ブラジルの個人衛生用品市場:消費者およびマーケットインサイト

【英語タイトル】Consumer and Market Insights: Personal Hygiene Market in Brazil

Canadeanが出版した調査資料(CS2524MF)・商品コード:CS2524MF
・発行会社(調査会社):Canadean
・発行日:2016年2月23日
・ページ数:54
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:ブラジル
・産業分野:消費財
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【レポートの概要】

Summary
The Brazilian Personal Hygiene market is a high growth market led by Soap category in volume terms. The Anti-Perspirants and Deodorants category is forecast to register the fastest growth in both value and volume terms during 2015-2020.

Key Findings
- Of the three categories analyzed, Anti-Perspirants and Deodorants will be the largest as well as fastest growing value category, registering a CAGR of 17.4% during 2015-2020

- Soaps witnessed higher consumption amongst Kids

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of distribution share in the Personal Hygiene market

- The Personal Hygiene market in Brazil is competitive and is led by market players such as Unilever PLC and Colgate-Palmolive GmbH

Synopsis
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Anti-Perspirants and Deodorants, Bath and Shower Products, and Soap, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Brazilian Personal Hygiene market
- Historic and forecast consumption in the Brazilian Personal Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Brazilian Personal Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Brazilian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Brazilian Personal Hygiene market
- Leading distribution channels ((value terms) by category

Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in the Brazilian Personal Hygiene market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category

Innovation examples
- New products launched in the Brazilian Personal Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

Table 1: Market value analysis in BRL and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BRL
Table 4: Average prices (BRL and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

【掲載企業】

Unilever PLC
Beiersdorf AG
O Boticário Ltd.
L'Oreal S.A.
Flora Ltd.
Helen of Troy Limited
Puig
Perfume Holding
Natura
The Procter and Gamble Company
Dirk Rossmann GmbH
Avon Products Inc.
Hypermarcas
Pierre Alexander
Granado
Colgate-Palmolive GmbH
Sanofi Aventis
Lucretine
Reckitt Benckiser plc
Razzo Ltda
Memphis SA
Industrial
L'Occitane - En Provence
Grupo Silvio Santos
Casa Granado Laboratorios
Cria Sim Products de Higiene Ltd
Amway Corporation
Companhia Brasileira de Distribuição (Grupo Pão de Açúcar)
Wal-Mart Brasil Ltda
Carrefour Comércio e Indústria Ltda
Natura Cosmeticos S.A and Botica Commercial Farmaceutica

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