デジタルビデオ広告のアジア太平洋市場2020-2026:種類別(卓上型、モバイル型)、エンドユーザー別、地域別

【英語タイトル】Asia Pacific Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

KBV Researchが出版した調査資料(KBV20OCT200)・商品コード:KBV20OCT200
・発行会社(調査会社):KBV Research
・発行日:2020年6月30日
・ページ数:79
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:中国、日本、インド、韓国、シンガポール、マレーシア
・産業分野:技術&IT
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本市場調査レポートでは、デジタルビデオ広告のアジア太平洋市場について、市場範囲・調査手法、市場概要、競争分析、種類別(卓上型、モバイル型)分析、エンドユーザー別分析、地域別分析、企業概要などを総合的、多面的に調査・分析しました。
・市場範囲・調査手法
・市場概要
・競争分析
・デジタルビデオ広告のアジア太平洋市場規模:種類別(卓上型、モバイル型)
・デジタルビデオ広告のアジア太平洋市場規模:エンドユーザー別
・デジタルビデオ広告のアジア太平洋市場規模:地域別
・企業概要
【レポートの概要】

The Asia Pacific Digital Video Advertising Market would witness market growth of 42.9% CAGR during the forecast period (2020-2026).

The growing adoption of OTT platforms by a number of individuals worldwide has provided advertisers with an opportunity to penetrate the digital video advertising market more effectively. The introduction of high-speed internet at reasonable rates and the growing need for consumers to access subscription-free distribution of content offer advertisers’ greater opportunities to increase reach and facilitate efficient generation of revenue.

The ability to practice various forms of advertising like pre, mid, and post-roll advertising, and not to skip ads by closing ad windows, gives brands and agencies a higher chance of delivering their messages to audiences. In addition, in-banner digital video ads and companion ads also enable marketers to pursue their marketing campaigns along with ensuring that viewer experience is not hindered, which guarantees continued growth opportunities.

Marketers are well aware that consumers are now relying on their phones for news, shopping and a significant portion of their entertainment. Therefore, forward-thinking brands have worked to make their advertisements, websites, and even mobile services more mobile-friendly. Creating this intuitive user interface is crucial at a time when almost half of all online transactions are conducted on smartphones.

In addition to transforming the way users consume, mobile phones have also continued to influence how brands create video content. Most of the videos recorded on mobile devices today are shot in an upright format known as vertical video. It’s a development that has driven many companies to create vertical advertisements for platforms like Instagram Stories, Snapchat, and even Facebook. Using this format enables marketers to engage with customers of the modern era and reduce on-screen distractions.

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers theanalysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Scope of the Study
Market Segmentation:

By Type
• Desktop
• Mobile

By End User
• Retail
• Media & Entertainment
• Automotive
• Telecom
• Financial Services
• Consumer Goods & Electronics
• Others

By Country
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Companies Profiled
• Verizon Communications, Inc.
• Tremor International Ltd.
• RTL Group S.A. (SpotX, Inc.)
• Publicis Groupe (Epsilon Data Management, LLC)
• Advertise.com, Inc.
• PubMatic, Inc. (Komli Media)
• Viant Technology, LLC (Time, Inc.)
• ZypMedia, Inc.
• JW Player, Inc.
• Chocolate, Inc.

Unique Offerings from KBV Research
• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

【レポートの目次】

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Digital Video Advertising Market, by Type
1.4.2 Asia Pacific Digital Video Advertising Market, by End User
1.4.3 Asia Pacific Digital Video Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis – Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar – 2020, May) Leading Players
Chapter 4. Asia Pacific Digital Video Advertising Market by Type
4.1 Asia Pacific Desktop Digital Video Advertising Market by Country
4.2 Asia Pacific Mobile Digital Video Advertising Market by Country
Chapter 5. Asia Pacific Digital Video Advertising Market by End User
5.1 Asia Pacific Retail Digital Video Advertising Market by Country
5.2 Asia Pacific Media & Entertainment Digital Video Advertising Market by Country
5.3 Asia Pacific Automotive Digital Video Advertising Market by Country
5.4 Asia Pacific Telecom Digital Video Advertising Market by Country
5.5 Asia Pacific Financial Services Digital Video Advertising Market by Country
5.6 Asia Pacific Consumer Goods & Electronics Digital Video Advertising Market by Country
5.7 Asia Pacific Others Digital Video Advertising Market by Country
Chapter 6. Asia Pacific Digital Video Advertising Market by Country
6.1 China Digital Video Advertising Market
6.1.1 China Digital Video Advertising Market by Type
6.1.2 China Digital Video Advertising Market by End User
6.2 Japan Digital Video Advertising Market
6.2.1 Japan Digital Video Advertising Market by Type
6.2.2 Japan Digital Video Advertising Market by End User
6.3 India Digital Video Advertising Market
6.3.1 India Digital Video Advertising Market by Type
6.3.2 India Digital Video Advertising Market by End User
6.4 South Korea Digital Video Advertising Market
6.4.1 South Korea Digital Video Advertising Market by Type
6.4.2 South Korea Digital Video Advertising Market by End User
6.5 Singapore Digital Video Advertising Market
6.5.1 Singapore Digital Video Advertising Market by Type
6.5.2 Singapore Digital Video Advertising Market by End User
6.6 Malaysia Digital Video Advertising Market
6.6.1 Malaysia Digital Video Advertising Market by Type
6.6.2 Malaysia Digital Video Advertising Market by End User
6.7 Rest of Asia Pacific Digital Video Advertising Market
6.7.1 Rest of Asia Pacific Digital Video Advertising Market by Type
6.7.2 Rest of Asia Pacific Digital Video Advertising Market by End User
Chapter 7. Company Profiles
7.1 Verizon Communications, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental Analysis
7.1.4 Recent strategies and developments:
7.1.4.1 Partnerships, Collaborations, and Agreements:
7.1.4.2 Acquisition and Mergers:
7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
7.9.1 Company Overview
7.1 Chocolate, Inc.
7.10.1 Company overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:



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