Introduction
- Report Scope
Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
- Value and volume analysis for Chile’s Personal Hygiene market
- Historic and forecast consumption in Chile’s Personal Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in Chile’s Personal Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
- Leading retailers in Chile’s Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Chile’s Personal Hygiene market
- Leading distribution channels ((value terms) by category
Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
- Brand share of leading brands (in value terms) by category
Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the Mega-trends
- For key trends in Chile’s Personal Hygiene market
- How the trend is influencing consumption in Chile’s Personal Hygiene market
- How to target the trend in Chile’s Personal Hygiene market
- How the trend will evolve in Chile’s Personal Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
Innovation examples
- New products launched in Chile’s Personal Hygiene market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CLP
Table 4: Average prices (CLP and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015
【掲載企業】
Unilever PLC
Beiersdorf AG
The Procter and Gamble Company
Colgate-Palmolive GmbH
L'Oreal S.A
Laboratorio Durandin
Trianon Perfumerias Unidas S.A.
Beiersdorf AG
Ballerina Laboratory Ltd
Maritino
