位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場予測:コンポーネント別(プラットフォーム、サービス、ハードウェア)、 位置別(屋内、屋外)、用途別、産業別、地域別

【英語タイトル】Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Component (Platform, Services and Hardware), Location Type (Indoor and Outdoor), Application, Vertical, Region - Global Forecast to 2025

MarketsandMarketsが出版した調査資料(TC 2371)・商品コード:TC 2371
・発行会社(調査会社):MarketsandMarkets
・発行日:2020年7月24日
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・レポート言語:英語
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MarketsandMarkets社は位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場が2020年178億ドルから2025年392億ドルまで、年平均17.1%成長すると予想しています。本調査レポートでは、位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場について、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要・産業動向、コンポーネント別(プラットフォーム、サービス、ハードウェア)分析、ロケーション種類別(屋外、屋内)分析、用途別(追跡・ナビゲーション、マーケティング・広告、ロケーションベースソーシャルネットワーク、ロケーションベースヘルスモニタリング、その他)分析、産業別(輸送・物流、小売、政府機関、製造、観光・ホスピタリティ)分析、地域別分析、競争状況、企業情報などを総合的、多面的に調査・分析しました。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・産業動向
・位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場規模:コンポーネント別(プラットフォーム、サービス、ハードウェア)
・位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場規模:ロケーション種類別(屋外、屋内)
・位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場規模:用途別(追跡・ナビゲーション、マーケティング・広告、ロケーションベースソーシャルネットワーク、ロケーションベースヘルスモニタリング、その他)
・位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場規模:産業別(輸送・物流、小売、政府機関、製造、観光・ホスピタリティ)
・位置情報サービス(LBS)・リアルタイム位置情報システム(RTLS)の世界市場規模:地域別
・競争状況
・企業情報
【レポートの概要】

“Various applications of geospatial data to drivethe LBS and RTLS market growth.”
MarketsandMarkets projectsthe Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market to grow from USD 17.8 billion in 2020 to USD 39.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.1% from 2020 to 2025.Generally, spatial data represents the location, size and shape of objects present on Earth, such as a buildings, lakes, mountains, or townships. It is considered that spatial data and analysis is extremely essential for companies to understand changing business trends and challenges across regions, which significantly drives market growth. The processing time in decision-making is often long, leading to flawed assumptions, which limits the applicability of information.

“The increasing awareness among business executives about the benefits of LBS and RTLS analytics has further bolstered the growth of the market.”
LBS and RTLS platforms assist business executives in processing vast volumes of spatial data and gathering real-time insights into various business functionalities, which, in turn, helps companies to quickly tackle changing business conditions. For example, in the retail industry, spatial data enables retailers to uncover relationships between stores, products, and customer types—across a range of different parameters or metrics—that affects sales performance.

“Bycomponent, platform segment to account for the higest market share in 2020.”
By component, the platform segment is expected to hold the highestmarket share in 2020, owning to the Growing need of asset tracking. The rising demand for location analytics is encouraging market vendors to enhance capabilities of their LBS and RTLS platforms in the market. These platforms help to localize, analyze, and act on the changing business conditions and trends. To increase agility, improve overall operations productivity, understand business trends, and reduce operational costs, many companies have started to invest in LBS and RTLS platform.

“Byservice,deployment and integrationsegment toholdthe largest market sizeduring the forecast period.”
Among services, thedeployment and integration segment is expected to hold the largest market sizeduring the forecast period, compared to the application support and maintenance, and consulting and trainingsegment. Deployment and integration services take care of seamless integration of each location-based software and system, regardless of its technology. System integration provides facilities and frameworks for the integration of various platforms with third-party environments. This integration allows applications to run on other platforms and make indoor location-based solutions efficient and quick.

“Amongregions,Asia Pacificto grow at the highest CAGR during the forecast period.”
The market in Asia Pacific (APAC)is projected to grow at the highest CAGR during the forecast period, owing to the massive potential for the applications of LBS and RTLS solutions in sectors, such as government, manufacturing, transportation and logistics, and retail. The existence of a large population, developing technology, and high growth in countries, such as China, India, Australia, Japan, Singapore, and Hong Kong are the major contributing factors for the growth of the LBS and RTLS market in the APAC region. Organizations in APAC are focusing on customer interests and preferences. The usage of smartphones and internet is widely used as a major means of connectivity.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the LBS and RTLSmarket.

The breakup of the profiles of the primary participants is given below:
• By Company Type: Tier 1 – 45%, Tier 2 – 25%, and Tier 3 – 30%
• By Designation: C-Level Executives – 40%, Directors – 35%, and Managers–25%
• By Region: North America – 45%, Europe – 25%, APAC– 20%, and RoW– 10%

The following key LBS and RTLSvendorsare profiled in the report:
• Aruba Networks (US)
• Cisco (US)
• Google (US)
• Esri (US)
• IBM (US)
• Microsoft (US)
• Oracle (US)
• TomTom (Netherlands)
• Teldio (Canada)
• HERE (Netherlands)
• Ericsson (Sweden)
• Foursquare (US)
• Navigine (US)
• AiRISTA Flow (US)
• Quuppa (Finland)
• Ubisense (UK)
• Apple (US)
• Qualcomm (US)
• STANLEY Healthcare (US)
• GE Healthcare (US)
• CenTrak (US)
• Spime (US)
• KDDI (Japan)
• NTT Docomo (Japan)
• Zebra Technologies (US)
• Leantegra (US)

Research Coverage:
The LBS and RTLSmarket is segmented by component, location type, application, vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new product launches and product enhancements; partnerships, agreements, and collaborations; expansions;acquisitions; and competitive landscape associated with the LBS and RTLSmarket.

Reasons to Buy the Report:
The report would help the market leaders and new entrants in the following ways:
• It comprehensively segments the LBS and RTLSmarket and provides the closest approximations of the revenue numbers for the overall market and itssubsegments across different regions.
• It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
• It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes competitor ecosystem, new productlaunches, partnerships, and acquisitions.

【レポートの目次】

1 INTRODUCTION 36
1.1 INTRODUCTION TO COVID-19 36
1.2 COVID-19 HEALTH ASSESSMENT 36
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 36
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 37
1.3 COVID-19 ECONOMIC ASSESSMENT 38
FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 38
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 38
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 39
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 40
1.4 OBJECTIVES OF THE STUDY 41
1.5 MARKET DEFINITION 41
1.5.1 INCLUSIONS AND EXCLUSIONS 42
1.6 MARKET SCOPE 42
1.6.1 MARKET SEGMENTATION 43
1.6.2 REGIONS COVERED 43
1.6.3 YEARS CONSIDERED FOR THE STUDY 44
1.7 CURRENCY CONSIDERED 44
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 44
1.8 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 6 GLOBAL LBS AND RTLS MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
TABLE 2 PRIMARY INTERVIEWS 46
2.1.2.1 Breakup of primary profiles 47
2.1.2.2 Key industry insights 47
2.2 MARKET BREAKUP AND DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 48
FIGURE 7 LBS AND RTLS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 49
2.3.1 TOP-DOWN APPROACH 49
2.3.2 BOTTOM-UP APPROACH 49
2.4 MARKET FORECAST 50
TABLE 3 FACTOR ANALYSIS 50
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY 51
FIGURE 8 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 51
2.6 ASSUMPTIONS FOR THE STUDY 52
2.7 LIMITATIONS OF THE STUDY 52
3 EXECUTIVE SUMMARY 53
FIGURE 9 LBS AND RTLS MARKET SIZE, 2018–2025 (USD MILLION) 55
FIGURE 10 FASTEST-GROWING SEGMENTS IN THE LBS AND RTLS MARKET DURING 2020–2025 55
FIGURE 11 LBS AND RTLS MARKET: REGIONAL SCENARIO 56
4 PREMIUM INSIGHTS 58
4.1 ATTRACTIVE OPPORTUNITIES IN THE GLOBAL LBS AND RTLS MARKET 58
FIGURE 12 PROLIFERATION OF SMARTPHONES AND SUBSEQUENT LOCATION-BASED APPS DRIVING THE GLOBAL LBS AND RTLS MARKET 58
4.2 LBS AND RTLS MARKET SHARE, BY COMPONENT, 2020 58
FIGURE 13 PLATFORM SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN THE LBS
AND RTLS MARKET IN 2020 58
4.3 LBS AND RTLS MARKET SHARE, BY SERVICE, 2020 VS. 2025 59
FIGURE 14 DEPLOYMENT AND INTEGRATION SEGMENT TO LEAD THE LBS AND RTLS MARKET DURING THE FORECAST PERIOD 59
4.4 LBS AND RTLS MARKET SHARE, BY LOCATION TYPE, 2020 59
FIGURE 15 OUTDOOR SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2020 59
4.5 LBS AND RTLS MARKET SHARE, BY APPLICATION, 2020 VS. 2025 60
FIGURE 16 TRACKING AND NAVIGATION SEGMENT TO LEAD THE MARKET DURING
2020–2025 60
4.6 LBS AND RTLS MARKET SHARE, BY VERTICAL, 2020 VS. 2025 60
FIGURE 17 TRANSPORTATION AND LOGISTICS SEGMENT TO LEAD THE LBS AND RTLS MARKET IN TERMS OF MARKET SHARE IN 2020 60
4.7 LBS AND RTLS MARKET: MARKET INVESTMENT SCENARIO (2020-2025) 61
FIGURE 18 ASIA PACIFIC CONSIDERED AS THE BEST MARKET TO INVEST DURING
2020–2025 61
5 MARKET OVERVIEW AND INDUSTRY TRENDS 62
5.1 INTRODUCTION 62
5.2 MARKET DYNAMICS 62
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LBS AND RTLS MARKET 63
5.2.1 DRIVERS 63
5.2.1.1 Various applications of geospatial data driving the LBS and RTLS market growth 63
5.2.1.2 Growing demand for LBS and RTLS for industry applications 64
TABLE 4 MAJOR INDUSTRY APPLICATION AREAS ACROSS VERTICALS 64
5.2.1.3 Proliferation of social media, smartphones, and location-based apps among consumers 65
5.2.1.4 Growing demand for geomarketing 65
5.2.1.5 Emergence of ride-haling services 65
5.2.2 RESTRAINTS 66
5.2.2.1 Stringent government rules and regulations 66
5.2.3 OPPORTUNITIES 66
5.2.3.1 BLE and UWB for indoor proximity services 66
5.2.3.2 Use of 5G for LBS 66
5.2.3.3 Opportunities and applications in industry 4.0 67
5.2.4 CHALLENGES 67
5.2.4.1 Privacy and security concerns 67
5.2.4.2 Designing LBS and RTLS solutions to fulfill high accuracy, long-range, and low-power consumption requirements simultaneously 68
5.3 COVID-19 PANDEMIC-DRIVEN MARKET DYNAMICS AND FACTOR ANALYSIS 68
5.3.1 DRIVERS AND OPPORTUNITIES 68
5.3.2 RESTRAINTS AND CHALLENGES 68
5.4 INDUSTRY TRENDS 69
5.4.1 FUTURE OUTLOOK: LBS AND RTLS MARKET 69
5.4.2 VALUE CHAIN ANALYSIS 70
FIGURE 20 VALUE CHAIN OF THE LBS 70
FIGURE 21 VALUE CHAIN OF THE RTLS 71
5.4.3 STANDARDS AND REGULATIONS 71
5.4.3.1 STANDARDIZATION BODIES 71
5.4.3.1.1 Open Geospatial Consortium 71
5.4.3.1.2 Internet Engineering Task Force 72
5.4.3.1.3 Institute of Electrical and Electronics Engineers 72
5.4.3.1.4 World Wide Web Consortium 72
5.4.3.2 Standards 72
TABLE 5 LBS AND RTLS MARKET: STANDARDS 72
5.4.4 LBS AND RTLS APPLICATIONS AND USE CASES 73
5.4.4.1 LBS and RTLS applications 73
FIGURE 22 MAJOR APPLICATIONS OF LOCATION-BASED SERVICES 73
5.4.4.2 LBS and RTLS use cases 73
5.4.5 LBS AND RTLS TECHNOLOGIES 74
5.4.5.1 Satellite, microwave, and infrared remote sensing 74
5.4.5.2 OTDOA AND E-OTD 75
5.4.5.3 RFID AND NFC 75
5.4.5.4 Context-aware technologies 76
5.4.5.5 WI-FI/WLAN, UWB, BT/BLE, BEACONS, AND A-GPS 77
5.4.5.6 Others 78
6 LBS AND RTLS MARKET, BY COMPONENT 79
6.1 INTRODUCTION 80
FIGURE 23 SERVICES SEGMENT TO GROW AT THE HIGHEST RATE IN THE LBS AND RTLS MARKET DURING THE FORECAST PERIOD 80
TABLE 6 LBS AND RTLS MARKET SIZE, BY COMPONENT, 2015–2019 (USD MILLION) 80
TABLE 7 LBS AND RTLS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 80
6.2 PLATFORM 81
6.2.1 PLATFORM: MARKET DRIVERS 81
6.2.2 PLATFORM: IMPACT OF COVID-19 ON THE MARKET 81
TABLE 8 PLATFORM: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 81
TABLE 9 PLATFORM: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 82
TABLE 10 PLATFORM: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 82
TABLE 11 PLATFORM: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 82
6.3 SERVICES 83
6.3.1 SERVICES: MARKET DRIVERS 83
6.3.2 SERVICES: IMPACT OF COVID-19 ON THE MARKET 83
FIGURE 24 APPLICATION SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 83
TABLE 12 LBS AND RTLS MARKET SIZE, BY SERVICE, 2015–2019 (USD MILLION) 84
TABLE 13 LBS AND RTLS MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 84
TABLE 14 SERVICE: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 84
TABLE 15 SERVICE: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 85
TABLE 16 SERVICES: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 85
TABLE 17 SERVICES: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 85
6.3.3 DEPLOYMENT AND INTEGRATION 86
TABLE 18 DEPLOYMENT AND INTEGRATION: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 86
TABLE 19 DEPLOYMENT AND INTEGRATION: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 86
TABLE 20 DEPLOYMENT AND INTEGRATION: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 87
TABLE 21 DEPLOYMENT AND INTEGRATION: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 87
6.3.4 APPLICATION SUPPORT AND MAINTENANCE 87
TABLE 22 APPLICATION SUPPORT AND MAINTENANCE: LBS AND RTLS MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 88
TABLE 23 APPLICATION SUPPORT AND MAINTENANCE: LBS AND RTLS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 88
TABLE 24 APPLICATION SUPPORT AND MAINTENANCE: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 88
TABLE 25 APPLICATION SUPPORT AND MAINTENANCE: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 89
6.3.5 CONSULTING AND TRAINING 89
TABLE 26 CONSULTING AND TRAINING: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 89
TABLE 27 CONSULTING AND TRAINING: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 90
TABLE 28 CONSULTING AND TRAINING: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 90
TABLE 29 CONSULTING AND TRAINING: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 90
6.4 HARDWARE 91
6.4.1 HARDWARE: MARKET DRIVERS 91
6.4.2 HARDWARE: IMPACT OF COVID-19 ON THE MARKET 91
TABLE 30 HARDWARE: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 91
TABLE 31 HARDWARE: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 92
TABLE 32 HARDWARE: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 92
TABLE 33 HARDWARE: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 92
7 LBS AND RTLS MARKET, BY LOCATION TYPE 93
7.1 INTRODUCTION 94
FIGURE 25 INDOOR SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 94
TABLE 34 LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2015–2019 (USD MILLION) 94
TABLE 35 LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2019–2025 (USD MILLION) 94
7.2 OUTDOOR 95
7.2.1 OUTDOOR: MARKET DRIVERS 95
7.2.2 OUTDOOR: IMPACT OF COVID-19 ON THE MARKET 95
TABLE 36 OUTDOOR: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 95
TABLE 37 OUTDOOR: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 96
TABLE 38 OUTDOOR: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 96
TABLE 39 OUTDOOR: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 96
7.3 INDOOR 97
7.3.1 INDOOR: MARKET DRIVERS 97
7.3.2 INDOOR: IMPACT OF COVID-19 ON THE MARKET 97
TABLE 40 INDOOR: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 97
TABLE 41 INDOOR: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 98
TABLE 42 INDOOR: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 98
TABLE 43 INDOOR: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 98
8 LBS AND RTLS MARKET, BY APPLICATION 99
8.1 INTRODUCTION 100
FIGURE 26 LOCATION-BASED HEALTH MONITORING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 100
TABLE 44 LBS AND RTLS MARKET SIZE, BY APPLICATION, 2015–2019 (USD MILLION) 100
TABLE 45 LBS AND RTLS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 101
8.2 TRACKING AND NAVIGATION 101
8.2.1 TRACKING AND NAVIGATION: MARKET DRIVERS 101
8.2.2 TRACKING AND NAVIGATION: IMPACT OF COVID-19 ON THE MARKET 102
TABLE 46 TRACKING AND NAVIGATION: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 102
TABLE 47 TRACKING AND NAVIGATION: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 102
TABLE 48 TRACKING AND NAVIGATION: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 102
TABLE 49 TRACKING AND NAVIGATION: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 103
8.3 MARKETING AND ADVERTISING 103
8.3.1 MARKETING AND ADVERTISING: MARKET DRIVERS 103
8.3.2 MARKETING AND ADVERTISING: IMPACT OF COVID-19 ON THE MARKET 103
TABLE 50 MARKETING AND ADVERTISING: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 104
TABLE 51 MARKETING AND ADVERTING: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 104
TABLE 52 MARKETING AND ADVERTISING: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 104
TABLE 53 MARKETING AND ADVERTING: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 105
8.4 LOCATION-BASED SOCIAL NETWORKS 105
8.4.1 LOCATION-BASED SOCIAL NETWORKING: MARKET DRIVERS 105
8.4.2 LOCATION-BASED SOCIAL NETWORKING: IMPACT OF COVID-19 ON THE MARKET 105
TABLE 54 LOCATION-BASED SOCIAL NETWORKS: LBS AND RTLS MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 105
TABLE 55 LOCATION-BASED SOCIAL NETWORKS: LBS AND RTLS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 106
TABLE 56 LOCATION-BASED SOCIAL NETWORKS: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 106
TABLE 57 LOCATION AND SOCIAL NETWORKS: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 106
8.5 LOCATION-BASED HEALTH MONITORING 107
8.5.1 LOCATION-BASED HEALTH MONITORING: MARKET DRIVERS 107
8.5.2 LOCATION-BASED HEALTH MONITORING: IMPACT OF COVID-19 ON
THE MARKET 107
TABLE 58 LOCATION-BASED HEALTH MONITORING: LBS AND RTLS MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 107
TABLE 59 LOCATION-BASED HEALTH MONITORING: LBS AND RTLS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 108
TABLE 60 LOCATION-BASED HEALTH MONITORING: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 108
TABLE 61 LOCATION-BASED HEALTH MONITORING: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 108
8.6 OTHERS 109
TABLE 62 OTHER APPLICATION: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 109
TABLE 63 OTHER APPLICATION: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 109
TABLE 64 OTHER APPLICATION: NORTH AMERICA LBS AND RTLS MARKET SIZE,
BY COUNTRY, 2015–2019 (USD MILLION) 110
TABLE 65 OTHER APPLICATION: NORTH AMERICA LBS AND RTLS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 110
9 LBS AND RTLS MARKET, BY VERTICAL 111
9.1 INTRODUCTION 112
FIGURE 27 HEALTH AND LIFE SCIENCES VERTICAL TO GROW AT THE HIGHEST CAGR FROM 2020 TO 2025 112
TABLE 66 LBS AND RTLS MARKET SIZE, BY VERTICAL, 2015–2019 (USD MILLION) 113
TABLE 67 LBS AND RTLS MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION) 113
9.2 TRANSPORTATION AND LOGISTICS 114
9.2.1 TRANSPORTATION AND LOGISTICS: MARKET DRIVERS 114
9.2.2 TRANSPORTATION AND LOGISTICS: IMPACT OF COVID-19 ON THE MARKET 114
TABLE 68 TRANSPORTATION AND LOGISTICS: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 115
TABLE 69 TRANSPORTATION AND LOGISTICS: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 115
TABLE 70 TRANSPORTATION AND LOGISTICS: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 115
TABLE 71 TRANSPORTATION AND LOGISTICS: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 116
9.3 RETAIL 116
9.3.1 RETAIL: MARKET DRIVERS 116
9.3.2 RETAIL: IMPACT OF COVID-19 ON THE MARKET 116
TABLE 72 RETAIL: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 117
TABLE 73 RETAIL: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 117
TABLE 74 RETAIL: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 117
TABLE 75 RETAIL: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 118

9.4 GOVERNMENT 118
9.4.1 GOVERNMENT: MARKET DRIVERS 119
9.4.2 GOVERNMENT: IMPACT OF COVID-19 ON THE MARKET 119
TABLE 76 GOVERNMENT: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 119
TABLE 77 GOVERNMENT: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 120
TABLE 78 GOVERNMENT: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 120
TABLE 79 GOVERNMENT: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 120
9.5 MANUFACTURING 121
9.5.1 MANUFACTURING: MARKET DRIVERS 122
9.5.2 MANUFACTURING: IMPACT OF COVID-19 ON THE MARKET 122
TABLE 80 MANUFACTURING: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 122
TABLE 81 MANUFACTURING: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 122
TABLE 82 MANUFACTURING: NORTH AMERICA LBS AND RTLS MARKET SIZE,
BY COUNTRY, 2015–2019 (USD MILLION) 123
TABLE 83 MANUFACTURING: NORTH AMERICA LBS AND RTLS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 123
9.6 TOURISM AND HOSPITALITY 123
9.6.1 TOURISM AND HOSPITALITY: MARKET DRIVERS 123
9.6.2 TOURISM AND HOSPITALITY: IMPACT OF COVID-19 ON THE MARKET 124
TABLE 84 TOURISM AND HOSPITALITY: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 124
TABLE 85 TOURISM AND HOSPITALITY: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 124
TABLE 86 TOURISM AND HOSPITALITY: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 124
TABLE 87 TOURISM AND HOSPITALITY: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 125
9.7 HEALTHCARE AND LIFE SCIENCES 125
9.7.1 HEALTHCARE AND LIFE SCIENCES: MARKET DRIVERS 126
9.7.2 HEALTHCARE AND LIFE SCIENCES: IMPACT OF COVID-19 ON THE MARKET 126
TABLE 88 HEALTHCARE AND LIFE SCIENCES: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 127
TABLE 89 HEALTHCARE AND LIFE SCIENCES: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 127
TABLE 90 HEALTHCARE AN LIFE SCIENCES: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 127
TABLE 91 HEALTHCARE AND LIFE SCIENCES: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 128
9.8 MEDIA AND ENTERTAINMENT 128
9.8.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS 128
9.8.2 MEDIA AND ENTERTAINMENT: IMPACT OF COVID-19 ON THE MARKET 129
TABLE 92 MEDIA AND ENTERTAINMENT: LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 129
TABLE 93 MEDIA AND ENTERTAINMENT: LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 129
TABLE 94 MEDIA AND ENTERTAINMENT: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 130
TABLE 95 MEDIA AND ENTERTAINMENT: NORTH AMERICA LBS AND RTLS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 130
9.9 OTHERS 130
TABLE 96 OTHER VERTICAL: LBS AND RTLS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 131
TABLE 97 OTHER VERTICAL: LBS AND RTLS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 131
TABLE 98 OTHER VERTICAL: NORTH AMERICA LBS AND RTLS MARKET SIZE,
BY COUNTRY, 2015–2019 (USD MILLION) 132
TABLE 99 OTHER VERTICAL: NORTH AMERICA LBS AND RTLS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 132
10 LBS AND RTLS MARKET, BY REGION 133
10.1 INTRODUCTION 134
FIGURE 28 NORTH AMERICA TO LEAD THE LBS AND RTLS MARKET DURING 2020–2025 134
FIGURE 29 ASIA PACIFIC TO REGISTER THE HIGHEST CAGR SIZE DURING THE FORECAST PERIOD 135
TABLE 100 LBS AND RTLS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 135
TABLE 101 LBS AND RTLS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 135
10.2 NORTH AMERICA 136
10.2.1 NORTH AMERICA: MARKET DRIVERS 136
10.2.2 NORTH AMERICA: IMPACT OF COVID-19 ON THE MARKET 136
FIGURE 30 NORTH AMERICA: LBS AND RTLS MARKET SNAPSHOT 137
TABLE 102 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 137
TABLE 103 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 138
TABLE 104 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 138
TABLE 105 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 138
TABLE 106 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2015–2019 (USD MILLION) 139
TABLE 107 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2019–2025 (USD MILLION) 139
TABLE 108 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY APPLICATION,
2015–2019 (USD MILLION) 139
TABLE 109 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 140
TABLE 110 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2015–2019 (USD MILLION) 140
TABLE 111 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 141
TABLE 112 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 141
TABLE 113 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 141
10.2.3 UNITED STATES 142
TABLE 114 UNITED STATES: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 142
TABLE 115 UNITED STATES: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 142
TABLE 116 UNITED STATES: LBS AND RTLS MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 143
TABLE 117 UNITED STATES: LBS AND RTLS MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 143
TABLE 118 UNITED STATES: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2015–2019 (USD MILLION) 143
TABLE 119 UNITED STATES: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2019–2025 (USD MILLION) 143
TABLE 120 UNITED STATES: LBS AND RTLS MARKET SIZE, BY APPLICATION,
2015–2019 (USD MILLION) 144
TABLE 121 UNITED STATES: LBS AND RTLS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 144
TABLE 122 UNITED STATES: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2015–2019 (USD MILLION) 145
TABLE 123 UNITED STATES: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 145
10.2.4 CANADA 146
TABLE 124 CANADA: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 146
TABLE 125 CANADA: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 146
TABLE 126 CANADA: LBS AND RTLS MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 146
TABLE 127 CANADA: LBS AND RTLS MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 147
TABLE 128 CANADA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2015–2019 (USD MILLION) 147
TABLE 129 CANADA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2019–2025 (USD MILLION) 147
TABLE 130 CANADA: LBS AND RTLS MARKET SIZE, BY APPLICATION,
2015–2019 (USD MILLION) 148
TABLE 131 CANADA: LBS AND RTLS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 148
TABLE 132 CANADA: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2015–2019 (USD MILLION) 149
TABLE 133 CANADA: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 149



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