ドイツの個人衛生用品市場:消費者およびマーケットインサイト

Canadeanが出版した調査資料(CS2568MF)
◆英語タイトル:Consumer and Market Insights: Personal Hygiene Market in Germany
◆商品コード:CS2568MF
◆発行会社(調査会社):Canadean
◆発行日:2016年2月24日
◆ページ数:54
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:ドイツ
◆産業分野:消費財
◆販売価格オプション(消費税別)
Single UserUSD1,272 ⇒換算¥139,920見積依頼/購入/質問フォーム
Site Price(同一国内共有可)USD2,544 ⇒換算¥279,840見積依頼/購入/質問フォーム
Enterprise Price(複数国内共有可)USD3,816 ⇒換算¥419,760見積依頼/購入/質問フォーム
販売価格オプションの説明
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【レポートの概要】

Summary
The Personal Hygiene market in Germany will register slow growth during 2015-2020. The Bath and Shower Products is the most used Personal Hygiene product in Germany and also the largest category by value. Anti-Perspirants and Deodorants is the fastest growing categories in market during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Personal Hygiene market in Germany.

Key Findings
- The Personal Hygiene market in Germany is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015

- Anti-Perspirants and Deodrants category is forecast to register the fastest growth during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in Germany’s Cosmetics and Toiletries market

- Rigid Plastics is the most commonly used packaging material in the Personal Hygiene market

Synopsis
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Germany provides insights on high growth categories to target, trends in Germanyage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, and others; container data for: Bottles, Film, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the US Personal Hygiene market
- Historic and forecast consumption in the US Personal Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the US Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the US Personal Hygiene market
- Leading distribution channels ((value terms) by category

Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in the US Personal Hygiene market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category

Innovation examples
- New products launched in the US Personal Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

Table 1: Market value analysis in GBP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (GBP and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015

【掲載企業】

Beiersdorf AGUnilever PLC
Henkel Ag and Co. Kgaa
Puma SE
Mäurer and Wirtz GmbH and Co. KG
The Procter and Gamble Company
Walter Rau GmbH and Co.KG Speickwerk
Coty Inc.
Mäurer and Wirtz GmbH and Co. KG
Tosca
Lornamead Inc
Burnus GMBH
L'Oreal S.A.
Sebapharma GmbH and CO. KG
Doetsch Grether and Cie AG
Clarins Group
L'Oreal S.A.
Amway Corporation
Puig
Perfro SpA
Topos Vermogensverwaltung GmbH

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