玩具・ゲームの世界市場

【英語タイトル】Global Toys and Games Industry

Global Industry Analystsが出版した調査資料(GIA712079)・商品コード:GIA712079
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・発行日:2017年10月
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【レポートの概要】

This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Types: Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, and Other Toys and Games.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 192 companies including many key and niche players such as:
- Dream International Limited
- Hasbro, Inc.
- Integrity Toys, Inc.
- JAKKS Pacific Inc.
- KNEX Limited Partnership Group
- LEGO Group

【レポートの目次】

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Games and Puzzles
Infant and Preschool Toys
Activity and Construction Toys
Dolls and Action Figures
Vehicle Toys and Ride-Ons
Soft and Plush Toys
Other Toys and Games

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW
Toys and Games – Not Just “Playthings”
Down the Time Lane
Global Toys and Games Market Scenario
Current and Future Analysis
Inherent Swings Typify Toys and Games Market
Interactive Toys Seizing Market Share at the Cost of Traditional Toys and Games
Demographics Determine Market Growth
Seasonality in Toy Sales – The ‘Christmas Factor’
Dynamic Fashion Trends Make Demand Unpredictable
Competitive Scenario
Table 1: Leading Players in the Global Toys and Games Market (2013, 2015 & 2017E): Percentage Breakdown of Value Sales for Hasbro, Lego, Mattel and Others (includes corresponding Graph/Chart)
LEGO Endures US Slowdown, Focuses on Expansion
Table 2: Ad and Marketing Spending of Leading Players in Toys and Games Market – Hasbro, LEGO and Mattel for Years 2013 & 2016 (includes corresponding Graph/Chart)
Increasing Number of Cross Industry Partnerships
Problems Associated with Outsourcing of Production to Low Cost Countries
New Toy Design Ideas Come Mostly from Freelance Inventors
Distribution Channel Analysis
Mass Merchandisers Take the Lead
Fragmented Retail Channels – Major Obstacle in Emerging Markets
Online Channels Open New Avenues in Toys Sales
Regulatory Scenario in Key Markets
US
European Union
Japan
Trade
Safety and Environmental Protection Requirements – New Challenges for Toy Exporters

2. DRIVERS, TRENDS AND ISSUES
Key Global Trends
Innovation Propelling Growth
Movies, Cartoons and Toys – A Profitable Equation
Growth Trends in Emerging Markets
Expanding Population Spells Opportunities for the Market
Table 3: World Population by Geographic Region (2000-2050) (in Millions) (includes corresponding Graph/Chart)
Growing Middle Class Population & Rising Disposable Incomes Promise Growth
Table 4: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for Years 2010, 2020 & 2030 (includes corresponding Graph/Chart)
Urbanization: A Mega Trend
Table 5: Percentage of Urban Population in Select Countries (2010 & 2050) (includes corresponding Graph/Chart)
Active and Classic Toys Move at a Steady Pace
Toy Licensing Gains Prominence
Impact of 3D Printing on Toy Companies
DIY 3D Printing Poses Significant Threat to Toys and Games Market
Changing Concepts for Girls’ Toys
Outdoor and Sports Toys Attract Parents
Toys as Collectibles – A Growing Trend
Run Away Success of New Characters and Reality Television Shows
Educational Toys Market on the Rise
STEM-Themed Toys Spurs Growth in Educational Toys Market
STEAM Extends to STREAM
Innovation: The Key to Success in Educational Toys Market
Construction Craze
Electronic and Intelligent Toys-Transforming Education
Virtualization of Toys – A New Tech Driven Strategy
Growing Preference for Advanced Toys Adversely Impacts Growth Prospects
Fidget Spinners – The New Hand Toy Top Hogging Limelight
Craze Turns into Menace and Panic

3. SEGMENTAL ANALYSIS
Games and Puzzles
Traditional Games Continue to Interest Children in the Video Game Era
The Return of Board Games
Move towards Digitization – A Challenge to Overcome
Creators of Traditional Games Ally with Digital Game Developers to Stay Relevant
Manufacturers take Technology Infusion into Games to the Next Level
Market Trends
Strategies in Board Games Change Gradually
Growing Popularity of Business Board Games
China’s New Found Interest in Physical Board Games
Physical Board Game Parlors Spring up across China
Card Games on the ‘Digital’ Path Too
Infant and Preschool Toys
Factors Influencing Infant and Preschool Toy Demand
Latin America and Asia-Pacific to Showcase Impressive Growth
Activity and Construction Toys
Construction Toys – It’s a Boy Thing
Leading Brands in the Market
Dolls and Action Figures
Dolls and Action Figures – A Leading Traditional Toy Segment
Controversies and Growth go Hand-in-Hand in the Dolls Market
Doll Manufacturers Diversify
Dolls Increasingly Used as a Medium to Spread Social Awareness
Life-Like Interactive Dolls – Capturing Fancy of All
Barbie: Mattel’s Trump Card
Soft and Plush Toys
Soft and Plush Toys Still Popular for Gifting Purposes
Infant Plush Toys in Demand
Winter Witnesses Highest Sales
Popularity Grows for Soft Toy Replicas of Endangered Species
Sports Mascots also Drive Growth

4. PRODUCT OVERVIEW
Toys
Games and Puzzles
Board Games
The Inherent Features of Board Games
Card Games
‘Puzzle’ – A Definition
Jigsaw Puzzles
Word Puzzles
Logic Puzzles
Combination Puzzles
Tiling Puzzles
Picture Puzzles
Transport Puzzles
Tour Puzzles
Infant and Preschool Toys and Games
Cognitive Development in Infants
Nurturing Cognitive Development through Toys and Play
Age and Cognitive Connections
What Toys do Infant and preschoolers Like to Play With?
Safety, the Most Important Criteria
Materials for Infant and Preschool Toys
Ideas for New Toy Designs Come Mostly from Freelancers
Health Risks from Unsafe Toys for Infants
Infant and Preschool Toys
Infant Mobiles
Rattles
Toy Pacifiers
Toy Teethers
Playgyms
Infant Electronic Learning
Bath Toys
Musical Instruments
Figures and Play Sets
Talking and Sound Making Toys
Kitchen, Food and Other Role Playing
Activity/Construction Toys
Construction Toys for Toddlers
Foam Stacking Blocks
Alphabet Blocks
Select Products on the Market
Lego Duplo
Mega Bloks
Preschool Construction Toys
Select Products on the Market
Bristle Blocks and Krinkles
Wooden Building Blocks
Gears
Lincoln Logs
Legos
Dolls and Action Figures
Dolls
Nurturing Dolls and Accessories
Fashion Dolls/Figures & Accessories
Fashion Dolls/Figures
Fashion Themed Clothes and Accessories
Playset Themed Figurines and Accessories
Doll Houses and Furniture
Action Figures
G.I. Joe Type
All-Vinyl Figure
Action Figure Accessories
Vehicles/Ride-Ons
Vehicle Toys
Age-Appropriateness of Vehicle Toys
12-18 Months
19 Months – 2 Years
2-3 Years
4-8 Years
9-12 Years
Ride-Ons
Types of Ride-Ons
Pedal Ride-Ons
Powered Ride-Ons
Non-Pedal Ride-Ons
Age-Appropriateness of Ride-on Toys
12-18 Months
19-23 Months
2-3 Years
4-5 Years
6-8 Years
9-12 Years
Soft/Plush Toys
Outer Covering of Soft and Plush Toys
Materials Used for Stuffing Soft and Plush Toys
Accessories
Types of Soft Toys
‘The Teddy Bear’
Other Toys and Games
Crucial Factors in the Selection of Toys
Toy Safety
List of Standards and Regulations for Toy Safety in Select Regions

5. PRODUCT INNOVATIONS/INTRODUCTIONS
UNO Rolls Out UNO® ColorADD
ZURU Rolls Out Series 2 of Hamsters in a House
VTech Launches Range of Infant, Baby, Toddler and Preschool Toys
LeapFrog Launches New Collection of Infant and Preschool Learning Toys
Merge Debuts Merge Cube at Walmart
JAKKS Pacific Launches JAKKS Care Package™
Spin Master Unveils Pre-school Toy Line
Mattel and WWE Launch Girls’ Fashion Dolls Line
Spin Master Rolls Out Hatchimals and PAW Patrol Toys in China
Playtime PR Introduces Two New Games – Woofy Woops and Spin to Sing
Moose Games to Launch Flipside
LeapFrog Unveils New Toys in Infant and Preschool Toy Collection
LeapFrog Introduces LeapPad Ultimate
VTech and LeapFrog Launch Pop-a-Balls™
Wannaple’ and Buffalo Games Unveils New Line of Preschool Games and Puzzles
Jakks Pacific Rolls Out Cuppatinis™ Range of Dolls
Merge Rolls Out Holocube
Fisher-Price Unveils Think & Learn Smart Cycle
MGA Entertainment Introduces Num Noms™
LeapFrog Introduces LeapStart Interactive Learning System
LeapFrog Rolls Out Three New Toys
Barbie Honors Female Heroes with New Misty Copeland Doll
JAKKS Pacific Launches Warcraft-Inspired Toys
American Girl Debuts Premium Construction Toys for Girls
Hasbro Introduces My Little Pony-Inspired Toys
VTech Adds New Products to Baby Amaze™ Baby Doll Line
VTech Expands Infant and Preschool Product Range
Playmates and DreamWorks to Launch New Toy Line
Warner Bros Releases Three New Games and Puzzles
Alex Brands Unveils New products at Toy Fair 2016
Funnybone Toys Launches New Products
Barbie Expands Fashionistas® Line
LEGO Introduces LEGO Dimensions
MGA Rolls Out Project Mc²
MGA Relaunches Bratz® Fashion Doll Franchise
Funko Unveils Dorbz Vinyl Toys
Little Tikes Launches New Toys for Active Play
MGA Rolls Out Three New Lalaloopsy Products
Smart Toys and Games Launches New Brain-Building Games
MGA Entertainment Unveils New Fashion Doll Line
Little Tikes Introduces New Toys for 2015
MGA Entertainment Unveils Hispanic Inspired Doll Collection
Alex Brands® Unveils New Collections
Alex Brands® Introduces New World of ZOOB® Line
Ravensburger Unveils New Puzzle Collection for Adults
Simba Toys Unveils Safiras Collection
VTech Unveils New Learning Products for Children
VTech Adds New Collections to its Friends and Animals, Go! Go! Smart Wheels Lines
VTech Unveils Flipsies™ Collection for Girls

VTech Unveils Kidizoom
K’NEX Unveils K-FORCE
K’NEX Reveals New Collections
Hasbro Unveils New Playskool Line
Disney Unveils "LINE: Disney Tsum Tsum"
LeapFrog Unveils LeapTV
Sago Sago Introduces New Plush Toy Line Reflecting Sago Mini Characters
Sanrio Unveils New Lineup of Products
Mattel Launches New Toy Lineup
Nickelodeon Rolls Out Dual-Language Preschool Learning Toys Inspired by Dora the Explorer
Reeves Launches Partnership with Wow Toys® by Unveiling Two Brand New Lines
BioWare Rolls Out Dragon Age: Inquisition
Hasbro Introduces Toy Box Tools
K'NEX Introduces “LINCOLN LOGS® Play it Forward” Sweepstakes
K'NEX Introduces New Additions
K’NEX Launches New Additions of K’NEX® Building Sets Line
K'NEX Rolls Out First Line of Titanfall™ Building Sets
K’NEX Joins Hands with PopCap Games, Introduces First Line of Plants vs. Zombies™ Building Sets
K’NEX Rolls Out New Additions to Super Mario® Building Sets
K'NEX Unveils 25 New Products
Playmates Toys Unveils New Toy Line Based On the TMNT Movie

6. RECENT INDUSTRY ACTIVITY
JAKKS and Disney Sign Deal Toy Licensing for Incredibles 2
Acamar Extends Toy Licensing Deal with Fisher-Price
Bigjigs Takes Over Didicar Brand
Aristocrat Acquires Plarium
Spin Master Takes Over Aerobie
Spin Master Inks Partnership with Feld Entertainment
Hape Takes Over Marbel Toys
JAKKS Pacific and Chicco Sign Agreement
Funnybone and FoxMind Merge
SpinMaster Acquires Marbles
Privet Capital Takes Over Vivid Toy Group
VTech Merges with LeapFrog
Disney Buys MakieLab
VTech and LeapFrog Sign Strategic Partnership
Mattel Inks Partnership with Alibaba
Psyonix and Zag Toys Sign Exclusive Partnership Deal
Funko Buys Underground Toys
Mattel Inks Strategic Deals with Two Korean Toy Companies
PlayMonster Acquires Automoblox
American Girl Partners with Toys"R"Us
Spin Master Acquires Swimways
Starbreeze Takes Over ePawn
JAKKS Pacific Inks Distribution Agreement with Headstart Sign
SpinMaster Takes Over Toca Boca
VTech Acquires LeapFrog
MGA Entertainment Partners with Toysmith
McFarlane’s Toys Teams Up with Respawn
Patch Products Acquires Roominate
Mattel Buys Fuhu
PBS Kids and Whole Foods Market Join Hands for PlanToys®
Disney Consumer Products and Disney Interactive Merge
Mc Farlane Toys Partners with HBO Global Licensing
Spin Master to Buy Cardinal Industries
Propel Equity Partners Acquires Juratoys
JAKKS Pacific Inks Agreement with LAFIG and Sony Pictures Consumer Products
Spiral Toys Partners with Jay@Play and On Demand Global for Interactive Toys
Ravensburger Acquires BRIO
LEGO Group Partners with Warner Bros to Launch Lego® Building Sets Inspired by Classic Animated Series Scooby-Doo™
Hasbro Calls on Transformers Fans for New Character Designs
JAKKS Pacific Signs Licensing Agreement with Sony Pictures Consumer Products and LAFIG for Smurf-Tastic Toys
JAKKS Pacific Obtains Licensing Rights for Warcraft
JAKKS Obtains Licensing Agreement for Halo from Microsoft Studios
Hasbro Plans to Buy DreamWorks Animation
Goliath Takes Over Pressman Toy
Rocap Acquires Spiral Toys
Starbreeze Takes Over Geminose
Mattel Acquires MEGA Brands
Asmodee Announces Merger Plans With Fantasy Flight
P.S. XO Joins Hands with Seedling
University Games Takes Over Briarpatch
Propel Equity Acquires Assets of Summit Products
Hasbro Inks Deal With Disney Hasbro
3D Systems Co-Ventures with Hasbro
Scientific Games Expands License Deals with Hasbro
JAKKS Secures Licensing Deal with Microsoft Studios
JAKKS Enters Into Joint Venture with Meisheng Culture
Disguise Secures Licensing Agreement with DreamWorks Animation
JAKKS Signs Agreement with SKECHERS
JAKKS Inks Licensing Agreement with Nickelodeon
Sanrio Joins Hands with Select Los Angeles Restaurants to Launch Hello Kitty's Hungry Hunt
Playmates Joins Hands with Nickelodeon to Expand Teenage Mutant Ninja Turtles Toy Line

7. FOCUS ON SELECT PLAYERS
Dream International Limited (Hong Kong)
Hasbro, Inc. (USA)
Integrity Toys, Inc. (USA)
JAKKS Pacific Inc. (USA)
Kids II, Inc. (USA)
K’NEX Limited Partnership Group (USA)
LEGO Group (Denmark)
Mattel, Inc. (USA)
Fisher-Price, Inc. (USA)
MEGA Brands, Inc. (Canada)
MGA Entertainment, Inc. (USA)
NAMCO BANDAI Holdings Inc. (Japan)
Playmates Toys, Inc. (USA)
Ravensburger AG (Germany)
Sanrio Company Ltd. (Japan)
Tarata Toys Ltd. (New Zealand)
TOMY Company, Ltd. (Japan)
VTech Holdings Limited (Hong Kong)
LeapFrog Enterprises, Inc. (USA)

8. GLOBAL MARKET PERSPECTIVE
Table 6: World Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 7: World Historic Review for Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 8: World 14-Year Perspective for Toys and Games by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Market by Product Type
Table 9: World Recent Past, Current & Future Analysis for Games and Puzzles by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 10: World Historic Review for Games and Puzzles by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 11: World 14-Year Perspective for Games and Puzzles by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Table 12: World Recent Past, Current & Future Analysis for Infant and Preschool Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 13: World Historic Review for Infant and Preschool Toys by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 14: World 14-Year Perspective for Infant and Preschool Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Table 15: World Recent Past, Current & Future Analysis for Activity and Construction Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 16: World Historic Review for Activity and Construction Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 17: World 14-Year Perspective for Activity and Construction Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Table 18: World Recent Past, Current & Future Analysis for Dolls and Action Figures by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 19: World Historic Review for Dolls and Action Figures by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 20: World 14-Year Perspective for Dolls and Action Figures by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Table 21: World Recent Past, Current & Future Analysis for Vehicle Toys and Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 22: World Historic Review for Vehicle Toys and Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 23: World 14-Year Perspective for Vehicle Toys and Ride Ons by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Table 24: World Recent Past, Current & Future Analysis for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 25: World Historic Review for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 26: World 14-Year Perspective for Soft/Plush Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Table 27: World Recent Past, Current & Future Analysis for Other Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 28: World Historic Review for Other Toys and Games by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 29: World 14-Year Perspective for Other Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES
A.Market Analysis
Current and Future Analysis
US Toy Industry - Quick Facts
Increased Focus on License Acquisitions
Ethnic Groups and Multicultural Toys
Cyclical Nature of Toy and Games Demand
Companies Move Manufacturing Base to Low Cost Countries in Asia
Hobby and Toy Stores: A Perspective
The Distribution Landscape
Table 30: US Distribution of Toys and Games by Type of Retailer (2017E): Percentage Breakdown of Sales Value for Department Stores, General Merchandizers, Mail Order, Mass Merchandizers/Discounters, Toy Specialists and Others (includes corresponding Graph/Chart)
Retailing Snapshots
Role of Supercenters in the Retail Sector
Rising Popularity of E-tailers
Consumer and Retail Trends
The Dominance of Mass Retailers
'Seasonality Factor' Impacts Business

The Grandparent Effect
Consumers Become Tech Savvy
Manufacturers Transforming Traditional Games into Digital Games
Technology Usage Increasing in Traditional Games
Segmental Trends
Infant and Preschool Toy Trends
Major Trends
Baby Plush Remains Strong
Electronic Babyplush Catching Up
Plush Toys with Lights and Sounds, a New Phenomenon
Activity Mats and Playgyms Picked up the Most
Colors Make a Come Back
Infant Products Market Grows Commensurate with the Rate of Birth
Limited Seasonality Creates Year Round Demand
Building and Construction Toys Drive Retail Growth in the US Toy Market
Lego Dominates the US Market for Construction Toys
Dolls and Action Figures
Consumers’ Gifting Habits Drive Doll Sales
Demographics Favor Dolls and Action Figures Segment
Regulatory Scenario
The Consumer Product Safety Improvement Act of 2008
Product Launches
Strategic Corporate Developments
Key Players
B.Market Analytics
Table 31: US Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 32: US Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 33: US 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

2. CANADA
A.Market Analysis
Current and Future Analysis
Market Snapshots
Puzzle Games on the Rise in Canada
Canadian Parents Spend More on Child
Toy Industry Overview
Competitive Landscape
Regulatory Overview
Product Launch
Strategic Corporate Developments
Key Player
B.Market Analytics
Table 34: Canadian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 35: Canadian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 36: Canadian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

3. JAPAN
A.Market Analysis
Current and Future Analysis
Market Overview
Classification of Toys and Games by Category
Categorization of Toys and Games by Consumer Segment
Declining Birth Rate, a Major Hurdle
Cyclicality of Demand
Online Shopping - The New Way to Shop
Product Launch
Key Players
B.Market Analytics
Table 37: Japanese Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 38: Japanese Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 39: Japanese 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4. EUROPE
A.Market Analysis
Current and Future Analysis
European Toy Industry Fact Sheet
The European Toy Industry - Analyzing Differences across Countries
Distribution Channels
Table 40: European Distribution of Toys and Games by Type of Retailer (2017E): Percentage Breakdown of Sales Value for Department Stores, Food/Hyper Markets, General Merchandize, Mail Order, Toy Specialists and Others (includes corresponding Graph/Chart)
The European Union Toy Safety Directive
B.Market Analytics
Table 41: European Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 42: European Historic Review for Toys and Games by Geographic Region/ Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 43: European 14-Year Perspective for Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
Table 44: European Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 45: European Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 46: European 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4a. FRANCE
A.Market Analysis
Current and Future Analysis
Market Overview
Market Snapshots
Traditional Toys Witness Promising Sales despite Market Saturation
Varying Consumer Cycles Mark the Industry
The Retail Scenario
Strategic Corporate Developments
B.Market Analytics
Table 47: French Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 48: French Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 49: French 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4b. GERMANY
A.Market Analysis
Current and Future Analysis
Market Overview
German Toy Industry Trends in a Nutshell
Race between Specialist Stores and Internet Retailing
Product Launches
Key Player
B.Market Analytics
Table 50: German Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 51: German Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 52: German 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4c. ITALY
A.Market Analysis
Current and Future Analysis
Market Overview
Seasonality Plays a Major Role
Consumer Habits and Preferences
Traditional Stores Struggle to Maintain Ground
B.Market Analytics
Table 53: Italian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 54: Italian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 55: Italian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM
A.Market Analysis
Current and Future Analysis
Market Overview
Key Toy Industry Trends in the United Kingdom
Dolls Continue to Remain a Favorite
WWE Action Figures Wrestling it Out
Product Launch
Strategic Corporate Developments
B.Market Analytics
Table 56: UK Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 57: UK Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 58: UK 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)


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