ギリシャのヘアケア市場:消費者・市場インサイト

【英語タイトル】Consumer and Market Insights: Haircare in Greece

Canadeanが出版した調査資料(CS2636MF)・商品コード:CS2636MF
・発行会社(調査会社):Canadean
・発行日:2016年12月31日
・ページ数:59
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:ギリシャ
・産業分野:消費財
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【レポートの概要】

SummaryThe Greek Haircare market is led by the Shampoo category and is also forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel across all categories in the country. The Procter and Gamble Company and L’Oreal S.A. are the leading players in the market. Private label products in the Hair Colorants category registered the fastest growth during 2012-2015. Rigid Plastics is the most commonly used packaging material in the market.

Key Findings
- The Haircare market in Greece is forecast to witness a CAGR of 1.3% by value during 2015-2020.
- The Shampoo category is expected to register maximum share growth during 2015-2020
- The Hair Loss Treatments category is forecast to register fastest volume share in market during 2015-2020.
- Shampoo is the largest value category in the Argentine Haircare market.

Synopsis
Consumer and Market Insights report on the Haircare market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Bag/Sachet, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Greek Haircare market
- Impact of exchange rate fluctuations on the Greek Haircare market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Greek Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Greek Haircare market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category.
- Penetration of private label by category in the GreekHaircare market
- Private label growth (in value terms) compared to brands

Packaging
- Haircare market by type of packaging material/container (in volume terms)
- Haircare market by type of packaging closure/outer (in volume terms)
- Haircare market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels, overall Haircare market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by value), 2015Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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