ウェブコンテンツ管理ソリューションの世界市場:コンテンツ作成、コンテンツ編集、モバイルウェブCMS

◆英語タイトル:Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020
◆商品コード:MAM-TC-3500
◆発行会社(調査会社):MarketsandMarkets
◆発行日:2015年6月17日
◆ページ数:168
◆レポート言語:英語
◆レポート形式:PDF
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【レポートの概要】

There has been a proliferation of online marketing procedures in last three years due to the rise in the usage of social networking sites and extensive usage of mobile technology. With the rise in the usage of web-based activities, there has been a significant increase in the usage of digital content among various enterprises. The increasing digitization across several industry verticals has encouraged organizations to adopt web content management (WCM) solutions.

WCM solutions help in the creation and management of digital content in a central depository to simplify the publication of content through the web. Moreover, the emergence of WCM has also involved customers for providing personalized products and services through various devices, which has in turn increased the implementation of these solutions. Solution providers are concentrating more on providing better communication through easy usability of WCM between the customers and marketing personnel.

Presently, the significant usage of mobility and cloud among customers for visiting the websites of various companies has increased the scope of content management. WCM solution vendors have started developing solutions for mobile-based digital content. Vendors have also included voice recognition and device recognition within web-based solutions.

There have been continuous advancements in WCM solutions, which are encouraging companies to allow their employees to access digital marketing content within the central depository. The usage of WCM solutions is helping organizations effectively manage marketing programs on real-time basis across various channels and geographies, while linking them with the customer relationship management (CRM) system of the company.

In the years to come, WCM providers are expected to include WCM platforms to support customers with new aspects of this software. Globalization is also influencing solution vendors to provide innovative WCM solutions.

Furthermore, solution vendors are focusing on enhancing customer experience management by offering solutions such as email marketing, social media marketing, and marketing automation to their existing and potential customers.

At present, WCM solutions do not include certain tools such as editable calendar, supporting tools for content creation, and content preserving tools, which act as a restraint for this market to grow. Hence, solution vendors are planning to include content collaboration as a part of their WCM systems.

The inclusion of cloud-based WCM solutions is assisting this market to grow as small organizations have started considering cloud-based WCM solutions for their marketing and content management.

The major driving force for the WCM software market is the integration of analytics and the rising usage of social sites for marketing. Today, companies are progressively focusing on the digital medium for marketing endeavors due to the substantial adoption of mobile devices, growing internet consumption, and the increasing overall online time spent by the users. This encourages businesses to consider WCM solutions that can supplement their business advancements and improve customer relations.
Over the years, the retail and media and entertainment verticals are increasingly adopting WCM as it is imperative for these companies to sustain in the fierce competition along with the assistance for management of vast digital content.

Moreover, the businesses consideration of social networking sites to market their offerings is increasing because users are extensively using these websites to share their preferences over various product offerings. Considering this, the report further helps identify the latest patterns and trends intensifying the growth in the WCM market across all regions.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the WCM market into solutions and services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and its sub-segments. The market numbers are further split across deployment type, user type, and industry vertical across all the major regions.
2. This report will help the organizations to better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps the organizations to understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

【レポートの目次】

1 Introduction (Page No. – 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 19)
2.1 Market Size Estimation
2.2 Market Breakdown and Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data From Secondary Sources
2.3.2 Key Data From Primary Sources
2.4 Assumptions
2.5 Key Industry Insights

3 Executive Summary (Page No. – 28)

4 Premium Insights (Page No. – 33)
4.1 Attractive Opportunities in the Web Content Management Market
4.2 Global WCM Market: Top Three Solutions
4.3 Global WCM Solution Market
4.4 Global WCM Market Potential
4.5 Global WCM User Market (2020)
4.6 WCM Regional Market
4.7 WCM Solution Growth Matrix
4.8 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. – 40)
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 Market By Solution
5.3.2 Market By Service
5.3.3 Market By Deployment Type
5.3.4 Market By User Type
5.3.5 Market By Industry Vertical
5.3.6 Market By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Analytics Integration
5.4.1.2 Growth of Online Marketing and Education
5.4.1.3 Demand for Multi-Channel Experience
5.4.2 Restraints
5.4.2.1 Focused Towards Organizational Needs Rather Than User Needs
5.4.2.2 Lack of Control and Management
5.4.3 Opportunities
5.4.3.1 Increasing Demand for Online Solutions Among Organizations
5.4.3.2 Engagement of Internet of Things (IoT) Into Web Content Management (WCM)
5.4.4 Challenges
5.4.4.1 Migration of Existing Assets Into WCM
5.4.4.2 Time-Consumption While Implementing WCM

6 Industry Trends (Page No. – 55)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry
6.4 Pest Analysis
6.4.1 Political Factors
6.4.2 Economic Factors
6.4.3 Social Factors
6.4.4 Technological Factors

7 Global Web Content Management Market Analysis, By Solution (Page No. – 63)
7.1 Introduction
7.2 Content Creation and Edit Tools Market
7.3 Mobile Web CMS Market
7.4 Portals Market
7.5 Digital Asset Management Integration Market
7.6 Social Media Integration Market
7.7 Content Analytics Integration Market
7.8 Other System and Technology Integration Market

8 Global WCM Market Analysis, By Service (Page No. – 79)
8.1 Introduction
8.2 Managed Service
8.3 Support, Training and Consulting Service

9 Global Web Content Management Market Analysis, By Deployment Type (Page No. – 86)
9.1 Introduction
9.2 Cloud Deployment
9.3 On-Premises Deployment

10 Global WCM Market Analysis, By User Type (Page No. – 90)
10.1 Introduction
10.2 SMB Market
10.3 Enterprise Market

11 Global Web Content Management Market Analysis, By Industry Vertical (Page No. – 100)
11.1 Introduction
11.2 Retail and Consumer Goods Market
11.3 Media and Entertainment Market
11.4 Travel and Hospitality Market
11.5 Education Market
11.6 Government and Public Sector Market
11.7 High-Tech and Telecom Market
11.8 BFSI Market
11.9 Manufacturing Market
11.1 Healthcare Market
11.11 Others Market

12 Geographic Analysis (Page No. – 116)
12.1 Introduction
12.2 North America (NA)
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East and Africa (MEA)
12.6 Latin America (LA)

13 Competitive Landscape (Page No. – 137)
13.1 Overview
13.2 Competitive Situation and Trends
13.2.1 Mergers and Acquisitions
13.2.2 New Product Launches
13.2.3 Partnerships
13.2.4 VC Funding

14 Company Profile (Page No. – 148)
14.1 Introduction
14.2 Adobe Systems
14.2.1 Overview
14.2.2 Products and Services
14.2.3 Recent Developments
14.2.4 SWOT Analysis
14.2.5 MnM View
14.3 Hewlett-Packard Corporation (HP)
14.3.1 Business Overview
14.3.2 Products and Services
14.3.3 Recent Developments
14.3.4 SWOT Analysis
14.3.5 MnM View
14.4 Oracle Corporation
14.4.1 Overview
14.4.2 Products and Services
14.4.3 Recent Developments
14.4.4 SWOT Analysis
14.4.5 MnM View
14.5 IBM Corporation
14.5.1 Overview
14.5.2 Products and Services
14.5.3 Recent Developments
14.5.4 SWOT Analysis
14.5.5 MnM View
14.6 Sitecore
14.6.1 Business Overview
14.6.2 Products and Services
14.6.3 Recent Developments
14.6.4 SWOT Analysis
14.6.5 MnM View
14.7 Microsoft Corporation
14.7.1 Business Overview
14.7.2 Products and Services
14.7.3 Key Strategies
14.7.4 Recent Developments
14.8 Opentext Corporation
14.8.1 Business Overview
14.8.2 Products and Services
14.8.3 Key Strategies
14.8.4 Recent Developments
14.9 EMC Corporation
14.9.1 Business Overview
14.9.2 Products and Services
14.9.3 Key Stratgies
14.9.4 Recent Developments
14.10 SDL PLC.
14.10.1 Business Overview
14.10.2 Products and Services
14.10.3 Key Strategies
14.10.4 Recent Developments
14.11 Acquia, Inc.
14.11.1 Business Overview
14.11.2 Products and Services
14.11.3 Key Strategies
14.11.4 Recent Developments

15 Appendix (Page No. – 184)
15.1 Insights of Industry Experts
15.2 Discussion Guide
15.3 Introducing RT: Real-Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports

List of Tables (73 Tables)

Table 1 Global Web Content Management Market Size and Growth, 2013–2020 ($Million, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenge: Impact Analysis
Table 6 Global Web Content Management Market Size, By Solution, 2013–2020 ($Million)
Table 7 Content Creation and Edit Tools: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 8 Content Creation and Edit Tools Market Size, By Region, 2013–2020 ($Million)
Table 9 Mobile Web CMS: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 10 Mobile Web CMS: WCM Market Size, By Region, 2013–2020 ($Million)
Table 11 Portals: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 12 Portals: WCM Market Size, By Region, 2013–2020 ($Million)
Table 13 Digital Asset Management Integration: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 14 Digital Asset Management Integration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 15 Social Media Integration: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 16 Social Media Intregration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 17 Content Analytics Integration: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 18 Content Analytics Integration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 19 Other System and Technology Intgeration: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 20 Other System and Technology Integration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 21 Global Web Content Management Market Size, By Service, 2013–2020 ($Million)
Table 22 Managed Service: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 23 Managed Service: WCM Market Size, By Region, 2013–2020 ($Million)
Table 24 Support, Training and Consulting Service: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 25 Support, Training and Consulting Service: WCM Market Size, By Region, 2013–2020 ($Million)
Table 26 Global Web Content Management Market Size, By Deployment Type, 2013-2020 ($Million)
Table 27 Cloud Deployment: WCM Solution Market Size, By User Type, 2013-2020 ($Million)
Table 28 On-Premises Deployment: WCM Solution Market Size, By User Type, 2013-2020 ($Million)
Table 29 Global WCM Market Size, By User Type, 2013–2020 ($Million)
Table 30 SMB: WCM Market Size, By Solution, 2013–2020 ($Million)
Table 31 SMB: WCM Market Size, By Deployment Type, 2013–2020 ($Million)
Table 32 SMB: WCM Market Size, By Service, 2013–2020 ($Million)
Table 33 SMB: WCM Market Size, By Region, 2013–2020 ($Million)
Table 34 Enterprise: WCM Market Size, By Solution, 2013–2020 ($Million)
Table 35 Enterprise: WCM Market Size, By Deployment Type, 2013–2020 ($Million)
Table 36 Enterprise: WCM Market Size, By Service, 2013–2020 ($Million)
Table 37 Enterprise: WCM Market Size, By Region, 2013–2020 ($Million)
Table 38 Global Web Content Management Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 39 Retail and Consumer Goods: WCM Market Size, By Region, 2013–2020 ($Million)
Table 40 Media and Entertainment: WCM Market Size, By Region, 2013–2020 ($Million)
Table 41 Travel and Hospitality: WCM Market Size, By Region, 2013–2020 ($Million)
Table 42 Education: WCM Market Size, By Region, 2013–2020 ($Million)
Table 43 Government and Public Sector: WCM Market Size, By Region, 2013–2020 ($Million)
Table 44 High-Tech and Telecom: WCM Market Size, By Region, 2013–2020 ($Million)
Table 45 BFSI: WCM Market Size, By Region, 2013–2020 ($Million)
Table 46 Manufacturing: WCM Market Size, By Region, 2013–2020 ($Million)
Table 47 Healthcare: WCM Market Size, By Region, 2013–2020 ($Million)
Table 48 Others: WCM Market Size, By Region, 2013–2020 ($Million)
Table 49 Global Web Content Management Market Size, By Region, 2013–2020 ($Million)
Table 50 North America: Market Size, By Solution, 2013–2020 ($Million)
Table 51 North America: Market Size, By Service, 2013–2020 ($Million)
Table 52 North America: Market Size, By User Type, 2013–2020 ($Million)
Table 53 North America: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 54 Europe: Market Size, By Solution, 2013–2020 ($Million)
Table 55 Europe: Market Size, By Service, 2013–2020 ($Million)
Table 56 Europe: Market Size, By User Type, 2013–2020 ($Million)
Table 57 Europe: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 58 APAC: Market Size, By Solution, 2013–2020 ($Million)
Table 59 APAC: Market Size, By Service, 2013–2020 ($Million)
Table 60 APAC: Market Size, By User Type, 2013–2020 ($Million)
Table 61 APAC: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 62 MEA: Market Size, By Solution, 2013–2020 ($Million)
Table 63 MEA: Market Size, By Service, 2013–2020 ($Million)
Table 64 MEA: Market Size, By User Type, 2013–2020 ($Million)
Table 65 MEA: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 66 Latin America: Market Size, By Solution, 2013–2020 ($Million)
Table 67 Latin America: Market Size, By Service, 2013–2020 ($Million)
Table 68 Latin America: Market Size, By User Type, 2013–2020 ($Million)
Table 69 Latin America: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 70 Mergers and Acquisitions, 2011–2015
Table 71 New Product Launches, 2013–2015
Table 72 Partnerships, 2011-2014
Table 73 VC Funding, 2011–2014

List of Figures (63 Figures)

Figure 1 Market Segmentation
Figure 2 Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 6 Data Triangulation
Figure 7 Global Web Content Management Market, Solution Snapshot (2015 vs. 2020): Content Creation and Edit Tools and Content Analytics Integration Solutions in WCM to Grow Rapidly During the Forecast Period
Figure 8 High-Tech and Telecom and BFSI to Gain Highest Traction During the Forecast Period
Figure 9 Global WCM Market Share, 2015: North America Expected to Account for the Highest Market Share for the Period 2015–2020
Figure 10 Rising Need for IOT Integrated WCM Solutions Acts as an Attractive Market Opportunity in the Global Web Content Management Market
Figure 11 Content Analytics Integration, Mobile Web CMS and Other System and Technology Integration are the Top Three Solutions
Figure 12 North America Holds the Maximum Share in the WCM Solution Market
Figure 13 APAC Market is Expected to Have the Highest Market Growth Potential for WCM Solution in the Years to Come
Figure 14 Enterprise Segment Will Continue to Dominate the WCM Market in During the Forecast Period
Figure 15 APAC Market to Grow Faster Than Europe and North America
Figure 16 Global WCM Solution, Growth Matrix
Figure 17 Asia-Pacific Market to Grow Exponentially During the Forecast Period
Figure 18 Integration With IOT and Wearable Technology With WCM Solutions to Play A Crucial Role in the Global Web Content Management Market
Figure 19 By Solution
Figure 20 By Service
Figure 21 By Deployment Type
Figure 22 By User Type
Figure 23 By Industry Vertical
Figure 24 By Region
Figure 25 Demand for Multi-Channel Experience Will Drive the Web Content Management Market
Figure 26 Value Chain Analysis (2015): Major Role Played By Cloud Service Providers
Figure 27 Porter’s Five Forces Analysis (2015): Presence of Local Players Increasing the Competition in the Industry
Figure 28 Content Creation and Edit Tools and Portals to Lead the Solution Market
Figure 29 Content Analytics Integration to Grow Substantially During the Forecast Period
Figure 30 Companies to Adopt Managed Service at A Higher Rate Than Support, Training and Consulting Service
Figure 31 Organizations Will Continue to Deploy On-Premises Based WCM Solutions at A Considerable Rate
Figure 32 Enterprises are Expected to Continue Dominating the WCM Market During the Forecast Period
Figure 33 North America has A Significant Amount of WCM Solutions Adoption Among SMBs
Figure 34 Enterprises in Europe Will Continue to Implement WCM Solutions During the Forecast Period
Figure 35 Retail and Consumer Goods to Continue to Dominate the WCM Market During Forecast Period
Figure 36 WCM Market in Travel and Hospitality Sector is Expected to Grow Exponentially During the Forecast Period
Figure 37 Web Content Management Market for High-Tech and Telecom is Expected to Grow Exponentially in APAC
Figure 38 BFSI in Asia-Pacific is Expected to Adopt WCM Solution at A Faster-Rate
Figure 39 Geographic Snapshot: Rapid Growth Markets are Emerging as New Hotspot
Figure 40 APAC: an Attractive Destination for All WCM Solutions
Figure 41 North America Market Snapshot: Enterprises to Contribute Maximum to the Market
Figure 42 APAC WCM Market Snapshot: Mobile Web CMS to Gain Popularity Among the Users
Figure 43 Companies Adopted Mergers and Acquisition as the Key Growth Strategy Over the Last 3 Years
Figure 44 Oracle and EMC Grew at the Fastest Rate Between 2010 and 2014
Figure 45 Global Web Content Management Market, Product Category Mapping
Figure 46 Market Evaluation Framework
Figure 47 Battle for Market Share: Mergers and Acquisitions and New Product Launches Were the Key Strategies
Figure 48 Geographic Revenue Mix of Top 4 Market Players
Figure 49 Adobe Systems: Company Snapshot
Figure 50 Adobe: SWOT Analysis
Figure 51 HP Corporation: Company Snapshot
Figure 52 HP: SWOT Analysis
Figure 53 Oracle: Company Snapshot
Figure 54 Oracle: SWOT Analysis
Figure 55 IBM Corporation: Company Snapshot
Figure 56 IBM: SWOT Analysis
Figure 57 Sitecore: Company Snapshot
Figure 58 Sitecore: SWOT Analysis
Figure 59 Microsoft Corporation: Company Snapshot
Figure 60 Opentext Corporation: Company Snapshot
Figure 61 EMC Corporation: Company Snapshot
Figure 62 SDL PLC.: Company Snapshot
Figure 63 Acquia, Inc.: Company Snapshot

【レポートのキーワード】

ウェブコンテンツ管理ソリューション、コンテンツ作成、コンテンツ編集、モバイルウェブCMS、ウェブコンテンツ管理サービス

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