マーケティング・リソース・マネジメント(MRM)の世界市場

Technavioが出版した調査資料(IRTNTR6617)
◆英語タイトル:Global Marketing Resource Management (MRM) Market 2015-2019
◆商品コード:IRTNTR6617
◆発行会社(調査会社):Technavio
◆発行日:2015年7月22日
◆ページ数:73
◆レポート言語:英語
◆レポート形式:pdf
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:IT
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当調査レポートでは、マーケティング・リソース・マネジメント(MRM)の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、マーケティング・リソース・マネジメント(MRM)の世界市場規模及び予測、用途別分析、地域別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。
【レポートの概要】

About MRM
Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:
• MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
• MRM creates and develops all marketing programs and content, including production management
• MRM helps in collecting and managing all the content and knowledge, including digital asset and content management
• MRM fulfils and helps in distributing assets and in content and knowledge management
• MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics

Technavio’s analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

[Covered in this Report]
The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:
• Marketing reporting and analytics
• Project management software
• Financial management software
• Capacity management software
• Others (Brand and production management software)

Technavio’s report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

[Key Regions]
• Americas
• APAC
• EMEA

[Key Vendors]
• BrandMaker
• IBM
• Infor Orbis Global
• SAP
• SAS
• Teradata

[Other Prominent Vendors]
• Adnovate
• Aptean
• BrandMaster
• BrandWizard
• Central Desktop (PGi)
• Code Worldwide
• Direxxis
• Kodak
• Microsoft
• MarketingPilot (Microsoft)
• Neolane
• Oracle
• Saepio

[Market Driver]
• Increased Use of Marketing
• For a full, detailed list, view our report

[Market Challenge]
• Low Adoption of MRM Solutions among SMEs
• For a full, detailed list, view our report

[Market Trend]
• Increased Focus on Digital Media
• For a full, detailed list, view our report

[Key Questions Answered in this Report]
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【レポートの目次】

01. Executive Summary

02.List of Abbreviations

03.Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05.Introduction

06.Market Description
06.1 MRM Evolution
06.2 Five Competency Areas of MRM
06.3 MRM Framework

07.Market Landscape
07.1 Market Overview
07.2 Global MRM Market
07.3 Five Forces Analysis

08.Market Segmentation by Application

09.Geographical Segmentation

10.Buying Criteria

11.Market Growth Drivers

12.Drivers and their Impact

13.Market Challenges

14.Impact of Drivers and Challenges

15.Market Trends

16.Trends and their Impact

17.Vendor Landscape
17.1 Competitive Scenario
17.2 Vendor Analysis 2014
17.3 Other Prominent Vendors

18.Key Vendor Analysis
18.1 BrandMaker
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Recent Developments
18.1.4 SWOT Analysis
18.2 IBM
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation
18.2.4 business Segmentation by Revenue
18.2.5 Business Segmentation by Revenue 2013
18.2.6 Business Segmentation by Revenue 2012 and 2013
18.2.7 Geographical Segmentation by Revenue
18.2.8 Business Strategy
18.2.9 Key Developments
18.2.10 SWOT analysis
18.3 Infor
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Recent Developments
18.3.4 SWOT Analysis
18.4 SAP
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation
18.4.4 Business Segmentation by Revenue 2013
18.4.5 Business Segmentation by Revenue 2012 and 2013
18.4.6 Geographical Segmentation by Revenue 2013
18.4.7 Business Strategy
18.4.8 Key Developments
18.4.9 SWOT Analysis
18.5 SAS
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Revenue Segmentation by Industry 2012
18.5.4 Geographical Segmentation by Revenue 2012
18.5.5 Business Strategy
18.5.6 Recent Developments
18.5.7 SWOT Analysis
18.6 Teradata
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Segmentation by Revenue 2014
18.6.4 Segmentation by Revenue 2013 and 2014
18.6.5 Geographical Segmentation by Revenue 2014
18.6.6 Business Strategy
18.6.7 Recent Developments
18.6.8 SWOT analysis

19.Other Reports in this Series

[List of Exhibits]

Exhibit 1: Market Research Methodology
Exhibit 2: MRM Evolution
Exhibit 3: Framework of MRM
Exhibit 4: Global MRM Market 2014-2019 ($ billions)
Exhibit 5: Global MRM Market Segmentation by Application 2014
Exhibit 6: Global MRM Market Segmentation by Geography 2014
Exhibit 7: IBM: Business Segmentation
Exhibit 8: IBM: Business Segmentation by Revenue 2013
Exhibit 9: IBM: Business Segmentation BY Revenue 2013
Exhibit 10: IBM: Business Segmentation BY Revenue 2012 and 2013 ($ millions)
Exhibit 11: IBM: Geographical Segmentation BY Revenue 2013
Exhibit 12: SAP: Business Segmentation
Exhibit 13: SAP: Business Segmentation by Revenue 2013
Exhibit 14: SAP: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 15: SAP: Geographical Segmentation by Revenue 2013
Exhibit 16: SAS Institute: Revenue Segmentation by Industry 2012
Exhibit 17: SAS Institute: Geographical Segmentation by Revenue 2012
Exhibit 18: Teradata: Segmentation by Revenue 2014
Exhibit 19: Teradata: Segmentation by Revenue 2013 and 2014 ($ billions)
Exhibit 20: Teradata: Geographical Segmentation by Revenue 2014



【掲載企業】

BrandMaker, IBM, Infor Orbis Global, SAP, SAS, Teradata, Adnovate, Aptean, BrandMaster, BrandWizard, Central Desktop (PGi), Code Worldwide, Direxxis, Kodak, Microsoft, MarketingPilot (Microsoft), Neolane, Oracle, Saepio

【レポートのキーワード】

マーケティング・リソース・マネジメント(MRM)、マーケティング管理、プロジェクト管理、ブランド管理、マーケティング分析、アプリケーション

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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