{"id":34995,"date":"2025-01-09T13:18:58","date_gmt":"2025-01-09T04:18:58","guid":{"rendered":"https:\/\/www.marketreport.jp\/insight\/?p=34995"},"modified":"2026-05-28T08:49:07","modified_gmt":"2026-05-27T23:49:07","slug":"japan-chocolate-market-imarc","status":"publish","type":"post","link":"https:\/\/www.marketreport.jp\/insight\/japan-chocolate-market-imarc\/","title":{"rendered":"\u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834\uff082024\u5e74\uff5e2032\u5e74\uff09\uff1a \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\uff08\u30db\u30ef\u30a4\u30c8\u30fb\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3001\u30df\u30eb\u30af\u30fb\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3001\u30c0\u30fc\u30af\u30fb\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3001\u305d\u306e\u4ed6\uff09"},"content":{"rendered":"

\"\"<\/p>\n

1 \u306f\u3058\u3081\u306b<\/b><\/span><\/p>\n

2 \u7bc4\u56f2\u3068\u65b9\u6cd5\u8ad6<\/span><\/p>\n

2.1 \u672c\u8abf\u67fb\u306e\u76ee\u7684<\/span><\/p>\n

2.2 \u95a2\u4fc2\u8005<\/span><\/p>\n

2.3 \u30c7\u30fc\u30bf\u30bd\u30fc\u30b9<\/span><\/p>\n

2.3.1 \u4e00\u6b21\u30bd\u30fc\u30b9<\/span><\/p>\n

2.3.2 \u4e8c\u6b21\u30bd\u30fc\u30b9<\/span><\/p>\n

2.4 \u5e02\u5834\u63a8\u5b9a<\/span><\/p>\n

2.4.1 \u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/p>\n

2.4.2 \u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>
\n<\/span><\/p>\n

2.5 \u4e88\u6e2c\u624b\u6cd5<\/span><\/p>\n

3 \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc<\/b><\/span><\/p>\n

4 \u65e5\u672c\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u306f\u3058\u3081\u306b<\/span><\/p>\n

4.1 \u6982\u8981<\/span><\/p>\n

4.2 \u5e02\u5834\u529b\u5b66<\/span><\/p>\n

4.3 \u696d\u754c\u30c8\u30ec\u30f3\u30c9<\/span><\/p>\n

4.4 \u7af6\u5408\u60c5\u5831<\/span><\/p>\n

5 \u65e5\u672c\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834\u306e\u6982\u89b3<\/b><\/span><\/p>\n

5.1 \u5e02\u5834\u306e\u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span>
\n<\/span><\/p>\n

5.2 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

6 \u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5185\u8a33<\/b><\/span><\/p>\n

6.1 \u30db\u30ef\u30a4\u30c8\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<\/span><\/p>\n

6.1.1 \u6982\u8981<\/span><\/p>\n

6.1.2 \u5e02\u5834\u306e\u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span><\/p>\n

6.1.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span>
\n<\/span><\/p>\n

6.2 \u30df\u30eb\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<\/span><\/p>\n

6.2.1 \u6982\u8981<\/span><\/p>\n

6.2.2 \u5e02\u5834\u306e\u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

6.2.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

6.3 \u30c0\u30fc\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<\/span><\/p>\n

6.3.1 \u6982\u8981<\/span><\/p>\n

6.3.2 \u5e02\u5834\u306e\u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span>
\n<\/span><\/p>\n

6.3.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

6.4 \u305d\u306e\u4ed6<\/span><\/p>\n

6.4.1 \u5e02\u5834\u306e\u63a8\u79fb\u3068\u73fe\u72b6\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span><\/p>\n

6.4.2 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

7 \u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u88fd\u54c1\u5f62\u614b\u5225\u5185\u8a33 <\/b><\/span><\/p>\n

7.1 \u6210\u578b<\/span>
\n<\/span><\/p>\n

7.1.1 \u6982\u8981<\/span><\/p>\n

7.1.2 \u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

7.1.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

7.2 \u677f\u30c1\u30e7\u30b3<\/span><\/p>\n

7.2.1 \u6982\u8981<\/span><\/p>\n

7.2.2 \u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span>
\n<\/span><\/p>\n

7.2.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

7.3 \u305d\u306e\u4ed6<\/span><\/p>\n

7.3.1 \u5e02\u5834\u306e\u63a8\u79fb\u3068\u73fe\u72b6\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span><\/p>\n

7.3.2 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

8 \u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u7528\u9014\u5225\u5185\u8a33<\/b><\/span><\/p>\n

8.1 \u98df\u54c1<\/span><\/p>\n

8.1.1 \u6982\u8981<\/span>
\n<\/span><\/p>\n

8.1.2 \u5e02\u5834\u306e\u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span><\/p>\n

8.1.3 \u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8<\/span><\/p>\n

8.1.3.1 \u30d9\u30fc\u30ab\u30ea\u30fc\u88fd\u54c1<\/span><\/p>\n

8.1.3.2 \u7802\u7cd6\u83d3\u5b50<\/span><\/p>\n

8.1.3.3 \u30c7\u30b6\u30fc\u30c8<\/span><\/p>\n

8.1.3.4 \u305d\u306e\u4ed6<\/span><\/p>\n

8.1.4 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span>
\n<\/span><\/p>\n

8.2 \u98f2\u6599<\/span><\/p>\n

8.2.1 \u6982\u8981<\/span><\/p>\n

8.2.2 \u5e02\u5834\u306e\u6b74\u53f2\u3068\u73fe\u72b6\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

8.2.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

8.3 \u305d\u306e\u4ed6<\/span><\/p>\n

8.3.1 \u5e02\u5834\u306e\u6b74\u53f2\u3068\u73fe\u72b6\uff082018\u5e74\uff5e2023\u5e74<\/span>
\n<\/span><\/p>\n

8.3.2 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

9 \u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u4fa1\u683c\u5225\u5185\u8a33<\/b><\/span><\/p>\n

9.1 \u65e5\u5e38\u7684\u306a\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<\/span><\/p>\n

9.1.1 \u6982\u8981<\/span><\/p>\n

9.1.2 \u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span><\/p>\n

9.1.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span>
\n<\/span><\/p>\n

9.2 \u30d7\u30ec\u30df\u30a2\u30e0\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<\/span><\/p>\n

9.2.1 \u6982\u8981<\/span><\/p>\n

9.2.2 \u5e02\u5834\u306e\u6b74\u53f2\u3068\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

9.2.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

9.3 \u5b63\u7bc0\u9650\u5b9a\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8<\/span><\/p>\n

9.3.1 \u6982\u8981<\/span><\/p>\n

9.3.2 \u5e02\u5834\u306e\u6b74\u53f2\u3068\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span>
\n<\/span><\/p>\n

9.3.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

10 \u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u6d41\u901a\u5225\u5185\u8a33<\/b><\/span><\/p>\n

10.1 \u76f4\u63a5\u8ca9\u58f2\uff08B2B<\/span><\/p>\n

10.1.1 \u6982\u8981<\/span><\/p>\n

10.1.2 \u5e02\u5834\u306e\u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span><\/p>\n

10.1.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span>
\n<\/span><\/p>\n

10.2 \u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u304a\u3088\u3073\u30cf\u30a4\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8<\/span><\/p>\n

10.2.1 \u6982\u8981<\/span><\/p>\n

10.2.2 \u5e02\u5834\u306e\u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

10.2.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

10.3 \u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2<\/span>
\n<\/span><\/p>\n

10.3.1 \u6982\u8981<\/span><\/p>\n

10.3.2 \u5e02\u5834\u306e\u63a8\u79fb\u3068\u73fe\u72b6\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

10.3.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

10.4 \u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2<\/span><\/p>\n

10.4.1 \u6982\u8981<\/span><\/p>\n

10.4.2 \u5e02\u5834\u306e\u63a8\u79fb\u3068\u73fe\u72b6\uff082018\u5e74\uff5e2023\u5e74<\/span>
\n<\/span><\/p>\n

10.4.3 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

10.5 \u305d\u306e\u4ed6<\/span><\/p>\n

10.5.1 \u5e02\u5834\u306e\u63a8\u79fb\u3068\u73fe\u72b6\uff082018\u5e74\uff5e2023\u5e74\uff09<\/span><\/p>\n

10.5.2 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74\uff09<\/span><\/p>\n

11 \u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u5730\u57df\u5225\u5185\u8a33 <\/b><\/span><\/p>\n

11.1 \u95a2\u6771\u5730\u65b9<\/span>
\n<\/span><\/p>\n

11.1.1 \u6982\u8981<\/span><\/p>\n

11.1.2 \u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

11.1.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u5185\u8a33<\/span><\/p>\n

11.1.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834\u5185\u8a33<\/span><\/p>\n

11.1.5 \u7528\u9014\u5225\u5e02\u5834\u5185\u8a33<\/span><\/p>\n

11.1.6 \u4fa1\u683c\u5225\u5e02\u5834\u5185\u8a33<\/span><\/p>\n

11.1.7 \u6d41\u901a\u7d4c\u8def\u5225\u5e02\u5834\u5185\u8a33<\/span>
\n<\/span><\/p>\n

11.1.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.1.9 \u5e02\u5834\u4e88\u6e2c\uff082024\uff5e2032\u5e74<\/span><\/p>\n

11.2 \u8fd1\u757f\u5730\u65b9<\/span><\/p>\n

11.2.1 \u6982\u8981<\/span><\/p>\n

11.2.2 \u5e02\u5834\u52d5\u5411\uff082018\uff5e2023\u5e74<\/span><\/p>\n

11.2.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u898f\u6a21<\/span>
\n<\/span><\/p>\n

11.2.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.2.5 \u7528\u9014\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.2.6 \u4fa1\u683c\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.2.7 \u6d41\u901a\u7d4c\u8def\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.2.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.2.9 \u5e02\u5834\u4e88\u6e2c\uff082024\uff5e2032\u5e74<\/span><\/p>\n

11.3 \u4e2d\u592e\u30fb\u4e2d\u90e8\u5730\u57df<\/span>
\n<\/span><\/p>\n

11.3.1 \u6982\u8981<\/span><\/p>\n

11.3.2 \u5e02\u5834\u306e\u6b74\u53f2\u3068\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

11.3.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.3.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.3.5 \u7528\u9014\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.3.6 \u4fa1\u683c\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.3.7 \u6d41\u901a\u7d4c\u8def\u5225\u5e02\u5834\u898f\u6a21<\/span>
\n<\/span><\/p>\n

11.3.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.3.9 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

11.4 \u4e5d\u5dde\u30fb\u6c96\u7e04\u5730\u57df<\/span><\/p>\n

11.4.1 \u6982\u8981<\/span><\/p>\n

11.4.2 \u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

11.4.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u898f\u6a21<\/span>
\n<\/span><\/p>\n

11.4.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.4.5 \u7528\u9014\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.4.6 \u4fa1\u683c\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.4.7 \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.4.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.4.9 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

11.5 \u6771\u5317\u5730\u57df<\/span>
\n<\/span><\/p>\n

11.5.1 \u6982\u8981<\/span><\/p>\n

11.5.2 \u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

11.5.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.5.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.5.5 \u7528\u9014\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.5.6 \u4fa1\u683c\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.5.7 \u6d41\u901a\u7d4c\u8def\u5225\u5e02\u5834\u898f\u6a21<\/span>
\n<\/span><\/p>\n

11.5.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.5.9 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

11.6 \u4e2d\u56fd\u5730\u57df<\/span><\/p>\n

11.6.1 \u6982\u8981<\/span><\/p>\n

11.6.2 \u6b74\u53f2\u7684\u304a\u3088\u3073\u73fe\u5728\u306e\u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

11.6.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u898f\u6a21<\/span>
\n<\/span><\/p>\n

11.6.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.6.5 \u7528\u9014\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.6.6 \u4fa1\u683c\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.6.7 \u6d41\u901a\u7d4c\u8def\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.6.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.6.9 \u5e02\u5834\u4e88\u6e2c\uff082024\uff5e2032\u5e74<\/span><\/p>\n

11.7 \u5317\u6d77\u9053\u5730\u57df<\/span>
\n<\/span><\/p>\n

11.7.1 \u6982\u8981<\/span><\/p>\n

11.7.2 \u5e02\u5834\u306e\u6b74\u53f2\u3068\u73fe\u5728\u306e\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

11.7.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.7.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.7.5 \u7528\u9014\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.7.6 \u4fa1\u683c\u5225\u5e02\u5834\u898f\u6a21<\/span><\/p>\n

11.7.7 \u6d41\u901a\u5225\u5e02\u5834\u898f\u6a21<\/span>
\n<\/span><\/p>\n

11.7.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.7.9 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

11.8 \u56db\u56fd\u5730\u57df<\/span><\/p>\n

11.8.1 \u6982\u8981<\/span><\/p>\n

11.8.2 \u5e02\u5834\u52d5\u5411\uff082018\u5e74\uff5e2023\u5e74<\/span><\/p>\n

11.8.3 \u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u5e02\u5834\u898f\u6a21<\/span>
\n<\/span><\/p>\n

11.8.4 \u88fd\u54c1\u5f62\u614b\u5225\u5e02\u5834<\/span><\/p>\n

11.8.5 \u7528\u9014\u5225\u5e02\u5834<\/span><\/p>\n

11.8.6 \u4fa1\u683c\u5225\u5e02\u5834<\/span><\/p>\n

11.8.7 \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u5225\u5e02\u5834<\/span><\/p>\n

11.8.8 \u4e3b\u8981\u4f01\u696d<\/span><\/p>\n

11.8.9 \u5e02\u5834\u4e88\u6e2c\uff082024\u5e74\uff5e2032\u5e74<\/span><\/p>\n

12 \u65e5\u672c\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 \u2013 \u7af6\u5408\u72b6\u6cc1<\/b><\/span>
\n<\/span><\/p>\n

12.1 \u6982\u8981<\/span><\/p>\n

12.2 \u5e02\u5834\u69cb\u9020<\/span><\/p>\n

12.3 \u5e02\u5834\u53c2\u5165\u4f01\u696d\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/span><\/p>\n

12.4 \u4e3b\u306a\u6210\u529f\u6226\u7565<\/span><\/p>\n

12.5 \u7af6\u4e89\u529b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/span><\/p>\n

12.6 \u4f01\u696d\u8a55\u4fa1\u30af\u30a2\u30c9\u30e9\u30f3\u30c8<\/span><\/p>\n

13 \u4e3b\u8981\u4f01\u696d\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/b><\/span><\/p>\n

13.1 \u4f01\u696dA<\/span><\/p>\n

13.1.1 \u4e8b\u696d\u6982\u8981<\/span>
\n<\/span><\/p>\n

13.1.2 \u63d0\u4f9b\u30b5\u30fc\u30d3\u30b9<\/span><\/p>\n

13.1.3 \u4e8b\u696d\u6226\u7565<\/span><\/p>\n

13.1.4 SWOT\u5206\u6790<\/span><\/p>\n

13.1.5 \u4e3b\u8981\u30cb\u30e5\u30fc\u30b9\u3068\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n

13.2 \u4f01\u696dB<\/span><\/p>\n

13.2.1 \u4e8b\u696d\u6982\u8981<\/span><\/p>\n

13.2.2 \u63d0\u4f9b\u30b5\u30fc\u30d3\u30b9<\/span><\/p>\n

13.2.3 \u4e8b\u696d\u6226\u7565<\/span><\/p>\n

13.2.4 SWOT\u5206\u6790<\/span>
\n<\/span><\/p>\n

13.2.5 \u4e3b\u8981\u30cb\u30e5\u30fc\u30b9\u3068\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n

13.3 \u4f1a\u793eC<\/span><\/p>\n

13.3.1 \u4e8b\u696d\u6982\u8981<\/span><\/p>\n

13.3.2 \u63d0\u4f9b\u30b5\u30fc\u30d3\u30b9<\/span><\/p>\n

13.3.3 \u4e8b\u696d\u6226\u7565<\/span><\/p>\n

13.3.4 SWOT\u5206\u6790<\/span><\/p>\n

13.3.5 \u4e3b\u8981\u30cb\u30e5\u30fc\u30b9\u3068\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n

13.4 \u4f1a\u793eD<\/span><\/p>\n

13.4.1 \u4e8b\u696d\u6982\u8981<\/span>
\n<\/span><\/p>\n

13.4.2<\/span> \u63d0\u4f9b<\/span>\u30b5\u30fc\u30d3\u30b9<\/span><\/span><\/p>\n

13.4.3<\/span> \u4e8b\u696d<\/span>\u6226\u7565<\/span><\/span><\/p>\n

13.4.4<\/span> SWOT<\/span>\u5206\u6790<\/span><\/span><\/p>\n

13.4.5<\/span> \u4e3b\u8981<\/span>\u30cb\u30e5\u30fc\u30b9<\/span>\u3068<\/span>\u30a4\u30d9\u30f3\u30c8<\/span><\/span><\/p>\n

13.5<\/span> \u4f01\u696d<\/span>E<\/span><\/span><\/p>\n

13.5.1<\/span> \u4e8b\u696d<\/span>\u6982\u8981<\/span><\/span><\/p>\n

13.5.2<\/span> \u63d0\u4f9b<\/span>\u30b5\u30fc\u30d3\u30b9<\/span><\/span><\/p>\n

13.5.3<\/span> \u4e8b\u696d<\/span>\u6226\u7565<\/span><\/span><\/p>\n

13.5.4<\/span> SWOT<\/span>\u5206\u6790<\/span><\/span>
\n<\/span><\/p>\n

13.5.5 \u4e3b\u8981\u30cb\u30e5\u30fc\u30b9\u3068\u30a4\u30d9\u30f3\u30c8 <\/span><\/p>\n

 <\/p>\n

\u3053\u3053\u306b\u306f\u30b5\u30f3\u30d7\u30eb\u306e\u76ee\u6b21\u3068\u3057\u3066\u4f01\u696d\u540d\u306f\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u5b8c\u5168\u306a\u30ea\u30b9\u30c8\u306f\u6700\u7d42\u5831\u544a\u66f8\u306b\u8a18\u8f09\u3055\u308c\u307e\u3059\u3002<\/b><\/span><\/p>\n

14 \u65e5\u672c\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834 – \u696d\u754c\u5206\u6790<\/b><\/span><\/p>\n

14.1 \u63a8\u9032\u8981\u56e0\u3001\u963b\u5bb3\u8981\u56e0\u3001\u6a5f\u4f1a<\/span><\/p>\n

14.1.1 \u6982\u8981<\/span><\/p>\n

14.1.2 \u63a8\u9032\u8981\u56e0<\/span><\/p>\n

14.1.3 \u963b\u5bb3\u8981\u56e0<\/span>
\n<\/span><\/p>\n

14.1.4 \u6a5f\u4f1a<\/span><\/p>\n

14.2 \u30dd\u30fc\u30bf\u30fc\u306e\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/span><\/p>\n

14.2.1 \u6982\u8981<\/span><\/p>\n

14.2.2 \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/span><\/p>\n

14.2.3 \u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b<\/span><\/p>\n

14.2.4 \u7af6\u4e89\u306e\u5ea6\u5408\u3044<\/span><\/p>\n

14.2.5 \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/span>
\n<\/span><\/p>\n

14.2.6 \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/span><\/p>\n

14.3 \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/span><\/p>\n

15 \u4ed8\u9332<\/b><\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306f\u3001\u30c6\u30aa\u30d6\u30ed\u30de\u30fb\u30ab\u30ab\u30aa\u306e\u7a2e\u5b50\u3067\u3042\u308b\u30ab\u30ab\u30aa\u8c46\u304b\u3089\u4f5c\u3089\u308c\u308b\u3001\u611b\u3055\u308c\u308b\u7518\u3044\u304a\u83d3\u5b50\u3067\u3059\u3002 \u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u4f5c\u308a\u306f\u3001\u3053\u306e\u30ab\u30ab\u30aa\u8c46\u306e\u53ce\u7a6b\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002 \u53ce\u7a6b\u3055\u308c\u305f\u8c46\u306f\u767a\u9175\u3001\u4e7e\u71e5\u3001\u7119\u714e\u3055\u308c\u3001\u72ec\u7279\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u98a8\u5473\u304c\u5f15\u304d\u51fa\u3055\u308c\u307e\u3059\u3002 \u7119\u714e\u3055\u308c\u305f\u8c46\u306f\u3001\u30b3\u30b3\u30a2\u30de\u30b9\u3068\u547c\u3070\u308c\u308b\u30da\u30fc\u30b9\u30c8\u72b6\u306b\u633d\u304b\u308c\u3001\u30b3\u30b3\u30a2\u56fa\u5f62\u5206\u3068\u30b3\u30b3\u30a2\u30d0\u30bf\u30fc\u306e\u4e21\u65b9\u3092\u542b\u3093\u3067\u3044\u307e\u3059\u3002 \u3053\u306e\u30de\u30b9\u306f\u3055\u3089\u306b\u52a0\u5de5\u3055\u308c\u3001\u30b3\u30b3\u30a2\u30d1\u30a6\u30c0\u30fc\u3068\u30b3\u30b3\u30a2\u30d0\u30bf\u30fc\u304c\u4f5c\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u4f5c\u308b\u306e\u306b\u6b20\u304b\u305b\u306a\u3044\u6750\u6599\u3067\u3059\u3002\u30c0\u30fc\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306f\u4e3b\u306b\u30ab\u30ab\u30aa\u30de\u30b9\u3001\u7802\u7cd6\u3001\u5c11\u91cf\u306e\u30b3\u30b3\u30a2\u30d0\u30bf\u30fc\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30df\u30eb\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306b\u306f\u3001\u3088\u308a\u30af\u30ea\u30fc\u30df\u30fc\u306a\u8cea\u611f\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u3001\u4e73\u56fa\u5f62\u5206\u307e\u305f\u306f\u4e73\u7c89\u672b\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306f\u3001\u30b3\u30b3\u30a2\u56fa\u5f62\u5206\u3092\u542b\u307e\u305a\u3001\u30b3\u30b3\u30a2\u30d0\u30bf\u30fc\u3001\u7802\u7cd6\u3001\u4e73\u56fa\u5f62\u5206\u304b\u3089\u4f5c\u3089\u308c\u308b\u305f\u3081\u3001\u6de1\u3044\u8272\u5408\u3044\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u4e2d\u3067\u3001\u677f\u30c1\u30e7\u30b3\u3001\u30c8\u30ea\u30e5\u30d5\u3001\u713c\u304d\u83d3\u5b50\u306e\u6750\u6599\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u3067\u697d\u3057\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u6fc3\u539a\u306a\u98a8\u5473\u3001\u820c\u89e6\u308a\u3001\u9999\u308a\u304c\u4eba\u6c17\u306e\u7406\u7531\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u307e\u305f\u3001\u30c0\u30fc\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306b\u542b\u307e\u308c\u308b\u6297\u9178\u5316\u7269\u8cea\u306e\u5065\u5eb7\u3078\u306e\u52b9\u679c\u306b\u95a2\u3059\u308b\u7814\u7a76\u3082\u9032\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u751f\u7523\u3068\u6d88\u8cbb\u306f\u4e16\u754c\u8cbf\u6613\u306b\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u304a\u308a\u3001\u4e16\u754c\u5e02\u5834\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u5546\u54c1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834\u306e\u52d5\u5411\uff1a
\n\u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834\u306f\u76ee\u899a\u307e\u3057\u3044\u6210\u9577\u3092\u9042\u3052\u3066\u304a\u308a\u3001\u305d\u306e\u80cc\u666f\u306b\u306f\u6297\u9178\u5316\u7269\u8cea\u3092\u542b\u3080\u30c0\u30fc\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u5065\u5eb7\u52b9\u679c\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u306e\u9ad8\u307e\u308a\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u3067\u9ad8\u54c1\u8cea\u306a\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u65e5\u672c\u306b\u306f\u53e4\u304f\u304b\u3089\u8d08\u7b54\u306e\u7fd2\u6163\u304c\u3042\u308a\u3001\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30c7\u30fc\u3084\u30db\u30ef\u30a4\u30c8\u30c7\u30fc\u306a\u3069\u3001\u5b63\u7bc0\u306e\u884c\u4e8b\u306b\u306f\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u304c\u4eba\u6c17\u3067\u3059\u3002 \u3055\u3089\u306b\u3001\u30ab\u30d5\u30a7\u6587\u5316\u306e\u6d78\u900f\u3084\u3001\u5c02\u9580\u5e97\u3067\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u8ca9\u58f2\u5897\u52a0\u3082\u6d88\u8cbb\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u897f\u6d0b\u6587\u5316\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30d5\u30ec\u30fc\u30d0\u30fc\u3084\u98df\u611f\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308a\u3001\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u65e5\u672c\u306e\u597d\u666f\u6c17\u3001\u90fd\u5e02\u5316\u3001\u53ef\u51e6\u5206\u6240\u5f97\u306e\u5897\u52a0\u3082\u5e02\u5834\u306e\u62e1\u5927\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3068\u306f\u5225\u306b\u3001\u6d88\u8cbb\u8005\u306e\u5be9\u7f8e\u773c\u306b\u8a34\u3048\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u9769\u65b0\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3068\u76f8\u307e\u3063\u3066\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3001\u30f4\u30a3\u30fc\u30ac\u30f3\u3001\u502b\u7406\u7684\u306b\u8abf\u9054\u3055\u308c\u305f\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u9700\u8981\u306e\u9ad8\u307e\u308a\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3084\u74b0\u5883\u3078\u306e\u914d\u616e\u306b\u5bfe\u3059\u308b\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30e1\u30fc\u30ab\u30fc\u306f\u62b9\u8336\u3001\u308f\u3055\u3073\u3001\u685c\u306a\u3069\u3001\u30e6\u30cb\u30fc\u30af\u306a\u5730\u57df\u9650\u5b9a\u30d5\u30ec\u30fc\u30d0\u30fc\u306b\u3082\u6ce8\u76ee\u3057\u3066\u304a\u308a\u3001\u65e5\u672c\u4eba\u306e\u72ec\u7279\u306a\u5473\u899a\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u958b\u767a\u3082\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4f1d\u7d71\u3068\u9769\u65b0\u3001\u5065\u5eb7\u5fd7\u5411\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3001\u305d\u3057\u3066\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u30b7\u30d5\u30c8\u304c\u878d\u5408\u3057\u3001\u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u5f62\u6210\u3057\u3066\u304a\u308a\u3001\u56fd\u5185\u5916\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u5206\u91ce\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\nIMARC Group\u306f\u3001\u65e5\u672c\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834\u30ec\u30dd\u30fc\u30c8\u306e\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u306e\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u30012024\u5e74\u304b\u30892032\u5e74\u307e\u3067\u306e\u56fd\u30ec\u30d9\u30eb\u3067\u306e\u4e88\u6e2c\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u88fd\u54c1\u30bf\u30a4\u30d7\u3001\u88fd\u54c1\u5f62\u614b\u3001\u7528\u9014\u3001\u4fa1\u683c\u3001\u6d41\u901a\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u5206\u985e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u6d1e\u5bdf\uff1a<\/p>\n

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\n\u30df\u30eb\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8
\n\u30c0\u30fc\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8
\n\u305d\u306e\u4ed6
\n\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u88fd\u54c1\u30bf\u30a4\u30d7\u5225\u306b\u5e02\u5834\u3092\u8a73\u7d30\u306b\u5206\u985e\u30fb\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3001\u30df\u30eb\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3001\u30c0\u30fc\u30af\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3001\u305d\u306e\u4ed6\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u88fd\u54c1\u5f62\u614b\u5225\u6d1e\u5bdf\uff1a<\/p>\n

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\n\u30ab\u30c3\u30c8\u30e9\u30a4\u30f3
\n\u305d\u306e\u4ed6<\/p>\n

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\u7528\u9014\u5225\u6d1e\u5bdf\uff1a<\/p>\n

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\n\u30d9\u30fc\u30ab\u30ea\u30fc\u88fd\u54c1
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\n\u305d\u306e\u4ed6
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\n\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2
\n\u305d\u306e\u4ed6
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