位置情報ベース広告(LBA)のアジア太平洋市場2020-2026:種類別(プッシュ、プル)、用途別、コンテンツ種類別、地域別

【英語タイトル】Asia Pacific Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Country, Industry Analysis and Forecast, 2020 - 2026

KBV Researchが出版した調査資料(KBV20OCT179)・商品コード:KBV20OCT179
・発行会社(調査会社):KBV Research
・発行日:2020年7月31日
・ページ数:90
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:中国、日本、インド、韓国、シンガポール、マレーシア
・産業分野:技術&IT
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本市場調査レポートでは、位置情報ベース広告(LBA)のアジア太平洋市場について、市場範囲・調査手法、市場概要、競争分析、種類別(プッシュ、プル)分析、用途別分析、コンテンツ種類別分析、地域別分析、企業概要などを総合的、多面的に調査・分析しました。
・市場範囲・調査手法
・市場概要
・競争分析
・位置情報ベース広告(LBA)のアジア太平洋市場規模:種類別(プッシュ、プル)
・位置情報ベース広告(LBA)のアジア太平洋市場規模:用途別
・位置情報ベース広告(LBA)のアジア太平洋市場規模:コンテンツ種類別
・位置情報ベース広告(LBA)のアジア太平洋市場規模:地域別
・企業概要
【レポートの概要】

The Asia Pacific Location Based Advertising Market would witness market growth of 20.3% CAGR during the forecast period (2020-2026).

Various companies and institutions, including pop and mom stores, financial firms, car dealers, restaurants and hotels, educational institutions and health care facilities, have successfully used geo-targeted strategies to attract and retain audiences. However, a range of public institutions, healthcare units and financial institutions are actively developing their mobile applications with built-in geolocation facilities in order to provide more customized services and promote market growth.

The retail sector has also increasingly developed channels to reach customers effectively. Between newspaper, radio, TV and other types of advertising, location-based advertising has become a creative method in the wake of the increasing use of social media platforms. Increasing consumer engagement with brands on various social media channels opens new avenues for marketing campaigns. Owing to the active presence of customers of products on handheld apps, fast-moving personal computers and laptops, and advertisers of consumer goods are able to reach consumers efficiently. In addition, with the aid of location-based marketing, major retailers are focused on in-store sales while local stores are seeking to understand consumer behavior.

Small businesses around the world are always finding ways to get more foot traffic to their brick and mortar stores. With the introduction of location-based mobile ads, small-to-medium businesses (SMBs) are now in a position to attract prospective consumers who are within reach of their stores. Location Based Advertising (LBA) helps you to change your marketing message depending on where the potential audiences are geographically located. Location-based services (LBS) help to customize messages to any variety of scenarios. For example, retail locations, temperature, friends’ proximity, and transportation routes.

In addition, geo-targeting can be used as the root of location-based mobile advertising. It uses the real-time location data provided by the mobile operator, such as the IP address. Using this, marketers can show mobile advertisements to a prospective user who is near to a particular location based on their IP address. Location-based mobile ads have performed well for many companies. It helped push traffic to their shops and increased their conversions.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers theanalysis of key stake holders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Scope of the Study
Market Segmentation:

By Type
• Push
• Pull

By Application
• Public Spaces
• Retail Outlets
• Airports & Others

By Content Type
• Multimedia
• Text

By Country
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Companies Profiled
• Ericsson AB (Placecast)
• Google, Inc.
• IBM Corporation
• Near Pte. Ltd.
• Telenity, Inc.
• Scanbuy, Inc.
• Foursquare Labs, Inc.
• Shopkick, Inc. (Trax)
• GroundTruth, Inc.
• AdMoove SAS

Unique Offerings from KBV Research
• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

【レポートの目次】

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Location Based Advertising Market, by Type
1.4.2 Asia Pacific Location Based Advertising Market, by Application
1.4.3 Asia Pacific Location Based Advertising Market, by Content Type
1.4.4 Asia Pacific Location Based Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis – Global
3.1 Recent Industry Wide Strategic Developments
3.1.1 Partnerships, Collaborations and Agreements
3.1.2 Product Launches and Product Expansions
3.1.3 Mergers & Acquisitions
3.2 Top Winning Strategies
3.2.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.2.2 Key Strategic Move: (Product Launches and Product Expansions : 2016, Jun – 2020, Jun) Leading Players
Chapter 4. Asia Pacific Location Based Advertising Market by Type
4.1 Asia Pacific Location Based Advertising Push Market by Country
4.2 Asia Pacific Location Based Advertising Pull Market by Country
Chapter 5. Asia Pacific Location Based Advertising Market by Application
5.1 Asia Pacific Location Based Advertising Public Spaces Market by Country
5.2 Asia Pacific Location Based Advertising Retail Outlets Market by Country
5.3 Asia Pacific Location Based Advertising Airports & Others Market by Country
Chapter 6. Asia Pacific Location Based Advertising Market by Content Type
6.1 Asia Pacific Multimedia Location Based Advertising Market by Country
6.2 Asia Pacific Text Location Based Advertising Market by Country
Chapter 7. Asia Pacific Location Based Advertising Market by Country
7.1 China Location Based Advertising Market
7.1.1 China Location Based Advertising Market by Type
7.1.2 China Location Based Advertising Market by Application
7.1.3 China Location Based Advertising Market by Content Type
7.2 Japan Location Based Advertising Market
7.2.1 Japan Location Based Advertising Market by Type
7.2.2 Japan Location Based Advertising Market by Application
7.2.3 Japan Location Based Advertising Market by Content Type
7.3 India Location Based Advertising Market
7.3.1 India Location Based Advertising Market by Type
7.3.2 India Location Based Advertising Market by Application
7.3.3 India Location Based Advertising Market by Content Type
7.4 South Korea Location Based Advertising Market
7.4.1 South Korea Location Based Advertising Market by Type
7.4.2 South Korea Location Based Advertising Market by Application
7.4.3 South Korea Location Based Advertising Market by Content Type
7.5 Singapore Location Based Advertising Market
7.5.1 Singapore Location Based Advertising Market by Type
7.5.2 Singapore Location Based Advertising Market by Application
7.5.3 Singapore Location Based Advertising Market by Content Type
7.6 Malaysia Location Based Advertising Market
7.6.1 Malaysia Location Based Advertising Market by Type
7.6.2 Malaysia Location Based Advertising Market by Application
7.6.3 Malaysia Location Based Advertising Market by Content Type
7.7 Rest of Asia Pacific Location Based Advertising Market
7.7.1 Rest of Asia Pacific Location Based Advertising Market by Type
7.7.2 Rest of Asia Pacific Location Based Advertising Market by Application
7.7.3 Rest of Asia Pacific Location Based Advertising Market by Content Type
Chapter 8. Company Profiles
8.1 Ericsson AB (Placecast)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 IBM Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional & Segmental Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Near Pte. Ltd.
8.4.1 Company Overview
8.4.2 Recent strategies and developments:
8.4.2.1 Product Launches and Product Expansions:
8.5 Telenity, Inc.
8.5.1 Company Overview
8.6 Scanbuy, Inc.
8.6.1 Company Overview
8.7 Foursquare Labs, Inc.
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Partnerships, Collaborations, and Agreements:
8.7.2.2 Product Launches and Product Expansions:
8.7.2.3 Acquisition and Mergers:
8.8 Shopkick, Inc. (Trax)
8.8.1 Company Overview
8.9 GroundTruth, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Partnerships, Collaborations, and Agreements:
8.9.2.2 Product Launches and Product Expansions:
8.1 AdMoove SAS (ANTLIA Investments B.V.)
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Partnerships, Collaborations, and Agreements:



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