are a few factors driving the growth of the MRM solutions and services.
Adoption of performance management solutions is noticeably increasing in among large enterprises due to the incerased need to enhance marketing performance.

“The planning and budget management solution helps establish marketing objectives and align investments with the strategies.”
While enabling the management of budgets, marketing spends, and vendors, the solutions also help marketers assess the impact of marketing plans and maximize RoI. Companies are increasingly investing in solutions to scale their marketing with a real-time view of the entire marketing spend. Moreover, MRM solutions enable users to plan and track financial resources and establish a structured approval process. They can prepare and manage budget requests across different levels of the marketing hierarchy, including organization, plan, brands or product line, industry, and geography. It also supports the full life cycle of marketing expenses, including tracking detailed line-item expenses and generating purchase orders and invoices so that users can track forecasted, committed, and actual costs at any budgetary level.

Users can ensure that every marketing program and a budget request is reviewed by the appropriate people.Using these solutions, users can circulate, review, and approve important marketing items, including proposed marketing plans and tactics, budget requests, and marketing content. Marketing managers can easily submit items for review, forward items for feedback, and approve or decline requests.

“Growing trend of expanding business operations while working within the existing infrastructure to drive the consulting and implementation services.”
Consulting and implementation are professional services practice for enterprise infrastructure that involves advising customers for managing organization’s IT infrastructure and improving infrastructure performance, including security and workflow processes. They also help them implement a solution. Before implementing a required solution, business needs must be assessed and understood thoroughly to ensure hassle-free and proper deployment and integration of MRM solutions. MRM vendors offer consulting services to users that have limited awareness related to the market and how to adopt the solutions depending upon their business. The implementation service helps users to manage the implementation and site going forward and helps their team to assist via virtual meetings and handling questions, and helps to manage decisions that are best for their teams.

“Increased awareness related to cloud benefits among small enterprises is driving its adoption.”
Small enterprises have an overall revenue of fewer than 100 million dollars. Being new to the market, they have restricted budgets for marketing, recruitment, and sales activities; but they need to create their presence in the market, for which they are adopting MRM solutions. Small enterprises have a low market share compared to medium-sized and large enterprises but are trying their best to sustain it. These MRM solutions help businesses combine content management systems with digital asset management systems and deliver personalized content to their users. These factors are expected to contribute to the growth of the small enterprises segment over the forecast period. Though small enterprises have started adopting cloud-based MRM solutions, it is expected to be expensive due to the high implementation cost. The changing customer behavior, such as increased consumption of the Internet at a reduced cost, is also a challenging task for small enterprises.

“Enterprises are choosing cloud due to ease of operations and enhanced scalability”
The rising shift from on-premises to cloud infrastructure is propelling the demand for cloud-based MRM solutions. This is due to various benefits associated with cloud. Some of these benefits include 24×7 data accessibility, rapid implementation, reduced setup, operational cost CAPEX and Operating Expenditure (OPEX), less maintenance cost, scalability, and ease of use for organizations with limited IT staff and budget. Moreover, the growing adoption of cloud services due to minimal capital expenses offers unlimited data storage and customization based on organization requirements. This factor will drive the demand for cloud services in the coming years. The growth of the segment can be attributed to the increasing need to manage information in a secure, efficient, consolidated, and remotely accessible manner. The cloud software suites can be easily integrated with the existing systems, and these cloud-based MRM solutions allow businesses to personalize, manage, orchestrate, and optimize cross-channel campaigns across B2C and B2B use cases.

“Retailers shifting business operations online to continue businesses during lockdown imposed due to COVID-19 is boosting the cloud based MRM solutions demand.”
The consumer goods and retail industry vertical is highly customer-centric and is one of the fastest-growing verticals with respect to the adoption of advanced technologies and services. Owing to the presence of a high number of players in this vertical, the marketing budget is usually huge. They always try to maintain a certain brand image and cater to specific customer needs and demographics. With the help of MRM software, it becomes easy to market their products and target customers based on their digital footprint. In this highly competitive market of retail and consumer goods, brand positioning is the key to higher revenues. Several retailers and consumer goods companies are leveraging the internet by launching their eCommerce sites. Hence, MRM software can be used to increase the footfall in eCommerce sites. The proper planning and execution of digital marketing campaigns can also be done with the help of MRM software. Search Engine Optimization (SEO) improves organically with proper digital marketing.

“North America to dominate the MRM market in 2021”
North America is one of the most technologically advanced regions in the world. It comprises the US and Canada and accounts for the largest share of the global MRM market due to the early adoption of the by the US markets. The presence of major key players that are making heavy investments in R&D development to develop advanced solutions to manage various marketing related operations and resources, early adoption of technology, organizations focusing on marketing campaigns and activities to promote the increase in the market reach, and the presence of a large number of MRM vendors are adding to the global MRM market growth in the region.

The leading MRM vendors in the region include Aprimo(US), Brandmaker(US), SAP(US), and Allocadia(Canada). These vendors are investing heavily toward the adoption of MRM software. The region is experiencing an immense amount of technological advancement, which includes the usage of MRM systems to reduce unnecessary work and increase focus on their main task. The region has multiple large-scale firms that require MRM software to keep track of marketing resources and activities. Aprimo, in the US, continues to lead because of the market size and high adoption rate. MRM vendors in this region are expanding and upgrading their services, thereby transitioning and leveraging technologies, such as marketing analytics, AI and machine learning, and cloud.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.

The breakup of the profiles of the primary participants as follows:
• By Company Type: Tier I: 37%, Tier II: 25%, and Tier III: 38%
• By Designation: C-Level: 22%, D-Level: 33%, and Others: 45%
• By Region: North America: 42%, Europe: 25%, APAC: 18%, Row: 15%

The report profiles the following key vendors:
1. Oracle (US)
2. SAP (Germany)
3. SAS (US)
4. Adobe (US)
5. Aprimo (US)
6. Brandmaker (US)
7. Allocadia (Canada)
8. HCL Technologies (India)
9. Wedia (France)
10. Welcome(US)
11. Infor (US)
12. inMotionNow (US)
13. Seismic (US)
14. Sitecore (US)
15. Contentserv (Switzerland)
16. IBM (US)
17. Smartsheet (US)
18. Capital ID (Netherlands)
19. BrandMaster (Norway)
20. Simple (Australia)
21. Wrike (US)
22. Widen (US)
23. Marcom Central (US)
24. TapClicks(US)
25. Admation (Australia)
26. Marvia (Netherlands)
27. Resolut (Sweden)
28. IntelligenceBank (Australia)
29. MRMCentral (US)
30. Bynder (Netherlands)
31. Hive9 (US)
32. Plannuh (US)
33. Shopperations (US)
34. Central De Marca (Spain)
35. Optimatica (Russia)
36. Dreamdata (Denmark)
37. SharpSpring (US)
38. myBrand (Netherlands)

Research Coverage:
The report segments the MRM market by component (solutions and services), by deployment type, by organization size, by vertical, and region. The solutions segment is further segmented into planning and budget management, asset management, channel marketing management, performance management, others (brand management and campaign management). The services segment is further segmented into consulting and implementation and training, support and maintenance. By the deployment type, the MRM market has been segmented into on-premises and on cloud. By organizations size the MRM market is segmented into large enterprises, mid-sized enterprises, and small enterprises. By verticals, the MRM market is segmented into BFSI, energy and utilities, healthcare and life sciences, manufacturing, retail and consumer goods, telecommunications, media and entertainment, education, IT and ITeS, travel and hospitality, and other verticals. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.

Key Benefits of Buying the Report:
The report will help the market leaders/new entrants in the MRM market with information on the closest approximations of the revenue numbers for the overall MRM market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

❖ レポートの目次 ❖

1 INTRODUCTION 24
1.1 INTRODUCTION TO COVID-19 24
1.2 COVID-19 HEALTH ASSESSMENT 24
FIGURE 1 COVID-19: GLOBAL PROPAGATION 24
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 25
1.3 COVID-19 ECONOMIC ASSESSMENT 26
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS
FOR SELECT G20 COUNTRIES IN 2020 26
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 27
FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 27
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 28
1.4 OBJECTIVES OF THE STUDY 29
1.5 MARKET DEFINITION 29
1.5.1 INCLUSIONS AND EXCLUSIONS 30
1.6 MARKET SCOPE 31
1.6.1 MARKET SEGMENTATION 31
1.6.2 REGIONS COVERED 32
1.6.3 YEARS CONSIDERED FOR THE STUDY 32
1.7 CURRENCY CONSIDERED 32
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2020 33
1.8 STAKEHOLDERS 33
1.9 SUMMARY OF CHANGES 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 6 MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN 34
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
2.1.2.1 Breakup of primary profiles 36
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 36
TABLE 2 PRIMARY RESPONDENTS: MRM MARKET 36
2.1.2.2 Key industry insights 37
2.2 MARKET BREAKUP AND DATA TRIANGULATION 38
FIGURE 8 DATA TRIANGULATION 38
2.3 MARKET SIZE ESTIMATION 39
FIGURE 9 MRM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 39
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF MEA CLOUD COMPUTING FROM VENDORS 40
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
(SUPPLY SIDE): COLLECTIVE REVENUE OF MRM VENDORS 41
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE):
ILLUSTRATION OF VENDOR REVENUE ESTIMATION 41
FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE):
CAGR PROJECTIONS FROM THE SUPPLY SIDE 42
FIGURE 14 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (1/2) 43
FIGURE 15 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2) 44
2.4 MARKET FORECAST 44
TABLE 3 FACTOR ANALYSIS 44
2.5 RESEARCH ASSUMPTIONS 45
2.6 LIMITATIONS OF THE STUDY 46
3 EXECUTIVE SUMMARY 47
FIGURE 16 TOP-GROWING SEGMENTS IN THE MARKETING RESOURCE MANAGEMENT MARKET 48
FIGURE 17 SOLUTIONS SEGMENT, BY COMPONENT, IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 49
FIGURE 18 BY SOLUTION, THE PLANNING AND BUDGET MANAGEMENT SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 49
FIGURE 19 BY SERVICE, THE CONSULTING AND IMPLEMENTATION SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 50
FIGURE 20 BY DEPLOYMENT, THE ON-PREMISES SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 51
FIGURE 21 BY ORGANIZATION SIZE, THE LARGE ENTERPRISES SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 51
FIGURE 22 BY INDUSTRY VERTICAL, THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 52
FIGURE 23 NORTH AMERICA IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 53
4 PREMIUM INSIGHTS 55
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN THE MARKETING RESOURCE MANAGEMENT MARKET 55
FIGURE 24 INCREASING NEED TO AUTOMATE MARKETING OPERATIONS TO DRIVE OPERATIONS EFFICIENCY AND LOWER CAPEX 55
4.2 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT AND COUNTRY 56
FIGURE 25 SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN NORTH AMERICA IN 2021 56
4.3 ASIA PACIFIC MARKETING RESOURCE MANAGEMENT MARKET,
BY COMPONENT AND COUNTRY 56
FIGURE 26 SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN APAC IN 2021 56
4.4 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT, 2021 VS. 2026 57
FIGURE 27 SOLUTIONS SEGMENT EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026 57
4.5 MARKETING RESOURCE MANAGEMENT MARKET, BY SERVICE, 2021 VS. 2026 57
FIGURE 28 CONSULTING SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026 57
4.6 MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2021 58
FIGURE 29 ON-PREMISES SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021 58
4.7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021 58
FIGURE 30 LARGE ENTERPRISES SEGMENT ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2021 58
4.8 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL,
2021 VS. 2026 59
FIGURE 31 THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2026 59
5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 32 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING RESOURCE MANAGEMENT MARKET 60
5.2.1 DRIVERS 61
5.2.1.1 COVID-19 pandemic boosting the adoption of marketing and branding software among several verticals 61
FIGURE 33 COVID-19 EFFECTS ON MARKETING SPENDING ACROSS INDUSTRIES 61
5.2.1.2 Benefits of modular suites with interconnected solutions and third-party integrations 62
5.2.1.3 Growing need for ensuring brand and regulatory compliance 62
5.2.1.4 Indispensable requirements for reducing the cycle time projections through content deduplication and distribution 63
5.2.2 RESTRAINTS 63
5.2.2.1 Upfront cost associated with new systems 63
5.2.2.2 Persistent growth in cyber-attacks and security issues 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Scope of expansion for emerging market players due to divestiture of major marketing resource management businesses 64
5.2.3.2 Integration of artificial intelligence and machine learning technologies 64
5.2.4 CHALLENGES 64
5.2.4.1 Growing cultural barriers to adopt advanced solutions over traditional systems 64
5.2.4.2 Dilemma of choosing the right, comprehensive platform 65
5.3 COVID-19-DRIVEN MARKET DYNAMICS 65
5.3.1 DRIVERS AND OPPORTUNITIES 65
5.3.2 RESTRAINTS AND CHALLENGES 66
5.4 CASE STUDY ANALYSIS 67
5.4.1 CASE STUDY 1: PRODUCTIVITY DEPLOYMENT 67
5.4.2 CASE STUDY 2: MARKETING INVESTMENT MANAGEMENT DEPLOYMENT 68
5.4.3 CASE STUDY 3: DIGITAL ASSET MANAGEMENT 69
5.4.4 CASE STUDY 4: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES
TO IMPROVE MARKETING PERFORMANCE 70
5.5 VALUE CHAIN ANALYSIS 70
FIGURE 34 VALUE CHAIN ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET 70
5.6 ECOSYSTEM 71
FIGURE 35 ECOSYSTEM ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET 71
5.7 TECHNOLOGY ANALYSIS 72
5.7.1 ARTIFICIAL INTELLIGENCE 72
5.7.2 MACHINE LEARNING 72
5.7.3 CLOUD 72
5.7.4 MARKETING ANALYTICS 72
5.8 PRICING ANALYSIS 73
5.8.1 INTRODUCTION 73
5.9 REVENUE SHIFT – YC/YCC SHIFT 74
FIGURE 36 YC/YCC SHIFT 74
5.10 PATENT ANALYSIS 75
FIGURE 37 TOP FIVE PATENT OWNERS IN THE UNITED STATES 75
FIGURE 38 PATENT DOCUMENT COUNT, 2011-2020 75
5.11 PORTER’S FIVE FORCES ANALYSIS 77
FIGURE 39 MARKETING RESOURCE MANAGEMENT: PORTER’S FIVE FORCES ANALYSIS 77
TABLE 4 CLOUD COMPUTING SOFTWARE: PORTER’S FIVE FORCES ANALYSIS 77
5.11.1 THREAT OF NEW ENTRANTS 78
5.11.2 THREAT OF SUBSTITUTES 78
5.11.3 BARGAINING POWER OF SUPPLIERS 78
5.11.4 BARGAINING POWER OF BUYERS 78
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 78
5.12 REGULATIONS 79
5.12.1 NORTH AMERICA 79
5.12.2 EUROPE 80
5.12.3 ASIA PACIFIC 80
5.12.4 MIDDLE EAST & AFRICA 81
5.12.5 LATIN AMERICA 81

6 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT 82
6.1 INTRODUCTION 83
6.1.1 COMPONENT: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 83
6.1.2 SOLUTIONS AND SERVICES: COVID-19 IMPACT 83
FIGURE 40 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 84
TABLE 5 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 84
TABLE 6 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 84
TABLE 7 COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 85
TABLE 8 COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 85
6.2 SOLUTIONS 85
FIGURE 41 PERFORMANCE MANAGEMENT SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 86
TABLE 9 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION,
2016–2020 (USD MILLION) 86
TABLE 10 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION,
2021–2026 (USD MILLION) 86
6.2.1 PLANNING AND BUDGETING MANAGEMENT 87
TABLE 11 PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 87
TABLE 12 PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 88
6.2.2 ASSET MANAGEMENT 88
TABLE 13 ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 88
TABLE 14 ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 89
6.2.3 CHANNEL MARKETING MANAGEMENT 89
TABLE 15 CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 89
TABLE 16 CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 90
6.2.4 PERFORMANCE MANAGEMENT 90
TABLE 17 PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 90
TABLE 18 PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 91
6.2.5 OTHERS 91
TABLE 19 OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 91
TABLE 20 OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 92

6.3 SERVICES 92
FIGURE 42 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 92
TABLE 21 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 93
TABLE 22 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 93
6.3.1 CONSULTING AND IMPLEMENTATION 93
TABLE 23 CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 94
TABLE 24 CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 94
6.3.2 TRAINING, SUPPORT, AND MAINTENANCE 94
TABLE 25 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 95
TABLE 26 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 95
7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE 96
7.1 INTRODUCTION 97
7.1.1 ORGANIZATION SIZE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 97
7.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 97
FIGURE 43 SMALL AND MID-SIZED ENTERPRISES SEGMENTS TO GROW AT HIGHER CAGRS DURING THE FORECAST PERIOD 98
TABLE 27 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 98
TABLE 28 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 98
7.2 LARGE ENTERPRISES 99
TABLE 29 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 99
TABLE 30 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 99
7.3 MID-SIZED ENTERPRISES 100
TABLE 31 MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 100
TABLE 32 MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 100
7.4 SMALL ENTERPRISES 101
TABLE 33 SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 101
TABLE 34 SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 101

8 MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE 102
8.1 INTRODUCTION 103
8.1.1 DEPLOYMENT MODELS: MARKETING MARKET DRIVERS 103
8.1.2 DEPLOYMENT MODELS: COVID-19 IMPACT 103
FIGURE 44 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 104
TABLE 35 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 104
TABLE 36 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 104
8.2 ON-PREMISES 105
TABLE 37 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 105
TABLE 38 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 106
8.3 CLOUD 106
TABLE 39 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 107
TABLE 40 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 107
9 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL 108
9.1 INTRODUCTION 109
9.1.1 INDUSTRY VERTICAL: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 109
9.1.2 INDUSTRY VERTICALS: COVID-19 IMPACT 110
FIGURE 45 CONSUMER GOODS AND RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 111
TABLE 41 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 111
TABLE 42 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 112
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 113
TABLE 43 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 113
TABLE 44 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 114
9.3 CONSUMER GOODS AND RETAIL 114
TABLE 45 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 115
TABLE 46 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 115
9.4 MANUFACTURING 115
TABLE 47 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 116
TABLE 48 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 116
9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES 117
TABLE 49 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 117
TABLE 50 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 117
9.6 TELECOMMUNICATIONS 118
TABLE 51 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 118
TABLE 52 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 118
9.7 HEALTHCARE AND LIFE SCIENCES 119
TABLE 53 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 119
TABLE 54 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 119
9.8 MEDIA AND ENTERTAINMENT 120
TABLE 55 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 120
TABLE 56 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 120
9.9 TRAVEL AND HOSPITALITY 121
TABLE 57 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 121
TABLE 58 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 122
9.10 EDUCATION 122
TABLE 59 EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 122
TABLE 60 EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 123
9.11 ENERGY AND UTILITIES 123
TABLE 61 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 123
TABLE 62 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 124
9.12 OTHERS 124
TABLE 63 OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 124
TABLE 64 OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 125

10 MARKETING RESOURCE MANAGEMENT MARKET, BY REGION 126
10.1 INTRODUCTION 127
FIGURE 46 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 127
TABLE 65 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 127
TABLE 66 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 128
10.2 NORTH AMERICA 128
10.2.1 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 129
10.2.2 NORTH AMERICA: COVID-19 IMPACT 129
FIGURE 47 NORTH AMERICA: MARKET SNAPSHOT 130
TABLE 67 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 130
TABLE 68 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 131
TABLE 69 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION) 131
TABLE 70 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION) 131
TABLE 71 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION) 132
TABLE 72 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION) 132
TABLE 73 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 132
TABLE 74 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 132
TABLE 75 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 133
TABLE 76 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 133
TABLE 77 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2020(USD MILLION) 133
TABLE 78 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 134
TABLE 79 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION) 134
TABLE 80 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION) 134
10.2.3 UNITED STATES 135
TABLE 81 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 135
TABLE 82 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 135
TABLE 83 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 136
TABLE 84 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 136
10.2.4 CANADA 136
TABLE 85 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 137
TABLE 86 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 137
TABLE 87 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 137
TABLE 88 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 137
10.3 EUROPE 138
10.3.1 EUROPE: MRM MARKET DRIVERS 138
10.3.2 EUROPE: COVID-19 IMPACT 138
TABLE 89 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 139
TABLE 90 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 139
TABLE 91 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION) 139
TABLE 92 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION) 140
TABLE 93 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 140
TABLE 94 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 140
TABLE 95 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 141
TABLE 96 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 141
TABLE 97 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 141
TABLE 98 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 141
TABLE 99 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 142
TABLE 100 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 142
TABLE 101 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION) 143
TABLE 102 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 143
10.3.3 UNITED KINGDOM 143
TABLE 103 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 144
TABLE 104 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 144
TABLE 105 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 144
TABLE 106 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 144
10.3.4 GERMANY 145
TABLE 107 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 145
TABLE 108 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 145
TABLE 109 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 145
TABLE 110 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 146
10.3.5 FRANCE 146
TABLE 111 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 146
TABLE 112 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 146
TABLE 113 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 147
TABLE 114 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 147
10.3.6 REST OF EUROPE 147
TABLE 115 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 148
TABLE 116 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 148
TABLE 117 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 148
TABLE 118 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 148
10.4 ASIA PACIFIC 149
10.4.1 ASIA PACIFIC: MRM MARKET DRIVERS 149
10.4.2 ASIA PACIFIC: COVID-19 IMPACT 149
FIGURE 48 ASIA PACIFIC: MARKET SNAPSHOT 150
TABLE 119 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 151
TABLE 120 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 151
TABLE 121 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION) 151
TABLE 122 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION) 152
TABLE 123 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION) 152
TABLE 124 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION) 152
TABLE 125 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 153
TABLE 126 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 153
TABLE 127 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 153
TABLE 128 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 153
TABLE 129 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 154
TABLE 130 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 154
TABLE 131 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION) 155
TABLE 132 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION) 155
10.4.3 CHINA 155
TABLE 133 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 156
TABLE 134 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 156
TABLE 135 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 156
TABLE 136 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 156
10.4.4 AUSTRALIA AND NEW ZEALAND 157
TABLE 137 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 157
TABLE 138 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 157
TABLE 139 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 157
TABLE 140 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 158
10.4.5 INDIA 158
TABLE 141 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 158
TABLE 142 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 158
TABLE 143 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 159
TABLE 144 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 159
10.4.6 REST OF ASIA PACIFIC 159
TABLE 145 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 160
TABLE 146 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 160
TABLE 147 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 160
TABLE 148 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 160
10.5 MIDDLE EAST & AFRICA 161
10.5.1 MIDDLE EAST & AFRICA: MRM MARKET DRIVERS 161
10.5.2 MIDDLE EAST & AFRICA: COVID-19 IMPACT 161
TABLE 149 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 162
TABLE 150 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 162
TABLE 151 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION) 162
TABLE 152 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION) 163
TABLE 153 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 163
TABLE 154 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 163
TABLE 155 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 164
TABLE 156 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 164
TABLE 157 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 164
TABLE 158 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 164
TABLE 159 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 165
TABLE 160 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 165
TABLE 161 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION) 166
TABLE 162 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 166
10.5.3 SAUDI ARABIA 166
TABLE 163 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 167
TABLE 164 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 167
TABLE 165 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 167
TABLE 166 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 167
10.5.4 SOUTH AFRICA 168
TABLE 167 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 168
TABLE 168 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 168
TABLE 169 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 169
TABLE 170 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 169
10.5.5 REST OF THE MIDDLE EAST & AFRICA 169
TABLE 171 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 169
TABLE 172 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 170
TABLE 173 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 170
TABLE 174 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 170
10.6 LATIN AMERICA 171
10.6.1 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 171
10.6.2 LATIN AMERICA: COVID-19 IMPACT 171
TABLE 175 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 172
TABLE 176 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 172
TABLE 177 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION) 172
TABLE 178 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION) 173
TABLE 179 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION) 173
TABLE 180 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION) 173
TABLE 181 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 174
TABLE 182 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 174
TABLE 183 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 174
TABLE 184 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 174
TABLE 185 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION) 175
TABLE 186 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 175
TABLE 187 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION) 176
TABLE 188 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION) 176
10.6.3 BRAZIL 176
TABLE 189 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 177
TABLE 190 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 177
TABLE 191 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 177
TABLE 192 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 177
10.6.4 REST OF LATIN AMERICA 178
TABLE 193 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 178
TABLE 194 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 178
TABLE 195 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 178
TABLE 196 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 179

11 COMPETITIVE LANDSCAPE 180
11.1 INTRODUCTION 180
FIGURE 49 MARKET EVALUATION FRAMEWORK 180
11.2 MARKET RANKING 181
FIGURE 50 MARKET RANKING IN 2020 181
11.3 MARKET SHARE OF TOP VENDORS 181
TABLE 197 MARKETING RESOURCE MANAGEMENT: DEGREE OF COMPETITION 181
FIGURE 51 MRM MARKET: VENDOR SHARE ANALYSIS 182
11.4 HISTORICAL REVENUE ANALYSIS OF TOP VENDORS 183
FIGURE 52 HISTORICAL REVENUE ANALYSIS 183
11.5 COMPANY EVALUATION QUADRANT 184
11.5.1 DEFINITIONS AND METHODOLOGY 184
TABLE 198 COMPANY EVALUATION QUADRANT: CRITERIA 184
11.5.2 STARS 184
11.5.3 EMERGING LEADERS 184
11.5.4 PERVASIVE PLAYERS 184
11.5.5 PARTICIPANTS 185
FIGURE 53 MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2020 185
11.6 SME EVALUATION QUADRANT 186
11.6.1 DEFINITIONS AND METHODOLOGY 186
TABLE 199 SME EVALUATION QUADRANT: CRITERIA 186
11.6.2 PROGRESSIVE COMPANIES 186
11.6.3 RESPONSIVE COMPANIES 186
11.6.4 DYNAMIC COMPANIES 186
11.6.5 STARTING BLOCKS 187
FIGURE 54 MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL): SME EVALUATION QUADRANT, 2020 187
TABLE 200 COMPANY SOLUTION FOOTPRINT 188
TABLE 201 COMPANY VERTICAL FOOTPRINT 188
TABLE 202 COMPANY REGION FOOTPRINT 189
TABLE 203 COMPANY FOOTPRINT 190
11.7 COMPETITIVE SCENARIO 190
TABLE 204 MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES,
2019-2021 190
TABLE 205 MARKETING RESOURCE MANAGEMENT MARKET: DEALS, 2018-2021 191
12 COMPANY PROFILES 193
12.1 MAJOR PLAYERS 193
12.1.1 ORACLE 193
(Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View)*
TABLE 206 ORACLE: BUSINESS OVERVIEW 193
FIGURE 55 ORACLE: COMPANY SNAPSHOT 194
TABLE 207 ORACLE: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES 195
TABLE 208 ORACLE: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 196
12.1.2 SAP 198
TABLE 209 SAP: BUSINESS OVERVIEW 198
FIGURE 56 SAP: COMPANY SNAPSHOT 199
TABLE 210 SAP: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES 200
TABLE 211 SAP: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 200
12.1.3 SAS 202
TABLE 212 SAS: BUSINESS OVERVIEW 202
FIGURE 57 SAS: COMPANY SNAPSHOT 202
TABLE 213 SAS: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES 204
TABLE 214 SAS: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 204
12.1.4 ADOBE 206
TABLE 215 ADOBE: BUSINESS OVERVIEW 206
FIGURE 58 ADOBE: COMPANY SNAPSHOT 207
TABLE 216 ADOBE: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES 208
TABLE 217 ADOBE: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 209
12.1.5 APRIMO 210
TABLE 218 APRIMO: BUSINESS OVERVIEW 210
TABLE 219 APRIMO: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES 211
TABLE 220 APRIMO: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 212
12.1.6 BRANDMAKER 215
TABLE 221 BRANDMAKER BUSINESS OVERVIEW 215
TABLE 222 BRANDMAKER: MARKETING RESOURCE MANAGEMENT MARKET:
NEW LAUNCHES 216
TABLE 223 BRANDMAKER: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 217
12.1.7 ALLOCADIA 219
TABLE 224 ALLOCADIA: BUSINESS OVERVIEW 219
TABLE 225 ALLOCADIA: MARKETING RESOURCE MANAGEMENT MARKET:
NEW LAUNCHES 220
TABLE 226 ALLOCADIA: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 221

12.1.8 HCL TECHNOLOGIES 223
TABLE 227 HCL TECHNOLOGIES: BUSINESS OVERVIEW 223
FIGURE 59 HCL TECHNOLOGIES: COMPANY SNAPSHOT 224
TABLE 228 HCL: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES 225
TABLE 229 HCL: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 226
12.1.9 WEDIA 227
TABLE 230 WEDIA: BUSINESS OVERVIEW 227
TABLE 231 WEDIA: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES 228
TABLE 232 WEDIA: MARKETING RESOURCE MANAGEMENT MARKET: DEALS 228
12.1.10 WELCOME 229
TABLE 233 WELCOME: BUSINESS OVERVIEW 229
TABLE 234 WELCOME: MARKETING RESOURCE MANAGEMENT MARKET:
NEW LAUNCHES 230
12.1.11 INFOR 231
12.1.12 INMOTIONNOW 232
12.1.13 SEISMIC 233
12.1.14 SITECORE 234
12.1.15 CONTENTSERV 235
12.1.16 IBM 236
12.1.17 SMARTSHEET 238
12.1.18 CAPITAL ID 239
12.1.19 BRANDMASTER 240
12.1.20 SIMPLE 241
12.1.21 WRIKE 242
12.1.22 WIDEN 243
12.1.23 MARCOM CENTRAL 244
12.1.24 TAPCLICKS 245
12.1.25 ADMATION 246
12.1.26 MARVIA 247
12.1.27 RESOLUT 248
12.1.28 INTELLIGENCEBANK 249
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
12.2 STARTUP / SME PLAYERS 250
12.2.1 MRM CENTRAL 250
12.2.2 BYNDER 251
12.2.3 HIVE9 252
12.2.4 PLANNUH 253
12.2.5 SHOPPERATIONS 254
12.2.6 CENTRAL DE MARCA 255
12.2.7 OPTIMATICA 256
12.2.8 DREAMDATA 257
12.2.9 SHARPSPRING 258
12.2.10 MYBRAND.CENTER 259
13 ADJACENT MARKETS 260
13.1 INTRODUCTION 260
13.2 MARKETING AUTOMATION MARKET 260
TABLE 235 MARKETING AUTOMATION MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 260
TABLE 236 MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION) 260
TABLE 237 MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE,
2017–2024 (USD MILLION) 261
TABLE 238 MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 261
TABLE 239 MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY VERTICAL,
2017–2024 (USD MILLION) 261
TABLE 240 MARKETING AUTOMATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 262
14 APPENDIX 263
14.1 DISCUSSION GUIDE 263
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 267
14.3 AVAILABLE CUSTOMIZATIONS 269
14.4 RELATED REPORTS 269
14.5 AUTHOR DETAILS 270

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