コンテンツ連動型広告のアジア市場分析

【英語タイトル】Asia Pacific Contextual Advertising Market Analysis (2018-2024)

KBV Researchが出版した調査資料(DATA809208)・商品コード:DATA809208
・発行会社(調査会社):KBV Research
・発行日:2018年7月
・ページ数:83
・レポート言語:英語
・レポート形式:PDF
・納品方法:Eメール
・調査対象地域:アジア太平洋
・産業分野:広告
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【レポートの概要】

The Asia Pacific Contextual Advertising Market would witness market growth of 18.0% CAGR during the forecast period (2018 – 2024). Contextual marketing is an online marketing model used to show relevant and targeted advertising based on search terms used by people in their recent browsing activities. Countries such as China, Japan, and India significantly contribute to the growth of the technology in the region. These countries have significant user base, with tremendous market opportunities for advertisers. Mobile advertising platforms are widely popular and are majorly used in promoting products and services. Mobile advertising helps in attracting customers to targeted products and services. With the growth in the mobile technology, mobile based advertising have witnessed a major change.
Based on the type, the Contextual Advertising market is segmented into Activity-Based Advertising, Location-Based Advertising and Others. Based on Deployment Type, the market is segmented into Mobile Devices, Digital Billboards and Desktops. The verticals covered under the report include Consumer Goods, Retail, & Restaurants, Travel, Transportation, & Automotive, BFSI, Telecom & IT, Healthcare, Media & Entertainment, Government & Education and Others. Based on Countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the Market. Key companies profiled in the report include Microsoft Corporation, Google Inc., Amazon.com, Inc. (Amazon Web Services), Facebook, Oath Inc., Yahoo Inc., Twitter Inc., Adobe Systems Inc., Act-On Software, Inc. and SAP SE.

【レポートの目次】

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Contextual Advertising Market, by Type
1.4.2 Asia Pacific Contextual Advertising Market, by Deployment Mode
1.4.3 Asia Pacific Contextual Advertising Market, by Vertical
1.4.4 Asia Pacific Contextual Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.2 Drivers, and Restraints
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Asia Pacific Contextual Advertising Market
3.1 Asia Pacific Contextual Advertising Market by Type
3.1.1 Asia Pacific Activity-Based Advertising Market by Country
3.1.2 Asia Pacific Location-Based Advertising Market by Country
3.1.3 Asia Pacific Others Market by Country
Chapter 4. Asia Pacific Contextual Advertising Market by Deployment
4.1.1 Asia Pacific Mobile Devices Contextual Advertising Market by Country
4.1.2 Asia Pacific Digital Billboards Contextual Advertising Market by Country
4.1.3 Asia Pacific Desktops Contextual Advertising Market by Country
Chapter 5. Asia Pacific Contextual Advertising Market by Vertical
5.1.1 Asia Pacific Contextual Advertising in Consumer Goods, Retail, & Restaurants Market by Country
5.1.2 Asia Pacific Contextual Advertising in Travel, Transportation & Automotive Market by Country
5.1.3 Asia Pacific Contextual Advertising in BFSI, Telecom & IT Market by Country
5.1.4 Asia Pacific Contextual Advertising in Healthcare Market by Country
5.1.5 Asia Pacific Contextual Advertising in Media & Entertainment Market by Country
5.1.6 Asia Pacific Contextual Advertising in Government & Education Market by Country
5.1.7 Asia Pacific Contextual Advertising in Others Market by Country
Chapter 6. Asia Pacific Contextual Advertising Market by Country
6.1 China Contextual Advertising Market
6.1.1 China Contextual Advertising Market by Type
6.1.2 China Contextual Advertising Market by Deployment
6.1.3 China Contextual Advertising Market by Vertical
6.2 Japan Contextual Advertising Market
6.2.1 Japan Contextual Advertising Market by Type
6.2.2 Japan Contextual Advertising Market by Deployment
6.2.3 Japan Contextual Advertising Market by Vertical
6.3 India Contextual Advertising Market
6.3.1 India Contextual Advertising Market by Type
6.3.2 India Contextual Advertising Market by Deployment
6.3.3 India Contextual Advertising Market by Vertical
6.4 South Korea Contextual Advertising Market
6.4.1 South Korea Contextual Advertising Market by Type
6.4.2 South Korea Contextual Advertising Market by Deployment
6.4.3 South Korea Contextual Advertising Market by Vertical
6.5 Singapore Contextual Advertising Market
6.5.1 Singapore Contextual Advertising Market by Type
6.5.2 Singapore Contextual Advertising Market by Deployment
6.5.3 Singapore Contextual Advertising Market by Vertical
6.6 Malaysia Contextual Advertising Market
6.6.1 Malaysia Contextual Advertising Market by Type
6.6.2 Malaysia Contextual Advertising Market by Deployment
6.6.3 Malaysia Contextual Advertising Market by Vertical
6.7 Rest of Asia Pacific Contextual Advertising Market
6.7.1 Rest of Asia Pacific Contextual Advertising Market by Type
6.7.2 Rest of Asia Pacific Contextual Advertising Market by Deployment
6.7.3 Rest of Asia Pacific Contextual Advertising Market by Vertical
Chapter 7. Company Profiles
7.1 Microsoft Corporation
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.2 Google Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.3 Amazon.com, Inc. (Amazon Web Services)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Regional Analysis
7.4 Facebook
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Research & Development Expense
7.5 Oath Inc.
7.5.1 Company Overview
7.6 Yahoo Inc.
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Regional Analysis
7.6.4 Strategies at glance
7.6.4.1 Product launch
7.7 Twitter Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.8 Adobe Systems Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expense
7.9 Act-On Software, Inc.
7.9.1 Company Overview
7.1 SAP SE
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental and Regional Analysis
7.10.4 Research & Development Expense
7.10.5 Strategies at a Glance
7.10.5.1 Product Launch



TABLE 1 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 2 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 3 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 4 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 5 ASIA PACIFIC ACTIVITY-BASED ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 6 ASIA PACIFIC ACTIVITY-BASED ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 7 ASIA PACIFIC LOCATION-BASED ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 8 ASIA PACIFIC LOCATION-BASED ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 9 ASIA PACIFIC OTHERS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 10 ASIA PACIFIC OTHERS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 11 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 12 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 13 ASIA PACIFIC MOBILE DEVICES CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 14 ASIA PACIFIC MOBILE DEVICES CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 15 ASIA PACIFIC DIGITAL BILLBOARDS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 16 ASIA PACIFIC DIGITAL BILLBOARDS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 17 ASIA PACIFIC DESKTOPS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 18 ASIA PACIFIC DESKTOPS CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 19 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 20 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 21 ASIA PACIFIC CONTEXTUAL ADVERTISING IN CONSUMER GOODS, RETAIL, & RESTAURANTS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 22 ASIA PACIFIC CONTEXTUAL ADVERTISING IN CONSUMER GOODS, RETAIL, & RESTAURANTS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 23 ASIA PACIFIC CONTEXTUAL ADVERTISING IN TRAVEL, TRANSPORTATION & AUTOMOTIVE MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 24 ASIA PACIFIC CONTEXTUAL ADVERTISING IN TRAVEL, TRANSPORTATION & AUTOMOTIVE MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 25 ASIA PACIFIC CONTEXTUAL ADVERTISING IN BFSI, TELECOM & IT MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 26 ASIA PACIFIC CONTEXTUAL ADVERTISING IN BFSI, TELECOM & IT MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 27 ASIA PACIFIC CONTEXTUAL ADVERTISING IN HEALTHCARE MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 28 ASIA PACIFIC CONTEXTUAL ADVERTISING IN HEALTHCARE MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 29 ASIA PACIFIC CONTEXTUAL ADVERTISING IN MEDIA & ENTERTAINMENT MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 30 ASIA PACIFIC CONTEXTUAL ADVERTISING IN MEDIA & ENTERTAINMENT MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 31 ASIA PACIFIC CONTEXTUAL ADVERTISING IN GOVERNMENT & EDUCATION MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 32 ASIA PACIFIC CONTEXTUAL ADVERTISING IN GOVERNMENT & EDUCATION MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 33 ASIA PACIFIC CONTEXTUAL ADVERTISING IN OTHERS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 34 ASIA PACIFIC CONTEXTUAL ADVERTISING IN OTHERS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 35 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 36 ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 37 CHINA CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 38 CHINA CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 39 CHINA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 40 CHINA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 41 CHINA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 42 CHINA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 43 CHINA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 44 CHINA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 45 JAPAN CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 46 JAPAN CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 47 JAPAN CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 48 JAPAN CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 49 JAPAN CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 50 JAPAN CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 51 JAPAN CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 52 JAPAN CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 53 INDIA CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 54 INDIA CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 55 INDIA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 56 INDIA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 57 INDIA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 58 INDIA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 59 INDIA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 60 INDIA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 61 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 62 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 63 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 64 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 65 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 66 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 67 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 68 SOUTH KOREA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 69 SINGAPORE CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 70 SINGAPORE CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 71 SINGAPORE CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 72 SINGAPORE CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 73 SINGAPORE CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 74 SINGAPORE CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 75 SINGAPORE CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 76 SINGAPORE CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 77 MALAYSIA CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 78 MALAYSIA CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 79 MALAYSIA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 80 MALAYSIA CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 81 MALAYSIA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 82 MALAYSIA CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 83 MALAYSIA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 84 MALAYSIA CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 85 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET, 2014 - 2017, USD MILLION
TABLE 86 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET, 2018 - 2024, USD MILLION
TABLE 87 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 88 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 89 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2014 - 2017, USD MILLION
TABLE 90 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY DEPLOYMENT, 2018 - 2024, USD MILLION
TABLE 91 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2014 - 2017, USD MILLION
TABLE 92 REST OF ASIA PACIFIC CONTEXTUAL ADVERTISING MARKET BY VERTICAL, 2018 - 2024, USD MILLION
TABLE 93 KEY INFORMATION – MICROSOFT CORPORATION
TABLE 94 KEY INFORMATION – GOOGLE INC.
TABLE 95 KEY INFORMATION - AMAZON.COM, INC. (AMAZON WEB SERVICES)
TABLE 96 KEY INFORMATION – FACEBOOK
TABLE 97 KEY INFORMATION – OATH INC.
TABLE 98 KEY INFORMATION – YAHOO INC.
TABLE 99 KEY INFORMATION – TWITTER INC.
TABLE 100 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 101 KEY INFORMATION – ACT-ON SOFTWARE, INC.
TABLE 102 KEY INFORMATION – SAP SE






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コンテンツ連動型広告

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