オーディエンスアナリティクスの世界市場予測(~2023年)

【英語タイトル】Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023

MarketsandMarketsが出版した調査資料(TC-6450)・商品コード:TC-6450
・発行会社(調査会社):MarketsandMarkets
・発行日:2018年7月11日
・ページ数:127
・レポート言語:英語
・レポート形式:PDF
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・産業分野:テレコム・IT
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【レポートの概要】

Growing focus on competitive intelligence, and increasing user engagement on digital platforms are expected to drive the audience analytics marketThe audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Increasing need to improve the audience experience, and targeting the right audience for successful marketing campaigns and advertising are the major growth factors for the market. However, lack of awareness about the benefits of audience analytics solution could affect the growth of audience analytics market.
Service type is expected to grow at a higher rate during the forecast period
Services are an important part of audience analytics offerings. Audience analytics services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24X7 customer service availability, and support to enterprises using the audience analytics solution.
Small and Medium-sized Enterprises (SMEs) is expected to grow at a higher rate during the forecast period
SMEs have realized that immediate response, quick business decisions, and customer satisfaction are the key features needed to expand their business, generate more revenue, and ensure desired outcomes. They face intense competition from large enterprises. Therefore, to gain a competitive edge, SMEs are adopting audience analytics solutions and services that would offer a quicker response, timely decisions, and customer satisfaction.
North America is expected to hold the largest market size, and Asia Pacific (APAC) to grow the fastest
North America is expected to hold the largest market size during the forecast period, as organizations are shifting toward new and upgraded technologies with the increasing adoption of digital business strategies. Furthermore, organizations have invested in advanced technologies to gain a competitive advantage and improve business operations. APAC is expected to be the fastest-growing region in the global audience analytics market, owing to the positive economic outlook, and increasing spending on Information Technology (IT) infrastructure and digital marketing tools.
The break-up profiles of primary participants are given below:
• By company: Tier 1 – 43%, Tier 2 – 35%, and Tier 3 – 22%
• By designation: C-level – 60%, Director level – 25%, and Others – 15%
• By region: North America – 44%, Europe – 25%, APAC – 21%, and RoW – 10%
The following key players in the ATS market are profiled in the report:
1. comScore (US)
2. Adobe (US)
3. Oracle (US)
4. IBM (US)
5. Google (US)
6. Unifi Software (US)
7. SAS (US)
8. Akamai (US)
9. Cxense (Norway)
10. NetBase Solutions (US)
11. Cadreon (US)
12. Socialbakers (Czech Republic)
13. Crimson Hexagon (US)
14. Quividi (France)
15. 3DiVi (US)
16. Flytxt (Netherlands)
17. Telmar (US)
18. StoryFit (US)
19. Brandchats (Spain)
20. Verto Analytics (US)
21. AnalyticsOwl (US)
22. Verimatrix (US)
23. Brandwatch (UK)
24. Sightcorp (Netherlands)
25. Lotame Solutions (US)

Research Coverage
The audience analytics market has been segmented on the basis of components, applications, organization size, verticals, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews, services, key strategies, new product launches, partnerships, agreements and collaborations, business expansions, and competitive landscape associated with the audience analytics market.

The report will help the market leaders/new entrants in this market in the following ways:
• This report segments the audience analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across major regions.
• This report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
• This report helps stakeholders in better understanding the competitors and gaining more insights to better their position in the business. The competitive landscape section includes the vendor comparison of the major players in the audience analytics market.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE AUDIENCE ANALYTICS MARKET 30
4.2 AUDIENCE ANALYTICS MARKET, BY COMPONENT(2018 VS. 2023) 30
4.3 AUDIENCE ANALYTICS MARKET: MARKET SHARES OF TOP 3 VERTICALS AND
REGIONS, 2018 31
4.4 MARKET INVESTMENT SCENARIO 32
5 MARKET OVERVIEW AND INDUSTRY TRENDS 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 Increasing user engagement on digital platforms 34
5.2.1.2 Growing focus on competitive intelligence 35
5.2.1.3 Increasing need to improve the audience experience 35
5.2.2 RESTRAINTS 35
5.2.2.1 Complexities in analytical workflows 35
5.2.2.2 High initial upfront cost of analytics platforms 35

5.2.3 OPPORTUNITIES 36
5.2.3.1 Growing efforts for the development of smart cities 36
5.2.3.2 Increasing adoption of the audience analytics solution among SMEs 36
5.2.4 CHALLENGES 36
5.2.4.1 Data security and privacy concerns 36
6 AUDIENCE ANALYTICS MARKET, BY COMPONENT 37
6.1 INTRODUCTION 38
6.2 SOLUTION 39
6.3 SERVICES 39
6.3.1 PROFESSIONAL SERVICES 41
6.3.1.1 Training, education, and consulting 42
6.3.1.2 Support and maintenance 43
6.3.2 MANAGED SERVICES 44
7 AUDIENCE ANALYTICS MARKET, BY APPLICATION 45
7.1 INTRODUCTION 46
7.2 SALES AND MARKETING MANAGEMENT 47
7.3 CUSTOMER EXPERIENCE MANAGEMENT 47
7.4 COMPETITIVE INTELLIGENCE 48
8 AUDIENCE ANALYTICS MARKET, BY ORGANIZATION SIZE 49
8.1 INTRODUCTION 50
8.2 LARGE ENTERPRISES 51
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 51
9 AUDIENCE ANALYTICS MARKET, BY VERTICAL 53
9.1 INTRODUCTION 54
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 55
9.3 TELECOMMUNICATIONS AND ITES 56
9.4 HEALTHCARE AND LIFE SCIENCES 56
9.5 GOVERNMENT AND PUBLIC SECTOR 57
9.6 MANUFACTURING 58
9.7 MEDIA AND ENTERTAINMENT 58
9.8 RETAIL AND CONSUMER GOODS 59
9.9 TRAVEL AND HOSPITALITY 60
9.10 OTHERS 60

10 AUDIENCE ANALYTICS MARKET, BY REGION 62
10.1 INTRODUCTION 63
10.2 NORTH AMERICA 64
10.2.1 UNITED STATES 67
10.2.2 CANADA 68
10.3 EUROPE 68
10.3.1 UNITED KINGDOM 71
10.3.2 GERMANY 71
10.3.3 FRANCE 71
10.3.4 REST OF EUROPE 72
10.4 ASIA PACIFIC 72
10.4.1 CHINA 76
10.4.2 JAPAN 76
10.4.3 SINGAPORE 76
10.4.4 AUSTRALIA AND NEW ZEALAND 76
10.4.5 REST OF ASIA PACIFIC 76
10.5 MIDDLE EAST AND AFRICA 77
10.5.1 KINGDOM OF SAUDI ARABIA 79
10.5.2 UNITED ARAB EMIRATES 80
10.5.3 QATAR 80
10.5.4 SOUTH AFRICA 80
10.5.5 REST OF MIDDLE EAST AND AFRICA 80
10.6 LATIN AMERICA 80
10.6.1 BRAZIL 83
10.6.2 MEXICO 83
10.6.3 REST OF LATIN AMERICA 83
11 COMPETITIVE SCENARIO 84
11.1 OVERVIEW 84
11.1.1 NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS 85
11.1.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 85
11.1.3 MERGERS AND ACQUISITIONS 86
11.1.4 BUSINESS EXPANSIONS 86

12 COMPANY PROFILES 87
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 ADOBE 87
12.2 IBM 90
12.3 GOOGLE 93
12.4 ORACLE 96
12.5 COMSCORE 99
12.6 SAS 102
12.7 AKAMAI 104
12.8 CXENSE 106
12.9 NETBASE SOLUTIONS 108
12.10 UNIFI SOFTWARE 110
12.11 CADREON 110
12.12 SOCIALBAKERS 111
12.13 CRIMSON HEXAGON 112
12.14 QUIVIDI 113
12.15 3DIVI 113
12.16 FLYTXT 114
12.17 TELMAR 114
12.18 STORYFIT 115
12.19 BRANDCHAT 115
12.20 VERTO ANALYTICS 116
12.21 ANALYTICOWL 116
12.22 VERIMATRIX 117
12.23 BRANDWATCH 117
12.24 LOTAME 118
12.25 SIGHTCORP 118
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 119
13.1 DISCUSSION GUIDE 119
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 122
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 124
13.4 AVAILABLE CUSTOMIZATIONS 125
13.5 RELATED REPORTS 125
13.6 AUTHOR DETAILS 126

LIST OF TABLES

TABLE 1 AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 38
TABLE 2 SOLUTION: AUDIENCE ANALYTICS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 39
TABLE 3 AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 40
TABLE 4 SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 40
TABLE 5 PROFESSIONAL SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 42
TABLE 6 AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,
2016–2023 (USD MILLION) 42
TABLE 7 TRAINING, EDUCATION, AND CONSULTING: AUDIENCE ANALYTICS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 43
TABLE 8 SUPPORT AND MAINTENANCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 43
TABLE 9 MANAGED SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 44
TABLE 10 AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 46
TABLE 11 SALES AND MARKETING MANAGEMENT: AUDIENCE ANALYTICS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 47
TABLE 12 CUSTOMER EXPERIENCE MANAGEMENT: AUDIENCE ANALYTICS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 48
TABLE 13 COMPETITIVE INTELLIGENCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 14 AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 50
TABLE 15 LARGE ENTERPRISES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 51
TABLE 16 SMALL AND MEDIUM-SIZED ENTERPRISES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 17 AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 55
TABLE 18 BANKING, FINANCIAL SERVICES, AND INSURANCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 55
TABLE 19 TELECOMMUNICATION AND ITES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 56
TABLE 20 HEALTHCARE AND LIFE SCIENCES: AUDIENCE ANALYTICS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 57
TABLE 21 GOVERNMENT AND PUBLIC SECTOR: AUDIENCE ANALYTICS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 57
TABLE 22 MANUFACTURING: AUDIENCE ANALYTICS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 58
TABLE 23 MEDIA AND ENTERTAINMENT: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 24 RETAIL AND CONSUMER GOODS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 25 TRANSPORTATION AND LOGISTICS: AUDIENCE ANALYTICS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 60
TABLE 26 OTHERS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 61
TABLE 27 AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 64
TABLE 28 NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 65
TABLE 29 NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 66
TABLE 30 NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 66
TABLE 31 NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 66
TABLE 32 NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 67
TABLE 33 NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 67
TABLE 34 NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 68
TABLE 35 EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 69
TABLE 36 EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 69
TABLE 37 EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,
2016–2023 (USD MILLION) 69
TABLE 38 EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 70
TABLE 39 EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 70
TABLE 40 EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 70
TABLE 41 EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 71
TABLE 42 ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 73
TABLE 43 ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 74
TABLE 44 ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 74
TABLE 45 ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 74
TABLE 46 ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 75
TABLE 47 ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 75
TABLE 48 ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 75
TABLE 49 MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE,
BY COMPONENT, 2016–2023 (USD MILLION) 77
TABLE 50 MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 77
TABLE 51 MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 78
TABLE 52 MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE,
BY APPLICATION, 2016–2023 (USD MILLION) 78
TABLE 53 MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 78
TABLE 54 MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 79
TABLE 55 MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 79
TABLE 56 LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 81
TABLE 57 LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 81
TABLE 58 LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 81
TABLE 59 LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 82
TABLE 60 LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 82
TABLE 61 LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 82
TABLE 62 LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 83
TABLE 63 NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS, 2016–2018 85
TABLE 64 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017 85
TABLE 65 MERGERS AND ACQUISITIONS, 2016–2018 86
TABLE 66 BUSINESS EXPANSIONS, 2016–2018 86


LIST OF FIGURES

FIGURE 1 AUDIENCE ANALYTICS MARKET: MARKET SEGMENTATION 16
FIGURE 2 REGIONAL SCOPE 17
FIGURE 3 AUDIENCE ANALYTICS MARKET: RESEARCH DESIGN 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 8 AUDIENCE ANALYTICS MARKET: ASSUMPTIONS 26
FIGURE 9 TOP 3 SEGMENTS WITH THE LARGEST MARKET SHARES IN THE AUDIENCE ANALYTICS MARKET 28
FIGURE 10 AUDIENCE ANALYTICS MARKET: REGIONAL SNAPSHOT 29
FIGURE 11 INCREASING USER ENGAGEMENT ON DIGITAL PLATFORMS IS EXPECTED TO DRIVE THE GLOBAL AUDIENCE ANALYTICS MARKET 30
FIGURE 12 SOLUTION SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018 30
FIGURE 13 MEDIA AND ENTERTAINMENT VERTICAL AND NORTH AMERICA ARE EXPECTED TO HAVE THE LARGEST MARKET SHARES IN 2018 31
FIGURE 14 ASIA PACIFIC IS EXPECTED TO EMERGE AS THE BEST MARKET FOR INVESTMENTS FOR THE NEXT 5 YEARS 32
FIGURE 15 AUDIENCE ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 34
FIGURE 16 SOLUTION SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018 38
FIGURE 17 PROFESSIONAL SERVICES SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018 41
FIGURE 18 TRAINING, EDUCATION, AND CONSULTING SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018 41
FIGURE 19 SALES AND MARKETING MANAGEMENT SEGMENT IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE IN 2018 46
FIGURE 20 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 50
FIGURE 21 MEDIA AND ENTERTAINMENT VERTICAL IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE IN 2018 54
FIGURE 22 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 63
FIGURE 23 NORTH AMERICA: MARKET SNAPSHOT 65
FIGURE 24 ASIA PACIFIC: MARKET SNAPSHOT 73
FIGURE 25 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE AUDIENCE ANALYTICS MARKET, 2017–2018 84
FIGURE 26 ADOBE: COMPANY SNAPSHOT 87
FIGURE 27 ADOBE: SWOT ANALYSIS 89
FIGURE 28 IBM: COMPANY SNAPSHOT 90
FIGURE 29 IBM: SWOT ANALYSIS 92
FIGURE 30 GOOGLE: COMPANY SNAPSHOT 93
FIGURE 31 GOOGLE: SWOT ANALYSIS 95
FIGURE 32 ORACLE : COMPANY SNAPSHOT 96
FIGURE 33 ORACLE: SWOT ANALYSIS 98
FIGURE 34 COMSCORE: COMPANY SNAPSHOT 99
FIGURE 35 COMSCORE: SWOT ANALYSIS 101
FIGURE 36 SAS: COMPANY SNAPSHOT 102
FIGURE 37 AKAMAI: COMPANY SNAPSHOT 104
FIGURE 38 CXENSE: COMPANY SNAPSHOT 106


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