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【英語タイトル】EGYPT BABY FOOD MARKET OUTLOOK TO 2023 – BY FOOD CATEGORY (MILK FORMULA - (STANDARD FORMULA, FOLLOW-ON FORMULA, GROWING-UP FORMULA AND SPECIAL BABY MILK FORMULA, DRIED BABY FOOD AND PREPARED BABY FOOD) AND BY DISTRIBUTION CHANNEL (HEALTH AND BEAUTY STORES, SUPERMARKETS, INDEPENDENT SMALL GROCERS, HYPERMARKETS, CONVENIENCE STORES AND ONLINE SALES)

Ken Researchが出版した調査資料(KEN9P019)・商品コード:KEN9P019
・発行会社(調査会社):Ken Research
・発行日:2019年3月
・ページ数:124
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:エジプト
・産業分野:産業未分類
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【レポートの概要】

The report titled “Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula – (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)” provides a comprehensive analysis of the Baby food market in Egypt. The report also covers the overall trade scenario, SWOT Analysis, decision making process, competitive landscape and growth drivers and trends and government role and regulations. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
Market Overview
Egypt baby food market is still in its growth stage with retail revenue increasing at a positive double digit CAGR during the period 2012-2018. Due to a majority of international players, it has been an import oriented market. There has been a vast demand for innovative products such as camel milk based baby food. Due to high level of malnutrition among infants, increasing number of parents has preferred baby food to fulfill their child’s nutritional requirements. Also, there has been a shift to organic baby food products as they minimize child’s exposure to harmful chemicals and elements.
Albeit government is encouraging breast feeding among new mothers; the baby food market has shown consistent growth over the years due to lack of paid maternity leaves to women in the working sector.

Egypt Baby Food Market Segmentation
By Food Category (Milk Formula, Dried Baby Food and Prepared Baby Food): Milk formula is the most conventional and trustworthy baby food product in the market and is considered as the prime substitute of mother’s milk, therefore it was the leading market segment in the year 2018 with a considerable revenue share.
By Age Group (0-6 Months, 6-12 Months, 12-36 Months): The leading category has been baby food products for infants that are 0-6 months old as it contributed the majority of the share in terms of retail sales, followed by baby food products for infants in the age groups, 6-12 months old and 12-36 months old respectively in the year 2018(P).
By Channel of Distribution (Health and Beauty Specialist, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales): The supply of baby food in Egypt is taken care of majorly by offline stores like Health and Beauty Specialist Retailers, Supermarkets and Independent Small Grocers. Subsequent purchases after consulting health experts are made from these renowned and trustworthy megastores. Presently, online sales channels such as e-commerce websites, company websites, baby products’ specific websites and websites of offline stores accounted for a very low share in the distribution.
By Milk Formula (Standard Milk Powered Formula, Follow on Milk Powdered Formula, Growing-Up Milk Formula, and Special Baby Milk Formula): The majority of the milk formula sales in Egypt baby food market contributed through standard milk powdered formula products. It held a dominant share in the market. This was followed by Follow on milk powdered formula and Growing-Up milk formula. The remaining segments that contributed to the market were special baby milk formula which is primarily required by infants with special nutritional needs or they are allergic to some specific ingredient.

Competitive Landscape
Competition within the Egypt baby food market was observed as highly concentrated among 4 major manufacturers of baby food which are competing on parameters such as product variant, channels of distribution and price. The leading players in the market are international companies that directly import finished baby food products in Egypt. The domestic companies selling baby food products have negligible market share.
Majority of the market shares were held by Nestle SA, Danone Groupe Hero Group GmbH and Fasska SA. The remaining market share was captured by companies such as Liptis Nutrition Ltd, Riri Co, Ninolac International SA and others.

Egypt Baby Food Market Future Outlook
In future, it is anticipated that the Egypt Baby food market in terms of revenue will increase at a significant double digit CAGR during the period 2018-2023E. The demand for conventional milk formula is expected to fall by the end of the year 2023. In case of types of Milk Formulas, the demand for Standard Milk Powdered Formula is expected to fall slightly from 2018(P) to the end of the year 2023 while the demand for Other Milk Formula such as Follow on Milk Powdered Formula, Growing-Up Milk Formula and especially Special Baby Milk Formula is expected to increase. The Egypt Baby food market is expected to have a positive growth over the forecast period due to increase of women’s participation in the workforce, rising per capita income and GDP of the country and increasing awareness among new parents to complete the nutritional requirements of their children.

Key Segments Covered
Food Category (Milk Formula, Dried Baby Food and Prepared Baby Food)
Types of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula, Special Baby Milk Formula)
Milk Formula by Age Group (0-6 Months, 6-12 Months, 12-36 Months)
By Channels of Distribution (Health and Beauty Specialist, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)

Key Target Audience
Baby Product Manufacturers
Baby Product Distributors
Government Agencies
Baby Food Store Retailing
NGO’s Supporting Baby Food and Care
Pharmaceutical Stores
Online Sales and Retailing Agencies

Time Period Captured in the Report:
Historical Period: 2012- 2018
Forecast Period: 2019- 2023

Companies Covered:
Nestlé SA (S-26, Nan, Cerelac, Nestogen, Nido and Progress)
Danone Groupe (Nutricia and Aptamil)
Hero Group GmbH (Hero Baby, Hero)
Fasska SA (Biomil)
Liptis Nutrition Ltd (Liptomilk)
Riri Co (Riri)
Ninolac International SA
Abbott Laboratories Inc

Key Topics Covered in the Report
Executive Summary
Research Methodology
Ecosystem in Egypt Baby Food Market
Value Chain Analysis of Egypt Baby Food
Egypt Baby Food Market Overview and Genesis
Egypt Baby Food Market Segmentation
Egypt Baby Food Market on the Basis of Food Category
Egypt Baby Food Market Segmentation of Milk Formula by Type
Egypt Baby Food Market by Age
Egypt Baby Food Market by Outlet Type
Trends and Developments in Egypt Baby Food Market
Issues and Challenges in the Egypt Baby Food Market
Snapshot on Emerging Baby Food Market
Decision Making Criteria for Consumers of Egypt Baby Food Market
Government Regulations for Doing Business for Egypt Baby Food Market
SWOT Analysis of Egypt Baby Food Market
Competitive Scenario of Egypt Baby Food Market
Company Profiles of Major Players
Egypt Baby Food Market Future Outlook and Projections, 2019–2023E
Analyst Recommendations in Egypt Baby Food Market

【レポートの目次】

1. Executive Summary

Egypt Baby Food Market Overview and Size
Egypt Baby Food Market Segmentation
Competition Scenario In Egypt Baby Food Market
Egypt Baby Food Market Future Outlook and Projections

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling

Consolidated Research Approach
Market Sizing- Egypt Baby Food Market
Variables (Dependent)
Multi-Factor Based Sensitivity Model
Limitations
Final Conclusion

3. Ecosystem In Egypt Baby Food Market

4. Stakeholders In The Egypt Baby Food Market

5. Egypt Baby Food Market Overview and Genesis

6. Value Chain Analysis In The Egypt Baby Food Market

7. Egypt Baby Food Market Size, 2012-2018(P)

8. Egypt Baby Food Market Segmentation, 2012-2018

8.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food,), 2012-2018(P)

8.1.1. Milk Formula By Type (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula And Special Baby Milk Formula), 2012-2018(P)
8.1.2. By Age Group (0-6 Months, 6-12 Months, 12-36 Months), 2018(P)

8.2. By Distribution Channel (Health And Beauty Specialist Retailers, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online), 2018

9. Trends And Developments In The Egypt Baby Food Market

Malnutrition In Egypt
Shift In The Ingredients Used In Baby Food, 2013-2017
Lack Of Maternity Leave Allowances
Subsidies Becoming A Major Problem
Preferring Supermarkets For Purchase

10. Issues And Challenges In The Egypt Baby Food Market

Strong Industry Rivalry
Requires Huge Advertising Expenditure
Stringent Government And International Regulations
Encouraging Breastfeeding And Discouraging Motherhood
Highly Sensitive To Market Rumors

11. Snapshot On Emerging Baby Food In The Egypt Baby Food Market

12. Decision Making Criteria For Consumers

13. Government Regulations For Doing Business

Documents Required For Importing Baby Products
Barriers
Guidelines For Nutritional Value
Gso Standards For Packaging And Labelling
Codex Alimentarius Standards To Be Followed
Guidelines By Egyptian Office Of Standards (EOS)
Health Certificate For Halal Baby Food
Guidelines For Manufacturing Baby Food
Routine And Surprise Inspections
Objectives of NFSA
Making Online Complaint

14. SWOT Analysis of Egypt Baby Food Market

15. Competitive Landscape in the Egypt Baby Food Market

15.1. Competition Scenario In The Egypt Baby Food Market

16. Strengths and Weaknesses of Major Players (Nestlé SA, Danone Group, Hero Group GmbH and Fasska SA) Operating in Egypt Baby Food Market

16.1. 4Ps of Major Players (Nestlé SA, Danone Groupe, Hero Group Gmbh And Fasska Sa) Operating in Egypt Baby Food Market

17. Company Profile Of Major Players In Egypt Baby Food Market

17.1. Nestlé SA

Product Profile Of Cerelac
Product Profile Of Nan
Product Profile Of Nido
Product Profile Of S-26
Product Profile Of Nesquik

17.2. Danone Groupe

Nutricia: Aptamil
Danone Dango
Danone UP Plastic Bottle Yoghurt Drink
Danone Activia
Danone Yoghurt

17.3. Hero Group Gmbh

Hero Baby Products

17.4. Fasska Sa

Standard Infant Formulas
Advanced Infant Formulas
Premium Infant Formulas
Special Infant Formulas
Complete Balanced Formula For Children
Infant Cereals

17.5. Other Companies (Riri co., Ninolac International SA)

18. Egypt Baby Food Market Future Outlook and Projections, 2019-2023E

By Food Categories (Milk Formula, Dried Baby Food and Prepared Baby Food), 2023E
By Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Formula, Growing-up Milk Formula, and Special Baby Milk Formula), 2023E

19. Analyst Recommendations in Egypt Baby Food Market

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