タイの個人衛生用品市場:消費者およびマーケットインサイト

【英語タイトル】Consumer and Market Insights: Personal Hygiene Market in Thailand

Canadeanが出版した調査資料(CS2563MF)・商品コード:CS2563MF
・発行会社(調査会社):Canadean
・発行日:2016年2月25日
・ページ数:73
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:タイ
・産業分野:消費財
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【レポートの概要】

Summary
The Personal Hygiene market in Thailand is forecast to register higher growth in value and volume terms during 2015-2020.Soap is the leading value category, accounting for more than two-thirds of the Personal Hygiene market in 2015 whereas the Anti-Perspirantsand Deodorants category is forecast to register fastest CAGR during the forecast period.

Key Findings
- Anti-Perspirants and Deodorants category will register the fastest growth at a CAGR of 5.1% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in the Thailand’s Personal Hygiene market

- Demand for premium brands is increasing in Thailand due to rising per capita income and higher employment levels. Consumers are willing to spend on expensive brands and better quality products

- Novel and Experimental and Fresh, Natural and Pure are the major trends that are driving the Thailand’s Personal Hygiene market

- The Thai Personal Hygiene market is dominated by international companies such as Beiersdorf AG, Unilever PLC, Reckitt Benckiser etc.

- Flexible Packaging is the most used packaging material in the Personal Hygiene market in Thailand.

Synopsis
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants and Deodorants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for:, Box, Film, Wrapper and others.

- Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Personal Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Thailand Personal Hygiene market
- Historic and forecast consumption in the Thailand Personal Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Thailand Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Thailand Personal Hygiene market
- Leading distribution channels (value terms) by category

Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in Thailand’s Personal Hygiene market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Thailand Personal Hygiene market
- How the trend is influencing consumption in the Thailand Personal Hygiene market
- How to target the trend in the Thailand Personal Hygiene market
- How the trend will evolve in the Thailand Personal Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in the Thailand Personal Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

Table 1: Market value analysis in THB and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to THB
Table 4: Average prices (THB and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015

【掲載企業】

7-Eleven
Tesco Lotus
Family Mart
Big C Supercenter
Watson's,
Unilever PLC
Beiersdorf AG
Coty Inc.
Greensville Bio Consumer Co.Ltd
Kao corporation
Eversense
Osotspa co.
ltd Colgate-Palmolive GmbH
Reckitt Benckiser plc
Sinreal
PZ Cussons Beauty LLP
The Procter and Gamble Company
Rubia Industries Limited
Codaa Switzerland AG Dermapon

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